Act-On

OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). Using this document or others that describe best practices can help you define your program’s parameters and obtain buy-in from your teams.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

Martech

JANUARY 19, 2024

The article was based on research our firm conducted on the best in class social media practices of over 40 companies. The post Why can’t AI content generators just follow the rules? For some reason, the website claimed that the article had been written by an AI bot, but also referenced MarTech as the site where it was first published.

Marketing AI 98

Marketing AI Rules Copyright Generation 98

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

Martech

DECEMBER 6, 2023

The two companies will require bulk email senders to use what Google calls “well-established best practices” to authenticate the sender. Carr believes senders who understand authentication and good email practices shouldn’t be overly concerned, “I don’t think they have anything more to worry about in February than they do now.”

Rules 129

Rules Google Marketing Automation Services Paid Search Agency 129

Zoominfo

NOVEMBER 9, 2023

These resources are freely available and customizable, backed by data foundations and signal analysis, offering practical guidance for enhanced GTM strategies. These valuable insights serve as a foundation for modernizing and optimizing your GTM strategy, unlocking new opportunities for growth and success.

Marketing Analytics Tools 130

Marketing Analytics Tools Rules Zoominfo Paid Search Agency 130

PFL

DECEMBER 12, 2019

The post PURL Rules and Best Practices appeared first on PFL. Guide to using Personalized URLs (PURLS) to bridge the gap between direct mail and digital marketing.

Rules 52

Rules Practices Best Practices Personalization 52

BOP Design

JULY 27, 2021

A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ? Two is too few and four is too many, 3 once again is the best practice.

Rules 124

Rules Work Management Marketing Management Sales Qualified Leads 124

Litmus

NOVEMBER 27, 2023

With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam. What are the new Gmail email deliverability rules? Now, the good news: abiding by the rules isn’t that hard.

Deliverability 92

Deliverability Rules CAN-SPAM Phishing 92

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. What it means. Dig deeper: EU fines Facebook $1.3 What’s next. Get MarTech!

Rules 93

Rules Facebook Privacy Protection Gartner 93

Optinmonster

APRIL 19, 2024

Mobile Landing Page Best Practices Effective Mobile Landing Page Examples What Is a Mobile Landing Page? Mobile Landing Page Best Practices The best mobile landing pages grab attention, demand action, and convert visitors. We’ll discuss that more in our next best practice tip.) What Is a Mobile Landing Page?

Landing Pages 79

Landing Pages Practices Examples Best Practices 79

ClickDimensions

OCTOBER 24, 2023

Data hygiene is the practice of keeping your data clean, accurate, and up-to-date, and is essential for successful marketing campaigns. – Source In this blog post, we will explore the best practices for data hygiene that can help you maximize the effectiveness of your marketing efforts. Page Contents Toggle What is Data Hygiene?

Data Hygiene 97

Data Hygiene Practices Best Practices Segmentation 97

Sprout Social

JUNE 24, 2019

Instead of just using any catalog image of your products in your ad campaign, consider all the Instagram Stories best practices that will help you create impactful ads that convert. Before you can start creating ads that convert better, it’s important to understand the basic rules of creating Instagram Stories ads first.

Rules 103

Rules Impressions Practices Ads 103

KoMarketing Associates

JANUARY 13, 2021

Marketers also need to understand “the 24-hour rule.” One notable exception to Facebook’s 24-hour rule is the “ One-time Notification. Here’s one key best practice: Set up questions for your Facebook Group. It also allows marketers to repurpose content, which is definitely a best practice in content marketing.

Facebook 293

Facebook B2B Marketing Practices B2B 293

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. Longer sales cycles.

Rules 130

Rules Sales Qualified Leads Lead Scoring Lead Ranking 130

Contently

JANUARY 17, 2023

If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. All content teams do, however, need everyone to buy into and use the following practices. Common sense rules apply here. Stay informed!

Practices 151

Practices Generation Best Practices Content 151

Zoominfo

FEBRUARY 17, 2021

What are the Rules on Cold Calling? Practice your cold calling script. Cold calling scripts help keep conversations on track toward a successful warm call — and beyond. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

DivvyHQ

MARCH 29, 2022

Are you still using outdated SEO practices? In this article, guest contributor Alex Lysak, CEO of SEOBrothers, will get you up-to-speed with the 7 biggest outdated SEO practices so you can stay on the right side of the new, ever-evolving, ‘rules of the game’. Read on!

Practices 115

Practices SEO Rules Keywords 115

Webbiquity

SEPTEMBER 10, 2020

And there are additional perks: your competitors are less likely to consider this approach, PPC rates are cheaper, Bing is fairly transparent about its rules, and it also offers several webmaster tools to help boost your site’s search rankings. Follow best practices. Does your website connect to other websites?

Practices 187

Practices Organization Best Practices Content 187

Top Rank Marketing

OCTOBER 19, 2023

She also shared several best practices: Build a customer-centric culture – Ensure that every employee, from the CEO to the front-line worker, understands the importance of prioritizing customer needs. Incorporate customer-centric values and vision into the company’s mission.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Zoominfo

JUNE 26, 2019

Implementing this as a best practice will improve your deliverability rates and minimize bounce-back rates. As a best practice, we suggest removing the contact and adding them to your “do not email” list as soon as possible to avoid any further communication. What best practices can you add to the list?

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Marketing Insider Group

JULY 7, 2017

White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. The post Weekend Reading: “Email Marketing Rules” by Chad White appeared first on Marketing Insider Group. It’s misunderstood, which is also why it’s so often misused. […].

