Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. Advertisers and their adtech partners can reach audiences big and small at any stage of the funnel, delivering cross-channel ads across multiple touchpoints. Changes in the advertising landscape today. Be adaptive.

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Martech Advisor

DECEMBER 20, 2019

For a while, the blockchain in marketing segment was perceived as mostly hype – but now, as we approach the end of 2019, there are clear signs of this technology going mainstream. Just last month, five large brands signed up for a blockchain pilot that would improve transparency in digital advertising.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Startups Mobile Advertising 67

Martech Advisor

OCTOBER 16, 2019

5G internet is a quantum leap in terms of bandwidth, connectivity, distribution, and mobile experiences. While marketers are enthusiastic about presenting rich content and innovative advertising opportunities, concerns are rising over consumer data privacy. What is 5G Internet and All the Hype About? Let's understand why.

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Privacy Mobile Advertising Bandwidth Opt-out 62

Martech Advisor

OCTOBER 22, 2019

The mobile in-app advertising space has come a long way over the past couple of years. The mobile in-app advertising space has come a long way over the past couple of years. Of course, mobile usage has been on the rise for years, while at the same time, TV viewership has witnessed a notable decline.

Mobile Advertising 46

Mobile Advertising Paid Search Agency Advertising Agencies Transparency 46

QuanticMind

SEPTEMBER 7, 2018

As much as it might seem preemptive, it’s really not too early to think about how maximizing advertising performance will look like in 2019. Augmented and Virtual Realities Lead the Way When Maximizing Advertising Performance. In 2019, expect to see more companies follow the groundwork laid by innovators like IKEA.

Marketing AI 43

Marketing AI Advertisements Advertising Mobile Advertising 43

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

Nielsen has reported that over the past three weeks, video streaming on television was up 85% when comparing it to the same there week period in 2019 – that’s over 400 billion minutes of video watching (these numbers are only reporting streaming to television – they do not include mobile or PC streaming).

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Youtube Television marketing Mobile Advertising Click Rate 52

Navigate the Channel

NOVEMBER 21, 2023

AI and ML can also personalize email content, website experiences, and even advertising campaigns. Mobile-First Approach : Many voice searches are conducted on mobile devices. By optimizing for voice search, businesses can create a mobile-friendly experience that caters to the needs of on-the-go users.

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Marketing AI Trends Ethics Long Tail Marketing 65

Martech

OCTOBER 23, 2023

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

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Martech Advisor

JANUARY 17, 2020

In such circumstances, companies that want to fully master new customer experience trends will have to work in new realities, which require learning new approaches to product positioning, advertising planning, management and optimization. Learn More: Opt In, Opt out – 5 Trends in Mobile Advertising.

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

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Digilant

AUGUST 10, 2023

As fast-growing channels like connected TV and digital out-of-home are increasingly transacted programmatically, the influence (and complexity) of programmatic advertising will continue to grow. Programmatic advertising is a vital part of the modern marketing playbook. What Is Programmatic Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Bannerflow

JULY 12, 2019

Programmatic advertising is now the dominant form of buying and optimising digital advertising. It’s a major component of modern advertising. In this article, we explain and define what you need to know regarding programmatic advertising through the following chapters: The definition of programmatic advertising.

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Martech Advisor

SEPTEMBER 26, 2019

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

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Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. Kerel Cooper , SVP Global Marketing, LiveIntent.

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Walker Sands

APRIL 23, 2019

Adtech is reaching critical mass in 2019. As of last year, 54% of marketers were incorporating adtech into their strategies, making it the most-used form of martech, according to Walker Sands’ State of Martech 2019 report. Outside research confirms digital advertising is a growing line item in marketers’ budgets.

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AdSquare Audiences in Motion

AUGUST 23, 2019

Check out Eyleen Fuhrmann’s point of view and why she believes it is important for programmatic advertising campaigns to run successfully. A strategy based on location data analysis allows for differing approaches, depending on the type of audience and/or the region you want to reach as an advertiser.

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AdSquare Audiences in Motion

SEPTEMBER 2, 2019

Audiences In Motion Milan 2019 Donnie Yancey, Chief Revenue Officer at X-Mode is an industry expert and has been in the location data game for many years. All stakeholders like consumers, advertisers and data buyers will get more transparency on location intelligence. But is that it?

Mobile Advertising 40

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Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? We asked one of our in-house programmatic and RTB specialists, Jasdeep, for his expert opinion… Forecasted Trends for 2019. billion) by 2019.

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Buy B2B Enterprise Management B2B Thought Leadership 56

Valasys

JUNE 26, 2019

On 25th of June 2019, NetLine Corporation, known for operating the largest B2B content syndication & lead generation network & for its largest depository of insights related to content consumption, launched Audience Explorer. The Mechanics of Audience Explorer.

