SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Michael exhibits content strategy posts for startups and the need for empathy in decision-making. Why should you follow him?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. 52 Tools For Any Company to Innovate Like a Startup – by Nick De Mey , founder of the Board of Innovation.

Examples 100

Examples Peer-to-peer Content Hubspot 100

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Walmart is now on the verge of launching four original scripted series with Eko, a New York-based startup company. Since the company’s founding in 2014, Moti has driven the company’s vision, business objectives, and guides its mission, values and strategy.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller. Katie Moussouris. Follow him on Twitter too.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Webbiquity

SEPTEMBER 26, 2023

And there’s a busy calendar of business-related events year round, including one of the country’s largest Internet of Things (IoT) conferences, the longest-running Social Media Breakfast chapter, and the continually growing Twin Cities Startup Week , hosted by BETA.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. Matt Heinz (@HeinzMarketing) October 24, 2014. PureMatter (@purematter) January 5, 2017.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Marketing Insider Group

SEPTEMBER 23, 2015

Need a lesson in brand storytelling? This ad from startup Hello Flo, a company that ships women period products automatically every month, introduces us to “ The Period Fairy ,” a clever take that removes the stigma of a girl’s first period. Top notch photography and creativity combine to make it a content innovator. Refinery 29.

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Envy

JANUARY 16, 2020

Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Jack is a rare cybersecurity expert who is also an incredibly compelling storyteller. Katie Moussouris. Follow him on Twitter too.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. When it comes to storytelling, and captivating audiences with engaging content, Christoph Trappe has years of success and experience.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Onalytica B2B

MAY 12, 2016

According to Statista, revenues from virtual reality products and software are expected to spike from just $90 million in 2014 to $5.2 In the top 100 brands we can find a great selection of big VR vendors such as Oculus and HTCVive, as well as some cool new startups, tech publications and industry resources. Anton Hand. TOP 100 BRANDS.

Work Management 0

Work Management Brand Identity Branding Lead Scoring 0

Sword and the Script | B2B

DECEMBER 26, 2023

Startups that kept PR in place in ‘23 will ‘come out of nowhere’ in ‘24 “PR investment by tech startups will bounce back in 2024, especially in the second half. There’s no point in building a reputation if the startup is facing an existential threat. This year, we saw in-house teams get downsized and agency budgets get reduced.

Marketing AI 131

Marketing AI Paid Content Work Management Marketing Management 131

Content Standard

JANUARY 24, 2018

Hoping to offer a contrast to these narratives, Detroit is creating its own version of brand storytelling. Ultimately, these brand storytelling efforts pay off with earned media from reputable publishers like Fortune , heralding “One of America’s Most Startup-Friendly Cities Is in Tennessee.”

Storytelling 53

Storytelling Brand Identity Branding B2B Thought Leadership 53

Contently

APRIL 20, 2017

That’s just the nature of startups; you’re reinventing yourself more than Madonna in the ’80s. We’ve always wanted to help brands create content by giving them powerful content marketing technology and connecting them with the most talented storytellers on earth. Stage I: The plucky startup days (2013-2014).

Top of Funnel 167

Top of Funnel Content Marketing Advertising Agencies Digital Marketing Funnels 167

Content Standard

OCTOBER 21, 2015

This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.” In a 2014 interview with actor Kevin Spacey , he told me that “Talent is only interesting if it’s challenged. ” This happens to a lot of us.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Content Standard

OCTOBER 21, 2015

This perspective helped me arrive at the simple, yet powerful realization that I’d completely attached my identity to my startup.” In a 2014 interview with actor Kevin Spacey , he told me that “Talent is only interesting if it’s challenged. ” This happens to a lot of us.

CMS Development 40

CMS Development Marketing Strategy Marketing & Strategy Content Marketing 40

Conductor

NOVEMBER 19, 2021

This long-running podcast, part of the NPR family, delivers the slick production values and high-quality storytelling you’d expect from the brand. Best for Potential Disruptors: Startup Podcast. In its heyday, the Startup podcast was so popular it sparked a one-season ABC sitcom called Alex, Inc.

Best Practices 111

Best Practices Business Enterprise Management Startups 111

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. If you want a hard, honest look and the ups and downs of startup life complete with some good-natured humor, you’ll want to check it out. 4) Alex Turnbull.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

JANUARY 23, 2015

4) "KPCB 2014 Internet Trends," Kleiner Perkins Caufield & Byers. KPCB Internet trends 2014 from. Although showing, not telling, is a key storytelling technique in writing, it''s especially effective in presentations. Fix Your Really Bad PowerPoint by @slidecomet : based on an ebook by @ThisIsSethsBlog from.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

Sprout Social

JUNE 27, 2023

View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. But he’ll always be a unicorn at heart, whether he’s posting or not.

