Marketing Insider Group

DECEMBER 29, 2020

Despite the turmoil, many businesses remain optimistic heading into 2021. We expect that number will only increase in 2021. We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. Businesses are adapting quickly to remain relevant.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

SendX

NOVEMBER 26, 2020

This article will be looking at trends to watch out for in email marketing in 2021 and beyond. In some spaces, AI is being automated to carry out simple tasks. You should bear this in mind as 2020 comes to a close, and we enter 2021, AI will soon become the new normal. This trend will continue even beyond 2021.

Marketing AI 369

Marketing AI Email Marketing Trends Mobile Marketing 369

Spiralytics

FEBRUARY 1, 2021

The rise of marketing automation is inevitable. The post Marketing Automation Statistics for 2021 appeared first on Spiralytics Inc. With more businesses (and consumers) going digital, marketers.

Statistics 91

Statistics Marketing Automation Automation Marketing 91

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts. Additionally, 46.6% This is compared to 42.4%

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Conversational marketing via the use of live chat will be on the rise in 2021. Personalized Outreach with User Data. So much so that a J.D.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Marketing Insider Group

DECEMBER 21, 2020

Poor use of technology and automation. What can you do to improve or pivot for 2021? Using what we’ve learned over the year about changing B2B marketing budgets, planning, and strategies along with dynamic customer needs, these are the areas marketers should prioritize for 2021. billion in 2021. Hybrid Events as the Norm.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Zoominfo

FEBRUARY 27, 2021

However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies. Let’s take a look at essential features for sales intelligence and what our top 10 picks are for 2021. Find the Best Sales Intelligence Tools for Your 2021 Strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

The Point

JANUARY 19, 2021

We asked our colleagues at Spear Marketing Group to identify their best demand generation predictions for 2021 and the trends they believe are most likely to have staying power. Marketers will need to get ahead of this by incorporating credit ratings into the qualifying process.” – Sarah, Marketing Automation Specialist. “I

Demand Generation Agencies 147

Demand Generation Agencies Demand Generation Demand Lead Ranking 147

SendX

DECEMBER 7, 2020

And we're going to help you with, by explaining and providing solutions to the email challenges in 2021. PRO TIP: Personalization: Personalized emails are proven to increase open rates and are especially useful when combined with automated transactional emails, like birthday deals, promotional emails, and post-purchase follow-ups.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

Zoominfo

DECEMBER 23, 2020

The digital strategies we’ve created and altered in 2020 have been drastically different from previous years, and will definitely differ in 2021. So what’s it going to take to create and maintain a top-tier database for 2021? Automate it to flag outdated contacts (?? Start 2021 Off with a Refreshed Digital Strategy.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Biznology

JANUARY 5, 2021

There are a handful of news events in 2020 that are sure to continue to have a profound impact on how businesses operate as we enter 2021. Entering 2021, the unemployment rate stands at 6.7%, still significantly higher than the 3.5% The post How the Pandemic Economy will Shape Business in 2021 appeared first on Biznology.

Business 181

Business Fulfillment Amazon Paid Search Agency 181

Benchmark Email

DECEMBER 29, 2020

But just because their budgets aren’t as big doesn’t’ mean small businesses should miss out on the advantages that come with having… The post 6 Best Small Business Marketing Automation Tools for 2021 appeared first on Benchmarkemail.

Marketing Automation Services 105

Marketing Automation Services Small Business Marketing Marketing Automation Budget Programs 105

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? Standardized, automated workflow management. billion in 2019. Complex, customizable scoring capabilities.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

ClickZ

JANUARY 8, 2021

Automation technologies are inspiring greater customer loyalty on digital channels as brands are able to keep up with the influxes of ecommerce orders and inquiries. When incorporated into retail operations, automation technologies deliver the following benefits to brands as they navigate the changing retail landscape for 2021 and beyond.

Enterprise Management 113

Enterprise Management Automation Work Management Marketing Automation Services 113

Webbiquity

FEBRUARY 5, 2021

This leaves the businesses that are opening back up with a smaller top-funnel, without much to invest in terms of marketing and growth to recover in 2021. From there, create automation flows to segment each of these leads based on preset rules before your team decides to engage. Automate nurturing and follow-ups.

B2B Sales 259

B2B Sales Top of Funnel Conversion Peer-to-peer 259

Net-Results

OCTOBER 15, 2020

I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? ” I’ll move the question into the coming year: is marketing automation worth it for small businesses in 2021? (

Marketing Automation Services 98

Marketing Automation Services Small Business Marketing Marketing Automation Work Management 98

Lake B2B

DECEMBER 13, 2022

According to Precedence Research, the healthcare automation market is set to grow at a CAGR of 10.33% and reach a valuation of US$ 91.6 As of 2021, the market was valued at US$ 37.8 With the growing volume of patients and mounting operating costs, automation in healthcare is the need of […]. billion by 2030.

Automation 126

Automation Cost Research Process 126

Customer Experience Matrix

DECEMBER 13, 2020

but there’s no doubt that many workers become more productive when they can automate processes without relying on IT professionals. If anything has replaced AI as the buzzword of the year, it’s “no code” and related concepts like “self-service” and “citizen [whatever]”. It’s easy to make fun of these (“citizen brain surgeon”, anyone?)

