Aberdeen

JANUARY 30, 2020

It’s a new year and that means your social media feeds and email inboxes are being inundated with 2020 trends articles. But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. Everyone wants to figure out what trends are next in their respective industries.

Marketing AI 81

Marketing AI Trends Privacy Intent Data 81

Act-On

SEPTEMBER 11, 2018

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan.

Planning 100

Planning Marketing Plans Marketing & Strategy Act-On 100

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Has your marketing team made plans yet? Find the details you need for 20+ top conferences through 2019 all in one place. 30-31, 2019. Converge 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Zoominfo

FEBRUARY 5, 2019

We took two months off to plan for the upcoming year. But, we’re back and better than ever with our February 2019 installment. All marketers must possess some degree of writing proficiency, whether they’re writing blog posts, interacting with social media users, or simply drafting emails. Continue reading. Key Considerations.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. In 2019, expect to see complex, trigger-based campaigns and deeper, more dynamic content. Use it for: Tailoring SEO for voice search or planning advertising strategies that incorporate voice optimization. Artificial Intelligence. Personalized Email.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

KoMarketing Associates

JANUARY 22, 2019

Setting your social media strategy in the new year can seem like a daunting task. Here are the steps necessary to creating a wholistic social media approach in the new year: Identify what matters in your social media strategy. When formulating your social media strategy , it’s important to focus on the right things.

Social Media 122

Social Media Webinar Metrics Media Marketing & Strategy 122

SnapApp

DECEMBER 11, 2018

But are these often unfounded predictions really where you should be spending your precious year-end planning time? Instead of focusing on chasing marketing trends this year, focus on making yourself a content creation expert and watch good, old-fashioned content marketing work its magic in 2019. Bring it On, 2019.

Trends 102

Trends Top of Funnel Planning Lead Ranking 102

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. Affiliate sales support independent publishing. #6:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Sprout Social

MAY 21, 2019

Pinterest usership remains strong as its audiences frequently turn to the platform for social activities that require more attention and focus, such as learning things through how-to posts or planning out boards for visual inspiration. As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide.

Statistics 111

Statistics Planning Paid Search Agency Stats 111

KoMarketing Associates

JUNE 25, 2019

Below are some of the top B2B digital marketing strategies that marketers need to try in 2019. Here some ways you can incorporate live streaming into your existing social media marketing strategy: Interviews and discussions with industry experts. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Adobe Experience Cloud Blog

DECEMBER 19, 2018

It’s that time of year when sales, marketing, and business pundits share predictions for what’s to come in 2019. You can hardly open a website, newspaper, or social media site without reading someone’s forecast. Only 25% of companies agree that they build effective plans to grow and protect strategic accounts.

Stats 134

Stats B2B Thought Leadership Opinions Thought Leadership 134

Martech Advisor

DECEMBER 5, 2019

As smartphones become ubiquitous and social media becomes a primary feature of mobile devices, it is crucial to stay up to date about what your audiences like. 5 Top Mobile Marketing Campaigns of 2019. Learn More: Mobile Marketing Strategies & Trends: Key Learnings from the First Half of 2019.

Mobile Marketing 113

Mobile Marketing Marketing & Strategy Campaigns Marketing Strategy 113

Sprout Social

DECEMBER 13, 2018

Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. What could you do better at in 2019? As 2018 comes to a close, let’s take a look at what you should prioritize in 2019 and what you should let go of. Check your social media protocols.

Social Media 111

Social Media Social Marketing Paid Search Agency Advertising Agencies 111

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. At the tactical level, 20% of respondents indicated a that they are embracing omnichannel marketing and social media. Respondents indicated that the most effective social ad format in 2019 was video (32%) followed by stories (23%).

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Source: Facebook , 2019). Source: MacroTrends , 2019). Source: Facebook , 2019).

Statistics 78

Statistics Facebook Cost Per Click Mobile Advertising 78

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. A free plan is available, but for a small cost, you can access many helpful features. They assist with improving personalization, executing email marketing, social media publishing, and more. What Are the Main MarTech Tools? Website Analytics. Image: Klaviyo.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Content Standard

SEPTEMBER 17, 2019

When the PESO model —the confluence of paid, earned, shared, and owned media—was unveiled roughly five years ago, it solved marketers’ key question: “I have content, now what?” Or do all these changes in social media algorithms mean it’s best to get back to the drawing board? Image attribution: Toa Heftiba.

Paid Content 64

Paid Content Lead Ranking Distribution Social Media 64

Vidyard

NOVEMBER 13, 2019

Vidyard’s 2019 Video in Business Awards showcased an incredible array of video marketing and video selling strategies that are helping ordinary businesses achieve extraordinary results. Honorable Mentions: Confirmit, SmartBug Media. Winner: True Influence (in partnership with Arc Media). Skyping in space.

Video Marketing 117

Video Marketing Demand Generation Agencies Paid Search Agency Advertising Agencies 117

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Here are a few sessions you won’t want to miss: Is Social Media the New Fast Food? Can Content Media Catch-Up with Digital? inOrbit 2019 – March 13-15 – Portorož, Slovenia. Below you’ll find 19 conferences to put on your calendar.

