Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 39

Forecasting Paid Content Marketing AI Allocation 39

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. What’s different about 2024? And that’s not going anywhere in 2024. So, what’s different about 2024? “Look over here.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SocialPilot

DECEMBER 6, 2023

With that number, Facebook is a crucially important platform for brands and marketers to win the algorithm and reach a wider audience. Video performance: Like other social platforms, Youtube also gives preference to popular content, which it measures through likes, views, and click-through rates. billion users worldwide.

Social Media 83

Social Media Paid Content Media Lead Ranking 83

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager.

Intent Data 131

Intent Data Youtube Intent B2B Sales 131

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Ranking Lead Scoring 40

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Sprout Social

OCTOBER 26, 2023

YouTube came in second at 70% and Facebook in third at 45%. billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion in 2023 Brands are expected to spend $30.81

Statistics 128

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 128

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. As creators hone their marketing and business acumen, a notable shift occurs—from mere brand endorsements to entrepreneurial ventures of their own.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Martech

APRIL 3, 2024

Fortunately, because subreddits are topic specific it is easy for brands to avoid those. Dig deeper: Reddit testing new tools to help brands boost engagement Usage Average 73 million daily active users (DAUs) in Q4 2023. billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. 44% of U.S.

Mobile Advertising 97

Mobile Advertising Social Media Aggregators Communities 97

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. Generally, avoid ad-hoc posting without a highly strategized brand identity that specifically incorporates it.

Social Media 52

Social Media Social Marketing Planning Tips 52

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Advertising Agencies 97

Advertising Agencies Lead Ranking Youtube Blogger 97

Optinmonster

APRIL 4, 2024

You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. AWeber fetches the web page’s title, description, and image to create an attractive preview, which you can adjust to suit your branding.

Enterprise Management 63

Enterprise Management Email Marketing Marketing Automation Services Work Management 63

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. There are fair chances that these fixed times can work wonders for your brand on LinkedIn. With the help of this section, you can find out the best times to post for your brand. But here’s the catch.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ. She’s even on LinkedIn even in her dreams.

Budget Programs 91

Budget Programs Paid Search Agency Impressions Training 91

SocialPilot

FEBRUARY 6, 2024

As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. It truly reflects how many brands worldwide have embraced the new form of online marketing. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

ClickZ

JANUARY 12, 2024

The emergence of platforms like TikTok has revolutionized how brands connect with their audience, adding layers of complexity and opportunity. However, this approach often overlooks a critical aspect of customer acquisition and brand building. However, with regulatory changes such as GDPR and iOS 14.5

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Top Rank Marketing

DECEMBER 1, 2023

Social Media Today Industry Jargon Is the Silent Killer of B2B Marketing 88 percent of B2B decision-makers have said that jargon, marketing clichés, and tired buzzwords such as “disruptive” harm the credibility of brands, and Adweek recently took a look at how using the wrong words can have negative consequences in B2B marketing.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Top Rank Marketing

AUGUST 4, 2023

Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7 Harvard Business Review Facebook surpasses 3 billion monthly active users Including its Instagram, Messenger, WhatsApp, and Threads properties, Meta-owned platforms now account for some 3.88

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 118

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 118

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. Worse, if I don’t respond, those brands will take me off these lists. Mail are expected to launch their new requirements for inbox access in February 2024.

Marketing & Strategy 116

Marketing & Strategy Opt-out CAN-SPAM Work Management 116

illumin

APRIL 25, 2024

Given the high demand of streaming services today, advertisers have been exploring ads over these platforms with Amazon Prime’s airing of commercials in February 2024 a very current example. billion growth projection in 2024 according to eMarketer. Examples include YouTube, Pluto TV, and Tubi.

Cable 52

Cable Television marketing Mobile Advertising Broadcasting 52

Convince & Convert

NOVEMBER 16, 2023

For NetLine, we aimed to achieve an event experience that matched both our branding and messaging. Using his approach, which he shared via the YouTube video above, we can all save ourselves the headaches of SEO senselessness (and live life a little bit fuller). But that will come in 2024.

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

QuanticMind

SEPTEMBER 29, 2023

Holiday Shopping Insights: Keep Up With Deal-Seeking Shoppers [:04] New insights from Google show that deal-seeking for holiday shopping happens throughout October and November—so position your brand by extending the shopping window, starting now! The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Sprout Social

APRIL 25, 2024

According to the 2024 Social Media Productivity Report , nearly half (48%) of social media marketers feel they sometimes or rarely have enough time to get their work done. Social media strategy templates A documented social media strategy sets the foundation for more consistent messaging, branding and reach over time.

Social Media 65

Social Media Template Work Management Marketing Management 65

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? People buy from people – not brands. What does End-of-Life Mean for Social Studio?

B2B Thought Leadership 131

B2B Thought Leadership Work Management Social Media Marketing Management 131

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. MarketingProfs Here’s What Millennials Say They Want from Brands A leading 53 percent of U.S. percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Top Rank Marketing

SEPTEMBER 20, 2023

We expect to learn new lessons from each of these 50 content marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond. And How Does It Launch the Success of B2B Brands? In this year’s list there are plenty of familiar faces along with many new additions.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Digilant

NOVEMBER 8, 2023

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. Frequency capping will be a major priority in 2024, especially as more brands turn to FAST channels to run campaigns. Let’s dive in.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Navigate the Channel

JANUARY 23, 2024

RELATED: Eight Digital Video Predictions for 2024 Audio is less expensive to produce than video – much less expensive. RELATED: How to Create Engaging Video Content for Your Brand If you do not have any money at all, you can start with WeVideo. You can get a semi pro favorite – the Blue Yeti – for under US $150.

Cost 65

Cost Video Marketing Ads FAQ 65

Spiralytics

APRIL 23, 2023

Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content. Social media influencers and celebrity endorsers are similar in that both help brands promote their products and services. billion in 2022.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Velocity Partners

MARCH 13, 2024

Even the pages that get that sweet search love aren’t doing brands a lot of good — often because they’re not optimized for terms that matter to qualified buyers. (So Good SEOs are responsible for helping their brands play by Google’s rules — which Google loves — while bad ones try to game the system. It’s a problem. Or robots).

SEO 87

SEO B2B Paid Search Agency Aggregators 87

Valasys

JANUARY 23, 2024

Because I’ll be showing you link-building services that will still be effective in 2024 in this piece. BlueTree, which typically works with SaaS and IT firms, helps brands grow in the short and long term by using an editorial strategy. This can aid in the growth of their brands and organic monthly traffic.

Link Building 40

Link Building Service Ad Building Acquisitions 40

Matchcraft

MARCH 28, 2023

Brands that use retail media wisely can benefit from better ad placements, digital promotions, and tapping into retailer loyalty programs and validated sales data. Brands must refine their search advertising strategies and tactics. Online video ad spend to rise from US$95 billion in 2024.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

ClearVoice

NOVEMBER 25, 2022

But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Google may have extended support for third-party cookies until 2024. Brand identity content marketing trends. Brand humanization. Short-form videos.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115