ClickZ

FEBRUARY 19, 2020

A new paradigm for interactive storytelling. Interactive TV has also been around for a long time, but only after Netflix’s recent foray into this new medium did other industry giants start to join in. Where this powerful new medium is headed . Interactive TV and other emerging platforms.

Brand Identity 108

Brand Identity Branding Content Interactive Marketing 108

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Lydia Leong. Katie Moussouris. Jeremiah Grossman. Jack Rhysider.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

DivvyHQ

FEBRUARY 21, 2019

The Princess Bride is overtly about storytelling and its unparalleled ability to transfix us. Given that great storytelling is integral to effective content marketing , it’s a worthwhile refresher for any practitioner who wants to keep an audience coming back for more. The LEGO Movie (2014). ” The Princess Bride (1987).

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Envy

JANUARY 16, 2020

He blogs at the AWS blog and Medium , and has an active Twitter feed. Named one of the Top Women in IT in 2014, Katie is the former Chief Policy Officer at HackerOne, the founder of Luta Security, and an industry leader on hacking, bug bounty and vulnerability disclosure. Lydia Leong. Katie Moussouris. Jeremiah Grossman. Jack Rhysider.

Privacy 90

Privacy Twitter Press Advertising Mediums 90

EveryoneSocial

NOVEMBER 27, 2019

How Storytelling Plays Into Activation. In other words, activation is a function of storytelling , substantiated by employee experience, with quantifiable returns for the brand. Not to mention: engagement, retention, happiness, and even storytelling. ” (6) The medium of activation is employee advocacy.

Activities 83

Activities Paid Search Agency Companies Storytelling 83

Content Standard

FEBRUARY 18, 2016

Even so, Skype’s internal leadership was very concerned and involved with making sure that brand storytelling was bolstered by other marketing strategies that presented a united, comprehensive front. In 2014, Lambert was both nominated for a Grammy and invited to perform on the awards show. General Electric.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Integrated B2B

SEPTEMBER 27, 2014

We’ve decided to start running the events again, starting November 6, 2014. This time, we’ve got presentations on: Corporate storytelling from the food ingredients manufacturer Palsgaard – a wildly successful company that invented the modern emulsifier (www.palsgaard.com). The time has come! . And it’s all over by lunchtime.

Paid Search Agency 40

Paid Search Agency B2B Marketing Marketing Management B2B Thought Leadership 40

Content Standard

JULY 15, 2015

The series’ astounding success begged these questions: Could podcasting, a relatively old digital storytelling form, be having a bit of a Renaissance? Fans are also dedicated to the medium, with weekly listeners consuming an average of six shows per week. A Storytelling Fit for Brands. Should content marketers care?

Planning 40

Planning Content Marketing Storytelling Content 40

Hubspot

SEPTEMBER 26, 2014

The video has been viewed more than 13 million times as of September 26, 2014, and the iPhone/iPad app was downloaded by more than 250,000 people within the first four days of its release. “The Scarecrow” was a big winner at Cannes, and it continues to be one of the best examples of compelling storytelling by a brand.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Campaigns Mobile Advertising 28

Atomic Reach

JANUARY 3, 2019

His efforts at promoting best practices for content marketing were recognized in 2014 when he was awarded the John Caldwell Lifetime Achievement Award by the Content Council. He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. Is the post-2014/15 drop-off due to lack of outreach? Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are.

Ad Building 56

Ad Building Domain Link Building Lead Scoring 56

Content Standard

DECEMBER 23, 2014

billion in the third quarter of 2014—the highest ever, Visible Measures reports (see graph at right). Seventy percent of marketers say video converts better than any other medium, as the Content Standard previously reported. Smart video storytelling earns eyeballs. Branded video views hit 2.9 Want more content marketing news?

Video Marketing 40

Video Marketing Brand Identity Branding Buzz 40

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Internal Communication can learn from this by placing “you-seful” content in multiple places, ensuring that the message fits the medium. Storytelling secrets.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Slate’s Adele Dazeem name generator spoofed John Travolta’s bungling of singer Idina Menzel’s name at the 2014 Oscars; it was the most viewed article in Slate’s history . VR can be a vehicle for powerful storytelling. NY Times hosted a U.S. regional dialect quiz, which was the most viewed and emailed article.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Hinge Marketing

AUGUST 12, 2014

As arguably the most efficient and compelling storytelling medium, video is a perfect choice to connect these narratives to potential services buyers. How to Convert Content into Leads and Sales Hinge’s Fab Five: July 2014 What Does Your A/E/C RFP Response Really Look Like? On Twitter or Facebook?

Video Marketing 48

Video Marketing Practices Planning Tips 48

Vidyard

DECEMBER 30, 2015

In fact, marketers using video are growing revenue 49% faster than those who aren’t and 74% of B2B marketers say video content converts better than any other medium. Best B2B Storytelling. Check out 2014’s top video marketing examples , too. So crack open a fresh page in your 2016 planner and take notes from the best.

Video Marketing 50

Video Marketing Examples B2B Marketing Best Practices 50

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Furthermore, subscription television is no longer the place people go to escape their everyday lives—it’s an inflexible medium that’s more interruptive than entertaining. million in 1949 to $128 million in 1951.

