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Executive Insights: Account-Based Marketing (ABM) with Eric Martin of SAP Marketing

Marketing Insider Group

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. Have you successfully measured the return of marketing investment (ROMI) of your ABM programs?

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

YoY growth in 2020 net any “churn “and 1,500+ new MarTech solutions from 2019: and from 2011-2020 a stunning CAGR of 5,233%. Check out this BLOG – I joked to Scott that we should call it the “Father of MarTech Manifesto” as he does a brilliant job of laying out the market, key trends, and much more.

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5 Ways Artificial Intelligence Scales up B2B Sales & Marketing

Valasys

A forecast from Deloitte Global for 2019 stated that 70% of the B2B companies will gain AI capabilities through cloud-based enterprise software. The target audiences can also be further refined based on local SEO trends. Trend mapping & text analytics are indispensable elements of analytics. 2) Predictive Analytics: .

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Netline Launches Audience Explorer for Quantifying Content Consumption

Valasys

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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Engagio Tops the List of Account-Based Marketing Vendors

Valasys

The research compiled more than 45,000 data points collected in Q4 2018 & Q1 2019 from 1,500 businesses & IT managers & was conducted via telephone & online surveys. In a press release by Research In Action GmbH, Engagio ranked first on the matrix & outlasted the other Top 19 global vendors.

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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How a SoLoMo (Social, Local & Mobile) Content Strategy Aids B2B Marketing

Valasys

According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year. Figuring out permanent & seasonal trends in business helps in molding the content strategies in order to generate optimized conversions.