markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Convince & Convert

AUGUST 4, 2015

Hell, Social Pros wasn’t even my idea! Eric Boggs (then at Argyle Social, now the kingpin at RevBoss ) called me in late 2011 and asked if I wanted to do a podcast together. ” And here we are! In addition to Eric, who was my awesome co-host for the first 2.5 Without their support, the show wouldn’t even exist.

Social Media 167

Social Media Social Marketing Paid Search Agency Media 167

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? If you want customers, you need to go where they are online.

Social Media 100

Social Media Blogger Business Media 100

Exo B2B

APRIL 11, 2019

When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. The «social graph» of an Onalytica ranking. Her work has also been published in numerous publications including The Guardian, Huffington Post, The Content Marketing Institute and others. The Annual List.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Biznology

AUGUST 25, 2014

Here are 10 lessons on Walmart’s social media strategy for every business. START WITH A GOAL: Walmart’s goal for social media is to ensure that customers and potential customers understand that the discount store has the lowest prices in the industry and that Walmart’s mission is to help them save money so they can live better lives.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Optinmonster

MAY 10, 2023

According to a study published in Computers in Human Behavior , FOMO is “ a pervasive apprehension that others might be having rewarding experiences from which one is absent. According to other data , more than half of people using social networks suffer from FOMO. Resource : What is a Membership Website? (7

Examples 107

Examples Urgency Marketing Planning Trigger Marketing 107

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. What content converts?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Convince & Convert

JUNE 19, 2012

When a user Likes a page on Facebook, they are only expressing their ‘intent to subscribe’ to the updates that will be published to that page’s Timeline. On Facebook pages however, the expression of permission changes to become a bit more complex. Converting Delivery to Dollars.

Facebook 157

Facebook Lead Ranking Lead Scoring Paid Search Agency 157

Valasys

OCTOBER 9, 2018

Google’s long-struggling answer to Facebook and LinkedIn’s giant social network, Google+, is set to shut down as announced on 8 th October. Google Plus, often the butt of jokes in the tech market, launched in 2011 and posed as a competitor against the rising social platforms of Facebook, Twitter and LinkedIn. Data Breach.

Google 40

Google API Social Networks Privacy 40

ClearVoice

MARCH 7, 2020

It would be like word of mouth advertising, but at scale (thanks to social media). Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. It’s now ranked the third largest social platform in the U.S. . billion downloads and growing.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. If you’re going to use social media for customer service, mirror your hours of operation on Twitter to the hours of operation you have for your support team.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JUNE 17, 2011

SEOMoz has just published their 2011 Ranking Factors Guide, which is the essential reference for search marketers to learn about the new or changing factors shaping their world. Google has been using usage data from customers for years to help understand how people use their search engine and what they are searching.

SEO 28

SEO Correlation Domain Keywords 28

Convince & Convert

DECEMBER 30, 2011

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Since I originally published this post, you’re seeing Google do a lot of the things I predicted. (Happy Holidays! This is #1. This is probably my favorite post of the year. – Jay).

Google 149

Google Lead Ranking Lead Scoring PageRank 149

Hubspot

SEPTEMBER 18, 2020

Social media is an extremely valuable tool for promoting your marketing content. Additionally, embedding your social profiles on your website or blog posts can help increase traffic to your social networks, and ultimately create brand consistency across platforms. Social Media Follow Buttons. Twitter Follow Button.

Social Networks 101

Social Networks Social Media Media Landing Pages 101

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. How to create a culture that puts customers first.

Press 50

Press Peer-to-peer Amazon BtoB 50

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. But enough about that.

Google 166

Google Lead Ranking Lead Scoring PageRank 166

Online Marketing Institute

AUGUST 14, 2011

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

JULY 3, 2011

Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. But enough about that.

