Convince & Convert

MARCH 15, 2016

Edison first waived the flag on the explosive growth of podcasts in last year’s Infinite Dial study, but their new, 2016 podcast statistics show that momentum is building for the medium. Podcast Listening Grew 23% Between 2015 and 2016. I’ve just given you a tiny taste with these 2016 podcast statistics.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

TrustRadius Marketing

OCTOBER 27, 2022

If you want to ensure that your team can manage their complex projects and operations, ERP software may be the solution. What is ERP Software? Enterprise resource planning ( ERP ) software is like a virtual task master for any complex business needs. The most popular ERP software vendors include Thryv , SAP , and Oracle.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Convince & Convert

JANUARY 11, 2016

The biggest challenge B2B marketer will face in 2016 is the same as 2015, ’14 and ’13 before it. These days, acquiring software is the easy part. Software without process is a guaranteed problem. Then, and only then, should you purchase new software. Want to take a guess what it is? highlight to tweet).

Marketing Automation Services 98

Marketing Automation Services Buyer Personas Education Barriers 98

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. An extremely handy extension because it lists the software a particular website uses. Mary Meeker’s 2016 Internet Trends. Optimize Your Site for Google Answer Box.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Convince & Convert

JANUARY 4, 2016

Prediction #1: We’ll see many more positive media stories about email marketing than negative in 2016. Beacons, geofences, mobile bar codes, and app behavior triggers will further intertwine email and mobile in 2016 and beyond. Prediction #2: The majority of email opens will occur on mobile devices in 2016. highlight to tweet).

Enterprise Management 113

Enterprise Management Clickthrough Marketing Management Blast Campaigns 113

Kaon

FEBRUARY 26, 2016

Visit us at ExhibitorLive 2016 booth #1672 February 29- March 2 in Las Vegas! Kaon Interactive is a B2B software company that creates 3D interactive applications that are like a bug light for your trade show booth.

Trade Show 100

Trade Show Sales Qualified Leads Interactive Marketing Sales Cycle 100

Onalytica B2B

MAY 12, 2016

Virtual reality can help replicate an environment through the use of specific hardware and software, these environments can be real, such as a shop floor, warehouse or combat zone, or completely imaginary like in a video games. This map was created with our Influencer Relationship Management software (IRM). Coatsink Software.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Alright, now the list.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Biznology

DECEMBER 22, 2015

Don’t worry: until now, none of your competitors have been as data-driven or nearly as adaptive or reactive as is currently even more than possible — but as of 2016, things are going to get mighty competitive as prices lower, things become easier and cheaper to implement, resource-wise, and then actually follow-up and use, every day.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Onalytica B2B

FEBRUARY 24, 2016

So we analysed 263K+ tweets from 16 November 2015 – 4 February 2016 mentioning the keywords “Social Selling” OR socialselling OR socialsales OR “social sales” and identified the top 100 most influential brands and individuals leading the discussion on Twitter. Get a free demo today by clicking the button below!

Enterprise Management 0

Enterprise Management PointClear Brand Identity Branding 0

Contently

DECEMBER 16, 2016

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. If 2016 was any indication, VR may end up as a niche market compared to the portability, sociability, and widespread applications of AR.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. To me, it’s quintessential marketing software. Here’s a quick reference to the previous martech landscapes: 2016 Marketing Technology Landscape.

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Customer Experience Matrix

OCTOBER 29, 2023

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. A successful concept like CDP quickly takes on a life of its own. All that said, I’m not yet ready to redefine CDP.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Jonas Construction Software. Media Contact: Brad Hem.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Onalytica B2B

MAY 26, 2016

This map was created with our Influencer Relationship Management software (IRM). Below you can see another network map created with our Influencer Relationship Management software (IRM) showing the #4 brand Mindshift the centre, and the conversations to and from the different influencers in their field. REQUEST A FREE DEMO.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

LeadSquared

SEPTEMBER 19, 2016

The revenue acceleration software is being used by businesses to increase their selling velocity and retain customer mindshare. One of the ways we reach out to our audience (to not only get a first-hand review of our software but to also find the areas where we need to improve), is through online review sites like FinancesOnline.

Customer Satisfaction 52

Customer Satisfaction Advertising Mediums Opinions Acquisitions 52

Webbiquity

MAY 5, 2020

Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. The two bootstrapped it to 2016 when they found a new financial partner, Sopris Capital. Raised outside money in 2016. The Product.

CMS Development 175

CMS Development Enterprise Management Work Management Marketing Automation Services 175

Webbiquity

AUGUST 13, 2019

Software usage intelligence can be used to richly inform three areas of content strategy that will be absolutely vital for content marketing teams who want to put their audiences first in 2019. To get even more eye-catching content, pull usage intelligence information from customers while they’re using the software.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Marketing Insider Group

OCTOBER 9, 2018

Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000.

Consulting 201

Consulting Advertisements Advertising Marketing Report 201

Webbiquity

JANUARY 25, 2016

What will successful B2B marketers to be doing more of, or differently, in 2016? The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Valasys

APRIL 24, 2024

Datakalab, founded in 2016, boasts expertise in creating low-power AI algorithms specifically designed for smartphones and tablets. This move would significantly bolster the capabilities of upcoming iPhone software features.

