Martech

APRIL 19, 2024

Insights into the shifting privacy landscape The recently released IAB State of Data 2024 report (registration required) , titled “How the Digital Ad Industry is Adapting to the Privacy-By-Design Ecosystem,” offers insights into how the industry is responding to privacy changes.

Paid Search Agency 106

Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 106

Martech

DECEMBER 27, 2023

Those cookies are retiring in 2024. Google will remain firm on third-party cookie deadlines “While it’s been pushed back in the past, Google will remain firm on its 2024 deadline to remove cookies in Chrome,” said Yahoo’s Chief Revenue Officer, Elizabeth Herbst-Brady.

Marketing AI 130

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 130

Martech

FEBRUARY 7, 2024

Results depend not just on the AI you’re using, but how you integrate it into your existing tech stack, processes, and strategy. But the competitive value of AI in business lies in how it meshes with your existing tools and processes, transforming data and technology architecture into competitive assets. Build or buy?

Marketing AI 130

Marketing AI Hubspot Lock-In Marketing Management 130

Martech

DECEMBER 13, 2023

I want you take a little time to look back at three of the big lessons we learned in 2023 and how they could affect your planning for 2024. Here are three takeaways from 2023, based on my own agency work and what I learned from my conference observations, along with my thoughts on how to apply them to planning for and working in 2024.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

Top Rank Marketing

JANUARY 24, 2024

Our guide to building an SEO strategy in 2024 will help you tie modern best practices into the enduring fundamentals of the craft. Strategic SEO efforts lead to a sustainable and cost-efficient flow of organic traffic, bringing relevant people to your website or landing pages. What is an SEO strategy? billion searches per day.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Seismic

MARCH 5, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. Meanwhile, customers in other sectors grapple with increasingly intricate processes and the integration of multiple systems to maximize the performance of their marketing technology stack.

Automation 105

Automation Personalization Allocation Marketing Management 105

Top Rank Marketing

JANUARY 3, 2024

Happy 2024, fellow marketers! ? We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? Blending AI efficiency with authentic human interaction is crucial. What’s on your resolution list?

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 98

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. Here are the January 2024 updates managers should take note of: Fast and easy compliance for new email requirements.

Enterprise Management 104

Enterprise Management Sales Qualified Leads API Hubspot 104

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

LeanData

APRIL 10, 2024

Lead assignment tools optimize sales processes by building efficiency into lead distribution. The post 10 Best Lead Assignment Tools for Revenue Teams (2024) appeared first on LeanData. Here are the top 10 lead assignment tools worth investigating.

Tools 52

Tools Leads Lead Marketing Qualified Leads 52

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. This increases ad campaign efficiency by eliminating wasted impressions. Business email address Subscribe Processing.

Marketing AI 101

Marketing AI Advertisements Advertising Trends 101

illumin

DECEMBER 1, 2023

Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. While there are a ton of predictions for 2024 – this is how we think the year is going to shape up. This means we will likely see a boom in AI data collection and processing and Google’s imposed deadline approaches.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Martech

NOVEMBER 14, 2023

As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. In 2024, I expect select ESPs will launch significant applications that will reduce time and increase sophistication to increase relevance for customer messaging. These three developments stood out for me this year.

Planning 133

Planning Marketing AI Enterprise Management Work Management 133

Martech

DECEMBER 12, 2023

One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s Here are three questions to think about related to DAM processes. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Digital Asset Management 119

Digital Asset Management Process Work Management Customer Surveys 119

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Business email address Subscribe Processing. Get MarTech! In your inbox.

B2B Marketing 110

B2B Marketing Trends B2B Planning 110

B2BMarketing.net

MARCH 15, 2024

Perhaps this was best illustrated in our recent community sprint, in which we brought the Propolis community together to work out how we can use AI to overcome challenges around team productivity and efficiency. With that in mind, our 2024 Martechopia event sought to provide attendees with real-life, practical application of AI.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

Martech

NOVEMBER 9, 2023

What was thought to be a temporary reaction to uncertainty in the economy is now the reality for 2024. Watch for that to also have an impact on vendor financial viability in 2024. Pressure on marketing to cut budgets On the client side, marketers are now trying to find efficiencies in their spend. And it’s getting worse.

