FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Technology and consumer trends are changing, so we’ve adapted our best practices for SaaS landing pages in 2024 to reflect changing buyer expectations and new AI tools. Reach out if you have questions.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Optinmonster

APRIL 4, 2024

Integrations : Consider how well the platform integrates with any lead-generation tools , CRM (customer relationship management) software, and eCommerce platforms you may use. Constant Contact Constant Contact offers a user-friendly interface and scalable functionality to meet the needs of both mom-and-pop operations and larger enterprises.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Social Media Video Stats for Facebook 45.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Optinmonster

JANUARY 14, 2024

In this article, we’ll dive deep into the most recent and compelling content marketing statistics, drawing insights from the comprehensive “The State of Content Marketing Global Report” by Semrush , HubSpot Marketing Trends Report , and Wyzowl. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. We see this in the rate at which martech vendors released beta features to users over the past year. The consumer profiles were generated by ChatGPT.

Work Management 103

Work Management Marketing Automation Services Marketing Management Marketing AI 103

DealSignal

JANUARY 30, 2024

Lead generation is an essential step in any B2B sales process. In this blog post, we’ll take a look at the core pain points you should focus on when considering your next lead generation software and why we believe that DealSignal is the best choice for you in 2024. This is where lead enrichment tools come in.

Lead Ranking 52

Lead Ranking Marketing Automation Services Budget Programs Marketing Budget 52

SalesIntel

APRIL 19, 2024

This ensures users can access accurate and up-to-date information for more effective outreach. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Key features: You get access to over 130 million verified contacts across 50+ million companies.

Contact Marketing 40

Contact Marketing B2B Marketing 40

SalesIntel

APRIL 19, 2024

This ensures users can access accurate and up-to-date information for more effective outreach. ZoomInfo caters to sales and marketing needs by offering solutions for lead generation, account-based marketing, and competitive intelligence. Key features: You get access to over 130 million verified contacts across 50+ million companies.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Ranking 40

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Their insights shed light on critical aspects that might give potential users pause before committing.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Huptech Web

DECEMBER 14, 2023

Mobile Marketing 61% of website visitors won’t return to a website that isn’t mobile friendly Mobile advertising spending will reach nearly $413 billion by 2024 (Statista) 31% of retail spending was made on mobile devices in the U.S. For example, if your bounce rate is high, you might need to improve your website’s user experience.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

SmartBug Media

APRIL 27, 2023

This shift is leading us toward a cookieless future, which means moving away from targeting ads based on tracking user behavior with cookies and instead using first-party data to deliver personalized experiences. We covered how digital advertising is evolving in our recent SmartTake Webinar: HubSpot Advertising & a Cookieless Future.

Hubspot 98

Hubspot Advertising Agencies Advertisements Advertising 98

Huptech Web

JANUARY 29, 2024

Measuring customer еxpеriеncе, usability, and value delivery involvеs tracking conversion rates, user engagement, and the percentage of usеrs taking a desired action. Any businеss’s ultimate goal is revenue generation, which mostly happens through stratеgiеs such as pricing models, salеs tactics, and upsеlling or cross-sеlling.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Martech

SEPTEMBER 18, 2023

HubSpot’s August releases include additions to its AI tools, numerous reporting and forecasting improvements, commerce updates and more. Many updates were beta-released in preparation for HubSpot’s annual conference. Save time and prevent errors with AI HubSpot released many AI capabilities in 2023.

Top of Funnel 125

Top of Funnel Forecasting SMS Work Management 125

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Disclosure: I work at HubSpot as their VP of platform ecosystem.)

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

sagefrog

JANUARY 3, 2024

Launched a New Website In June, we launched a clean and crisp new website to enhance its user-friendly interface, weave in updated branding elements, and share valuable B2B content with fellow marketers. Relive some of the highlights with us. Thank you to our friends, family, and community for being part of our incredible journey.

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

SocialPilot

JANUARY 11, 2024

But with over 300 million monthly active users, it is also true that traffic on the platform can keep your content out of the spotlight from your audience. Hubspot favors the time between 10 a.m. The post What is the Best Time to Post on LinkedIn in 2024? Yet, many people don’t get to experience LinkedIn’s organic fame.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). By 2024 , we can expect that number to exceed $600 billion. And the results are much more exciting, generating almost three times the number of leads. You may be wondering, is it worth the investment?