Conference 94

Conference Planning Content Marketing Content 94

Biznology

JANUARY 7, 2019

The fastest growing threats today are coming from outside the network — digital and social media and third party vendors. Here are some tips to get started: • Educate senior leadership and the board on the evolving cyber risk landscape and the importance of including digital and social media risk management in cyber risk management.

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. The post A Look Back at Our Top 10 Articles of 2019 appears on circle S studio. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Use Retainer vs. Project Contracts.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Marketing Insider Group

OCTOBER 27, 2021

B2B marketers have traditionally relied on email marketing and social media to reach their audiences effectively and efficiently. Here are three actionable think-plan-grow steps that leading B2B marketing professionals take when establishing a Conversational Marketing strategy. Make It Work for Your B2B Organization. Standardize.

Sales Management 344

Sales Management Conversion Ad Building Marketing & Strategy 344

Magisto

DECEMBER 12, 2019

Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. . It helps you visualize your entire year at a glance so you can plan ahead. .

Social Media 93

Social Media Media Template Content 93

ClearVoice

JANUARY 30, 2019

Buffer’s 2019 State of Social report touts importance of stories. Social media stories will continue to have an important place in brands’ social marketing plans in 2019, according to Buffer’s just-released “State of Social” report , even though more than 1/3 of brands are unsure about how effective stories are.

Social Media 76

Social Media Media Youtube Custom Publishing 76

Content Standard

JANUARY 22, 2019

Savvy digital marketers looking for a head start in 2019 should be armed with the ultimate social media calendar : a 12-month list of the top national days, awareness weeks, and awareness months to participate in across social media. Quit stalling and start celebrating by downloading our social media calendar today.

Social Media 68

Social Media Media Planning Social Marketing 68

Content Standard

JULY 9, 2019

Poor old email can get forgotten about — sometimes, it seems like the tried-and-true medium gets lost in a sea of shiny tech, or swallowed up in the waves of social media. One-size-fits-all messaging simply doesn’t have a place in email marketing best practices for 2019. But email is far from dead. Determining your KPIs.

Email Marketing 106

Email Marketing Practices Personalization Planning 106

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Plus, like any good thriller, it’s punctuated by danger—the balloon erupts (just as planned) and the whole thing comes crashing down into the desert. Put Your Videos to Work. Sign Up Free. ” Skype?

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Convert

MARCH 11, 2019

Facebook just released their annual Topics & Trends Report for 2019. The report analyzes data from the past two years of Facebook conversations and packages them up into 33 pages of informational insights for marketers.

Media Plans 45

Media Plans Trends Social Media Verticals 45

Brandpoint

MAY 16, 2019

Keep in mind your various audience personas and what type of messaging they’d like to hear on each step of their buyer’s journey, whether you’re constructing your email campaign plan , creating audiences for social ads or planning out your content calendar. Who, What, Where, When and How).

Service 92

Service Trends Paid Search Agency Planning 92

Bannerflow

MARCH 22, 2019

How did we select the best display ad campaign for winter 2019? Bannerflow’s Customer Success and Operations teams together decided on the best banner campaign of winter 2019. The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon. How does that make you feel?

Display 75

Display Paid Search Agency Ads Campaigns 75

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. However, an influencer campaign planned by Penguin Teen unlocked the full sales potential of this novel. It takes time to build up an audience on social media. Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Hubspot

MARCH 11, 2019

Some of these holidays might be simply too silly for your brand to engage with (and we certainly don't suggest sharing content on social media and then tacking on a completely irrelevant hashtag for the sake of traffic -- that's just plain annoying). National & Global Holiday Calendar: 2019-2020. January 2019. February 2019.

Social Media 78

Social Media Template Media Work Management 78

Martech Advisor

AUGUST 30, 2019

Visual platforms such as Pinterest and Instagram are the hottest social media trends for audiences, marketers, and advertisers. The exponential growth of Instagram and Pinterest has established that visual marketing is a key element of today’s social media marketing strategy. Evergreen Content.

Social Media 99

Social Media Social Marketing Media Trends 99

Content Marketing Institute

JANUARY 1, 2019

While trust in journalism has seen a bit of a recovery, trust in media, our peers, and social media is at an all-time low. But difficulties in finding talent , a fragmented media landscape, and the headwinds of developing consumer trust have provided sharp challenges. What does this mean for 2019? Increasing buy-vs.-build

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ad Agencies CMS Development 89

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93

Digital Marketing World Forum

NOVEMBER 22, 2019

Bringing a no-nonsense approach to data, Matt & Molzana work with Marketing and Media agencies as well as businesses from a wide range of sectors, providing amazing analytics solutions and to the point advice for their clients. With the end of the year approaching it is great time to reflect on 2019!

Analytics 73

Analytics Paid Search Agency Advertising Agencies Ad Agencies 73