Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Is a Blog Still Important in 2011? SERPs: The Benefits of Being No.

Best Cool SEO Tools of 2011


2 Free Tools to Find and Analyze SERP Dominators (for Competitor Research) by Search Engine Journal. SEO is a blend of art and science. The “art” side relies on knowledge, intuition and creativity.

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Best Web Presence Optimization Guides and Tips of 2011


One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term.

20 (More of the) Best SEO Guides, Tips and Insights of 2011


There are lots of things from the 90s that are still quite magical in 2011: alternative music, Fresh Prince of Bel Air, boy band choreography. SEO remains the most cost-effective way to drive website traffic.

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Yellow Page Industry Sets Up "Do Not Deliver" Site


Google's changes in how the SERPs render local search results (the heart of any YP offering) has moved online directories down the pecking order of what is considered a good result for a searcher looking for services. Image by Getty Images via @daylife. by Frank Reed.

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Google+? No, Google Place


Just Google “Google+ business pages” and choose from the hours old sage advice of anyone who has the Google juice to sit at the top of the SERP’s at the time of your search. Image via CrunchBase. Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice of a tool that has been out in the wild for a couple of days.

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Inbound Marketing Bounce Pass: B2B Inbound Links

MLT Creative

Conversely, if the same page comes up in a SERP (search engine results page), it has fewer chances to be read because of other competing websites on the results pages. As a staunch basketball fan, I love early springtime when the NCAA tournament takes off and the NBA season heats up.

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Google Analytics adds page-load speedometer

EMagine B2B Blog

We sounded the alarm over a year ago about Google’s inclusion of website page-load speed as a (so far) fairly minor factor in its SERP ranking calculations. And recently we learn that it’s also being used to help determine Adwords page quality, which of course directly impacts your costs. So it’s time we all realize [.]. B2B Web Strategy


Everything Marketers Need to Know About Google's Panda Updates


Others were punished severely in the SERPs for grey and black hat tactics. January-February 2011: Google Punishes JC Penney and for Shady Link Practices. February, 2011: Panda Cracks Down on Content Farms. August, 2011: Google Displays Expanded Site Links.


Links Shared on Facebook Lead to Higher Search Rankings


Yesterday, the folks at SEOMoz released a study that shows a correlation between the amount of action your website gets on Facebook (shares), Twitter (tweets), and Google Buzz (shares) and how websites in the top 30 search results rank on Google’s SERP (search engine results page).

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4 Critical Ways Google+ Is Changing Search


As social sharing gained greater importance in Google's search algorithm updates throughout 2011 , it makes perfect sense that Google would venture into the social space by creating Google+ and the +1 button to get in on the action.

The Ultimate Facebook Marketing Cheat Sheet


Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.]. Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain.

40 Essential SEO Terms Marketers Should Know [Glossary]


SERP (Search Engine Ranking Page) - The page that you are sent to after you run a query in a search engine. Do you want to optimize your website but have trouble communicating with the technical folks running it?

The Ultimate Guide for Mastering Long Tail Search


When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. If you end up in the top of the SERPs for a long tail keyword phrase but drive no traffic for it, it's not a good place to spend your time.

Everything You Need to Know to Dominate Local Search


From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Every new blog is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new opportunity to get found in the search engine results pages (SERPs). What tactics have you used to increase your website's visibility in the SERPs for local terms ?


Confessions of a Content Marketer


There’s tons of great content out there, but if it hasn’t been optimized , search engines can’t find it and won’t return the page in the SERPs. If you build it, they will come. They will come…won’t they? I have a confession.

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7 Sure-Fire Signs Your SEO Sucks


Whichever camp you're in, a reality check is always healthy to see if you can fix what feels like broken SEO; or, if you're seeing lots of wins in the SERPs, drive even more success from your SEO efforts.

