Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Watch the free demo Originally published on Salesforce.com on January 16, 2024.

Paid Search Agency 114

Paid Search Agency Features Personalization Ads 114

Bluetext

JANUARY 29, 2024

Careful market analysis and years of industry expertise amongst Bluetext marketing specialists reveal AI technology, increased investment from SMBs, and enterprise risk quantification are expected to impact cybersecurity provider marketing strategies in 2024. Read our blog on the 2024 Future Forecast from Bluetext.

Forecasting 26

Forecasting Trends Enterprise Management SMB 26

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Gartner 117

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms.

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

DealSignal

FEBRUARY 18, 2024

According to Gartner , 9 in 10 companies use two or more lead enrichment tools to learn more about prospects. Additionally, when you leverage your marketing team’s talents, that increased output of content can help trend brand awareness upwards—meaning outreach isn’t always cold.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Generation Account Based Marketing 52

Martech

MARCH 1, 2023

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. Do it poorly and you have a big weak spot in your brand.

Paid Search Agency 106

Paid Search Agency Advertising Channels Gartner Amazon 106

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. We research brand preference, and what matters most is brand ownership and equity,” said De Haas. “As

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. more than digital supplier interactions for affirming value. Provide insights on nurturing engagement.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

MARCH 4, 2024

In January 2024, Salesforce commissioned Forrester Consulting to find answers to these gaps and more in the rapidly developing AI landscape. Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI. Three foundations for strong AI-powered CRM 1.

Work Management 116

Work Management Trends Business Forrester 116

Marketri

JANUARY 29, 2024

With 2024 unofficially dubbed The Year of AI (at least on Wall Street), I find myself contemplating how this enabling technology can coexist with the human-centered marketing experience buyers crave today. I spent a lot of time interacting with clients on site, fueling my knowledge of their brands and feeding my inspiration.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Only B2B

FEBRUARY 6, 2024

Improved Brand Perception: Demonstrating a deep understanding of your prospects’ needs through personalized interactions fosters trust and strengthens your brand image. 71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner. Who is OnlyB2B?

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification. Therefore, focus on deep intent signals.

Outreach 115

Outreach Effectiveness CAN-SPAM Domain 115

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. Increased brand awareness? What are you hoping to achieve? Improved analyst ratings?

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Binary Demand

FEBRUARY 23, 2024

Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc. Effective Buyer personas will: Provide insights into purchasing pathways and optimize ROI for brand sales and marketing. more than digital supplier interactions for affirming value. Provide insights on nurturing engagement.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Madison Logic

FEBRUARY 14, 2024

According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. Millennial buyers aged 25-44 are increasingly shifting into decision-making roles and are expected to make up three-fourths of business buying teams in 2024.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Heinz Marketing

MARCH 22, 2023

But even though buyers’ trust is low, over half would still consider sharing their data if they gain additional value from a brand. According to Gartner, 75% of the population’s personal data will be regulated by 2024. In other words, they will still share information if you can prove it’s worth it.

Privacy 95

Privacy Privacy Policies B2B Marketing Opt-out 95

Only B2B

MARCH 6, 2024

It includes -aiming to raise brand awareness, generate initial engagement, and capture contact information that allows for further nurturing. Gartner research from 2023 suggests that only 25% of leads are qualified , signifying the importance of effective lead qualification processes to maximize ROI.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Top Rank Marketing

DECEMBER 4, 2023

As we approach 2024, content marketing is rapidly evolving. With an eye on the future, let’s delve into the top 10 content marketing trends for 2024 that are reshaping the B2B sphere and beyond, offering a roadmap for innovative and effective marketing strategies for you to plan for your best year yet.

