The Point

JANUARY 17, 2019

In their “ State of Sales Development: 2018 Report , ” the authors deliver 43 pages of benchmarks and trends that illustrate how today’s leading companies are succeeding in sales development. It’s also why the data contained in a new report from Insidesales.com is so compelling.

Sales Qualified Leads 168

Sales Qualified Leads Tips Lead Nurturing Multi-Channel 168

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Heinz Marketing

JULY 2, 2019

In 2018, our research identified a high level of dissatisfaction with many of the major marketing automation platforms. Looking Back: Key Findings from 2018. In 2018, InsightSquared and Heinz Marketing surveyed B2B marketing automation users to better understand what they felt was missing from their MAPs. What Happens Next?

Marketing Automation Services 57

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 57

SnapApp

APRIL 2, 2019

B2B demand generation marketing is evolving. To wit: 30% of the marketers in DemandGen’s 2018 Benchmark Survey said “pipeline influenced” is the primary metric used to measure their performance. They should be in the room from the beginning as you develop your demand generation plans. Here’s what you’ll need to do it: 1.

Demand Generation Agencies 75

Demand Generation Agencies Demand Generation Top of Funnel Demand 75

Content Standard

DECEMBER 9, 2014

Nielsen recently announced plans to begin reporting on Netflix’s and Amazon’s video-on-demand services in an effort to better track consumption trends in video content. There’s no doubt this is a step closer to having an industry-wide measurement of how streaming video-on-demand actually performs.

Demand 40

Demand Video Marketing Webcast Paid Search Agency 40

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. 2018 Content Marketer of the Year finalist Evan Parker shared some insights into how NASCAR keeps its fans’ interest with content. 66% of U.S. 66% of U.S.

Research 89

Research Top of Funnel Content Marketing Budget Programs 89

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

The Mx Group

JULY 3, 2018

CHICAGO (July 3, 2018) — For the third year in a row, The Mx Group, a full-service B2B marketing agency, has been named one of Chicago’s Best and Brightest Companies to Work For ®. For more information about The Mx Group’s digital and demand generation solutions, visit TheMxGroup.com. Demand gen and lead management.

Demand Generation Agencies 83

Demand Generation Agencies Paid Search Agency Work Management Companies 83

Vidyard

MARCH 23, 2021

Video in Business Benchmark Report Know where you stand, so you can stand out. Video in Business Benchmark Report Know where you stand, so you can stand out. B2B marketers cite allocating staff time and resources for video production as a top challenge for creating video, according to a Demand Metric study. The sky’s the limit!

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

SnapApp

APRIL 4, 2018

The Top 10 B2B Marketing Metrics to Measure in 2018. . It’s important to establish a benchmark. Pipeline Trend by Month. Demand Gen might dig more into the channel optimization). Branch | Demand Generation Manager. . . We have included each of their responses below. Net new users (By Source). .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Engagio

JANUARY 7, 2019

These trailblazers offer their predictions of trends in the B2B marketing world for 2019. And, if you want another trip back to the future, read part 1 and part 2 of our expert predictions from 2018. – – –. While the promise of AI-fueled intent was touted in 2018, 2019 will be the year marketers actually put it to good use!

Account Based Marketing 76

Account Based Marketing ABM Budget Programs B2B Thought Leadership 76

KEO Marketing

OCTOBER 2, 2017

These new demands create a challenge for marketers in the B2B space as marketing budgets are often smaller than those of B2C companies. There are many new trends and technology innovations in the digital marketing space and you should consider them carefully before building a digital marketing budget for 2018.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Marketing AI 67

Content4Demand

FEBRUARY 1, 2019

Your buyers are gravitating to more snackable, easy-to-digest assets: Up to 84% say they have started to prefer more interactive and visual content that they can access on-demand. Allow buyers to benchmark against their peers. Try to package quizzes and assessments with related content on a specific trend or topic.

Lead Scoring 40

Lead Scoring Lead Ranking Peer-to-peer Aggregators 40

Martech Advisor

OCTOBER 2, 2019

Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2 In 2018, CTV surged ahead mobile in trends capturing the biggest portion of impressions and video completion rates among all devices as stated in the Extreme Reach Video Benchmarks 2018 Report.

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

KoMarketing Associates

OCTOBER 17, 2017

According to the “B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America” report, 71 percent of today’s B2B marketers leverage ebooks/white papers for content marketing purposes. Thanks to the internet, there are seemingly endless ways for B2B marketers to reach their audiences.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

Marketing Insider Group

MARCH 18, 2020

It’s a win all around with improved brand reputation, marketing cost-savings, expanded reach and awareness, better customer relationship building, and higher demand for what your brand offers. In the year 2018 and beyond, employees can and should play an increasing role in this effort to build their company’s brand.

Effectiveness 231

Effectiveness Peer-to-peer Guidelines Thought Leadership 231

KoMarketing Associates

JANUARY 18, 2018

As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Customer Experience.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

AdSquare Audiences in Motion

NOVEMBER 29, 2018

Firstly, standard age, demographics and interests which are Neilsen benchmarked. Mobile Marketing Magazine: So what’s been your take on the programmatic landscape in 2018? When data and media are bundled together that can sometimes be opaque and there is a demand, client-side, for more transparency and the ability to A/B test.

Mobile Advertising 40

Mobile Advertising Bundling Advertising Agencies Transparency 40

DivvyHQ

SEPTEMBER 17, 2018

Increasing expectations and demands. Our 2018 Content Planning Report found that large companies were significantly more likely than small ones to list “gathering multiple teams for planning sessions” as a top barrier to content collaboration. Siloed business units. Communication gaps. Complex workflows.