Startups 40

Startups Lead Ranking Acquisitions Customer Satisfaction 40

Webbiquity

SEPTEMBER 3, 2019

Search engine optimization (SEO) software is a tough business segment. One such SEO tool provider, Netpeak Software, has established itself in the market by starting with simple yet highly capable tools then expanding their functionality. Here is the story of Netpeak Software and founder Alex Wise. The Company. And we did.

Work Management 40

Work Management Marketing Management Software iProspect 40

Onalytica B2B

FEBRUARY 17, 2016

These objects or “things” are embedded with software, sensors, electronics, and network connectivity, enabling them to complete tasks and communicate with each other, with no user input. This map was created with our Influencer Relationship Management software (IRM). IoT 2016: Top 100 Influencers and Brands Click To Tweet.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Zoominfo

AUGUST 31, 2020

“It’s imperative to continually listen to what customers are saying , putting yourselves in the customers’ shoes and thinking of ways to better enable them,” Craig Williams, chief information officer at networking software company Ciena, told IDG Connect. Technology : Sales intelligence platforms and buyer intent software.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Webbiquity

MAY 4, 2021

Here’s the story of James Creech and the team behind Paladin Software. Today, I’m talking with James Creech from Paladin Software. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. Year founded: 2016. The Discussion.

Work Management 289

Work Management Marketing Management Paid Search Agency Peer-to-peer 289

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Disclosure: I manage HubSpot’s platform partnerships.).

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

KEO Marketing

APRIL 19, 2016

PHOENIX, April 19, 2016 – KEO Marketing ( www.keomarketing.com ), a full-service business-to-business (B2B) marketing agency, has announced CEO and president Sheila Kloefkorn was appointed the facilitator of the Arizona Technology Council’s 2016 Marketer’s Network. Symmetry Software. Arizona Technology Council. Heard Museum.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

So this could all only mean one thing…it’s time to start planning your 2016 marketing programs! If you aren’t on the 2016 program planning bandwagon yet, you could be late to the game! This is your chance to figure out which tools you need to be successful, including content, software, people, and education.

Planning 48

Planning Budget Programs Template B2B Thought Leadership 48

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Since this percentage will continue to grow in 2016, this is one of the biggest email marketing tips you’ll hear from me. Optimize Emails for Mobile. We live in an increasingly mobile world.

ROI 51

ROI Email Marketing Tips CTR 51

KEO Marketing

DECEMBER 8, 2015

In 2016, the qualify of your content will be more important than ever. One of the biggest SEO changes we encountered in 2015 was the growing emphasis on user experience (UX), and we expect this trend to continue into 2016. Consider a technology company that used to rank for a competitive keyword related to education software.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

Content Standard

JANUARY 14, 2016

As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process. Fifty-two percent of businesses are investing in design software, but only 39 percent of businesses employ graphic designers.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Content Standard

JANUARY 14, 2016

As companies look to transform their marketing departments for scalable brand storytelling in 2016, content technology investments appear to take place early on in the transformation process. Fifty-two percent of businesses are investing in design software, but only 39 percent of businesses employ graphic designers.

Paid Search Agency 40

Paid Search Agency Storytelling Budget Programs Content 40

Webbiquity

AUGUST 6, 2019

The “freemium” model for software marketing—giving away a limited version of an online software product in order to entice users into paying for a scaled-up or full-featured version—started gaining traction back in early 2013 and really took off over the next 18 months. Guest post by Ayush Trivedi.

Enterprise Management 170

Enterprise Management Marketing Management Budget Programs Buy 170

Webbiquity

AUGUST 27, 2019

These trends emerged from a study of 800 B2B software vendors profiled in The Ultimate Guide to Content Marketing Software and follow-on blog posts. 90% of B2B software companies have Twitter accounts—but more than a third are inactive. Half of B2B software companies struggle with the “social” media concept.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Martech

MAY 20, 2022

Use of marketing software has grown two and a half times in less than ten years, according to the report, and the number of marketing operations professionals, across organizations of all sizes, has increased by two-thirds. The outcome for companies is the growing burden of hiring and training replacements.

Marketing Automation Services 107

Marketing Automation Services Marketing Management DemandBase Training 107

Zoominfo

OCTOBER 19, 2021

Check out these seven key points from Schuck: M&A Can Grow Your Company In Serendipitous Ways Despite Schuck’s success in starting and growing his own software-as-a-service company (originally called DiscoverOrg) there was one problem he struggled with: He couldn’t build a strong engineering team. “I

Zoominfo 130

Zoominfo Privacy Sales Cycle Acquisitions 130

LeadSquared

FEBRUARY 2, 2016

Presenting what I think are some ways in which you can plan well for 2016, some thoughts and perspectives which can help you shape your digital marketing strategies better for the year that lies ahead. Here are ’16 simple ways to become better at Digital Marketing in 2016? –. Never forget the 3Cs. Digital Marketing is not free.

Planning 52

Planning Work Management Marketing Analytics Tools Advertising Agencies 52