Marketing AI 129

Marketing AI Trends B2B Marketing Content Marketing 129

Conversica

JUNE 8, 2021

According to Gartner, “By 2025, 80% of B2B sales interactions between suppliers and buyers will occur in digital channels.” [1] Furthermore, “Gartner predicts that by 2024, 80% of ordering and replenishment will be touchless for most organizations”. [2] B2B has benefited from earlier B2C digital experience innovation.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Gartner 52

Sana Commerce

SEPTEMBER 15, 2023

In one poll by Gartner , sales and business leaders agree that ‘meeting quotas’ and ‘customer retention’ remain key priorities in the face of a potential economic downturn. Equip them with the skills and knowledge they need to be efficient champions of your brand. Get the latest insights from the B2B Buyer Report 2024.

Top of Funnel 52

Top of Funnel Cross-Selling Customer Satisfaction Digital Marketing Funnels 52

The Lead Agency

FEBRUARY 8, 2023

Gartner predicts that 75% of B2B sales organisations will use both AI and traditional sales solutions by 2025. Brand storytelling can set a business apart from its competitors by showing its personality, emotional connections, and approach to customers. billion by 2024 ( IDC, 2020 ).

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Martech

MARCH 27, 2023

As brands grow and become more data-driven, marketers who can effectively navigate and interpret data are highly valued. Third-party cookie deprecation Google plans to phase out third-party cookies in Chrome by 2024. One mistake in reporting can result in millions of dollars of loss for brands. Get MarTech! In your inbox.

Paid Search Agency 25

Paid Search Agency Planning Budget Programs Marketing Budget Creation 25

Martech

FEBRUARY 26, 2024

Up to 63% of respondents in Gartner’s 2023 Marketing Technology Survey report (registration required) that they lack the skills to integrate or operate the tools in their stack. Disclosure: I work for Gartner.) They can partner with HR to include these in the 2024 goals for their team.

Enterprise Management 138

Enterprise Management Resource Management Work Management Planning 138

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. million by the end of 2024.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Martech

APRIL 2, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. are much more likely to engage with a brand. CDPs solve this problem.

Budget Programs 117

Budget Programs Tools Ideal Customer Profiles Mobile Advertising 117

Madison Logic

MARCH 26, 2024

You need to ensure that all key decision-makers not only remember what they read and the brand it came from, but how they felt while they read it, since connection is key to conversion. Determining what content and messaging resonates loudest at each phase of the buyer’s journey can be difficult. According to Gartner, 80% of U.S.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClickZ

AUGUST 16, 2022

The initial goal was to do so in two years, but the transition has been slow as Google further pushed the date to 2024. Even so, as the world works toward a future that is less dependent on cookies, it begs the question: what can brands do to replace the delectable value that the confectionary technical term has to offer?

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Single Grain

JANUARY 3, 2020

The downside of this influx of discovery channels is that brands must work harder to protect their data. According to Gartner, augmented analytics is one of the top data analytics trends to watch out for in 2020. By 2024, the value of the mobile business intelligence market will top $20B.

Enterprise Management 105

Enterprise Management Trends Marketing AI Work Management 105

Martech Advisor

NOVEMBER 5, 2019

.” First-party data, which is also the cleanest and most reliable source for a marketer has become more important, and hence brands now have the onus of directly and transparently communicating with customers on how beneficial or safe it is for them to share their details. REI’s retail outlets also experienced a 3.6

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Tomorrow People

NOVEMBER 21, 2022

Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. This audience is overwhelmingly young (44% are 18-34) and tends to be more well-off than average, representing a fertile opportunity that brands are increasingly tapping into. In 2019, this was only 10%!

Marketing AI 156

Marketing AI Paid Content Marketing Strategy Marketing & Strategy 156

Tomorrow People

NOVEMBER 21, 2022

Online video has gone mainstream , and whether operating in the B2C or B2B space, brands cannot afford to ignore it. This audience is overwhelmingly young (44% are 18-34) and tends to be more well-off than average, representing a fertile opportunity that brands are increasingly tapping into. Graphic design and illustration.

Marketing AI 156

Marketing AI Paid Content Trends Marketing & Strategy 156