Content Standard

MARCH 30, 2015

This article will be broken up into three parts, focusing on storytelling, mobile technology, and hosting platforms. How Much Do Storytellers Matter to Millennials? Has storytelling become a buzzword yet? hours of linear broadcast television. The research found this age range watches an average of 11.3

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Sprout Social

NOVEMBER 1, 2016

Although your goal may be to expand your reach and increase awareness, a five-star luxury hotel won’t find much success broadcasting to an audience of budget-conscious college students on spring break. — Marriott Hotels (@Marriott) December 19, 2014. Focus on Storytelling. pic.twitter.com/mrKyaTYby1.

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Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. As new technology has come and gone, the goal of marketing has remained largely unchanged.

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ClearVoice

SEPTEMBER 4, 2020

20 percent of Facebook videos are live broadcasts. The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. How to Use Data in Your Storytelling. Two-thirds of viewers of livestreamed events purchased a ticket to a similar event. Livestream ). Livestream ).

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Content Standard

JANUARY 11, 2016

It teased, promoted, and created its account in February 2014 and got right to work. The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts.

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Content Standard

JANUARY 11, 2016

It teased, promoted, and created its account in February 2014 and got right to work. The brand also utilized Snapchat artist (yes, you read that correctly) Michael Platco to spruce up its Snapchat storytelling and doodling. Platco has been employed by a variety of brands to create engaging, storytelling art for Snapchat accounts.

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Content Standard

MAY 20, 2015

In 2014, the media industry seemed to reach a tipping point when large organizations were forced to restructure their divisions and lay off staff members in droves. Check out the Content Standard’s “Art of Storytelling” section. The Evolved Corporate Structure. Big publishers like Time Inc., The Growth of Native.

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Content Standard

MAY 22, 2016

Whether developing an advertising campaign for the web or creating a new commercial for broadcast TV, brands are quick to use any channel available to put their product and message in front of the biggest audience possible. As new technology has come and gone, the goal of marketing has remained largely unchanged.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Sprout Social

NOVEMBER 15, 2016

And Budweiser’s “Friends Are Waiting” Super Bowl commercial was not only featured in YouTube’s top 10 ads of 2014, but it garnered more than 10 million views in only four days. One of the ways you can achieve this is through storytelling. Four more years. pic.twitter.com/bAJE6Vom. — Barack Obama (@BarackObama) November 7, 2012.

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Content Standard

APRIL 29, 2016

We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. Now, users look at content published to LinkedIn as spam—the complete opposite experience the company envisioned back at the drawing board in 2014. ” Why Twitter, LinkedIn, and Google+ Fail(ed).

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Content Standard

APRIL 29, 2016

We all know Twitter’s financials and the uneasiness broadcast by the company’s investors and users. Now, users look at content published to LinkedIn as spam—the complete opposite experience the company envisioned back at the drawing board in 2014. ” Why Twitter, LinkedIn, and Google+ Fail(ed).

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Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Hubspot

SEPTEMBER 17, 2015

2) Storytelling. Take the 2014 Ice Bucket Challenge for example: What began as a small “dare” to raise awareness and funds for amyotrophic lateral sclerosis (ALS) research shifted into a global movement that flooded social media walls and raised about $220 million. Social proof can have a profound impact on nonprofit missions.

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Sword and the Script | B2B

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

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Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. We are not all going to be bloggers.

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Hubspot

MAY 29, 2015

And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? By improving the user flow and lowering the barrier between broadcaster and listener, it's easier for users to incorporate this technology into their daily routines. The Yoga Pants Obsession.

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Contently

APRIL 21, 2017

A 2014 study published in Medical Care found that consumer-driven prescription requests, swayed by direct-to-consumer marketing, “had a strong effect on recommended treatments. About 20 percent of sciatica patients requesting oxycodone would receive it, compared to one percent of those making no specific request.”

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Content Standard

JUNE 12, 2015

cents in Q4 2014, compared to social ads (18 cents) and skippable ads (12 cents). The same report found pre-roll viewability continued to increase through 2014, and mobile pre-roll viewability is set to multiply by five annually. According to eMarketer and TubeMogul , average monthly cost per minute viewed for pre-roll amounted to 3.2

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Hubspot

NOVEMBER 7, 2018

TV Ads in the 1980s and 1990s: Super Bowl and Storytelling. The 80s and 90s were also all about storytelling in advertisements. Lots of other companies followed this storytelling model, too. Broadcast / Cable TV Ad. Broadcast and cable TV aren’t synonymous. Here are the broadcast TV networks in your area.

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Paid Search Agency Cost Per Thousand Ads Cable 68

Outbrain

DECEMBER 8, 2019

Promoted on social media, it uses a storytelling approach to broadcast the values of the Land Rover brand (excellence, daring, success), for an unforgettable native experience. Despite the brand’s association with older, more traditional consumers, Audi has been reporting younger demographics since back in 2014. Laurel or Yanny?

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Biznology

MAY 20, 2014

Journalists are natural storytellers. It was as true in 1992, 2002, and in 2012 as is it is in May, 2014. Only a community manager who is is both passionate and also an expert is able to do the sort of weeding, planting, and gardening required to turn a broadcast medium, mainstream media, into a conversation.

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Hubspot

FEBRUARY 15, 2017

In 2014, insights from comScore revealed that mobile use was officially outranking desktop as the preferred method of getting online. There are various categories dedicated to different industries, as well as less conventional ones for “Rising Star” and “Brand Storytelling.”. 11) Effective Mobile Marketing Awards. 21) Shorty Awards.

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Single Grain

OCTOBER 25, 2019

Frozen pizza brand DiGiorno used Twitter to reach the fan base of NBC's The Sound of Music Live broadcast. The Art of UX Storytelling: How to Create Your Brand’s Story. SNICKERS® (@SNICKERS) June 24, 2014. 2) DiGiorno Pizza. Dive Deeper: 11 Companies That Are Doing Mobile Advertising Right in 2019.

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Single Grain

APRIL 28, 2020

He’s an incredible storyteller and thoroughly understands the dreams, fears and desires of his audience. If you’re driving people to a webinar or even just to pick up the phone, invest in amazing copywriting and learn to be a great storyteller. If you are delivering an exceptional experience for attendees, then broadcast it.

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Single Grain

DECEMBER 6, 2019

There are plenty of ways to drive higher engagement with your video marketing , as you can make a video post or start a live broadcast on Facebook , Instagram or LinkedIn. 54% of users convert from a segmented push notification, compared to only 15% for broadcast messages (a 3x improvement). 31) Better Analytics.

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