Martech Advisor

DECEMBER 5, 2019

5 Top Mobile Marketing Campaigns of 2019. Learn More: Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019. Through this campaign and other advertisements, Apple has demonstrated its commitment to protecting user privacy and being transparent about how their personal information is protected or used.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. It delivers transparency and visibility to all efforts, ensuring your content strategy stays on track.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Pearl Digital Marketing

JUNE 8, 2019

Google’s June 2019 update felt a bit different than other updates. For starters, Google actually announced their June 2019 core update in advance. Whilst he doesn’t specifically mention it, this significant drop coincided with the June 2019 core Google update. Something we haven’t seen before.

Google 75

Google SEO Keywords High Quality Lead 75

Marketing Insider Group

JANUARY 5, 2021

The top five brands for 2019 were: Whole Foods. Commit to Transparency and Publish Honest Content. Social media scheduling company Buffer is one brand that’s really gone all-in on transparency. This includes their failures, such as admitting their transparent email policy wasn’t working. Weight Watchers. Trader Joe’s.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Integrate emerging trends and best practices into your 2019 social media marketing strategy. 2019 goal setting and metrics to match. Don’t panic. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Bannerflow

MARCH 8, 2019

Advertisers worldwide are ready to invest 65% of their digital ad spend in programmatic in 2019. And now in 2019, the launch of programmatic into the mainstream. Plus, in 2019, eMarketer predicts that U.S. Plus, in 2019, eMarketer predicts that U.S. The same could be said for ePrivacy in 2019 – just even more so.

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Convert

JANUARY 21, 2020

The GDPR left its mark… in memes that made us laugh and sweeping data collection, processing and transparency requests that left us (a little) overwhelmed. But no one was expecting 2019 to be a whopper. 2018 went down as the year privacy changed forever. Yet, it was. Browsers pitched in to make users feel more.

Privacy 81

Privacy Transparency Process 81

BenchmarkONE

JANUARY 7, 2019

To make a lasting (and positive) impression in 2019, your content must be authentic, transparent and valuable. Stand Out through Transparency. One way to be memorable to your audience is through voluntary transparency. Now that you’ve got an idea of how to make your 2019 content top quality, go out there and do it!

Content 73

Content Ideal Customer Profiles Transparency FAQ 73

Sprout Social

DECEMBER 13, 2018

What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Going into 2019, personalized marketing may still be at the top of the strategy list, but to a tempered extent. Examine your values and how transparent you are.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

Circle Studio

OCTOBER 17, 2019

VisibleThread conducted research on over 60 of the largest asset management firms’ websites in Q2 2018 and again one year later to assess clarity and transparency. Their findings were published in their 2019 Asset Management Website Clarity Index. There is a great need for more transparency to improve customer trust.

Work Management 60

Work Management Marketing Management Marketing Websites Service 60

Oktopost

MAY 12, 2021

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost , to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies. Like What You Heard?

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

Martech

SEPTEMBER 29, 2023

In recent years, the introduction of the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), Apple’s App Tracking Transparency feature and a slew of other state laws have increased consumer awareness around the data companies are collecting. Data ownership.

Marketing AI 125

Marketing AI Ethics Work Management Marketing Management 125

LiveRamp

MARCH 18, 2019

I’ve recently returned from Austin, where SXSW 2019 just wrapped up. During a keynote for Brand Innovators Austin , which occurred in tandem with SXSW 2019, Viacom Velocity’s Senior Director, Mary Kate Callen, shared that customers are twice as likely to pay more to use products or services if they view the brand as authentic.

Branding 65

Branding Brand Identity Ethics Privacy 65

Marketing Insider Group

APRIL 28, 2020

Compared with 2019, it’s an 8% jump. In comparison to findings from 2018 and 2019, this represents a 7% increase. Shared, transparent workflows. Creating transparency around the team process using this format is a very powerful tool for the team. So, is Agile actually making employees …happier?

