Seismic

APRIL 11, 2019

The struggles behind how to attribute credit to marketing , high rates of turnover in the position, and difficulty creating proper expectations lead to the belief that being a CMO is a shaky ground to stand on. When I joined Seismic, I had never been the CMO before. Here is why: Getting your hands dirty.

CMO 61

CMO Peer-to-peer Enterprise Management Work Management 61

Kabbage

NOVEMBER 29, 2016

Over the span of the year the number of MarTech vendors has nearly doubled, over $1 billion in venture capital has been invested in marketing technology, and marketing budgets have grown exponentially (“ Walker Sands State of Marketing Technology 2017 Closing the Gap Between Martech Innovation and Adoption,” 2016 ). In the SOPM report, 45.7%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Hubspot

NOVEMBER 1, 2017

What are the sales trends of 2018? Sales automation. Focus on the middle of the funnel. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018.

Top of Funnel 93

Top of Funnel Trends Digital Marketing Funnels Paid Search Agency 93

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. Sales professionals thrive when given the opportunity to learn, develop new skills, and interact with one another. How to Create a Great Sales Kickoff.

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. Great sales emails typically reflect a deep understanding of who the prospect is and what they care about. And we’ve got examples. What Is A BASHO Email?

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

KoMarketing Associates

SEPTEMBER 5, 2017

As detailed in coverage earlier this year, CMO’s remain committed to growing their investment in social media. The CMO Survey Highlights and Insights Report”, published in February 2017, found that even though B2B CMO’s currently spend 10.5 percent over the next 12 months. “The

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

ClearVoice

SEPTEMBER 17, 2020

Content marketing teams love to focus on two key parts of the content creation process, the beginning and the end. The enthusiasm of creating content and the accomplishment of sharing that content overshadow the third part right in the middle… the content review process. The role of empathy in the content review process.

Process 110

Process Marketing Budget Creation SME Content 110

Martech

AUGUST 19, 2022

It can also be costly and frustrating without the right martech consultants to lead strategic and tactical road mapping and execution. When I say organizational skills, I’m not talking about time management, analytical thinking, attention to detail, etc. The CMO and CTO didn’t have much in common a decade ago.

Enterprise Management 108

Enterprise Management Work Management Marketing Management Marketing Budget 108

Adobe Experience Cloud Blog

OCTOBER 9, 2018

Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study , over 40% of CMOs have been in their roles for less than two years and 70% less than four years. Executive VP/ VP of Sales. ? Contribution to pipeline. ? Revenue report. ? Pipeline report.

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Heinz Marketing

AUGUST 30, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Matt: Welcome everyone to another episode of Sales Pipeline Radio.

Ideal Customer Profiles 115

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 115

Zoominfo

OCTOBER 22, 2019

While it’s great to see a motivated sales team working hard day in and day out, it’s important for them to take a step back and regroup every once in a while. That means it’s time for a sales kickoff. Or worse, a bad sales kickoff can become an interminable slog featuring presentation after presentation that bores employees to tears.

A/B testing 100

A/B testing Cross-Selling Best Practices Peer-to-peer 100

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner.

CMO 65

CMO Linkedin Enterprise Management Press 65

Contently

JUNE 14, 2017

As CMO Jamie Moldafsky said last month at Collision 2017 , “We have to rebuild trust with our customers. ” Every CMO in 2017 has access to a pile of data. Our philosophy is that we’re going to be everywhere our customer wants us to be, hopefully in an engaging way facilitates the process.

CMO 109

CMO Marketing AI Video Marketing Trust Marketing 109

Oktopost

MAY 12, 2021

Tackling what are typically thought of by marketing leaders as challenging topics, Catherine Dutton , Global Deputy CMO of Atos joins the Radically Transparent podcast, presented by Oktopost , to reveal why staying ahead of the competition is dependent on more than just creating winning marketing strategies. Like What You Heard?

Transparency 117

Transparency Digital Transformation B2B Sales CMO 117

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. These platforms promised that Step 1 was data, and Step 2 was SUCCESS—business success, content success, marketing success, sales success. That promise was flawed.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

KoMarketing Associates

MAY 2, 2018

Although marketers are constantly evolving their strategies, CMOs are still struggling to tie marketing efforts to improvements in their overall bottom line. Korn Ferry recently conducted the “2018 CMO Pulse Survey” to determine how many marketing initiatives can be tied back to company success.

Customer Surveys 170

Customer Surveys Paid Search Agency Companies Correlation 170

Marketing Insider Group

DECEMBER 30, 2019

Being a CMO is an increasingly challenging job. The role of the CMO has also had to change to keep up with the broadening definition of marketing. Today’s CMOs are marketers, of course. A key responsibility of the CMO is to bring different teams with different priorities together to work towards a common goal.

CMO 145

CMO Sales Qualified Leads Forrester Organic Leads 145

Vision Edge Marketing

NOVEMBER 7, 2017

Despite this statistic, every CMO we’ve worked with admits how important it is to be able to select the right metrics and to measure and report on Marketing’s value and contribution. Source: Cook Up Your Best Marketing Performance, 2017 MPM Benchmark Study. Want to improve your performance management? Start here.

Analytics 188

Analytics Budget Programs Multi-Channel Case Studies 188

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner. Vidyard Press Kit: [link]. About Vidyard.

CMO 52

CMO Linkedin Enterprise Management Press 52

Martech

SEPTEMBER 27, 2021

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.