Marketing Management 117

Marketing Management Marketing Budget Budget Programs Vendors 117

SmartBug Media

MARCH 7, 2024

February 2024 Klaviyo CDP is Now LIVE Learn More > Klaviyo Update Details Klaviyo's Customer Data Platform (CDP) is live, offering a robust solution that enhances workflow tool efficiency. This latest update is designed to streamline the process of managing enrollment information directly within the workflow tool.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. Businesses are leveraging AI to streamline operations, analyze data, and automate processes. At the core of this efficiency drive is a desire to do more with less costs. of overall company revenue. [1]

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Champion Communications

FEBRUARY 15, 2024

Our clients continue to share their insights and innovations, driving conversations that matter in 2024. In an interview with DataCentre Magazine, Hyperview CEO Jad Jebara underscored how DCIM technology enables energy efficiency as data centres scale up. Hyperview: Is DCIM key to green data centres?

Advertising Agencies 62

Advertising Agencies Customer Surveys Impressions Cost 62

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

NetLine

FEBRUARY 15, 2024

This is why NetLine created the 2024 Content Trends & Planning Guide. Your Blueprint for 2024 and Beyond The 2024 Content Trends & Planning Guide is more than just a report; it provides context and direction in the ever-changing world of B2B marketing. In these unprecedented ti- wait, that was during COVID.

Marketing AI 59

Marketing AI Trends Work Management Marketing Management 59

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Marketing Insider Group

JANUARY 8, 2024

The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes. AI improves efficiency and elevates the overall customer experience, a critical factor in the competitive B2B landscape.

Marketing AI 258

Marketing AI B2B Marketing Planning Allocation 258

Webbiquity

JANUARY 18, 2024

Then, process it using data analytics. How can your solution save time, improve efficiency, reduce costs, or increase revenue? The post Eight Tips for Integrating Cold Emails in B2B Marketing in 2024 appeared first on B2B Marketing Blog | Webbiquity. Her white little bunny tends to reply to your emails when she is on vacation.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Martech

FEBRUARY 29, 2024

In the last article we looked at who would win and who would lose in the enterprise and vendor community in 2024 with AI on the horizon. Eliminating silos and allowing for the sharing of information and learnings from client projects (without disclosing client confidential information) is a logical way to introduce efficiency into the system.

Enterprise Management 113

Enterprise Management Consulting Work Management Marketing Management 113

Martech

MARCH 11, 2024

Over-optimizing for pipeline efficiency: The implications The exponential growth of martech tools has led to an overemphasis on pipeline efficiency, driven by the promise of better tracking and attribution. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. The post Human-Centered Marketing Meets AI Efficiency: Yes, We CAN Have It All appeared first on Marketri. Buckle up for the ride!

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Seismic

JANUARY 9, 2024

January marks a fresh fiscal start for many sales teams, and organizations will host a sales kickoff (SKO) to align their go-to-market (GTM) orgs and launch new sales processes. Without further ado, here are five innovative strategies to help your team thrive in 2024. Optimize your tech stack New year, new budget.

Marketing AI 52

Marketing AI Marketing Analytics Tools Ideal Customer Profiles Training 52

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. These past three years have been completely transformative for the world of marketing.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Sana Commerce

MARCH 13, 2024

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024.

Gartner 52

Gartner Peer-to-peer Customer Satisfaction Vendors 52

Sprout Social

FEBRUARY 1, 2024

Nowadays, there are much more efficient ways to publish and schedule social media content. Efficiently schedule your posts ahead of time Scheduling your Facebook content ahead of time is a much more efficient way to publish your content. If your Facebook content process has more steps than the ones above, you can add those in.

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Outgrow

FEBRUARY 25, 2024

As we step into 2024, the world of AI is evolving at a pace that challenges our imagination. Advancements in data storage and processing led to a massive increase in available data, fueling AI’s learning capabilities. Now that we have understood the past and the present of AI, let’s take a look at the top AI stats of 2024.

Statistics 52

Statistics Outgrow Resource Management Stats 52

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation presents a solution to streamline your email processes and achieve scalable results. Engaging prospects through email marketing is essential.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) Looking to make your email pre-send checklist more efficient?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72