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Martech

MARCH 15, 2022

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. What is adtech? The components of adtech.

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Advertising Agencies Paid Search Agency Cost Per Click Ad Exchange 123

Digilant

JUNE 6, 2019

At Google’s I/O event earlier this month, it was announced that multiple privacy updates will be rolling out to Chrome users over the course of 2019. The following is a guide about what is being updated to b etter prepare marketers, media planners, and advertisers for what lies ahead in the digital advertising space.

Advertising Agencies 51

Advertising Agencies Paid Search Agency Opt-out Mobile Advertising 51

Martech Advisor

DECEMBER 18, 2019

.” On the bright side, tech has empowered major breakthroughs in public sector accessibility, transparency, and civic engagement. Mobile Website Traffic Will Rise By 8%. And they’ll bring their mobile-first technology preferences along with them. In 2019, 42% of visits to government websites were mobile.

Marketing Budget 57

Marketing Budget Advertising Agencies Paid Search Agency Mobile Advertising 57

ClearVoice

NOVEMBER 3, 2020

In traditional advertising channels, the process of producing a 30-second TV or digital spot can be a grueling pursuit. But first, to understand the potential impact of fastvertising, we must consider the best recent example from late 2019 B.C. That’s unheard of in advertising circles. But times have changed. Be authentic.

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Paid Search Agency Advertising Agencies Content Marketing Content 96

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Mobile Marketing Magazine: “Talking programmatic with…adsquare” The interview with David Fieldhouse, adsquare’s General Manager US & UK was taken by David Murphy and originally published on Mobile Marketing Magazine Mobile Marketing Magazine: So Dave, adsquare is a data business. The data falls into three areas.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

Bluetext

JANUARY 7, 2019

Acknowledging their connection to their sponsors actually serves to build trust and transparency. Additionally, because more and more Internet users are installing traditional ad blockers – 40% on laptops and 15% on mobile – videos are a key way to get an ad across to users.

Trends 20

Trends Advertising Agencies Paid Search Agency Advertising Mediums 20

Digilant

JUNE 6, 2019

At Google’s I/O event earlier this month, it was announced that multiple privacy updates will be rolling out to Chrome users over the course of 2019. The following is a guide about what is being updated to b etter prepare marketers, media planners, and advertisers for what lies ahead in the digital advertising space.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Opt-out Mobile Advertising 40

Digilant

JUNE 6, 2019

At Google’s I/O event earlier this month, it was announced that multiple privacy updates will be rolling out to Chrome users over the course of 2019. The following is a guide about what is being updated to b etter prepare marketers, media planners, and advertisers for what lies ahead in the digital advertising space.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Opt-out Mobile Advertising 40

EMagine B2B Blog

DECEMBER 3, 2018

Fortunately, Google did provide us with more tools and greater transparency. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. Long-Tail Keywords Continue to Grow. July 2018 Updates.

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Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

Fortunately, Google did provide us with more tools and greater transparency. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. Long-Tail Keywords Continue to Grow. July 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Hubspot

APRIL 2, 2021

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

Buy 88

Buy Work Management Cost Per Thousand Marketing AI 88

Content Marketing Institute

FEBRUARY 5, 2019

And, because they are primarily audio- and video-driven , these efforts are well-suited for mobile consumption. Of course, not all branded campaigns are created alike in terms of their quality, transparency , or ability to inspire consumers to engage and interact. Are you experimenting with branded content in 2019?

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Paid Content Brand Identity Branding Top of Funnel 99

Valasys

JUNE 24, 2019

Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65

EveryoneSocial

JUNE 10, 2020

Apple T-Mobile Coca-Cola HubSpot Drift. Transparency is now unavoidable for companies, and so it must be cultivated, curated, and valued. Statista ) As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily. Social Media Advertising. The Power of Social Media. LinkedIn ).

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Social Media Ad Building Brand Identity Branding 52

EveryoneSocial

FEBRUARY 3, 2021

A 2019 study showed that 96% of people think the businesses they deal with could improve when it comes to communication and project management. Marketing, content, and advertising created by the company to promote it are included as external communication methods. So clearly this is something more businesses need to address!

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Martech Advisor

OCTOBER 3, 2019

Also Read: Will CTV Advertising Take Over Mobile in 2019? Advertisers buying through a DSP can gain log-level reporting data for impressions they have won in auction, though many platforms will apply an additional cost to set up and maintain a reporting feed. What’s in the bidstream?

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Advertising Agencies Work Management Marketing Management Paid Search Agency 45

RebelMouse

MARCH 25, 2019

Clear ROI driven by content marketing and digital advertising has a history of being far from tangible, but it's becoming clearer as technology advances and users mature. These new updates ushered in harsh scoring for desktop and mobile page speed performance, and many top publishers saw their pages report failing scores. Mic and Vice.

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