Sword and the Script | B2B

SEPTEMBER 12, 2023

58% said, “customers are spending more time researching products and services online before making purchasing decisions.” 54% said, “social media has become an increasingly important source of information for customers.” 51% said, “personalization is becoming more important in content and media consumption for B2B customers.”

B2B Marketing 105

B2B Marketing Peer-to-peer B2B Paid Search Agency 105

ANNUITAS

JANUARY 13, 2015

I know this sounds somewhat trite, but seriously, once you know your customers, program decisions become simple, as all the answers are determined by what supports them. Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications. Aligning to the buyer.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

Influitive

AUGUST 3, 2015

With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. Having customers advocate on your brand’s behalf on forums, review websites and social media can help your product make the initial cut.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100

Salesforce Marketing Cloud

APRIL 6, 2022

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. Upskilling also helps you get to the heart of every customer interaction and please customers expecting top-notch digital experiences. Introducing the Service Career Path.

Work Management 96

Work Management Course Service Peer-to-peer 96

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Innovative brands are activating employees to be storytellers. ” I call it participation marketing, and the reason is clear.

Social Media 147

Social Media Social Marketing Marketing & Strategy Peer-to-peer 147

Customer Experience Matrix

APRIL 13, 2018

It seems that everyone has suddenly decided that creating trust is the key to success, whether it’s in the context of data sharing, artificial intelligence, or customer retention. Of course, I reached that conclusion quite some time ago (see this blog from late 2015 ) so I’m pleased to have the company.

Ad Building 120

Ad Building Peer-to-peer Privacy Privacy Protection 120

BenchmarkONE

MARCH 19, 2019

When it comes to marketing your business, there’s nothing more helpful (or more detrimental) than a customer review. Increase that to four or more bad reviews, and businesses could lose up to 70 percent of their potential customers. One survey by ReviewTrackers, a customer feedback software company, found 63.6 Definitely Google.

Work Management 87

Work Management Marketing Management Peer-to-peer Paid Search Agency 87

Salesforce Marketing Cloud

OCTOBER 14, 2021

Salesforce’s technology helps companies of all sizes deliver customer and employee success from anywhere. Salesforce’s technology helps companies of all sizes deliver customer and employee success from anywhere. So what is a Trailblazer? Who are Trailblazers? million new jobs and 1.6 So what is a Trailblazer?

Peer-to-peer 98

Peer-to-peer First-Mover Advantage Digital Transformation Communities 98

6sense

JANUARY 12, 2016

2015 was a remarkable year of growth for the 6sense team. We built our customer roster and hired some truly singular people to join our family. We brought on new customers and partners. We grew 3X while remaining true to the vision and core values of our company, one of our biggest accomplishments of 2015.

Lead Ranking 48

Lead Ranking Peer-to-peer Enterprise Management Marketing Qualified Leads 48

Outreach

AUGUST 11, 2020

The As are most likely the most eye-catching logos — the ones all your peers and executives will be impressed by if you enter a deal cycle and close them. The As are most likely the most eye-catching logos — the ones all your peers and executives will be impressed by if you enter a deal cycle and close them. Or is there a better way?

Intent Data 104

Intent Data Intent Peer-to-peer Bombora 104

Cintell

NOVEMBER 9, 2015

In a recent study we read, the role of marketing is changing to become the chief advocate for customers. Customer-centricity is a competitive advantage! We tapped into the growing Cintell community for perspective from the front lines of customer-centric marketing. Here’s one of their stories: .

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. Ever stayed in an Airbnb, booked a restaurant or bought an item off of Amazon based on customer reviews?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Salesforce Marketing Cloud

SEPTEMBER 16, 2022

Figuring out how to hire and onboard employees virtually, implementing new modes of customer service, and understanding how to operate more sustainably are just a few of the complexities on the table. When employees feel psychologically safe, they are more creative, more productive , and more likely to extend empathy to their customers. .

Lead Ranking 98

Lead Ranking Lead Scoring Business Peer-to-peer 98

Webbiquity

MAY 4, 2021

That’s the essential insight behind influencer marketing, which began to really take off in late 2015. Customers are primarily B2C given the broad familiarity with influencer marketing on Instagram and Tik Tok—consumer brands that are trying to reach an audience. More will turn to Google. The Discussion. Quit hopin’ around.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

NuSpark Consulting

JULY 28, 2015

Yet according to Sales Force’s 2015 State of Marketing Report , 64% of marketers surveyed see social media marketing as a critical enabler of products and services, and 66% say that social media marketing is core to their business. In fact, nearly twice as many marketers in 2015 categorize social as a primary revenue source than in 2014.

Tactics 100

Tactics Allocation Effectiveness Peer-to-peer 100

Biznology

JUNE 10, 2020

In fact, a recent survey of global executives by Harvard Business Review found that organizations that prioritize employee experience are more resilient than their peers, and were better prepared to respond to the coronavirus crisis. Meat processing plants have been virtually shut down by infection.

Lead Ranking 104

Lead Ranking Peer-to-peer Terms and Conditions Lead Scoring 104

Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Not Actually Using Buyer Personas.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

DiscoverOrg

NOVEMBER 17, 2016

Due to a growing wave of marketing and sales technology now sweeping into B2B sales organizations, the B2b Technology Marketing Group – together with select sales tech vendors – have created a survey that aims to explore the growth of technology stacks for sales and to provide insight on tools peers are using to generate revenue.