Planning 263

Planning Customer Satisfaction Paid Search Agency Work Management 263

BenchmarkONE

JANUARY 11, 2019

Neophiliacs unite: with 2019 comes another year of technology innovations for business, and we have a lot to look forward to. Jump to 2019, and while our technology has changed, our obsession with accomplishing more (and faster) hasn’t. The post 7 2019 Tech Trends to Take Note of appeared first on Hatchbuck. Automation.

Trends 66

Trends Work Management Marketing Management Advertising Agencies 66

Bannerflow

NOVEMBER 15, 2018

Recent ad tech developments, including the networking and implantation of transparent programmatic buying for OOH, have made it far easier for in-house designers to turn their attention to bigger canvasses. Plus, improved performance analytics could mean greater transparency. And that is the honest truth.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

ConvertKit

JANUARY 16, 2020

We strive for transparency, which is why we share information that is typically kept private, such as our finances. The post ConvertKit’s December 2019 Deliverability Report appeared first on ConvertKit. One of our values at ConvertKit is to work in public.

Deliverability 53

Deliverability CAN-SPAM Open Rate Opt-out 53

33Across

DECEMBER 21, 2018

Throughout this year, we’ve seen a growing chorus of marketers demand increased transparency, quality, and attention for their programmatic advertising investment. The post Where Will the Quest for Audience Attention Lead in 2019? Industry initiatives like Ads.txt and the MRC’s viewability standard have helped.

Lead 48

Lead Marketing Qualified Leads Leads Transparency 48

Litmus

SEPTEMBER 16, 2020

Outlook 2019 (Mac OS). Outlook 2019 (Windows). Unfortunately, this is currently the tactic used by some of the more popular email clients, such as Gmail app (iOS13) and Outlook 2019 (Windows). Outlook 2019 (MacOS). Outlook 2019 (WinOS). Opting for transparent backgrounds wherever possible will help with this.

Email Marketing 145

Email Marketing Paid Search Agency Class Eye-Tracking 145

Stevens & Tate

JANUARY 1, 2019

Learn more about these 2018 marketing trends and how you can implement them into your marketing efforts in 2019 by reading Terry Becker’s post. Top 5 Marketing Tactics You Should Use in 2019. The post What’s Trending for January 2019 appeared first on Stevens & Tate Marketing.

Trends 40

Trends Paid Search Agency Advertising Agencies Youtube 40

Buffer

MARCH 24, 2021

Buffer has been built on the belief that transparency builds trust, holds us accountable, and can push our industry forward. Our salaries have been transparent since 2013, and for the fifth year in a row, we’re sharing our transparent pay analysis. We’ve been tracking the unadjusted gender pay gap at Buffer monthly since 2019.

Analysis 92

Analysis Transparency Correlation Comparison 92

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. It’s all part of a virtuous cycle that begins with better, more accurate communications. In 2022, the brand opened its first five retail stores.

Enterprise Management 94

Enterprise Management Purchase Work Management Marketing Management 94

DAGMAR Marketing

NOVEMBER 30, 2023

As the market leader in online search, Google plans to join other web browsers in 2024, by eliminating third-party cookies, so it can stand with the other web browsers and cultivate a more transparent relationship with its users. First-party data can be used to help cultivate honest, transparent first-party relationships.

Planning 98

Planning Privacy Paid Search Agency Transparency 98

ATAK Interactive

JULY 27, 2017

Attracting new donors, and staying top-of-mind with everyone in your donor base, is a complicated balance in 2019. Here are 6 must-haves ATAK’s development and marketing teams have built into nonprofit websites in 2019 so far: 1. Transparency. Your organization can build trust by adding this transparency to its website.

Marketing Websites 60

Marketing Websites Ad Building Enterprise Management Marketing & Strategy 60

Martech Advisor

SEPTEMBER 25, 2019

In fact, consumer engagement with email campaigns is increasing as a result of shifting marketing strategies greatly influenced by privacy regulations, according to our Acoustic 2019 Marketing Benchmark Report that details the latest trends in email and mobile marketing based off of 2018 data.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Attendify

DECEMBER 17, 2019

Look for Transparency. The post Our Top 10 Event Tech Blog Posts of 2019 appeared first on Beyond Event Tech. As part of our industry influencer series, we chatted with event pro Victoria Matey to find out how event psychology — the science behind how attendees behave — impacts event tech, and vice versa.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

LiveRamp

FEBRUARY 26, 2019

Greetings from RampUp 2019! LiveRamp also highlighted a partnership with the Oracle Data Cloud on a data transparency initiative, creating an immediately actionable and implementable transparency framework to enhance data taxonomy. Insight #3: Test your data providers, even if you’ve gotten great results.

