Vidyard

OCTOBER 27, 2019

While the content is broadly entertaining, their target audience of event managers recognize the specialized terms and scenarios presented, and thereby quickly understand exactly how Cvent can help them with specific day-to-day activities. Video Storytelling Tips 3.1 Use Humor to Engage Your Audience 3.2 Contents 1.

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Storytelling Video Marketing Top of Funnel Work Management 110

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

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Social Media Social Marketing Media Planning 111

Anyword

AUGUST 31, 2018

We thought this information was too valuable to keep to ourselves, so we decided to create our new series, The Storytellers, as a way to share some of their insights and expertise with the rest of the publishing community. Can you tell us about your current role as SVP, Audience Development at Complex Networks? We certainly don’t.

Storytelling 46

Storytelling Paid Content Advertising Agencies Mobile Advertising 46

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Video Storytelling Tips 3.1

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Storytelling Video Marketing Top of Funnel Work Management 65

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. The team didn’t use tech because it could, it used tech to show or tell the audience something. Target the ready audience.

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Storytelling Brand Identity Branding Paid Search Agency 100

Marketing Insider Group

DECEMBER 29, 2020

Companies should position themselves as thought leaders to build trust and loyalty with target audiences. Show respect, and prove you’re looking out for your audience’s best interests at all times. Evolve with your audience. consumers listened to podcasts in 2020, up from 44% in 2018. Expand your audience.

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Planning Trends Advertising Agencies Paid Search Agency 363

Sprout Social

OCTOBER 4, 2018

It’s hard to believe that we’re getting closer to the end of 2018. We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. 10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. 10/31 – No Chat. Happy Halloween!

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Digital Transformation Storytelling Paid Search Agency Advertising Agencies 75

Convince & Convert

FEBRUARY 1, 2018

As the 2018 Olympic Games quickly approach, I am nearly as excited for the Twitter arguments as the competitions. Watson has grown and maintained an engaged audience through her strong voice and consistent storytelling. A post shared by Sage Watson (@sagewatson) on Jan 10, 2018 at 2:47pm PST. Click To Tweet.

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Cable Social Media Paid Search Agency Eye-Tracking 117

Sprout Social

JULY 30, 2018

It’s that we’re failing at the social media storytelling game. Who is my audience? How do I get my idea into my audience’s head? How do I change the way my audience thinks? How do I change the way my audience behaves (ahem, buys)? Get to Know Your Audience Better. How do we prompt a pivot?

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Storytelling Social Media Media eCommerce 90

Sprout Social

FEBRUARY 5, 2019

Digital Natives Group is a perfect embodiment of these values, and this is why we are so excited to recognize it as our 2018 Agency Partner of the Year. Jonathan Jacobs (@JonEJacobs) November 19, 2018. This post Celebrating agency excellence: our 2018 Partner of the Year originally appeared on Sprout Social.

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Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 77

Contently

APRIL 20, 2021

When Leslie Nuccio arrived as SVP of earned media at Bank of the West in 2018, she took note of the company’s content. Means & Matters isn’t just about building an audience. Thirty percent of its audience consists of returning visitors, even though the publication has only been around for six months.

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Storytelling Paid Social Agency Content Differentiation 84

Content Standard

FEBRUARY 23, 2018

For brands that want to engage with storytelling in marketing , this distinction can be an obstacle. How can you communicate with your team of content storytellers to keep everyone on the same page about your brand’s narrative? The Difference Between Communication and Storytelling. The Parts of a Story.

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Storytelling Content Marketing B2B Thought Leadership Paid Search Agency 93

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Make Blue Ocean Shift the first step in reinvention. Joey Coleman.

Work Management 91

Work Management Advertising Agencies Marketing Management Content Marketing 91

ClearVoice

DECEMBER 26, 2018

Ah, 2018, we hardly knew ye — or perhaps for some of us, we knew ye a little too well. In either case, 2018 was nothing if not an exciting time to be involved in content marketing. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). Of course, whether or not we learn is up to us.

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Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Apparently audiences aren’t really into that.

Storytelling 82

Storytelling Social Media Effectiveness Media 82

Vidyard

DECEMBER 4, 2017

It was an exciting two days, filled with fantastic topics from industry leaders, wonderful discussions about the industry and the role video is playing in it, and great take aways that helped set our attendees ahead of their competition for 2018. On Thursday we switched gears to bring all things video selling to our audience.

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Video Marketing Storytelling B2B Sales Response Rate 69

Content Standard

MARCH 28, 2018

Brands come to this annual conference in Austin, Texas, to put on a showcase of experiential marketing, shaped by brand storytelling. Fans attend SXSW for the experience, and brands are eager to piggyback on this cultural expectation by creating their own installations that blow the roof off their audience’s expectations.

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Advertising Agencies Conference Buzz Storytelling 71

Marketing Insider Group

OCTOBER 21, 2021

AI will tell us what to create, but our best storytellers are our existing employees from across the business. But that future may not be far off. The third biggest trend is employee activation. Every company needs a strategy to activate these employees as both creators and as the most effective distribution channel to share that content.

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Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Stevens & Tate

DECEMBER 20, 2022

September 20, 2018 / in Articles, Digital, digital media, Internet Marketing, SEO / by Nicole Wagner. Brands are always looking for newer and better ways to engage with audiences, especially since audiences are expecting much more out of their brand experiences. What is Augmented Reality? Virtual Tours.

