Marketing Insider Group

MAY 2, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? Staying on top of sales and marketing trends like these can help you gain […]. The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group.

Stats 276

Stats Top of Funnel Statistics Marketing Funnels 276

Marketing Insider Group

DECEMBER 1, 2021

For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have increased in popularity of late. And how they relate to overall digital marketing trends as we head into next year. Trend #1: Personalized Content. Trend #2: Brands Go Niche with Content.

Trends 363

Trends Content Marketing Work Management Planning 363

InsightSquared

MAY 16, 2019

We’re excited to announce that Outreach , the #1 Sales Engagement Platform, is sponsoring Ramp 2019, the revenue ops event of the year! Ramp by InsightSquared will be held in Boston at the Revere Hotel on June 13-14, 2019. We recommend you check out their session ! We really hope to see you in Boston!

Outreach 224

Outreach Enterprise Management B2B Sales Account Based Marketing 224

Webbiquity

JUNE 4, 2024

How do those trends vary between different segments like enterprise software, B2B professional services, and B2B healthcare? But the charts and findings below show the trends within this sample, which give an indication of broader industry experience. The total sample size is less than 30, so your mileage may definitely vary.

Traffic 286

Traffic Trends Marketing Websites B2B 286

Marketing Insider Group

NOVEMBER 12, 2019

2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months. By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Quick Takeaways. A Move Towards Sustainable Events. Image source: [link].

Trends 276

Trends Marketing AI Co-Registration Merchandising 276

Tomorrow People

NOVEMBER 23, 2018

If you’re not thinking about how customers and technologies are responding to current market trends, then the software industry will fall behind. Content must be able to adapt to market trends, and be able to respond to customers wants and needs. A marketing department needs the right people.

Top of Funnel 209

Top of Funnel Trends Planning B2B Thought Leadership 209

InsightSquared

JULY 1, 2019

In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. Key Findings of 2019. Methodology. Key Findings from 2018. Most important. Most challenging.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

KoMarketing Associates

SEPTEMBER 23, 2020

And when we look back to the B2B marketing automation trends we outlined last year , it’s impressive how far we’ve come in just one year. So as you plan your B2B marketing strategy and budget for the new year, consider each of these B2B marketing automation trends carefully. Marketing automation is already a $7.25

Marketing Automation Services 296

Marketing Automation Services Marketing AI Marketing Automation Marketing Budget 296

Zoominfo

FEBRUARY 8, 2021

Year over year from April 2019 to April 2020, angel, series A, and Series B funding saw increases. Three trends appear to help drive the increased funding in 2020: . From April 2019 to April 2020 86% of investments went to B2B startups. Angel grew by 27%, Series A by 5%, and Series B by 8%. New Products.

Trends 230

Trends Startups Zoominfo Paid Search Agency 230

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. In 2020, there were close to 6 million fewer resignations than in 2019. million who retired in the same quarter of 2019.

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow.

Intent Data 198

Intent Data Work Management Marketing Management Intent 198

Marketing Insider Group

DECEMBER 17, 2018

With 2019 just around the corner, every marketer is looking to forecast trends and opportunities to stay creative and ahead of competitors. The post 2019 Predictions: CMOs Look to Prioritize the Customer Experience to Regain Trust, Authenticity and Relevancy appeared first on Marketing Insider Group.

Relevance 193

Relevance Forecasting Trust Marketing Creativity 193

Contently

JANUARY 22, 2021

That’s why social impact storytelling was one of the top content trends I presented in our State of Content Marketing 2021 trends webinar (which you can get on-demand here.). The post Why Social Impact Storytelling Will Be 2021’s Hottest Content Trend appeared first on Contently. I can’t wait to see it.

Storytelling 218

Storytelling Trends Ethics Content 218

KoMarketing Associates

JULY 21, 2020

Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. Over the last year, ad spend on Facebook Marketplace grew from 0.72% in December 2018 to 1.31% at the end of 2019. one year later. However, they may not be abandoning Facebook altogether.

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

Tomorrow People

NOVEMBER 30, 2018

Simon Cox offers his views on how the water industry can embrace new trends in content marketing. You can’t be a product today, you can’t just sell on technical features: it has to be about what trends are appearing on the market, and ultimately, what is driving the consumer. Content marketing is always evolving, so what's next?

