SocialPilot

JANUARY 15, 2024

According to Statista, the amount spent on video marketing will reach $92.253 billion in 2024. In 2024, video content will make up for 82% of the internet traffic. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos.

Statistics 87

Statistics Video Marketing Work Management Paid Search Agency 87

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. However, in 2024, there’s a shift towards targeting the upper funnel. In 2024, we’ll see more creativity with videos, such as posting clips on Facebook or LinkedIn to funnel new subscribers to your YouTube channel.

Marketing AI 68

Marketing AI Social Media Social Marketing B2B Marketing 68

BOP Design

NOVEMBER 14, 2023

Let’s have a look at the trends shaping the future of B2B web design in 2024. In 2024, getting conversions from your website will be more important than ever. Motion & animation We listed this as a trend in B2B website design for 2023 , but it’s not going anywhere in 2024. Looking to revamp your website in 2024?

Design 93

Design Trends Marketing Websites B2B 93

DAGMAR Marketing

MARCH 12, 2024

For 2024, it published critical information on everything from how marketers are leveraging artificial intelligence to what new methods we should consider after third-party cookies are fully eliminated and which strategies may be best to use in their place. By Q3 of 2024, it aims to completely eliminate its use of third-party cookies 100%.

Marketing AI 52

Marketing AI Hubspot Marketing Report Planning 52

Bluetext

JANUARY 5, 2024

As we step into a new year, our thoughts revolve around new resolutions, new fad diets, and the colder months ahead—but what we should be thinking about are the digital marketing trends of 2024. From cookie consent to 70s nostalgia, there are several digital marketing and design trends to look out for in 2024.

Forecasting 40

Forecasting Paid Content Marketing AI Allocation 40

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. In 2024, 50% of marketers plan to boost their investment in content marketing.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

SocialPilot

DECEMBER 6, 2023

The YouTube Algorithm YouTube is capable of keeping its users hooked for hours, thanks to its ranking signals which are as follows: Watch history: YouTube places major emphasis on your watch history and recommends content based on your past views. You can find more tips on the Facebook algorithms change blog.

Social Media 85

Social Media Paid Content Media Lead Ranking 85

Oktopost

FEBRUARY 12, 2024

Alina Dallal reveals what’s in store for Behind the Post listeners in 2024. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary Behind the Post is back and this time with a new host. Meet Alina Dallal , Oktopost’s Content Marketing Manager.

Intent Data 133

Intent Data Youtube Intent B2B Sales 133

Valasys

FEBRUARY 5, 2024

In 2024, the digital marketing landscape is expected to undergo significant changes, with advancements in artificial intelligence, voice search optimization, video content, and various digital marketing channels. Video Content: Video content will continue to dominate digital marketing efforts in 2024.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. Including the links in a post can drive twice the engagement than a post without it on LinkedIn. Images, on average, result in a 98% higher comment rate than without on LinkedIn.

Statistics 79

Statistics Linkedin User-Generated Content CTR 79

Optinmonster

APRIL 4, 2024

You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. The post 6+ Mailchimp Alternatives to Crush Email Marketing in 2024 appeared first on OptinMonster.

Enterprise Management 62

Enterprise Management Email Marketing Marketing Automation Services Work Management 62

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. To identify the right publishing channels, analyze where your audience spends most of their time, whether it’s YouTube, TikTok, LinkedIn, or others. Social media marketing is thus a highly competitive domain.

Paid Content 63

Paid Content Social Media Social Marketing Marketing & Strategy 63

sagefrog

NOVEMBER 6, 2023

While B2B marketers are experimenting heavily with every platform, from Twitter to Instagram to TikTok to YouTube, it’s still true that B2B audiences primarily flock to LinkedIn’s professional-focused platform. The post 7 Social Media Marketing Tips for Beginners in 2024 appeared first on Sagefrog Marketing Group, LLC.

Social Media 52

Social Media Social Marketing Planning Tips 52

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

OCTOBER 26, 2023

YouTube came in second at 70% and Facebook in third at 45%. billion on influencer marketing domestically in 2024 Increasing from $2.42 billion on influencer marketing in 2024. There are nearly 500,000 YouTube influencers in the U.S. There are nearly 500,000 YouTube influencers in the United States.

Statistics 125

Statistics Marketing Budget Advertising Agencies Marketing & Strategy 125

Oktopost

MARCH 31, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts, or YouTube Watch the live recording: Episode Summary Sarah Hankins takes the hot seat on this episode of Behind the Post with host Alina Dallal to talk all things employee advocacy at CBIZ.

Budget Programs 93

Budget Programs Paid Search Agency Impressions Training 93

SocialPilot

JANUARY 11, 2024

The post What is the Best Time to Post on LinkedIn in 2024? But in case that time doesn’t suit you, we have also explained a sure-shot process of discovering your own best time to post on LinkedIn. Not only LinkedIn, but it will also help you simplify your marketing efforts on every social media platform that you can count on.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Martech

APRIL 3, 2024

billion DAU across all apps in January 2024. Pinterest 498 million DAU in January 2024. billion monthly active users (MAU) in February 2024, up from 430 million in 2019. population has used Reddit (Facebook 68%, YouTube 83%). Meta had 3.19 Facebook 3 billion MAU in January. Instagram 2 billion MAU in January. in January.