Marketing AI 91

Marketing AI Creativity Burn Rate B2B Thought Leadership 91

Anyword

DECEMBER 12, 2019

Podcasts were also major drivers of news in November, which makes sense in light of the results of a recent study showing that share of time spent listening to spoken word audio has increased 20% since 2014. A nice jump compared to 2014, when that number was only a single-digit of 9%. The upshot? To learn more, request a demo here.

CPC 52

CPC Cost Per Click Facebook Storytelling 52

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered. .

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Contently

OCTOBER 12, 2018

Entrepeneur estimates that the average startup can expect to wait at least three years before reaching profitability. ” In Soho alone, salad fiends can pick up their lunch at the nearby Just Salad, Chopt, Whole Foods, Hale and Hearty, or Fresh&Co, but Sweetgreen is the only brand run like a technology startup.

Thought Leadership 168

Thought Leadership Startups Class Paid Search Agency 168

Directive Agency

MARCH 7, 2019

Before starting her company, she was the first editor of branded content at The New York Times where she won the Best Native Advertising Execution OMNA Award in 2014 and 2015. As a lifelong storyteller, Melanie Deziel educates and informs marketers worldwide about strategies for creating engaging and compelling brand storytelling.

Demand Generation Agencies 111

Demand Generation Agencies Enterprise Management Work Management Marketing Management 111

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. As part of their fundraising and sponsor-development, organizers of the 2014 Flavour Gourmet Picnic asked me to do an informal interview with Lori Palmeire. We quickly created a script and he delivered.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Contently

JULY 18, 2016

For six months prior to its 2014 FIFA World Cup campaign, the German athletic brand and its social media agency, We Are Social, collected photos and footage of Adidas-sponsored soccer players. — adidasfootball (@adidasfootball) June 14, 2014. Inspirational storytelling. Let’s look again at Adidas. Ready to rumble.

Trends 60

Trends Content Marketing Planning Advertising Agencies 60

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. When we set out to re-launch the Content Standard in February 2014 , we were 100 percent marketers. In 2014, we launched the Content Standard 2.0,

Top of Funnel 40

Top of Funnel Planning Content Marketing Content 40

Content Standard

FEBRUARY 29, 2016

As a 24-year-old journalist-turned-marketer, I wanted nothing to do with a technology startup churning out what I thought was the same rhetoric as every other content company in town. When we set out to re-launch the Content Standard in February 2014 , we were 100 percent marketers. In 2014, we launched the Content Standard 2.0,

Top of Funnel 40

Top of Funnel Planning Content Marketing Enterprise Management 40

Martech Advisor

AUGUST 22, 2019

The Merkel Diamond had also been used in her campaign for the 2014 election. Her first venture was Aneres , when she partnered with Home Shopping Network under the brand name Serena Signature Statement and now has her startup Serena Ventures. Fashion has been Williams’ long-standing interest. Greta Thunberg.

Personalization 81

Personalization Examples Brand Identity Branding 81

Content Standard

AUGUST 26, 2015

In February 2015 I forecasted on the Content Standard , along with many more credible sources, that spending, talent acquisition, business transformation, and customer experience would play crucial roles in successful brand storytelling programs this year. Episodic Content.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done--first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What's your biggest challenge as a B2B tech marketer? Dunja Lazic.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

B2B marketing is what Nandini Jammi has always done–first as a content marketer at Kayako and then as Head of Growth at ProdPad (and she was a solo marketer at both startups). I not only visited family, but I had a chance to immerse myself in their startup culture. What’s your biggest challenge as a B2B tech marketer?

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Content Standard

OCTOBER 2, 2020

” — Lymari Morales “Good content isn’t about good storytelling. ” — Dan Roth “I think the hardest part for any startup is to rein in the desire to ‘throw s**t against the wall and see what sticks’ versus being more strategic in their focus and truly iterating. .”

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Hubspot

NOVEMBER 7, 2016

In September 2014, Southwest unveiled a branding refresh that earned positive media attention and made marketers swoon. But when Dollar Shave Club (DSC) burst onto the startup scene in 2012 with a launch video that people are still talking about , it made shaving worth talking about. Razors are not exactly an exciting topic.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Referral Rock

NOVEMBER 21, 2019

But their use of storytelling most certainly does. Storytelling has been around forever, and for a good reason. One thing every startup can learn from Blendtec is how to find your unique selling proposition (USP). But for countless startups, this question isn’t so simple. It’s how we connect with one another.

Viral Marketing 56

Viral Marketing Campaigns Examples Paid Search Agency 56