Buyer Personas 40

Buyer Personas Transparency Advertising Agencies Mobile Advertising 40

LiveRamp

MARCH 7, 2019

RampUp 2019 marks our seventh year and we’re proud that it has become the premier conference for leaders in martech, and we challenge ourselves each year to make the conference even better for speakers and attendees alike. RampUp 2019 may have wrapped up, but we’ll have recordings from the sessions posted on RampedUp.us

Advertising Agencies 40

Advertising Agencies Conference Paid Search Agency CMO 40

Martech

NOVEMBER 30, 2021

Working from a dynamic list of the most valuable things to do, a Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation. In fact, 42% of marketers surveyed in a report by AgileSherpas and Aprimo said they were using agile in 2020, which is up from 32% in 2019.

Digital Asset Management 115

Digital Asset Management Work Management Marketing Management Planning 115

Outbrain

SEPTEMBER 26, 2019

However, this demand for relevant digital experiences is simultaneously raising concerns of trust and transparency, coming from consumers, brands, and platforms alike. That’s five different perspectives on the issue of trust in our industry today, and how we can collaborate to create a transparent, consumer-confident future.

Advertising Agencies 37

Advertising Agencies Advertisements Advertising Transparency 37

ClickZ

APRIL 3, 2020

Driven by technology like conversational UX, a demand for transparency, and a more holistic customer perspective, leaders will have to recalibrate where their brands have to compete for engagement. Despite the usage of voice-based devices reaching record highs—2019 marked an estimated 3.25 Studies from voicebot.ai Real value exchange.

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

Buffer

APRIL 10, 2020

In the last four years, we’ve committed to measuring and sharing this gap transparently as we work toward closing it. Our reports from 2019 , 2018 , and 2017 all have a lot more information. Taking a look at the data from promotions this last year (April 2019 – March 2020), we can also see that they have been relatively even.

Analysis 74

Analysis Transparency Marketing Report Promotion 74

Zoominfo

DECEMBER 23, 2020

Even though it’s tradition at this time of year to reflect on old New Year’s resolutions, and draw up new ones — we can make a pass for 2019’s. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization. Who knew what surprises awaited us in 2020?).

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Litmus

NOVEMBER 20, 2019

In 2019, Dark Mode came to iOS Mail and other industry heavyweights, including Gmail, announced support for Dark Mode. Outlook 2019 (Mac OS). Outlook 2019 (Windows). Unfortunately, this is currently the tactic used by some of the more popular email clients, such as Gmail app (iOS13) and Outlook 2019 (Windows). Apple Mail.

Email Marketing 110

Email Marketing Paid Search Agency Class Eye-Tracking 110

BenchmarkONE

JANUARY 10, 2019

Macy’s plans on expanding this program in 2019. The difference in 2019 is that consumers are hyper-aware of how their data is being collected and used. In 2018 we saw the launch of GDPR – an effort to increase transparency into data collection and provide more protection over data privacy. Trends to Watch in 2019.

Trends 66

Trends Planning Budget Programs Privacy 66

Digital Marketing World Forum

AUGUST 27, 2019

A recent report released by Instagram, shows that luxury global consumers use the platform 7 days a week, versus 6 for the global average consumer (2019). 2019 has been a very exciting year in the evolution of social. In 2019, consumers arguably have more power than ever before.

Trends 40

Trends Allocation PR eCommerce 40

Zoominfo

NOVEMBER 3, 2020

10 Great Podcasts About Recruiting and Hiring (via @recruiterdotcom ) [link] — ZoomInfo (@ZoomInfo) July 8, 2019. A large contributor to why the recruitment and hiring processes feel so impersonal is the lack of transparency and communication. and then begin to think about how to identify, recruit, and motivate those individuals.

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173