Enterprise Management 40

Enterprise Management Content Barriers Distribution 40

KoMarketing Associates

DECEMBER 20, 2018

It’s pretty unbelievable that 2018 is drawing to a close. Keeping on top of the trends and innovation in and around our industry is one of the most important tasks we can do for our clients and selves professionally. Is it possible for rankings to change just based on seasonality or demand? How to rank for head terms.

Paid Content 121

Paid Content Top of Funnel Doubleclick Ideal Customer Profiles 121

SnapApp

MAY 22, 2018

When it comes to demand generation, it can feel like you’re moving in the dark. But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? That’s exactly why we’ve gathered 25 current statistics on demand generation (all from the past year) in one place.

Demand 80

Demand Stats Top of Funnel Cost per Lead 80

SnapApp

MAY 25, 2018

When it comes to demand generation, it can feel like you’re moving in the dark. But wouldn’t it be nice if you knew some of the research around what’s working (and what’s not) for other marketers focusing on demand gen? That’s exactly why we’ve gathered 25 current statistics on demand generation (all from the past year) in one place.

Stats 74

Stats Demand Top of Funnel Cost per Lead 74

KoMarketing Associates

OCTOBER 2, 2018

To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. The study also examines the trends that are having the greatest influence on changes to b-to-b marketing strategies during the next two years. . 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Martech Advisor

OCTOBER 24, 2019

In Q1 of 2018, advertisers spent an average of $2.80 Google Display Network’s Q1 2018 report analyzed over 760 million ad impressions and three million clicks to identify CPM trends for the period. Global CPM costs are steadily rising, growing by 12% between Q4 2017 and Q1 2018. So, what exactly is CPM?

Cost Per Thousand 43

Cost Per Thousand CPM Impressions Cost 43

Valasys

NOVEMBER 16, 2022

Already in high demand, cloud professionals are being enlisted by businesses all over the world to help them save money. . The tracking of these indicators performs benchmarking to determine whether the amount of resources is adequate or excessive and alerts you to costs and needs in real time. . Founded in 2018 .

Enterprise Management 40

Enterprise Management Work Management Budget Programs Allocation 40

DealSignal

MAY 3, 2018

Where data-driven marketing is going: Data, systems, and processes all geared to serve and fulfill the buyer journey–with the ability to track all the data across that journey, including your engagement points, broader buyer intent by account and demand center, as well as broader social and firmographic insights.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Atomic Reach

NOVEMBER 21, 2018

Dominique Jackson at Sprout Social says, “Analyzing the context and larger trends around those conversations through social listening can give you valuable insight to better speak to and serve your target audience.”. October 31, 2018. You’ve probably carried out competitor analysis to find industry benchmarks before.

Brand Identity 45

Brand Identity Branding B2B Thought Leadership B2B 45

Hinge Marketing

AUGUST 23, 2017

Discover whether there is demand for your new product or service. Recognize emerging trends in the marketplace. Benchmark your business against competitors in your industry. And if they have worked extensively in it, ask if they have industry benchmarks to which you can compare your results. Can I Do the Research Myself?

Research 94

Research B2B Marketing Sample Planning 94

Outgrow

NOVEMBER 4, 2022

Benchmarking your marketing strategy. Demand capture vs demand creation – navigating through the current economic climate. EPISODE 090: Enhancing Demand Efficiency and Identifying Effective Routes to Scale. Saksham Sharda: Fill in the blank: An upcoming marketing trend is _. Thanks for joining us, Elias.

Top of Funnel 52

Top of Funnel Efficiency Sales Management Demand 52

Vidyard

JUNE 7, 2018

” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs. .” ” Video Production Benchmarks Businesses are accelerating the number of videos they produce to support their marketing and sales programs.

Advertising Benchmark 63

Advertising Benchmark Video Marketing B2B Webinar Metrics 63

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged. Why Your Solutions?

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

DECEMBER 17, 2020

Get the latest benchmarks and trends for virtual selling. Nearly 90% of sales professionals report the importance of accessing video viewing data to qualify leads, engage prospects, or influence deals ( Demand Metric & Vidyard, 2020 ). Sales team that use video get a 16% bump in email open rates ( SalesLoft, 2018 ).

Statistics 157

Statistics Video Marketing Planning Business 157

Customer Experience Matrix

JUNE 17, 2019

Adobe’s original approach was to map a single customer ID across all its systems and create transient customer profiles by pulling together data on demand. It changed direction in March 2018 with news that its Experience Platform would create persistent profiles. What benchmarks should these CDP products be measured against?

Enterprise Management 209

Enterprise Management Work Management Marketing Management Marketing Automation Services 209

Vidyard

JUNE 7, 2018

That’s part of what makes our 2018 Video in Business Benchmark Report so insightful: We examined 250,000 videos from 600 businesses and found that while businesses are creating more videos on more channels in more departments, they aren’t the ones you might expect. But, so are other departments. Get the Infographic 4.

Advertising Benchmark 83

Advertising Benchmark Video Marketing Peer-to-peer Webinar Metrics 83

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Engagio

AUGUST 6, 2019

We reviewed several benchmark reports on the state of ABM, and while the numbers differ slightly in each depending on the phraseology of the questions, the trends are clear. ITSMA’s 2018 ABM Benchmark Study finds that 52% of companies have had ABM in place for a year or less. Demand Gen vs. ABM. Where is it going?

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Engagio

MAY 21, 2021

Create the trusted, relevant experience customers demand. 58 percent of marketers in the ITSMA and ABM Leadership Alliance’s 2017 ABM Benchmark Study said that ABM plays a major role in making their entire company more customer-centric. Rising customer expectations are the most disruptive trend in business today. Forrester).

Marketing Analytics Tools 71

Marketing Analytics Tools Account Based Marketing ABM DemandBase 71