Marketing Insider Group

AUGUST 4, 2015

So many great research reports coming out of last year that provide us with a chance to reflect on our B2B marketing strategies and compare it to our peers. One new set of insights published by DemandGen Report and Marketo is the 2015 Demand Gen Report Benchmark Study. I love this time of year. Not Actually Using Buyer Personas.

Top of Funnel 100

Top of Funnel B2B Marketing Buyer Personas Peer-to-peer 100

Marketing Insider Group

OCTOBER 6, 2015

This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week. 55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. Is your company one of them?

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

KoMarketing Associates

OCTOBER 1, 2015

This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. they rate them as more effective when compared with their peers who don’t have a documented strategy),” wrote the authors of the report.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

KoMarketing Associates

DECEMBER 8, 2015

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. The “Marketing Budgets 2015 Report,” published by Econsultancy and Oracle Marketing Cloud, showed paid search as the top digital channel for ROI measurement, beating out more than a dozen other analyzed channels. Demand Generation. source ). >.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies.

Account Based Marketing 60

Account Based Marketing Customer Surveys Peer-to-peer ABM 60

Hubspot

MAY 18, 2015

By knowing where we stand against our peers and competitors, we’re better positioned to uncover areas of opportunity. HubSpot’s 2015 Demand Generation Benchmarks Report addresses this exact challenge by asking marketers to nominate their top marketing investments by budget. Tweet this Stat ). Tweet this Stat ).

Advertising Benchmark 28

Advertising Benchmark Work Management Marketing Management Marketing Automation Services 28

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4%

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

LeanData

OCTOBER 20, 2015

In September, a benchmark report by Demandbase and Demand Metric found that 71 percent of B2B companies already were using ABM or were showing interest in adopting it. In late 2014, LeanData decided it was time to get the pulse of just how widespread the adoption of Account-Based Marketing (ABM) strategies had become among B2B companies.

Account Based Marketing 40

Account Based Marketing Customer Surveys Peer-to-peer ABM 40

NuSpark Consulting

MAY 7, 2016

Having unlimited access to information via the internet as well as hyper-connectivity to peers means the modern buyer is also overwhelmed. As our world transforms in the digital age, some of the old barriers transform as well. Of particular interest to me is the blurring of roles between marketing and sales—especially in the B2B sector.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

SnapApp

AUGUST 24, 2015

We want to hear the stories behind creating that amazing calculator or benchmarking test. From a choose-your-own-adventure game that gathered hundreds of leads within 24 hours to a March Madness-style bracket that drove an 800% increase in web traffic, the past year has been full of truly impressive interactive content marketing. Categories.

Peer-to-peer 48

Peer-to-peer Marketing Automation Services Sales Qualified Leads Impressions 48

Webbiquity

JANUARY 19, 2016

The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. ROI is still tough to measure. But social media marketing spending will rise anyway.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

SnapApp

JANUARY 12, 2016

According to the 2015 B2B Content Marketing Benchmarks , only 35% of marketers take the time to document their content strategy. You can go into meetings with your boss, knowing that you reached clear benchmarks. . We’ve all been there: a few late nights in the office, and we still can’t figure out what went wrong.

Peer-to-peer 48

Peer-to-peer Content Urgency Marketing Advertising Benchmark 48

ViewPoint

MARCH 6, 2012

In fact, Bain & Company has found companies that focus on delivering a great customer experience see revenue growth orders of magnitude higher than their industry peers who fail to do so. She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

Content Standard

OCTOBER 6, 2014

Content marketing departments have advanced rapidly over the past five years, and the 2015 B2B Content Marketing Benchmark report from the Content Marketing Institute (CMI) reveals what’s on the minds of top marketers today. Where Will Content Marketing Go in 2015? Go agile in your processes and production.

Lead Ranking 40

Lead Ranking Enterprise Management Work Management Marketing Management 40

SnapApp

JULY 28, 2015

Not only do interactive white papers keep the reader interested, but they also tap into people’s natural desire to test their knowledge, share opinions, and benchmark themselves against their peers. And in 2015, they’re still relevant. What do you do? Maybe it’s time to make your white paper interactive. Read my information!”