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

InsightSquared

MAY 25, 2021

Industry-first Benchmark Study from InsightSquared and RevOps Squared Reveals Top Avenues for Boosting Forecast Accuracy include Improved Data Quality, Increased Sales Rep Accountability and Automation . Automation boosts forecast satisfaction. Forecasting in disparate tools can impact efficiency and predictability.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

InsightSquared

NOVEMBER 30, 2020

It’s possible to take steps now to improve your forecasting and funnel reviews with automated, reliable, and actionable data from across your sales organization. Your team (and your 2021 self) will thank you. . Easier said than done — unless you look past CRMs toward sales automation. Don’t you believe it!

Forecasting 156

Forecasting Top of Funnel CRM Act-On 156

Bannersnack

MAY 27, 2021

The post Your Guide to Ecommerce Automation for 2021: Definition, Benefits, Tools, Strategies, Processes appeared first on Creatopy Blog. As your ecommerce business thrives, or you have to make the big change and shift towards online, the old processes you have already implemented in your company may become obsolete.

eCommerce 98

eCommerce Process Automation Tools 98

Litmus

OCTOBER 27, 2021

Our 2021 State of Email report reveals five key findings: Email marketing is increasingly critical to business success. Personalization and automation are must-haves. While not new, personalization and automation are no longer nice-to-have someday. The post What Are the Insights From the 2021 State of Email? The result?

Privacy Protection 117

Privacy Protection Privacy Budget Programs CMO 117

Marketing Insider Group

NOVEMBER 16, 2021

The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Sharpspring

NOVEMBER 17, 2020

These top trends include automated campaigns, mobile marketing and chatbots. Importantly, automation is the key to each of these! Keep reading to find out what you need to know about these top marketing trends for 2021. Trend #1: Automated Campaigns. Social media management is another aspect of automated campaigns.

Marketing AI 65

Marketing AI Trends Automation Campaigns 65

Ontraport

SEPTEMBER 21, 2021

Even though no-code automation and all-in-one tech can drastically ease this overwhelm, many small business owners are juggling multiple software tools which only adds to their time waste and headaches. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog.

Small Business Marketing 139

Small Business Marketing Customer Surveys Trends Business 139

Zoominfo

JULY 26, 2023

Achieving next-generation GTM productivity requires automation and sophisticated enablement tools. That operational challenge is hampered by a lack of automation. When done right, this push for automating and operationalizing data has a profound impact on B2B GTM strategy. And this really pays off for the business.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Automation 130

Marketing Insider Group

NOVEMBER 18, 2020

Embrace Automation and Martech. Advanced and automated marketing tactics, personalization, interactive content and new user experience requirements all demand a greater portion of a business’s budget to achieve. Embrace Automation and Martech. Partner with a Marketing Agency. Use Retainer vs. Project Contracts. Go Multichannel.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

TrustRadius Marketing

APRIL 17, 2022

Marketing automation allows for a marketing team or individual to amplify their work to thousands of people. First, we cover the hottest marketing statistics in the following categories: Market Scope Marketing Automation Success Why Use Marketing Automation? How is Marketing Automation being used? Invesp 2021).

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Only B2B

AUGUST 11, 2020

So, if you are among the people who don’t want to be left behind, then let’s check the upcoming trends of 2021, that will reshape the telemarketing field and will deliver the maximum benefits. AI automates many tiresome tasks. The post Top Telemarketing Trends & Predictions for 2021 appeared first on Only-B2B.

Telemarketing 147

Telemarketing Marketing AI Trends Digital Transformation 147

Litmus

NOVEMBER 2, 2021

We went into 2021 hoping the worst was behind us, but if there’s one thing we should all know by now, it’s this: Change is constant. Our 2021 State of Email report revealed five key trends happening in this chaotic email world: Email marketing has become essential to business success. The need for personalization and automation is now.

Planning 109

Planning Privacy Protection Privacy Budget Programs 109

Biznology

MARCH 2, 2021

The current momentum will see e-commerce continue to grow and build market value rapidly in 2021 and the years to come. With all of that in mind, here are the five leading trends that you should use to your advantage in 2021. By the end of 2021, mobile commerce is expected to make up 72.9% The best part? And so should you.

eCommerce 163

eCommerce Marketing AI Lead Scoring Lead Ranking 163

Martech

JUNE 28, 2022

Average subscribers paid 12% more in 2022 than in 2021. The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. . The post HubSpot customers paying 12% more than in 2021 appeared first on MarTech. Photo credit: HubSpot.

Hubspot 92

Hubspot Enterprise Management Marketing Automation Services Eloqua 92

Ontraport

SEPTEMBER 21, 2021

Even though no-code automation and all-in-one tech can drastically ease this overwhelm, many small business owners are juggling multiple software tools which only adds to their time waste and headaches. Here are the top takeaways: The post Survey Results: Technology Trends in Small Business 2021 appeared first on The Ontraport Blog.

Small Business Marketing 119

Small Business Marketing Customer Surveys Trends Business 119

Zoominfo

SEPTEMBER 24, 2021

More than 20 years later, sales professionals are on the verge of another groundshift, this time to sales automation tools. The Value of Sales Automation Automation brings greater efficiency to sales operations and gives reps more time to spend on prospecting and engaging with potential customers. percent vs. 16.6

Demand 130

Demand Automation Work Management Marketing Management 130

Brightedge

NOVEMBER 19, 2021

In mid-November we hosted a webinar reflecting on the search-related events of 2021 and looked ahead to what changes may come to search engines in 2022. During the live event, we asked our 750+ attendees about their experiences and perspectives on 2021 along with their plans for 2022. Check out a recording of the webinar.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135