Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. A report from the National Association for Business Economics found that 76% of those surveyed believe the risks of a recession this year have fallen to 50% or less, and some businesses, like Bank of America, are predicting a soft landing. remains recession-free.

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Webbiquity

JANUARY 18, 2024

For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. You can do it by using an email marketing software tool, such as Hubspot CRM or Salesforce. The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Optinmonster

APRIL 4, 2024

In-depth Reporting : Go with a platform that lets you adopt a data-driven approach. Don’t even consider any Mailchimp alternatives that don’t offer detailed performance reports that let you access the strengths and weaknesses of your campaign. HubSpot HubSpot combines the power of CRM software with email marketing.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Oktopost

JANUARY 11, 2024

Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand. It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

FunnelEnvy

FEBRUARY 19, 2024

Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. For inspiration, HubSpot offers many examples of best practices for landing pages. Effective landing pages take time to optimize. Personalize Milestones.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? Personally, I love AI.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

DECEMBER 12, 2023

But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Back to You There you have it: seven sales tips to carry with you into 2024. Let's dive in.

Tips 69

Tips High Quality Lead Thought Leadership Lead Scoring 69

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

Top of Funnel 115

Top of Funnel Terms and Conditions Forecasting Paid Search Agency 115

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. What will I take into 2024? This extends beyond “no-code.”

Work Management 112

Work Management Marketing Automation Services Marketing Management Marketing AI 112

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Dated Contact Information One of the most commonly reported issues is the reliability of the data provided by Lusha.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

DealSignal

JANUARY 30, 2024

In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. Users can create custom fields, define custom data sets and filters, and create custom reports based on their specific needs.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

Huptech Web

DECEMBER 14, 2023

Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S. The post 50+ Must Know Digital Marketing Statistics For 2024 appeared first on Huptech Web.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. So, let’s take a look at the trends sellers are reporting about inbound lead flow on RepVue , and three things you can do to still hit your targets. Fewer prospects are going to just hit your lead form in 2024.

Ideal Customer Profiles 56

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 56

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 130

Top of Funnel Forecasting SMS Work Management 130

Martech

DECEMBER 6, 2023

The pixel can be deployed on digital campaigns run on platforms including Demandbase, Google, HubSpot, Marketo, Microsoft and Outreach. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you. Click here to take the survey Why we care.

Campaigns 112

Campaigns Account Based Marketing B2B DemandBase 112

SocialPilot

JANUARY 11, 2024

Hubspot favors the time between 10 a.m. After a month of experimenting with different time slots, you can check your data within the tool itself and get a detailed report with all crucial performance metrics. The post What is the Best Time to Post on LinkedIn in 2024? Oberlo suggests the time frame between 10-11 a.m.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” Here’s what stood out to me in the report ( click images for higher resolution ).

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Top Rank Marketing

DECEMBER 1, 2023

percent rise, continuing a rebound that began in June after a lengthy period of declining ad revenue, with the digital ad sector faring better than traditional formats, according to newly-released report data. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2%

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Hubspot

JANUARY 30, 2024

In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Dan Tyre , former Executive at HubSpot, said , “Twitter, Instagram, Facebook, and Linkedin are my jam. Since we just started a new year, is it time for some goodbyes?

Trends 62

Trends Cold Calling Peer-to-peer Lead Scoring 62

Hubspot

NOVEMBER 22, 2023

Even if you don't use HubSpot, you probably use some type of CRM. Below we'll delve into why CRMs are an important sales tool, using data from our State of Sales Report, as well as how they can revolutionize your sales strategy. As part of our 2024 State of Sales Series , our Sr. Where did we get this stat?

Enterprise Management 63

Enterprise Management Marketing Management Tools Forecasting 63

Martech

DECEMBER 12, 2023

When we work with clients for HubSpot training, for instance, they’re frequently shocked at just how much HubSpot can do. When we audit their HubSpot portal, we often find broken or inefficient setups built by people on their team who didn’t receive the training they needed to get the most out of the platform.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). By 2024 , we can expect that number to exceed $600 billion. We also send you a monthly report full of new findings and the progress your business is making, along with quarterly business reviews.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. In fact, Influencer Marketing Hub reports that 60% of listeners search for a product after it’s been mentioned on a podcast. And podcasts offer an exciting opportunity to do just that.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Navigate the Channel

JANUARY 23, 2024

The Hubspot study, State of Video Marketing Report 2023 , is only one of the many indicators that video is beginning to take over digital marketing. RELATED: Eight Digital Video Predictions for 2024 Audio is less expensive to produce than video – much less expensive.

Cost 65

Cost Video Marketing Ads FAQ 65

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. Databox : Databox is a powerful data visualization platform that allows marketers to create customizable dashboards and reports.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools in 2024 Here are the top 9 analytics tools that can help you make smarter marketing decisions: 1. Tableau Tableau is a data visualization tool that allows you to create interactive dashboards and reports. Google Analytics Google Analytics is a free web analytics service.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Top 9 Data Analytics Tools in 2024 Here are the top 9 analytics tools that can help you make smarter marketing decisions: 1. Tableau Tableau is a data visualization tool that allows you to create interactive dashboards and reports. Google Analytics Google Analytics is a free web analytics service.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Martech

FEBRUARY 12, 2024

Prompt: What are the challenges for marketing ops in 2024? She entered the query: “What are the challenges for marketing operations in 2024? Because sales and marketing operate from the same customer data set, marketing operations individuals should be familiar with sales force platforms such as HubSpot, Marketo, and Salesforce.

Paid Search Agency 112

Paid Search Agency Planning Ad Building Enterprise Management 112

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). 56% of marketers consider blogging to be effective ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SmartBug Media

DECEMBER 5, 2023

Implement E-Commerce Solutions It’s almost 2024, and If your online presence isn’t top-notch, you’re behind the ball. Invest in Marketing Automation Implementing marketing automation tools (such as HubSpot) saves you both time and money. The more partnerships you have, the broader your audience can be; it’s as simple as that.

Advertising Channels 64

Advertising Channels Lead Scoring Lead Ranking Marketing Budget 64