Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. For example, a PR person might only want to find journalists to pitch stories to, while a content marketer might want to make sure that the influencer has a blog to publish on. TweetReach. bw_banner_cta].

Tools 80

Tools Blogger Demographics Social Media 80

Marketing Insider Group

FEBRUARY 26, 2014

I have already published some of my favorite slideshares and best videos from brands as examples. Squarespace Superbowl Ad or these other 2014 Super Bowl Ads Worth Watching. Humor and B2B Marketing: A Love Story – The future of customer videos! Curated Lists I Wish We Created. What Would Steve Do? Photo Source.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Marketing Insider Group

SEPTEMBER 19, 2013

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. What changes are in store for content marketing in 2014? So we look at reach: are we effectively gaining access to potential customers). But they take time.

Top of Funnel 100

Top of Funnel Content Marketing CMS Development Planning 100

Sprout Social

NOVEMBER 1, 2016

But finding success on social media takes more than publishing postcard-esque pictures and announcing weekly deals on your social media channels. With a focused approach, travel brands can leverage word-of-mouth marketing to increase exposure and build stronger relationships with first-time and repeat customers on social media.

Social Media 90

Social Media Class Word of Mouth Media 90

Webbiquity

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Experts outline key content marketing trends for 2014 by The Guardian. ”) to analyzing competitors, to determining the driving factors behind customer purchase and loyalty. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. This made Bored Panda’s Facebook Page the most engaged publisher Facebook Page last October, according to NewsWhip. Bored Panda also received the highest average engagement on LinkedIn and Pinterest among publishers.) Never do clickbait.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

MAY 1, 2017

They’re my very own personal blogging habits. The article details exactly what that information and accompanying process look like, and why psychology makes it easier for marketers to customize the messages they send us. Let your customers know that you understand them, without being intrusive. Creepy -- or great marketing?

Personalization 101

Personalization Brand Identity Branding Planning 101

Hubspot

NOVEMBER 8, 2019

This was in 2014 when the Ice Bucket Challenge went viral and raised $220 million worldwide. On social media, you can personify your brand and speak directly to your customers. For example, P90X is an at-home training program that uses the hashtag #p90xresults to gather customer results. Showcase happy customers.

Social Media 52

Social Media Campaigns Media Viral Marketing 52

Martech Advisor

DECEMBER 19, 2019

Make It Your Own: Identify your audience's most pressing difficulties and get your employees or experts to answer them in a video, podcast, or a blog article. The ALS Ice Bucket Challenge is one of the most famous campaigns of 2014. The 2014 campaign raised $115 million, with 2.4 #whiteboardfriday on Twitter.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. Publishing useful information that integrates a product but does not derive from it has been around for awhile.

Education 105

Education Brand Identity Branding Content 105

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111

KoMarketing Associates

DECEMBER 30, 2014

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. Here is a look back at some of the articles and blog posts that influenced our team members this past year. Over 100 B2B Content Marketing Statistics for 2014. From Casie Gillette.

Online Marketing 120

Online Marketing Peer-to-peer Curation Marketing & Strategy 120

Hubspot

MAY 29, 2014

KPCB Internet trends 2014 from Kleiner Perkins Caufield & Byers. For those of you without the patience to read the full deck or the full blog post, here are some tweetable stats that might interest you: 1) 20% of consumer time in media is spent on mobile, but only 4% of ad spend is for mobile. 10 Tweetable Takeaways.

Allocation 28

Allocation Trends Mobile Advertising Youtube 28

Hubspot

SEPTEMBER 15, 2014

Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Below is an example of one of many of his tweets that contains a link back to one of his blog posts. — Richard Branson (@richardbranson) August 20, 2014. Why do you need a mentor?

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

KoMarketing Associates

JANUARY 13, 2014

With less than a month until the opening ceremony of the Sochi 2014 Winter Olympics, the countdown is on (if you’re a fanatic like me, you’ve been counting down since the last Olympics). Okay, I’ll step off my soapbox and get to the actual point of this blog post: content marketing! Content Curation Matters, Too. Olympic rings.

B2B Marketing 120

B2B Marketing Content Marketing Curation B2B 120

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Great content has the power to do that.

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

KoMarketing Associates

DECEMBER 22, 2014

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members.

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Management Mobile Advertising Adwords 120

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. Both tools occupy top spots on search rankings, driving more long-term value than your average blog post. Great content marketing has the power to do that.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

DivvyHQ

MARCH 28, 2019

There is no shortage of articles on the interwebs that talk ad nauseam about the benefits of having a company blog. Defining those are going to be highly dependent on what your company does, who you are targeting, and what you’ve determined to be the primary, strategic objectives of your blog as an owned content property.

