Spiralytics

MARCH 13, 2024

They captivate millions with their unique blend of authenticity and creativity. In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos. We’ve ranked them according to their subscriber count from 2020 to 2024. billion views.

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. .” 88 Acres: How Microsoft Quietly Built the City of the Future…. It reads like the title of an award-winning magazine feature.

Press 210

Press Product Case Study Case Studies 210

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Vidyard

JANUARY 6, 2014

That said, improving your video marketing in 2014 is a perfect resolution! In 2014, find small ways to optimize your content for lead generation and use video as a way to drive subscription to your other content initiatives. The post 7 Tips for Creating Better Video Marketing in 2014 appeared first on Vidyard. Think again!

Video Marketing 54

Video Marketing Tips Marketing Automation Services Paid Search Agency 54

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. My goal is to sharpen our branded content POV, style, and approach so we leverage our expertise for deeper storytelling with edge and cleverness. Aaron Duffy, creative director and partner at SpecialGuest.

Work Management 165

Work Management Marketing Management Advertising Agencies Content 165

Marketing Insider Group

DECEMBER 31, 2014

It requires a deft, creative design eye alongside a willingness to stick to branding and messaging. It just goes to show that paying attention to the four principles of visual storytelling — authenticity, sensory, archetype, and relevancy — all contribute to infographics that are anything other than run-of-the-mill.

Content Marketing 100

Content Marketing Best Practices Content Storytelling 100

KoMarketing Associates

AUGUST 9, 2016

77% of content marketing creatives do not think that it’s important to link the content they create to performance data. 86% of content marketing creatives are not held accountable for business metrics from content they produce. 86% of content marketing creatives are not held accountable for business metrics from content they produce.

B2B Marketing 120

B2B Marketing B2B Aggregators Content 120

Contently

JUNE 5, 2017

Yet that creative ambition comes with a lot of risk. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts. Its suite of tools give storytellers the data and technology they need to tell important stories. Because they look great, and the content is (usually) good. Airbnb: Airbnbmag.

Marketing AI 123

Marketing AI Brand Identity Branding Content Marketing 123

Hubspot

MAY 29, 2020

Get creative and inspire action. One way is be creative and start a movement. Focus on storytelling. While I might be biased because I'm a writer, the best grassroots marketing campaigns are focused on storytelling. With grassroots marketing, it's important to get creative with how you reach your audience.

Examples 101

Examples Campaigns Word of Mouth Paid Search Agency 101

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. While Vans funded the project, the filmmakers retained creative license. 4 Secrets of Great Storytellers. Click To Tweet.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. Max Wessel (SAP). Max Wessel holds dual responsibility at SAP.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ClearVoice

MARCH 8, 2022

Her focus is on motivation to action, directing her team to use high-level content, effective storytelling and other means to create communities and support advocacy and partnerships. She joined the Salesforce corporation in 2018 from Twentieth Century Fox, where she was EVP of Technology & Creative Strategy.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Salesforce Marketing Cloud

DECEMBER 9, 2021

Get innovative and creative 4. I moved to the United States, San Diego city, in Jan 2014. ”. Get innovative and creative. Building a portfolio lets you have fun and unleash your creativity and out-of-the-box thinking. Share your journey 2. Show your skills 3. Point out what you care about Ready to stand out?

Marketing Websites 98

Marketing Websites Ad Building Peer-to-peer Digital Transformation 98

SocialPilot

FEBRUARY 9, 2024

He won the ‘John Caldwell Lifetime Achievement Award’ from the Content Council in 2014. His book, Epic Content Marketing, was in Fortune’s ‘5 Must-Read Business Books of the Year’ in 2014. Robert has a knack for creating content with great storytelling. He is the founder of Supercool Creative Agency.

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Marketing Insider Group

SEPTEMBER 23, 2015

Top notch photography and creativity combine to make it a content innovator. Need a lesson in brand storytelling? Its Holiday 2014 spot, “ The Song ” proved yet again that technology could have a sweet, sentimental and very human side. the artistic creativity of its users. Home Depot. million loops agree. With over 8.3

Content Marketing 100

Content Marketing Brand Identity Branding Paid Search Agency 100

Marketing Insider Group

OCTOBER 21, 2015

2012 to 2014 really built industry momentum. In 2014, CBinsights noted that $292M had been invested in content marketing platforms (including ours) from Q2 2013 to Q1 2014, noting that there was a 125% increase in investment money as well as a 47% bump in deal activity from the prior year. according to analysts at PQ Media.

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. This is a big development for a company that needs to find creative new ways to monetize. Since the company’s founding in 2014, Moti has driven the company’s vision, business objectives, and guides its mission, values and strategy.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Martech Advisor

DECEMBER 19, 2019

As you are probably brainstorming social media campaign ideas ahead of 2020, here are 20 prizewinning social media campaign ideas to get your creative juices flowing. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. The 2014 campaign raised $115 million, with 2.4 Explore Social Media Storytelling.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

ANNUITAS

AUGUST 12, 2014

In gearing up for one of the best conferences around, Content Marketing World in September,we are running again one of our favorite interviews, originally posted in February2014. If you havent watched John Cleeses lecture on the creative process, thats a must do. Q: Where do you find inspiration for your writing?