Marketing Automation Services 120

Marketing Automation Services Blast Campaigns Work Management Marketing Management 120

Vidyard

MAY 20, 2015

One theme we heard lots about during Summit 2015 was that of change. What you may not know is that every year SiriusDecisions brings together some of the best and brightest minds in sales, marketing and product, from Fortune 500 companies to small and medium sized enterprises at their annual SiriusDecisions Summit.

Lead Ranking 51

Lead Ranking Top of Funnel Peer-to-peer First-Mover Advantage 51

Onalytica B2B

DECEMBER 2, 2015

Fintech firms and legacy banks are beginning to realize the benefits of working together to deliver innovative solutions and superior customer experiences to an increasingly digital consumer. This emerging market has seen a burst of activity over the last 5 years, global investment in Fintech tripled to $12.21B in 2014.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Branding 30

Influitive

JUNE 14, 2016

It’s about taking a step back, so your customers can step forward. That is, your customers connecting with each other and prospects, and your employees connecting with these groups, too. I was first introduced to the concept of the Servant Leader by community engagement maven Phoebe Venkat during a talk she did at a conference in 2015.

Peer-to-peer 100

Peer-to-peer Conference Consulting Automation 100

Influitive

OCTOBER 28, 2015

B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. A Guide To Engaging B2B Customers In The Digital Age. After all, their jobs are on the line.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Content Standard

JANUARY 13, 2017

It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. As it happens, REI is the number-one brand for making customers feel respected, according to research reported in the Harvard Business Review.

Loyalty 40

Loyalty Lead Ranking Lead Scoring Peer-to-peer 40

Onalytica B2B

JULY 26, 2018

Kim Kardashian’s Instagram faux pas in 2015 sent shivers down many a marketers’ spine within the Pharma industry. The walls crumbled around the paid, celebrity-led influencer campaigns in 2015 when the FDA reprimanded Kardashian for posting an image on Instagram endorsing a prescription drug without listing the side effects.

Top of Funnel 143

Top of Funnel Advertising Agencies Peer-to-peer Ad Exchange 143

Buffer

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

Linkedin 78

Linkedin B2B Thought Leadership Paid Search Agency Peer-to-peer 78

Buffer

FEBRUARY 21, 2023

When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. When we were first getting started as a student club in 2009, I remember initially struggling to get my peers to join. I’d reach out to journalists via Help a Reporter Out and hear crickets.

Branding 88

Branding Brand Identity Press Peer-to-peer 88

Convince & Convert

DECEMBER 31, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. So, I created a custom list using LittleBird and peered into the big data crystal ball. (A Thus, I have 88 shoutout recipients to-date. If you want to learn everything and connect with everyone in a category, it’s crazy good.

Twitter 164

Twitter Peer-to-peer Marketing Management Social Media 164

Brandpoint

MAY 7, 2019

SecurionPay , Ally Bank and Betterment are great examples of financial services companies that create helpful and educational blogs for all stages of their customers’ journey. The main challenges of marketing financial services are very unique to the industry. Here are some ways that content marketers can stay on top of current trends.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

SnapApp

AUGUST 24, 2015

SnapApp customers make some pretty amazing things – and get pretty incredible results. To date, we’ve celebrated our favorite customer creations in the examples gallery, SnapApp of the week, and case studies. To date, we’ve celebrated our favorite customer creations in the examples gallery, SnapApp of the week, and case studies.

Peer-to-peer 48

Peer-to-peer Marketing Automation Services Sales Qualified Leads Impressions 48

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Genroe

FEBRUARY 18, 2015

Come along, network with your peers and learn: How your customer database can predict a salesperson’s success. How customer feedback can help you quantify next year’s sales. Driving Customer Success with Net Promoter® metrics. You’ll join a small group of peers discussing latest case studies from the USA and Europe.

Peer-to-peer 45

Peer-to-peer B2B Case Study Case Studies 45

Navigate the Channel

DECEMBER 14, 2017

Not only does quality content (whether video or print) help grow a business’s following, it keeps current customers engaged and connected. Gated content not only increases website traffic, it allows you to collect contact information for your customers that easily translates into leads for your sales team.

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Convince & Convert

MAY 2, 2016

of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. Posts shared by employees create a level of trust to prospects and customers for your brand. The more frequently companies interact with customers, the more loyal customers become.

Ad Building 102

Ad Building Peer-to-peer Social Media Trust Marketing 102

Paul Gillin

JANUARY 26, 2016

Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. A buyer persona is not a zombie—but a profile based on your understanding of a real customer and their real needs.” – Ambal Balakrishnan. “A

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Launch Marketing

SEPTEMBER 19, 2018

The vast majority of customers appreciate and value content from their peers over content coming from the brands they purchase or use. Starbucks reached out to its customers and requested that they draw designs on their blank white cups—doodles, landscapes, patterns, whatever the audience wanted. Does it Work? Does it Work?

User-Generated Content 59

User-Generated Content Generation Peer-to-peer Multi-Channel 59

Conductor

MARCH 8, 2022

In addition to these accomplishments, Aleyda was also named the European Search Personality of the Year in 2018, included in Forbes’ top 10 online marketing experts to follow in 2015, and named by Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following. Who are the top women in SEO?

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105