Content Marketing 342

Content Marketing Planning Marketing Budget Creation Allocation 342

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. The Rise of AI in Franchise Marketing Artificial intelligence (AI) made a big splash in the marketing world in 2023 and is showing no signs of slowing down in 2024. Another emerging trend is the use of user-generated content (UGC).

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

SocialPilot

JANUARY 31, 2024

billion in 2024. Imagine the profit you can generate by combining these two different segments of businesses. HubSpot (#INBOUND2023) HubSpot is a leading B2B SaaS Customer Relationship Management (CRM) platform trusted by several agencies worldwide. As per the data from Stastica, the SaaS market will reach $374.50

Case Study 90

Case Study Case Studies Work Management Studies 90

Porch Group Media

JUNE 9, 2022

Mover marketing users have seen significantly more success in their customer retention and acquisition initiatives in the past year than non-users. 35% of mover marketing users who have the most successful overall marketing strategies dedicate more than 20% of their marketing budget to target movers. billion users in 2024.

Statistics 105

Statistics First-Mover Advantage Email Marketing Marketing & Strategy 105

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. Sean Pyles hosts the Smart Money Podcast for a user base that wants to learn how to eliminate debt, build savings, and start their investment journey. Take NerdWallet , for example.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 138

Only B2B

MARCH 6, 2024

“The only metric that matters in marketing is how many qualified leads you generate every month.” ” – Seth Godin, Marketing Author and Entrepreneur Generating qualified leads is the heart of lead generation and contributes to your bottom line i.e. revenue.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. Well-written how-to guides can generate a click-through rate of 20 -30% ( Good Firms ).

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. Top 9 Data Analytics Tools in 2024 Here are the top 9 analytics tools that can help you make smarter marketing decisions: 1. They now have 12,000 active users, 9.4K data sources, and 9.5K workbooks.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. Top 9 Data Analytics Tools in 2024 Here are the top 9 analytics tools that can help you make smarter marketing decisions: 1. They now have 12,000 active users, 9.4K data sources, and 9.5K workbooks.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. But what exactly is a MarTech stack, and how can it benefit your business? 7 Proven MarTech Tools Every B2B Marketer Needs 1.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Only B2B

OCTOBER 18, 2023

Must Read: B2B Content Syndication Strategies for 2024 Success Syndicating Video Content: Maximizing Engagement in the Digital Era Video Syndication: Unpacking the Basics Video syndication is a strategy that involves sharing your video content on various platforms beyond your own website.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Google may have extended support for third-party cookies until 2024. Short-form videos give users bite-sized information and entertainment. Brand humanization.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

AUGUST 30, 2023

HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. So, what can salespeople expect and be prepared for in 2024? In 2024, conversational AI will play a huge role in lead qualification. But what changes will it bring to the sales industry? Image Source 6.

Marketing AI 61

Marketing AI Top of Funnel Lead Ranking Work Management 61

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Sales automation tools help you to automate report generation in the simplest and more presentable way. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

chiefmartech

DECEMBER 27, 2021

Honestly, that’s not entirely unreasonable if you interpret no-code broadly as empowering general business users (such as marketers) to self-service everything from generating creative assets to building simple machine learning models. billion in 2024. No-code isn’t just for apps.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Metadata

OCTOBER 30, 2023

Although leading indicators suggest budgets may rebound in 2024— global ad spending is expected to increase by 8.2% But the best marketing teams in 2024 and beyond won’t be made up of average marketers; they’ll be made up of unicorns—and those are hard to find. CRM admin: One person to manage your CRM (HubSpot, Salesforce, etc.).

B2B Marketing 52

B2B Marketing Ad Building Paid Search Agency Work Management 52

Martech

DECEMBER 19, 2023

Once the campaign is launched, campaign management tools will help automate the data collection and insight generation. Tracking and analytics Speaking of campaign performance, some marketing teams will find their existing campaign management software cannot work with all of the data generated by their campaigns.

Work Management 80

Work Management Marketing Management Marketing Automation Services Budget Programs 80

Optinmonster

JANUARY 18, 2024

Are you struggling to convert free users into paid ones? of free trial users don’t convert into paying customers on average. Otherwise, you’ll waste your time and money on users who won’t buy from you. Here are a few tips to make your incentives more appealing to users: Offer new users a bonus for upgrading to a paid version.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86