Demand Generation Agencies 100

Demand Generation Agencies Enterprise Management Content Storytelling 100

Webbiquity

SEPTEMBER 26, 2023

It’s hard to talk about “big events in Minnesota” with mentioning this company, which staged many of the happenings surrounding the 2018 Super Bowl as well as the 1991 World Series, 1992 Super Bowl, 1992 & 2001 NCAA Final Four and regional tournaments, the US Open, and the 2014 All-Star Game.

Enterprise Management 62

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 62

Marketing Insider Group

JUNE 18, 2015

The result is “ Lincoln Now ,” a comprehensive storytelling platform designed to celebrate individuality. In another article that incorporates Lincoln automobiles, “ Artisans of Lincoln: Inspirations of the MKC ,” Lincoln interviews its color and material designers on their creative and design processes. Cadillac’s “Dare Greatly”.

Content Marketing 100

Content Marketing Best Practices Content Work Management 100

DivvyHQ

FEBRUARY 21, 2019

David Fincher’s biopic on the origins of Facebook includes its share of exaggeration and creative liberties, but offers a generally accurate depiction of how things went down for Mark Eisenberg – er, Zuckerberg – and those he left in his wake. The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Convince & Convert

JANUARY 15, 2014

Prior to New Media Expo (NMX 2014 in Las Vegas), I asked Chris if he’d be there. Barry Feldman is a freelance copywriter, creative director, and content marketing creator and consultant. If you would like a piece of his mind, visit Feldman Creative and his blog, The Point. He said, “I look forward to that, Barry.”

Copywriting 167

Copywriting Skype Conference Social Media 167

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Not to mention: engagement, retention, happiness, and even storytelling. The “-ing” is operative if you catch my drift. 4 David D.

Activities 83

Activities Paid Search Agency Companies Storytelling 83

Contently

NOVEMBER 16, 2016

“The Gray Lady” took a big risk investing in an unproven model that blended editorial creativity with marketing. Gocheva spoke about getting brands to be brave, the power of storytelling, and how European audiences feel about native advertising. What does your creative process look like? Compared with the U.S.,

Advertisements 60

Advertisements Advertising Marketing AI Storytelling 60

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. Yet, here we are.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. Michael Brenner has brought a customer-centric and creative approach to his insights on content and digital marketing. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

SEPTEMBER 26, 2014

This week, the CLIO Awards (which awards agencies for creative advertising in package design, print, radio, and television) announced the recipients of the Grand CLIO, giving the highest honors for innovation and excellence in advertising, design, and communications. Use those creative insights to do something that will make a difference.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

KoMarketing Associates

MARCH 20, 2014

Okay, so this one actually runs contrary to the point I’m trying to make about content marketing originality, but I bring it up for a specific reason: At its core, content marketing involves basic storytelling. You can download the 2014 B2B Web Usability Survey here. Content marketing can (and should) work in much the same way.

Content Marketing 120

Content Marketing Content Paid Search Agency Urgency Marketing 120

Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? Such "effortless" storytelling contains crazy amounts of "behind the scenes" work.

Storytelling 28

Storytelling Startups Bundling Training 28

Anyword

FEBRUARY 3, 2020

An excellent example can be found in The New York Times’ article about female inmates from 2014, which is still one of my favorite branded content pieces. Monica Hare , Head of Gear Patrol Studios , supports the idea of “storytelling through data.” They earned the readers’ attention in advance. . Leverage data.

Brand Identity 52

Brand Identity Branding Advertising Agencies Content 52

Biznology

DECEMBER 12, 2013

Krasinski told the New York Times that this is all great because “it gives actors, writers and directors a ‘bite-size’ creative outlet in addition to longer-form content like movies and television shows.”. It’s an opportunity that’s only going to become greater in 2014. That’s true for journalists as well, I might add.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Convince & Convert

MARCH 19, 2018

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. You’ll learn how to optimize your ad creative, targeting, and format for the best results. Refine and tweak specific subcategories after testing ad creative. I predict this trend will continue to rise in 2018 and beyond.

Paid Content 150

Paid Content Paid Search Agency Top of Funnel Ads 150

Outbrain

NOVEMBER 24, 2021

Aware of these challenges, Outbrain partnered with TheContillery visual analytics platform to provide data-driven insights for a successful recommendation campaign using creative best practices and the most impacting visuals. What are the creative choices that are optimizing and conversely damaging the performance of automotive ad campaigns?

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Vidyard

DECEMBER 18, 2020

And, as some of the most creative culture videos out there, holiday videos should show off the real heart of your company—whether that’s family-focused, laugh out loud funny, or maybe even edgy. This 2014 spot from Sainsbury’s literally had me crying on my keyboard. Even then, there are always the standout hits.

Video Marketing 65

Video Marketing Work Management Paid Search Agency Budget Programs 65

Content Standard

JULY 2, 2016

This trust in the audience, as well as many other narrative techniques , contributes to the exceptional storytelling rendered in Casablanca. Messenger apps for business are one of the ways in which marketers can meet this desire for interactive inclusivity in brand storytelling. What happens from there? Eight billion.

Brand Identity 53

Brand Identity Branding Marketing & Strategy Storytelling 53

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) – Sean D’Souza, CopyBlogger. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e.,

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120