Paper 48

Paper Interactive Marketing B2B Marketing Peer-to-peer 48

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged, with little reason for optimistic spending growth predictions. YoY decline from 2014. increase compared to 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

Gartner predicts modest go forward growth into 2015 and beyond, between 3-4% annually through 2018, a far cry from the double-digit growth in the tech-booming 90s. These are the trends of Frugalnomics, and as a result we expect that IT spending growth for 2015 and beyond will remain challenged.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

The ROI Guy

MARCH 1, 2016

YoY increase from 2015. Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Adobe Experience Cloud Blog

MAY 13, 2014

In fact, only 25% of Fortune 500 B2Bs currently use marketing automation software , while across all B2B companies, demand is expected to reach a penetration rate of 50% by 2015. Getting leadership and peers to see the ROI of marketing automation might be the challenge that stops you cold in your tracks. But when?

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Marketing Automation Automation 48

Hubspot

JANUARY 12, 2016

Our Publishing Benchmarks Report shows that over a third of publishers think events are poised to increase most-in-value as a revenue source over the next two years. In March 2015, Gigaom hosted its first-ever ‘pop-up’ data science event in NYC. Why not extend your value and offer in-person events to complement your content?

Media 28

Media Peer-to-peer Lead Ranking Top of Funnel 28

TrustRadius Marketing

FEBRUARY 28, 2019

When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

When companies need to know how their site is performing, Google Analytics is one of the first places they turn to. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Hubspot

JANUARY 17, 2017

November 2016 marked the one year anniversary of ThinkGrowth.org and I wanted to share a little bit about what we’ve learned: why we did it, where we stumbled, and  -- because benchmarks were hard to come by when we were getting started  -- what our numbers looked like throughout the year. That planet is your website. Grab your space helmets.

Advertising Mediums 28

Advertising Mediums Peer-to-peer Correlation Hubspot 28

The ROI Guy

JANUARY 6, 2012

Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

Marketing Insider Group

OCTOBER 1, 2014

The report provides Benchmarks, Budgets, and Trends for content marketing in 2015. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And then review them every day. Let me save you 1,285 clicks. His main point: document your goals. Let me save you 1,285 clicks. This is no surprise.

Content Marketing 100

Content Marketing Planning Peer-to-peer Budget Programs 100

Hinge Marketing

AUGUST 6, 2019

According to On24’s 2019 Webinar Benchmark Report , 76% of marketers studied say webinars allow them to drive more leads and 75% agree that webinars help them to extend their brand reach. Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

EveryoneSocial

FEBRUARY 26, 2018

Employee Advocacy: A Complete Guide. The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. This all sounds pretty good, doesn’t it? Sounds like something every company should support and be engaged in doing, don’t you think?

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Golden Spiral

DECEMBER 3, 2021

Social media users have more than doubled since 2015. Pew Research reports seven out of every ten people access Facebook on a regular basis. Posts on social media can cause massive surges in business or take down an individual’s reputation. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

SnapApp

JANUARY 26, 2015

Compared to last year, B2B buyers are sharing infographics with their peers much more often – a 15% increase in both categories. Investments in infographics, videos, and interactive content will start paying off in 2015 and beyond. Use More Data & Offer Benchmarks. Make it Visual. How to do it?

Peer-to-peer 48

Peer-to-peer B2B Advertising Benchmark Content 48

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

The ROI Guy

JANUARY 28, 2016

Prospects are receiving 32% more vendor communications than just 2 years ago (SiriusDecisions), and with less time than ever, 2015 saw a 21% decline in content marketing effectiveness (Content Marketing Institute). What can you do to stand out from the crowd, and most importantly, be more effective? Are you kidding me?

Demand 40

Demand Lead Scoring Lead Ranking Peer-to-peer 40

Adobe Experience Cloud Blog

JUNE 16, 2016

With a s much as 90% of a buyer’s journey being self-directed, according to Forrester Research’s 2015 report, “Don’t Let Muddled Messaging Compromise Customer Experience,” it’s clear that the modern customer journey now begins with self-education. Author: Lisa Marcyes The customer journey has changed.

Social Media 48

Social Media Ideal Customer Profiles Media Marketing Automation Services 48

The ROI Guy

JULY 8, 2014

According to Gartner, worldwide IT spending was expected to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels. Although the forecast at the beginning of the year predicted healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for 2014, down over 34% from the 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Vidyard

JULY 21, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 59

Resources Planning Content Marketing Best Practices 59

Vidyard

JULY 28, 2016

Content marketers are always open to consuming more content. Well … good content. Am I right? As a content marketer myself, I’m always on the hunt for good content as a way to improve and learn more. But I ended up keeping track of the quality resources I wanted to have for easy reference (way more than 25!). 3 … 2 … GO! – Inc.

Resources 50

Resources Planning Content Marketing Best Practices 50