Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast.

Top of Funnel 75

Top of Funnel Eloqua Content Landing Pages 75

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

By Cheryl Burgess, originally published on the Blue Focus Marketing Blog. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Convince & Convert

SEPTEMBER 6, 2013

This week: From ExactTarget , a free whitepaper entitled The Mathematics of Social Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. When wine blogger Debbie saw a tweet from Keryl asking her followers about the idea of creating a Happy B h Wine , she knew right away they had to meet.

Personalization 137

Personalization Social Media Skype Blogger 137

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. This post is starting to show its age, but the guidance is still useful to beginning bloggers. 33 (of the) Best Marketing Strategy Guides and Insights of 2010 (February 14, 2011).

PR 100

PR Stats Social Media Twitter 100

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Call it P2P (Person-to-Person) marketing if you will.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Hubspot

DECEMBER 21, 2011

A lot of wonderful things happened in the world of marketing in 2011 , but in the fast-paced world of inbound marketing, it doesn't behoove us to dwell on the past. and asked them what they think is in store for inbound marketing and its 'Get Found,' 'Convert,' 'Analyze' methodology. focusing on more compelling content.

Dwell 28

Dwell PR Inbound Marketing Twitter 28

Marketing Insider Group

FEBRUARY 28, 2012

Some of us in marketing were even lucky enough to help our businesses build their brands. Those of us who understand how to yield the power of our networks will achieve greater levels of professional success. To be in business today, our most important job is to be head marketer for the brand called You. And that inescapable.”

Personalization 100

Personalization Brand Identity Branding Ad Building 100

Hubspot

JULY 29, 2019

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. According to a recent marketing technology study , the average marketer is using around 12 software tools a day — with some using up to 31.

Work Management 77

Work Management Marketing Management Contingency Planning Business 77

Webbiquity

FEBRUARY 2, 2012

Blogger interest in the site seemed to follow a similar pattern. As things stand now, there’s unlikely to be a 2012 version of this post next year. ” A Marketer’s Guide to Quora by HubSpot Blog. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Hubspot

FEBRUARY 1, 2021

Rather, use an email marketing service to send a personalized email to your contacts and prospects. Aside from using options like MailChimp, Emma, or ConstantContact, you can also use Marketing Hub to reach out to previous attendees. When you plan an in-person conference, remember that the event’s location is prime marketing material.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Hinge Marketing

OCTOBER 30, 2015

For those who don’t know, guest blogging is when you create a piece of content and reach out to other websites to host the content, thus reciprocating links. The key is creating valuable content that digs deeper – providing new thoughts and insights on a topic, as search engines can tell when there are spammy links.

Lead Ranking 48

Lead Ranking Lead Scoring Blogger Guidelines 48

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. SM #marketing.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? Blue Focus Marketing is a social branding consultancy that helps brands become social. Tell us: who is Cheryl Burgess? Let’s start with the future.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

Biznology

AUGUST 14, 2012

There is no armor available to protect you besides the active armor that is your own version of yourself online in the form of your biography, personal history, history, and content, content and more content. It’s 2012 not 2006 — olly olly oxen free. Social Media Marketing 101 (twincreekmedia.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. So, what does work?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Metadata

JULY 31, 2019

Companies who built their marketing budget around the value of the service can find themselves crowded out. Here are three of the most popular emerging social media networks; . Influencer marketing is also a very good option for advertising on Vero. Content Marketing. This process is called content marketing.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

LeadSquared

OCTOBER 24, 2013

How can I maximize my social presence on Google+ so that my content ranks higher? One, yes, it is a Google product and two, it has been structured in a way that is at par with other social network sites. Share informational and relevant content on your account. No will search for blog content about a product only.

Paid Content 52

Paid Content FAQ Webinar Metrics SEO 52

Metadata

JULY 31, 2019

Companies who built their marketing budget around the value of the service can find themselves crowded out. Here are three of the most popular emerging social media networks; . Influencer marketing is also a very good option for advertising on Vero. Content Marketing. This process is called content marketing.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

AUGUST 19, 2012

Others spend it working -- good for you, you diligent marketers , you. If you're spending this Sunday on your computer, it's time to take a break and read up on some interesting inbound marketing content that came to us from around the internet this week. 10 Reasons Your Content Doesn't Attract Links From CopyPressed.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. 32 percent use social media as an outbound marketing channel for demand generation.

B to B 40

B to B Paid Content Social Media CMS Development 40

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Once you get a few hundred contacts, your typical network usually reaches in the millions.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp may be watching from the sidelines while their competitors are taking advantage of the full constellation of social media marketing opportunities.

Social Media 127

Social Media Media Paid Search Agency Ethics 127

Hubspot

AUGUST 13, 2015

What's Up With Those Big Bumps in 2012 and 2013? Here's what happened: Near the end of 2012, we started adding opt-in check boxes to the lead capture forms on our landing pages to give people the opportunity to subscribe to our blog. That's right -- old content is responsible for the lion's share of our blog's results every month.

Traffic 28

Traffic Landing Pages Ad Frequency Correlation 28

Hubspot

MAY 15, 2012

This just several days after news of Twitter's "acqui-hire" of personalized email marketing service RestEngine. Twitter's Digest Email: A Marketer's Take. From a marketer's perspective, this is yet another win in marketers' attempts to surface their best content to Twitter users. See the first story in her digest?

Twitter 28

Twitter Content Opt-out Landing Pages 28

Hubspot

JANUARY 2, 2012

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. And these bloggers do it really, really well. The site teaches you how to write compelling copy, the genesis of online marketing success.

Blogger 28

Blogger Thought Leadership RSS CAN-SPAM 28

Hubspot

MAY 27, 2015

Before I became an inbound marketer, I once made $50,000 a month spamming Google. Content is king?!? Links are the only content you need. Spamming Was Very Profitable Back in 2012. ALN (Authority Link Network) was the platform we used to boost ranking for all of our users' websites. 500 list in 2012.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S MindJumpers ).

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Marketing Insider Group

APRIL 24, 2023

Today, DuckDuckGo is the second most popular search engine in the US, and holds 0.68% of the search engine market share worldwide. Businesses can optimize content to appear on Dogpile by focusing on organic search strategies and avoiding “black hat techniques”, like keyword stuffing.

Paid Search Agency 215

Paid Search Agency Privacy Advertising Agencies Transparency 215

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. 07/25/2012. Here, digital audience marketers chime in on the ones they’re using now, and why. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Lead Generation.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

OCTOBER 9, 2012

This post will tell you everything you need to know about integrating a community manager into your marketing department. Community managers should also investigate the various social media automation tools available, and stay up to date with technology, marketing, and industry news. 3) Grows the Network. 4) Distributes Content.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 2) Blogger/Blog Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JUNE 29, 2012

Sick of hearing the same "the internet is changing marketing" speeches? Want hard data to reference so that you can properly forecast and adjust future marketing plans and budgets? 21 Internet Marketing Statistics That May Surprise You. 7) 27% of TV sets shipped worldwide in Q1 of 2012 had internet connectivity.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28