Rules 162

Rules Email Marketing Marketing Practices 162

SmartBug Media

APRIL 13, 2020

Engagement programs are loaded with incredibly flexible features like streams and transition rules. Streams keep your audience organized and send your emails; transition rules allow you to move people between streams. Transition rules allow you to move people between streams within an engagement program. Here are four use cases.

Marketo 105

Marketo Rules Top of Funnel Advertising Funnels 105

NuSpark Consulting

JANUARY 21, 2019

I’m generally a play-by-the-rules kinda gal. I feel comfortable doing things by the book and following marketing best practices. Every once in a while, however, at NuSpark Marketing we stray from the best-practice guidelines. Breaking the Rules. Rule 1: Thou Shalt Not Sell. Instead, help solve problems.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

ClearVoice

SEPTEMBER 22, 2023

You can talk about current legal topics and share practical insights or legal stories your audience is eager to learn about. VR allows legal learners to immerse in simulated courtroom experiences, enhancing their practical understanding. Also, remember to release your podcasts on a fixed schedule.

Rules 91

Rules Storytelling Content Distribution 91

QuanticMind

OCTOBER 17, 2023

It’s been over a year since the Consumer Financial Protection Bureau (CFPB) issued an interpretive rule that enhanced the regulation of digital financial services marketing under the Consumer Financial Protection Act (CFPA), ushering in a new era of regulatory scrutiny for marketers in the space.

Advertising Agencies 52

Advertising Agencies Rules Advertisements Advertising 52

EveryoneSocial

MAY 11, 2021

Nearly 90% of companies use social media for business, but only half of the workers say their companies have social media rules for employees, according to a Pew Research poll. Why You Need Social Media Rules for Employees. Providing rules and recommendations can help alleviate these concerns. Here’s why. Protects the company.

Social Media 116

Social Media Rules Media Guidelines 116

LeanData

MARCH 3, 2021

For inbound inquiries, like demo requests, best practices include a five-minute or less response time in following up. This article will show you the best practices on how to do just that. Assignment Rules for Lead Distribution in SFDC. Choose New and give your rule a name. How to Automate Lead Distribution in Salesforce.

Distribution 98

Distribution Practices Lead Scoring Lead Ranking 98

Zoominfo

AUGUST 18, 2021

In sales, as with any other field or practice, sometimes you need to think outside the box to come out on top. Knowing the rules for a sales call is vital; so is knowing when to break those rules. The old rulebook has been thrown out the window, so it’s time to make some of your own rules. Longer sales cycles.

Rules 100

Rules Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech

JULY 22, 2022

In practice, however, the audience is spending increasing amounts of their time consuming ever-growing quantities of these snacks. The post TikTok is setting the ground rules for social media appeared first on MarTech. Facebook is set to continue its journey from a conversational to a primarily visual platform.

Social Media 105

Social Media Rules Media Viral Marketing 105

Webbiquity

MAY 16, 2019

If you’re going through this, it means that you have to adopt new practices. Best practices in blogging continually evolve, and to remain effective in this field you have to constantly study and improve. Therefore, you should follow specific formatting rules. Here are five approaches that can help. Share them in comments!

Practices 206

Practices Effectiveness Case Studies Case Study 206

KoMarketing Associates

APRIL 7, 2021

For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. So now that we’re clear on that, let’s walk through ten demand generation best practices for 2021. Demand generation content may want to play by slightly different rules. In other words, use personas.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Martech

MARCH 15, 2023

They have clear, actionable rules of engagement for how they will and won’t operate. They’ve channeled these rules into a written set of operating principles to guide their people and business affairs and benefit tremendously. Sociocracy. Responsive.org. Some of the shared values behind these movements are: Trust.

Rules 81

Rules Advertising Agencies Paid Search Agency Lead Ranking 81

Biznology

APRIL 15, 2022

It necessitates a keen focus on the “platinum rule;” treat others as they would want to be treated. “How leaders can improve hiring practices to uncover missed talent pools, close skills gaps, and improve diversity.” ” Harvard Business School: Hidden Workers: Untapped Talent. ” – Helen Keller.

Rules 104

Rules Dwell Lead Ranking Work Management 104

Zoominfo

APRIL 20, 2021

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that review, we recently attained the General Data Protection Regulation (GDPR ) Practices Validation.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Zoominfo

APRIL 20, 2021

TrustArc, a global provider of compliance solutions, spent months rigorously combing through our data privacy practices and procedures looking for weaknesses. As a result of that review, we recently attained the General Data Protection Regulation (GDPR) Practices Validation. GDPR Influences Corporate Data Protection Measures.

Zoominfo 130

Zoominfo Validation Privacy Practices 130

Oktopost

FEBRUARY 19, 2024

The number one rule for advocacy is to always be where your audience is. Then, create a thorough training program that highlights the advantages of advocacy, teaches best practices, offers the right tools along with clear instructions on their usage, and provides incentives for ongoing participation. Follow the 6-3-1 rule.

Trends 69

Trends Practices B2B Thought Leadership Best Practices 69

LeanData

FEBRUARY 3, 2021

Assignment rules are a powerful feature within Salesforce to assist your team’s automation of its lead generation and customer support processes. For case assignments, a company might establish one case assignment rule for weekdays and another assignment rule for weekends and holidays. . How to Define Assignment Rules.

Rules 52

Rules Marketing Analytics Tools Leads Lead 52