Anyword
JANUARY 20, 2022
million in purchase revenue in 2021. Throughout Q4 of 2020, Ted Baker’s commerce campaigns with Anyword saw a 1,592% return on ad spend (ROAS), as well as an average CPC of $0.21. When we look at the top ads created by Anyword from 2021, we see a 15% increase in CTR with copy created by the AI copywriting tool.
Anyword
MARCH 20, 2022
million in purchase revenue in 2021. Throughout Q4 of 2020, Ted Baker’s commerce campaigns with Anyword saw a 1,592% return on ad spend (ROAS), as well as an average CPC of $0.21. When we look at the top ads created by Anyword from 2021, we see a 15% increase in CTR with copy created by the AI copywriting tool.
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Liveintent
JUNE 15, 2021
. “CMOs are looking at moving big dollars from traditional investments into digital channels, which has driven the cost of digital media up and made us all again do some tweaking and sharpening of that pencil in 2021.” Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond.
Outbrain
FEBRUARY 8, 2022
Despite 2021 being a year full of uncertainties, some continuity remained. But first, let’s take a look back at some of Outbrain’s best brand success stories from 2021 for some inspiration. The cat was definitely out of the bag in 2021 for brands needing to diversify their marketing mix. Switzerland Tourism. Royal Canin.
Oktopost
SEPTEMBER 4, 2020
The average CPC (cost per click) on Facebook is 64 cents , while on LinkedIn , it’s an impressive $3.49. There’s an easy answer—wherever you get the best return on your investment or in advertising terms – the best ROAS (Return on Ad Spend). What do all these statistics really tell us?
Valasys
JUNE 24, 2021
Google, back in February 2021, announced the updated treatment of phrase match to include the broad match modifier traffic (BMM). With the changes being made in the Google phrase match the match types in 2021 can be defined as follows: Exact match: An ad is displayed when the query has the same meaning as the keyword.
Martech
AUGUST 25, 2022
It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021) to forced migration (Sep 2022) in less than a year. Bids are automated and determined by advertiser goals rather than a restrictive max CPC. Feed optimization is a great example of managing PPC at a “big picture” level.
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