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7 Silly Google+ Business Page Mistakes to Fix NOW


If you don't register for Direct Connect , you won't be eligible to get found in SERPs and added to searchers' Circles simply by querying +YourName, nor will your Google+ business page posts appear in search engine results.


6 Steps to Creating a Successful SEO Strategy


Also, tracking indexed pages, leads, ROI, inbound links, keywords, and your actual ranking on SERPs (search engine results pages) can help you recognize your success as well as identify areas of opportunity.

Google Changes Algorithm to Punish Content Farms


As a marketer, you no longer have to compete with low-quality scraper sites and content farms for high results on the SERP (Search Engine Results Pages).


7 SEO Twitter Tips to Rank Better in Search


Basically, Twitter is a natural complement to your site and a way to gain some additional spots on organic search engine results pages (SERPs), helping your website and its content get found.

11 Ways to Totally Screw Up Your Inbound Marketing


While your publishing volume should certainly remain competitive for your industry, keep the quality of your content up too, or you'll be penalized in the SERPs and your analytics. There are a lot of rules to follow to create a (near) flawless inbound marketing strategy.

5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending


Highly placed organic results typically receive the highest amount of traffic of any position on the Search Engine Results Page (SERP) – by far. SERP Placement: Is traffic from the top slot the most valuable?

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3 Meta Description Mistakes You Might Be Making


Getting on the first page of the Search Engine Results Page (SERP) is a great first step, but as research has shown your placement on the page also has an incredible effect on the amount of traffic you drive to your site.

3 Strategies for Getting Found in a Mobile World


I’m certain that we will see more and more differences between SERPS and mSERPS in the future as Google looks at how to better serve mobile users who will become an increasingly important part of their user base.

5 Ways Inbound Marketing Drives B2B Ecommerce


The higher you rank on the SERPs, the more likely you are to “get the click.” This is a guest post by Kevin Cooper, VP of Sales and Marketing at Insite Software.

Google Authorship is Changing the Game for SEO and Digital Marketing


In the summer of 2011, Google announced the Google Authorship program and it has shaken the SEO and digital marketing worlds for a number of reasons. As of now, Authorship won’t make you jump up the rankings – but it will make your posts more noticeable in the SERPs.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Qualification for the 2014 World Cup started in 2011, and after 820 matches, the process ended in November of 2013, when 32 countries were left standing. This allows content marketers to follow and focus on themes, while moving up in SERPs to increase organic visibility.

5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year's figure. You don't need to be a big name brand with a six figure marketing budget to make social media work.

SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability


The changes oftentimes are just minor tweaks, invisible enough to be predicted; however, when the rankings on the Search Engine Result Pages (SERPs) start getting impacted, the marketers need to scrutinize their SEO strategies to keep abreast with the latest updates. Visit & Visitor Conversion Rate ; are vital factors in deciding the rankings of a website on SERPs . Prelude.

What is Content Optimization? 5 Tips on Writing for SEO


If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. Impressions in the SERPs (how many people see your content as a result).


5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE]

Tomorrow People

UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year''s figure. You don''t need to be a big name brand with a six figure marketing budget to make social media work.

How Often Does Google Update Its Algorithm?


To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3,234 "improvements" 2017 – 2,453 "changes" 2016 – 1,653 "improvements" 2013 – 890 "improvements" 2012 – 665 "launches" 2011 – 538 "launches" 2010 – 516 "changes" 2009 – 350–400 "changes".

The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

Suddenly, the power of getting discovered through Google’s SERP has shifted. Chapter Three: The Mighty SERP. Over the years, Google has added features to the SERP to enhance the user experience—to make the searcher’s search for information quicker and more relevant.


Evolving SEO Content Strategy: How to Achieve Higher Search Ranking in 2019

Content Standard

As you may remember, search engine results pages (SERPs) were once flooded with senseless garbage, while its creators sat back and watched their search engine rankings soar. In 2011, Google released its famous search results ranking algorithm update, Panda.

SEO 101