Mobile Advertising 84

Mobile Advertising Social Media Aggregators Communities 84

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 105

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 105

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Koleen Diaz – @koleendz Instagram: 721K TikTok: 691K YouTube: 1.58 Nyane Lebajoa – @nyane Instagram: 2.5

Advertising Agencies 94

Advertising Agencies Lead Ranking Youtube Blogger 94

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. 1.25% 1% YouTube 3.5% Do you know that over 55% of marketers use YouTube to market products ? 2% 1% Facebook 2% 1.5%

Statistics 102

Statistics Advertising Agencies Paid Search Agency Allocation 102

Top Rank Marketing

AUGUST 4, 2023

B2B Buyers More Thoroughly Evaluating Purchases When it comes to the new processes that B2B buyers have added for purchase decisions, some 38 percent have said they are conducting more rigorous analysis of return-on-investment (ROI), with 31 percent noting that they are taking more time researching buying decisions, and 24 percent focusing on adjusting (..)

B2B Marketing 91

B2B Marketing Budget Programs ROI Planning 91

Bannerflow

JUNE 1, 2023

TikTok Montana to ban TikTok on all devices from January 2024 Montana has become the first US state to completely ban the popular short video app TikTok. The ban is scheduled to go into effect on January 1st, 2024, but TikTok has indicated that it will challenge the move.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Top Rank Marketing

AUGUST 18, 2023

percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3

B2B Marketing 88

B2B Marketing Linkedin B2B Social Marketing 88

Martech

DECEMBER 19, 2023

As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. That’s insulting. Google and Yahoo!

Marketing & Strategy 111

Marketing & Strategy Opt-out CAN-SPAM Work Management 111

ClickZ

JANUARY 12, 2024

Fospha x TikTok On Monday 8 Jan 2024, TikTok introduced Fospha as one of the measurement partners. The platform has shown strong returns, outperforming other growing platforms like YouTube.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Top Rank Marketing

DECEMBER 1, 2023

Whatever language we choose, it wields immense power, shaping not only our brand’s perception but also its relationships and customer engagement.” — Jessica Marie @jessicamariemba Click To Tweet New Report Highlights Key Social Media Marketing Trends for 2024 [Hootsuite Report] LinkedIn was the social platform that brands were the most confident in, (..)

B2B Marketing 99

B2B Marketing Search Marketing B2B Multi-Channel 99

QuanticMind

AUGUST 30, 2023

New ways to make vertical video ads on YouTube [:03] Google is rolling out an AI -powered feature to help advertisers run videos across orientations in video action campaigns. All other Discovery campaigns will be eligible for the upgrade upon wide release in October, with automatic upgrades expected from January to March 2024.

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

chiefmartech

JANUARY 1, 2024

Welcome to 2024! The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Martech

MAY 2, 2023

Amazon’s FAST streaming service Freevee announced it will debut new original programming in 2024, including “Mock the Week,” a panel show produced by comedian Trevor Noah. YouTube is bringing smart advertising to short videos. New programs and ad capability Amazon Live, Prime Video and Freevee. According to the company, 1.5

Paid Search Agency 108

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 108

Convince & Convert

NOVEMBER 16, 2023

Using his approach, which he shared via the YouTube video above, we can all save ourselves the headaches of SEO senselessness (and live life a little bit fuller). But that will come in 2024. “This is a moment in time where we should think about what we would do with (the time savings thanks to) greater productivity.”

Marketing AI 78

Marketing AI Content Marketing Peer-to-peer Content 78

Digilant

NOVEMBER 8, 2023

The data remains encrypted, making it impossible for anyone to access personally identifiable information (a future-proof solution as we near the official depreciation of Google’s third-party cookies in late 2024). Frequency capping will be a major priority in 2024, especially as more brands turn to FAST channels to run campaigns.

Advertisements 59

Advertisements Advertising Ad Frequency Classified Ads 59

Navigate the Channel

JANUARY 23, 2024

RELATED: Eight Digital Video Predictions for 2024 Audio is less expensive to produce than video – much less expensive. You can expand your skills by simply looking up the effects that you want to achieve on YouTube. You can get a semi pro favorite – the Blue Yeti – for under US $150. It is also incredibly easy to use.

Cost 65

Cost Video Marketing Ads FAQ 65

QuanticMind

SEPTEMBER 29, 2023

Google Launches New AI Tool to Improve YouTube Ad Optimization [:03] YouTube's new AI feature evaluates best practices in creative, such as logo usage, video duration, voiceovers, and aspect ratios, and then recommends "ideas to try." The feature will fully launch as part of a new Google Ads experience in 2024.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? According to Salesforce , after August 1st, 2022, you’ll no longer be able to renew Social Studio.

B2B Thought Leadership 133

B2B Thought Leadership Work Management Social Media Marketing Management 133

Top Rank Marketing

SEPTEMBER 20, 2023

We expect to learn new lessons from each of these 50 content marketing influencers, and hope that you’ll do the same throughout the rest of the year and into 2024 and beyond. In this year’s list there are plenty of familiar faces along with many new additions.

B2B Marketing 132

B2B Marketing Enterprise Management Content Marketing VALS 132