Lead Ranking 91

Lead Ranking Marketing Analytics Tools Lead Scoring Generation 91

Single Grain

MARCH 1, 2023

Launched in 2014, BuzzSumo is a cloud-based content research tool that helps marketers and creators discover what topics are trending now, which influencers are worth building relationships with for better social media marketing, and what content strategies their competitors use. Get My Free Content Marketing Plan What Is BuzzSumo?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Keywords 52

ConvertKit

JULY 22, 2020

Ebooks are great for sharing your expertise on almost any topic, or curating other peoples' knowledge in a central location. In fact, many ebooks you'll find online are just compilations of blog content and social media posts the author has already shared, only expanded to include more detail. Now, I know what you're thinking.

eCommerce 108

eCommerce Product Demand Amazon 108

Webbiquity

NOVEMBER 3, 2014

The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates.

Marketing Report 100

Marketing Report B2B Marketing Marketing Budget Creation Paid Search Agency 100

Webbiquity

JANUARY 6, 2015

On one hand, the “citizen journalism,” blogging, and content-sharing platforms for all types of media have fundamentally altered the traditional print-based business model of professional and trade publications. Tips] Journalists and Customers Love Online Newsrooms…Do You Love Yours? Guides to PR and Influencer Research.

PR 100

PR Tips Best Practices Press 100

KoMarketing Associates

SEPTEMBER 22, 2015

Action content marketers should take : Next time you go to write a blog post, consider the factors offered by Moz and BuzzSumo. Action content marketers should take : When executing email campaigns, content marketers should try to establish ongoing relationships with their customers. is a content marketing hurdle.

Trends 120

Trends Marketing & Strategy Marketing Strategy B2B Thought Leadership 120

SmartBug Media

MAY 29, 2020

You know you could designate someone to manage the company’s social platforms and publish blog posts, but do they also have the training and the time to plan, execute, and consistently maintain an effective marketing campaign? This ensures that all aspects of every campaign will be on point with your prospective customers.

Paid Search Agency 59

Paid Search Agency Marketo Inbound Marketing Advertising Agencies 59

Digilant

JANUARY 24, 2023

In 2014, only 50% of households in the U.S. Audience targeting: With audience targeting, brands can obtain first-party data from the publisher or the advertiser and target with third-party data from prebuilt audience segments. Curated segments from an advertiser’s first-party data and preferred partner data sets.

Paid Search Agency 52

Paid Search Agency Ads Advertising Agencies Mobile Advertising 52

Biznology

JANUARY 16, 2019

It also revealed that the online marketplace started with a single website in 1991 and reached the 1 billion mark in 2014. Staying true to its tagline, “Put knowledge in your pocket,” this unique tool can be a savior in situations where you are out of office and have to deliver an article or a blog urgently. Wrapping up.

Work Management 123

Work Management Marketing Management Tools Marketing Analytics Tools 123

EveryoneSocial

FEBRUARY 20, 2018

Electronic Arts (Video Game Publisher). When Andrew Wilson took the helm as CEO of Electronic Arts in 2014, he set out to focus the organization on three core strategic priorities: putting the players first, focusing on digital transformation in all areas of the business, and working together as one team.

Brand Identity 86

Brand Identity Branding Work Management Advertising Agencies 86

KoMarketing Associates

FEBRUARY 13, 2014

In fact, 82% of marketers plan to increase their content creation efforts in 2014. Let your customers do your job for you ( Tweet this ). Customers are your biggest advocates. Don’t be afraid to have customers create some content that reflects their feelings about your brand or product. “Content is king.” Tweet this ).

B2B Marketing 120

B2B Marketing Tips Top of Funnel Content Marketing 120

Single Grain

FEBRUARY 17, 2020

In case you're one of the 11% or 14% of brands that are unfamiliar with it, content marketing is defined as : “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 140

Paid Content Examples Brand Identity Branding 140

Hubspot

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Keep an eye on customer care. Join LinkedIn groups and other relevant forums.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Content Marketing Institute

DECEMBER 13, 2017

As I shared in Content Creation Robots Are Here , billions of AI-created pieces of content are published yearly. That’s why, since 2014, the AP has used algorithms to produce automated quarterly earnings reports. Compare this excerpt from my blog to the Articoolo piece: “The reality is writing great content alone won’t get you far.

Marketing AI 103

Marketing AI Content Forecasting Click Rate 103

EveryoneSocial

FEBRUARY 26, 2018

This is where our first customers used EveryoneSocial and where many new employee advocacy programs still begin their life. An employee advocate is 2x more trusted than a CEO (Source: Edelman Trust Barometer 2014 ). Employees of socially engaged companies are… (Source: Altimeter & LinkedIn Relationship Economics 2014 ).

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Content Standard

NOVEMBER 26, 2018

“The genius of branded communities—when done well—is that they create a participatory experience for the customer,” writes marketing guru Michael Brenner. ” Truly cross-channel, interactive communities give brands the opportunity to actually listen to customers, to test theories and ideas, to foster and reward loyalty.

Communities 74

Communities Cross-Selling Ad Building Work Management 74

Adobe Experience Cloud Blog

MARCH 14, 2014

Author: Michael Gerard Content marketing will be an essential part of leading marketing strategies in 2014, but many marketers are still challenged by its deployment. For our 2014 Content Marketing Tactics Planner , Curata surveyed over 500 organizations about their content marketing strategies. Engaging Buyers.

ROI 48

ROI Content Marketing Thought Leadership Curation 48