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Storytelling Display Internet Marketing Search Engine Marketing 100

Hubspot

DECEMBER 4, 2017

So, I'll do you a solid: I won't lecture you on the importance of incorporating virtual reality into your 2018 marketing strategy. 5 VR Marketing Examples to Inspire Your 2018 Strategy. The holidays are coming, and I'm feeling cheerful. million units. In other words: Yeah, VR marketing is a thing you need to think about.

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Examples Trade Show Marketing & Strategy Paid Search Agency 101

Contently

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. They build deeper relationships with their audience, dominate search, and see compounding ROI as their engagement and audience grows.

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Allocation Brand Identity Branding Paid Search Agency 218

Content4Demand

SEPTEMBER 21, 2018

Podcasts were a top trend in the 2018 Content Preferences study. Whether you’ve eagerly dived into the auditory storytelling arena or are still considering your strategy, you’ll find something worthwhile in this look at storytelling lessons from podcasts from our own Alicia Esposito. by Alicia Esposito, Content Strategist.

Storytelling 41

Storytelling Lead Ranking Aggregators Buzz 41

Bannerflow

APRIL 1, 2019

In this blog, we explain what digital storytelling is, why it should be part of your digital display strategy, and how it offers a potential solution to a crisis in creativity. One solution is combining data, design, and scheduled messaging through dynamic creative optimisation: known as digital storytelling. But how does it work?

Storytelling 40

Storytelling Display Advertising Agencies Advertisements 40

illumin

OCTOBER 18, 2018

.” Today Advertising Week continues to run with that main goal in mind blending the timely (AR, VR, Blockchain) with the timeless (storytelling) and reminding us that “great minds think unalike.” The post Recapping Advertising Week New York 2018 appeared first on AcuityAds Inc.

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Advertising Agencies Advertisements Advertising Paid Search Agency 60

Outbrain

JANUARY 1, 2019

We’d like to share them with you, so hold on for the ride through native advertising in 2018: #1 Taking the Dragon Challenge. Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. #2 Land Rover. 2 Laurel or Yanny?

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Paid Search Agency Marketing AI Examples Ads 55

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). We must be quirky, try new ideas, & think about how to be different in ways audiences will notice.

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Sample B2B Marketing Planning Content Marketing 90

Contently

SEPTEMBER 5, 2018

As I prepare for Content Marketing World 2018, I can’t help but reflect on how much has changed since then. They give their content teams the freedom to take risks, and they hire brilliant creative people who will create content capable of competing with everything else screaming for their audience’s attention.

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Work Management Content Marketing Storytelling Content 159

Content Standard

APRIL 25, 2018

That’s why it’s crucial that B2B tech marketers understand their audience and are able to communicate the real value of the technology they’re promoting. In 2017, she tore it up at Content Marketing World , where she gave an amazing session, “Imagination at Work: Lessons in Storytelling from GE.”

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Work Management B2B CMO Marketing Management 52

RebelMouse

APRIL 3, 2018

August 16, 2018: Expandable Snippets by Topic. What It Means: This update is related to several similar tweaks made by Google earlier in 2018. Google has shown us throughout 2018 that it values purposeful content that adequately serves user intent above all else. July 20, 2018: Google Updates Search Quality Rating Guidelines.

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Google Lead Ranking SERP Lead Scoring 53

AgencyEA

OCTOBER 23, 2018

Discover from the experts at the brand how this new frontier in technology and data will ultimately help marketers get results from their investment and how to use AI as the ultimate storyteller for event programs. Drones are changing the experiential game and Intel is one of the leaders in leveraging drone technology to dazzle audiences.

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Conference Case Study Case Studies Paid Search Agency 40

Onalytica B2B

NOVEMBER 7, 2017

Speaking of meaningful content, Storytelling is a component of Personal Branding that mustn’t be omitted. In addition to business-focused material, vulnerable Storytelling via Personal Branding is a way of truly engaging audiences on a deeper level. WHICH DIGITAL MARKETING INFLUENCERS INFLUENCE YOU? There are definitely many!

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Storytelling Advertising Agencies Work Management Paid Search Agency 180

Schubert B2B

DECEMBER 8, 2017

Video is a crucial tool for any business looking to strengthen its brand and reach more of its target audience. To effectively reach your audience, you need to also create compelling, engaging B2B animation. They captivate your audience and resonate with them on an emotional level. But it’s not enough. Why B2B Animation?

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B2B B2B Marketing Tactics Storytelling 59

Content Standard

OCTOBER 11, 2018

These aren’t instances of the same marketing audiences rediscovering the products they used to love: In many cases, new consumer groups are finding their way to the brands and products of old. To illustrate the way a brand’s audience can completely change over time, there’s no better example than Fjällräven.

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Brand Identity Branding Paid Search Agency Storytelling 65

SocialPilot

MARCH 12, 2024

In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. Key Takeaways: Strike a buzzword that your audience can relate to Deliver what your audience wants from your brand 4. Viewers were engaged and challenged to make them consider what truth meant to them.

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Paid Content Campaigns Examples Advertising Agencies 83

Content Standard

FEBRUARY 20, 2018

In partnership with Clare McDermott, cofounder of Mantis Research and former editor-in-chief of Chief Content Officer , Skyword analyzed the results and published a research report in January 2018 that captured a snapshot of how content marketing is being practiced today and outlined the commonalities among the highest-performing content marketers.

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Storytelling Research Content Marketing Work Management 47

Webbiquity

SEPTEMBER 26, 2023

The post was republished here in April 2018. A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis.

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Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. What makes virtual and augmented reality so effective for storytelling is how they put multiple senses in the middle of the action.

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Brand Identity Branding Storytelling Sample 153