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Four B2B Marketing Trends That Will Define 2018

Act-On

What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers focusing on this year? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.

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B2B Marketers Look to Further Align Sales and Marketing in 2018

KoMarketing Associates

B2B marketers continue to show an interest in account-based marketing (ABM), and they are looking forward to aligning sales and marketing to achieve their objectives in 2018. Ascend2 recently conducted the “Account-Based Marketing Strategy Report” to hone in on the growing trends among B2B marketers who utilize ABM.

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Marketers Set to Invest More in MarTech in 2018

KoMarketing Associates

A new report has found that in 2017, marketers frequently turned to marketing technology to achieve their objectives, and the trend is likely to continue into the new year. Twenty-four percent will spend between one and 10 percent more in 2018. Investing in MarTech to Achieve Top Objectives.

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Customer Experience Trends 2018 – Part 4

Aberdeen

In this last article of our top customer experience (CX) trends and best practices for 2018, we’ll finish our observation of the processes that CX leaders plan to focus on to achieve their goals. To continue exploring the latest Best-in-Class practices, we recommend following our CX research. Follow: @omerminkara.

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Customer Experience Trends 2018 – Part 3

Aberdeen

So far in our series of customer experience (CX) trends for 2018, we’ve highlighted the importance of cutting through the hype , as well as the top technologies CX leaders plan to use in 2018. Below are two process trends CX executives are increasingly focusing on in 2018 and beyond.

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Customer Experience Trends 2018 – Part 1

Aberdeen

Our previous article noted the importance of cutting through the hype and following real best practices that help Best-in-Class firms survive and thrive. Figure 1 shows the highest-ranking ones for planned adoption in 2018 and beyond. Figure 1 shows that both machine learning and AI are high on the priority list of CX leaders in 2018.

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Four trends to watch in marketing, technology and changing customer behavior

ClickZ

In 2020, creating campaigns from design through engagement with empathy—taking into account gender, race, class, ability, and other forms of diversity—means more than box-ticking for legal, moral, or ethical reasons. The post Four trends to watch in marketing, technology and changing customer behavior appeared first on ClickZ.

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