Account Based Marketing 89

Account Based Marketing Advertising Agencies SMB Contingency Planning 89

Vidyard

MARCH 7, 2017

KITCHENER, Canada (March 7, 2017) – Vidyard, the leading video platform for business, announces Shannon Stubo , has joined Vidyard’s board of directors. In 2015, she was promoted to CMO and SVP of corporate communications, reporting directly into LinkedIn CEO Jeff Weiner.

CMO 50

CMO Linkedin Enterprise Management Press 50

Navigate the Channel

SEPTEMBER 5, 2017

Do B2B industries need to worry about social media in 2017? Your brand messaging must be consistent, especially if the customer is sitting at the beginning of the sales funnel. The overwhelming majority of customers enjoy interactive content at all levels of the sales funnel. The short answer is yes.

Social Media 50

Social Media Media Outreach Top of Funnel 50

Adobe Experience Cloud Blog

APRIL 25, 2017

We kicked off the 2017 Marketing Nation Summit on Sunday with an amazing Fun Run, Marketo University training, and our annual customer and partner awards gala, The Revvies. Fred Hagerman (@FredHagerman) April 24, 2017. Tamara McCleary (@TamaraMcCleary) April 24, 2017. Jill Rowley (@jill_rowley) April 24, 2017.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Adobe Experience Cloud Blog

MARCH 13, 2017

Bryan Kramer , President and CEO of Pure Matters, will share practical tools you can use right now to connect with other humans and be better marketers, managers, and fellow members of the human race in his session, Human to Human: #H2H: Learn to Speak Human, Share Human, and Market Human. Are you a future-ready marketing leader?

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Brandpoint

APRIL 7, 2021

Honestly, we don’t know, and after I (virtually) sat down to talk with Jody Guetter, CMO of Social Assurance , last fall, I learned that that’s okay — it’s time that we not only come to peace with the unknown, but to welcome it with open arms. First, stop and think: If people aren’t going to conferences, what happens to that sales funnel?

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Vidyard

FEBRUARY 3, 2017

To helps marketers harness that power, we hosted a few ABM marketing expert panelists last week to chat about account-based marketing, and the secret weapon you can arm that can make your ABM program truly remarkable in 2017. Here are a few takeaways from the recent webinar: Takeaway #1: How ABM works using the ‘flipped funnel’.

Account Based Marketing 50

Account Based Marketing Tactics Video Marketing Top of Funnel 50

Content Standard

NOVEMBER 1, 2018

Surely this is what every CMO dreams of? Chatbots are more than just a replacement for customer service or help desks; a bot has the power to transform lead generation and better align sales and marketing teams. Having someone there, ready to chat when the user has a question or needs direction, can help begin the sales process.

Planning 82

Planning Paid Search Agency Marketing & Strategy Copywriting 82

Adobe Experience Cloud Blog

DECEMBER 20, 2017

According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Your CFO cares very little about your marketing tactics (besides wondering how much money you’ve spent on them!). Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1%

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ANNUITAS

MARCH 11, 2014

Last week we discussed the aftermath of Gartner’s prediction that the CMO will spend more on technology than IT by the year 2017. I posed a few questions at the end of the post — is a Marketing Technologist role really the approach we should be taking to managing marketing’s growing investment in technology? Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Vidyard

APRIL 12, 2017

KITCHENER, Ontario Canada (April 12, 2017) – Vidyard, the leading video platform for business, welcomes Jeff Loeb as chief marketing officer (CMO). Jeff has an MBA from the MIT Sloan School of Management and a Bachelors of Science in Electrical and Computer Engineering from the University of California, Santa Barbara.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Tomorrow People

OCTOBER 3, 2017

Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. One of the main principles that B2B marketers are embracing in 2017 and beyond is that content should only be created for real people, and not for search engines. Hire managers, not individual contributors. Venture Beat.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

SocialPilot

FEBRUARY 9, 2024

She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Madalyn Sklar She was among the ‘50 Must-Follow Women Entrepreneurs’ by The Huffington Post in 2017. Tyler Lessard Tyler holds the role of CMO at Vidyard, a video hosting platform.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Webbiquity

JANUARY 5, 2021

Managing Director Techstars Farm to Fork. Managing Partner Bread & Butter Ventures. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. Program Manager @flipgrid. Managing Partner @bread_butterVC. CMO at SharpSpring.

Twitter 260

Twitter Startups Work Management Marketing Management 260

Engagio

NOVEMBER 13, 2017

With more and more companies thinking about moving to an account-based model, they’re demanding more tactical and practical advice for getting started and optimizing their existing ABM efforts. Aspirational accounts should be attacked only after you’ve nailed the process. ABM success depends on sales and marketing alignment.

Account Based Marketing 63

Account Based Marketing ABM Ideal Customer Profiles Lead Ranking 63

Outgrow

NOVEMBER 1, 2022

EPISODE 089: Building a Marketing Funnel That Understands Your Audience. Because you did kind of manage to answer all of them even though you almost didn’t answer the Zuckerberg and Dorsey one. Those are very different processes. Saksham Sharda: Hi, everyone. I’m your host, Dr. Saksham Sharda.

Top of Funnel 52

Top of Funnel Marketing AI Marketing Funnels Advertising Agencies 52

Convince & Convert

MARCH 4, 2016

According to Gartner, by 2017 the Chief Marketing Officer (CMO) will spend more on IT than the CIO. Validating the increase in spending on marketing technology, such as marketing automation and social media management, will require an even more specific understanding of each tool’s ROI. Aligned Goals. Integrated CRM.

Budget Programs 104

Budget Programs ROI Marketing Automation Services Marketing Budget 104