Make Your Marketing More Efficient with Repeatable Processes

Act-On

I’ve found a way to be efficient – to get a lot done – by streamlining work that I do again and again. Taking the time to set up templates and repeatable processes ahead of time actually makes me speedier. Let’s look behind the curtain to see how I use these processes to save time.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis. This means that you lay out your prospect’s buying process, stage by stage, and then develop a selling process that maps to it.

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The Importance of Efficient Processes in Revenue Growth

Fusion Marketing Partners

You can read lots of articles and white papers about the various technology options – CRM, marketing automation, sales enablement […]. Lead-to-Revenue Revenue Model lead-to-revenue Revenue Growth

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

Best Practices for Accelerating the Sales Process

This eBook takes a look at three headache-free strategies you can employ today to accelerate selling the right way. Read on to learn how to adopt specific workflows and approaches that append your existing processes to deliver value to your prospects and internal counterparts.

5 Ways to Make Your Content Production Workflow More Efficient

DivvyHQ

Whip Your Content Production Process Into Shape. Think of these 5 steps as your trusty roadmap to creating content more effectively and efficiently, every time. Implement a project request process. As your workflow becomes more efficient and streamlined, your calendar will, too.

Efficiency vs. Effectiveness Metrics

Measure Up Marketing

In his book, The Effective Executive, Peter Drucker explained the difference between efficiency and effectiveness: “Efficiency is doing things right. ” He strongly advised focusing first on effectiveness before efficiency. Effectiveness opens the door for efficiency.

Automate Your Wealth Management Marketing Processes

Act-On

Read this blog to learn how marketing automation for wealth management helps financial marketers and advisors improve process efficiencies. Marketing Strategy

How to Boost Your Content Marketing Team’s Efficiency

Content Marketing Institute

Processes often take a back seat to content marketing talk of quality, conversions, and brand alignment. Continue reading → The post How to Boost Your Content Marketing Team’s Efficiency appeared first on Content Marketing Institute.

The Difference Between Effectiveness and Efficiency Explained

InsightSquared

What is the difference between effectiveness and efficiency in sales? When it comes to B2B sales tools, efficiency is prioritized more so than effectiveness. Efficiency and effectiveness are both buzzwords popularly used by CEOs and Sales VPs to chart the course of their organization.

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

How SmileDirectClub Boosts Email Efficiency with Litmus

Litmus

Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She shared with us that “every minute counts” in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not.

Six Benefits of Business Process Automation for Your Small Business

Webbiquity

Automating business operations and processes provides several benefits, including lower costs and higher quality. Smaller companies are using smart tools to reduce their labor costs and improve efficiency when processing orders and managing the customer-relationship experience.

4 Steps to Scale Efficiently

Outreach

The only problem is that scaling revenue is challenging and scaling it efficiently--with minimal cost--is even harder. Luckily, Outreach can help make the process of scaling much easier. The Difference Between Growth and Efficient Scaling.

Lean Manufacturing & Lean Marketing: How to Increase Process Efficiency

Fathom

The key to fixing this process divide and eliminating wasted time & effort on both sides is consistent communication between the sales and marketing teams. Whether it’s big or small, identify the elements of your production process that are holding you back and rework them from the root of the problem. After a few rounds of trial & error, you’ll end up with a repeatable marketing processes that you can apply to various efforts.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

A great sales team starts with a manager who’s a great coach. To stay competitive in today’s market, you need to implement a formal coaching approach that is aligned with your buyer’s journey and internal processes to drive results. Fortunately, Steve Benson is here to help you become that great coach.

7 Steps to Implementing a Successful and Efficient Creative Workflow

Bannersnack

While it can be claimed that the creative process does not need structure and rigid rules, most people would disagree with that. Being creative and efficient at the same time does require a certain amount of organizing, and that’s […].

How to Successfully Scale Your Email Team, Part 2: Processes

whitney

If you want to scale your email program in the future, it’s helpful to audit your processes now to prepare for growth. Even if your email team will remain the same or temporarily reduce in size, developing a more efficient campaign process can save you precious time and resources.