Google 147

Google Lead Ranking Lead Scoring PageRank 147

Webbiquity

FEBRUARY 28, 2011

List of Corporate Social Strategists for 2011. It’s also possible there may be errors in my list; please let me know in the comments or through my Twitter if you find any, and I will correct them. Anyway, on to the list! Technology: Software, Internet. • Diane Davidson – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

MARCH 28, 2018

It's not the social network's first run-in with this particular federal agency -- in 2011 , it also had to settle FTC charges after failing to make good on several promises regarding user privacy. But, as they permeate pop culture, customer service, and more, our obsession with them grows. Bots are not a new concept.

Facebook 68

Facebook Privacy Protection Product Paid Search Agency 68

Webbiquity

FEBRUARY 2, 2011

While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. 2011 Trends: Content Marketing Is Critical by eMarketer.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

chiefmartech

JUNE 20, 2016

billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). Interactions between marketers and customers must pass through at least two of these stages and very often all three. They had no dominant exchange social media property.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

MARCH 1, 2015

They are future clients and customers, and they will determine if a brand lasts or lags behind. Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. The Fall of Texting.

Mobile Marketing 28

Mobile Marketing Advertising Agencies Paid Search Agency Mobile Advertising 28

Hubspot

OCTOBER 12, 2012

It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pepsi During Fashion Week 2011. Pretzel Crisps' "Social Sampling" Program.

Examples 28

Examples Work Management Advertising Agencies Marketing Management 28

Hubspot

JULY 3, 2013

Once 1994 arrived and the internet boomed, websites, blogs, and social media sites cropped up in every corner of the internet and, shortly thereafter, were plastered with ads. Consumers became so hard to reach that social networks and major media publishers started trying to grab reader attention with native advertising.

Advertisements 28

Advertisements Advertising Allocation Peer-to-peer 28

Hubspot

MARCH 26, 2012

Social media lead generation has been notoriously challenging for B2B companies. Looking at data from 2011, we did a study of 3,000+ B2B businesses to understand how B2B companies are succeeding with social media. Shockingly (or maybe not), the data revealed that 63% of B2B businesses were not generating leads from social media.

Social Media 28

Social Media Sales Qualified Leads Generation Paid Search Agency 28

Hubspot

APRIL 20, 2011

There has been plenty of debate about how influential traffic and links from social networks are in Google’s algorithm. However, it makes complete sense that Google would put shared links ahead of any other social networking factors used in their algorithm. Free eBook: 2011 Facebook Marketing Guide.

Lead Ranking 28

Lead Ranking Lead Scoring Facebook Correlation 28

Hubspot

JANUARY 13, 2011

questions and arm you with business reasons for making these tools part of your 2011 marketing strategy. CRM stands for Customer Relationship Management. The purpose of a CRM is to automate and synchronize the activities of your sales, marketing and customer support teams. What is a social network? What is SEO?

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JANUARY 4, 2011

Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Publish content on what not to do!

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

FEBRUARY 10, 2017

In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. In this post, we'll dive into the full history of Snapchat's journey from photo sharing app to major social player. 2011: Snapchat, then Picaboo, launches.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

APRIL 17, 2012

Celebrity Social Proof: Approval or endorsements from celebrities, especially those that are unpaid. User Social Proof: Approval from current users of the product/service, such as customer testimonials, case studies, and those all-powerful reviews. Consider the various ways you can identify and feature your best customers.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

MAY 13, 2015

When you're working within the highly regulated finance industry, there can be legal implications for companies that are seen as being "over-promotional" on social networks like Twitter and Facebook. Many finance marketers have hesitated to adopt social media, saying the risk isn't worth the investment. The result?

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Hubspot

SEPTEMBER 24, 2012

Here's the thing: Social media timing matters. In 2011, HubSpot's Dan Zarrella conducted extensive research on the topic of social media timing. He examined a database of more than 100,000 accounts to determine what timing and frequency resulted in the greatest outcomes for social shares. do pretty well for us.

Social Media 28

Social Media Social Marketing Media Guidelines 28