Enterprise Management 61

Enterprise Management Banner Ads Television marketing Banners 61

Contently

APRIL 26, 2016

” The Players’ Tribune, founded in 2014 by former New York Yankees shortstop Derek Jeter, isn’t the only new media company giving athletes the chance to be publishers. The Cauldron, a site that runs articles on Medium from both journalists and sports figures, became partners with Sports Illustrated in the fall of 2015.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Content Standard

MAY 22, 2016

TV quickly became the leading advertising medium in the United States with ad spend growing from $12.3 Furthermore, subscription television is no longer the place people go to escape their everyday lives—it’s an inflexible medium that’s more interruptive than entertaining. million in 1949 to $128 million in 1951.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. OK, maybe writing this article as a comic script isn’t such a great idea, even if prose is at a disadvantage when discussing such a visual medium. DarrenSanch #storytelling Click To Tweet.

Storytelling 94

Storytelling Brand Identity Branding Advertising Agencies 94

Content Standard

APRIL 29, 2016

Now, users look at content published to LinkedIn as spam—the complete opposite experience the company envisioned back at the drawing board in 2014. This can start during the storytelling process: How does your brand’s history, story, and product enrich lives?

Work Management 41

Work Management Marketing Management Linkedin Twitter 41

Content Standard

APRIL 29, 2016

Now, users look at content published to LinkedIn as spam—the complete opposite experience the company envisioned back at the drawing board in 2014. This can start during the storytelling process: How does your brand’s history, story, and product enrich lives?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Content Standard

AUGUST 26, 2016

When I think about digital storytelling, there are a few images that come to mind. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy. And I think of videos, whose power to transport has rendered the medium invaluable for a solid content strategy.

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Content Standard

NOVEMBER 26, 2016

Video comprises one-third of all online activity, according to HubSpot , and it’s a powerful medium. Since launching an in-house content studio in 2014, Marriott has pushed its creative boundaries with digital-first content aimed at the next generation of travelers. million words. Marriott: Two Bellmen.

Video Marketing 40

Video Marketing Brand Identity Branding Paid Search Agency 40

Convince & Convert

APRIL 16, 2014

We’ve all heard marketers proclaim that, “content is king,” but the rise in popularity of visual social media platforms like Facebook, Twitter, Instagram, Pinterest, SlideShare and Vine, have ushered in an era welcoming visual storytelling as a breakout marketing trend for 2014. Focus on being useful.

Storytelling 159

Storytelling Tips Marketing & Strategy Paid Search Agency 159

Content Marketing Institute

MAY 14, 2018

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. What mediums do you want to optimize for? Buffer , 2014). Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more. Scriptwriting.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Your second campaign, the brand campaign, should be set to medium priority and will catch any spillover traffic. Effective Data Storytelling: The Key to Search Reporting By Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

ClearVoice

NOVEMBER 30, 2021

Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (2014) by Ann Handley. She also covers the art of storytelling, a skill crucial for creating effective content. She also covers the art of storytelling, a skill crucial for creating effective content. Not all marketing copy goes in front of the customer.

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

Hubspot

MAY 29, 2015

And while we're on the subject, did you know that a recent survey of restaurant menus from 2013-2014 revealed a 47% increase in the word kale? Other than the fact that they are valuable in the sense that they fit nicely into our busy routines, the popularity of podcasts most certainly has something to do with their storytelling roots.

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

SnapApp

FEBRUARY 24, 2017

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts?

Storytelling 83

Storytelling Marketing Budget Examples Stats 83

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. Here’s an example from the 2014 Flavour Gourmet Picnic event.

Video Marketing 110

Video Marketing Landing Pages Microsite Social Media 110

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. Here’s an example from the 2014 Flavour Gourmet Picnic event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Vidyard

SEPTEMBER 11, 2015

Tumblr, Medium, LinkedIn, YouTube, Vimeo, etc), but that is the place where anyone can easily find all of your event video content. We used a similar treatment with featured speaker Jayesh Parmar of Picatic.com, prior to the Think BIGger events in February 2014. Here’s an example from the 2014 Flavour Gourmet Picnic event.

Video Marketing 65

Video Marketing Landing Pages Microsite Social Media 65

Convince & Convert

FEBRUARY 19, 2015

Partly due to their creative nature, but also in response to Facebook’s autoplay video and Instagram’s ability to play videos on a loop, the end result offers a powerful incentive to test this medium in your visual content mix. A video posted by GE (@generalelectric) on Jul 11, 2014 at 9:06am PDT. Image via Ann Street Studio.

Brand Identity 163

Brand Identity Branding Case Studies Case Study 163

Content Standard

DECEMBER 21, 2017

In 2014, Kim Kardashian teamed up with app developer Glu Mobile to launch Kim Kardashian: Hollywood , a game that rewards players for making emblematic lifestyle choices like who to hang with at a SoCal party or which D-listers to ignore. As predicted, her fan base is following her to the new medium, begging the question of who benefits more.

Creativity 53

Creativity Peer-to-peer Work Management Marketing Management 53

Content Standard

OCTOBER 28, 2015

billion videos per year, up 43 percent since 2014. Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. As a writer, this scares me.

Video Marketing 41

Video Marketing Brand Identity Branding Peer-to-peer 41

Content Standard

OCTOBER 28, 2015

billion videos per year, up 43 percent since 2014. Brands want to tap into the power of visual storytelling and are just beginning to take advantage of this highly engaging medium. But, as we’ve previously pointed out on the Content Standard, good video storytelling starts with a script. As a writer, this scares me.

Video Marketing 40

Video Marketing Brand Identity Branding Peer-to-peer 40