Seven Powerful B2B Lead Generation Processes and Tools

Webbiquity

Here’s why and how, as a marketer, you may want to integrate new lead generation tools and processes into your B2B lead generation strategy and campaigns. It can automate different sales processes like task assignments, email sequencing, and follow-up appointments.

How AI is Changing the Sales Process

InsightSquared

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. Here are three of the top ways AI is impacting today’s sales process: Increases Time Spent Selling.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Focus on productivity, not efficiency

JotForm

Over the next several years, Henry Ford reduced the time-consuming process to an impressive 2.5 12 hours. That’s how long it took to build a car before 1913. hours. His goal was simple — make automobile ownership possible for every American by lowering the cost of production. What wasn’t. Backstage

If You Aspire to Excellence Focus on Process

Measure Up Marketing

To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! We believe there are three primary reasons underlying these failures: lack of a plan, lack of skills/expertise and very importantly the lack of processes.

How to Design an Efficient Social Media Approval Workflow

Hootsuite

Setting up an efficient social media approval workflow decreases the risk of publishing errors. With a social media content approval process in place, all content is vetted, edited and approved by select team members ahead of publication. . Encourage collaboration in an efficient way.

Creating LinkedIn Campaigns Efficiently and Effectively

Heinz Marketing

In any case, LinkedIn has developed these objectives for you to help streamline the campaign creation process but also to help optimize your campaigns and to provide customized campaign reporting tied to your marketing objectives.

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Capital efficient growth is the new north star for SaaS

FunnelCake

There’s a trade-off between growth models ; either invest as much as you can to grow as fast as you can, or focus on efficiency to grow in a sustainable, profitable way. Regardless, there is likely to be a shift in what VCs care about, that is, efficiency over growth at all costs.

How to Make An Efficient Content Pipeline

Valasys

If everything goes spot-on, the process culminates with clinching of sales. This is where the idea of an efficient content pipeline comes to picture. Steps to Creating an Efficient Content Pipeline.

How Landing Page Design Impacts PPC Efficiency

QuanticMind

Thus, as Quality Score is factored in along with your bid and the other inputs to determine ad rank and CPC, you’ll also want to obtain a higher Quality Score for your ads to both improve their position and reduce CPC, all of which will lead to overall efficiency gains.

How to Leverage Sales Efficiency and Sales Effectiveness

Seismic

Efficiency is doing things right; effectiveness is doing the right things.” ‘Sales efficiency’ and ‘sales effectiveness’ sound like vague concepts, but they can actually have a significant impact on the success of your sales strategy.

Staying Relevant in Sales as AI and Technology Continue to Take Over

Speaker: John Barrows, CEO, JBarrows Sales Training

As technology and AI advance, and as companies and reps continue to look for technical solutions to increase efficiency throughout the sales process, the human element of sales is being lost.The question we need to ask ourselves is – what can we do that a computer can’t? The answer lies in context; if we as sales professionals are not adding any context to our content, then we bring no additional value to what marketing and technology are already doing. Learn about the importance of context, and where and how to add it throughout the sales process!

The Marketing Operations Efficiency Formula

Allocadia

The answer is efficiency! Join us for a live virtual panel with marketing operations experts from Box, Equinix, and Fuze to learn how they increased efficiency in their marketing teams including: The role of change management in complex revenue organizations.

How to Write Marketing Content More Efficiently

Kapost

How content is consumed constantly changes, which means B2B companies must constantly adapt and find ways to write marketing content more efficiently. It can seem that writing relevant content efficiently is like shooting at a moving target that’s bound to change in the next hour.

Why you need a creative workflow process

Act-On

This is where establishing a creative workflow process can come in handy. Secondly, despite your best efforts to set a process and get buyoff from all involved, things (and people) will go rogue. They’ll usurp the process, jump up the chain, or weigh in late with feedback.

My online influencer research and engagement process

Biznology

The next day, I go in and collect big nets of blogs that I can later slice and dice using a much more efficient tool: Excel or Google Apps Sheets. The post My online influencer research and engagement process appeared first on Biznology.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

How Natural Language Processing (NLP) is helping call centers get smart

ClickZ

30-second summary: Natural Language Processing (NLP) are helping improve workplace efficiency and decrease human capital costs. These auto attendants, powered by algorithms using Natural Language Processing (NLP), automatically direct calls to human operators.