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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The key takeaway: the pandemic forced people who rarely or never used virtual communications tools to suddenly begin using them regularly, and for a wide range of purposes. Put another way, the market is expected to grow almost 20% overall by 2027. .” Just 25% of U.S. ” Many employees simply left the sector.

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What is retail media – and why it’s taking over in 2024

illumin

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. The discipline of retail media now includes a wide range of creative and engaging content from fleet media (including vehicles decked out with digital out-of-home ads) and onsite videos.

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Channel, partner, and ecosystem tech is one of the hottest categories in martech today

chiefmartech

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

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The Rise of Streaming and Audio Advertising Post Cookies

Choozle

As a result, online video services like Netflix, Hulu, Disney+, and Amazon Prime are expected to grow, supported by high-quality streaming, a diverse range of content including theatrical releases and digital sports, and the convenience of on-demand viewing. By 2027, CTV ad spending is projected to reach a colossal $42.44B.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product).

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

billion by 2027. As of June 2023, there were over 100,000 TikTok influencers in the United States, with follower counts ranging from 5,000 all the way to 1,000,000+. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 This spending is expected to increase to $47.80

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Elevate B2B Marketing News Weekly Roundup: B2B Buyers Refocus On ROI, Meta’s New Audio AI, & More Marketers Increasing Budgets

Top Rank Marketing

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04