Trends 220

Trends Content Marketing Branding Brand Identity 220

Webbiquity

DECEMBER 21, 2021

Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) B2B Web Design Trends You Should Expect to See More of in 2022. were all among the most-read posts over the past 12 months.

B2B Marketing 324

B2B Marketing Screencast Budget Programs Planning 324

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. Below are some of the top B2B digital marketing strategies that marketers need to try in 2019.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Marketing Insider Group

APRIL 10, 2023

Optimize Your Web Traffic Sources by Tracking While this data gives us good insight into trends and averages, it’s essential to know how your unique business performs across web traffic sources. Tools like Google Analytics and WordPress plugins can automate traffic tracking through your website.

Traffic 361

Traffic Paid Search Agency Research Marketing Websites 361

Brightedge

NOVEMBER 3, 2020

While we are always paying attention to the SERPs and providing our customers with insights, BrightEdge began tracking changes to the overall SERP landscape in 2019 by evaluating how often Images, People Also Ask, Local 3-Packs, Videos and Carousels were being shown. Universal search methodology.

SERP 144

SERP Trends Mobile Marketing Lead Ranking 144

Tomorrow People

DECEMBER 20, 2018

Incorporating AI into a content marketing strategy can help you to examine trends in order to understand what content each and every one of your readers want to consume. Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019.

Top of Funnel 184

Top of Funnel Trends Planning Content Marketing 184

Tomorrow People

NOVEMBER 7, 2018

Read The Future of Content Marketing: 10 interviews with leading CMOs on the trends they’re using to disrupt in 2019. Want to find out what other marketing leaders think about the future of content?

CMO 189

CMO Trends Content Marketing Content 189

Marketing Insider Group

AUGUST 8, 2018

In 2019, it is estimated that there will be around 2.77 Changing technology, complex algorithms and new trends make it difficult to settle into a predictable pattern of success. billion social media users around the globe, up from 2.46 billion in 2017. There […].

Social Media 258

Social Media Statistics Social Marketing Media 258

Biznology

JANUARY 26, 2022

I shared with her top five trends we see in working with our clients: 1. According to a 2019 LinkedIn Workforce Learning Report, 94% of employees would stay at a company longer if they received training—and that was pre-Covid. Investing in human capital development is essential for attracting and retaining talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Martech

OCTOBER 28, 2024

Let’s take a look at which artificial intelligence trends have fallen behind and why they’re no longer delivering the results you need. 6 AI trends in marketing you need to let go of 1. This trend shaped personalized offers and recommendations. What once seemed like cutting-edge solutions have now lost their edge.

Marketing AI 111

Marketing AI Trends Marketing Management Psychographics 111

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”.

Forecasting 267

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 267

Marketing Insider Group

OCTOBER 21, 2021

What do I see as the biggest content marketing trends for 2022 and beyond? There are 3 major trends in the digital marketing industry I think everyone will be talking about. Content Marketing Institute annual survey on Content Marketing Trends. The second bug trend is AI-generated content. My 2022 Marketing Predictions.

Marketing AI 363

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 363

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. But being the trending topic yourself—whether B2B brand or thought leader—is a challenging feat. Hosting webinars, posting about industry trends, sharing useful tips.

Social Media 272

Social Media B2B Thought Leadership Media B2B 272

Content Standard

APRIL 21, 2021

Back in December 2019, before the turmoil of 2020, we looked ahead at B2B marketing trends for 2020. The two significant changes in usage from 2019 were the decreases in guest posts and influencer relations—both dropped 10 percent in 2020. For some, this meant pausing marketing campaigns or pivoting messaging.

Paid Content 145

Paid Content B2B Marketing Trends Paid Search Agency 145

Zoominfo

MARCH 17, 2021

IT Security Spending Trends. Prior research from ZoomInfo showed data privacy projects rose 2,200% from 2016 to 2019 , so it’s no surprise to see these efforts continue to prompt significant IT budget investment. Application and Network Spending Trends. Marketing Spending Trends. Source: ZoomInfo.

Marketing Budget Creation 324

Marketing Budget Creation Planning Zoominfo Paid Search Agency 324

Webbiquity

AUGUST 13, 2019

That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report. The brand journalism trend has given way to a more nuanced marching order of content departments—tell good stories. Storytelling.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247