It Might Be Time to Make Age One of Your Segmentation Criteria
NuSpark Consulting
NOVEMBER 30, 2011
Any demand generation expert worth her salt (and consulting fee) will advise you to segment your sales leads. In its simplest form, segmentation is the process of sorting the names in your lead database into neat little piles. If so, consider using age as one of your segmentation criteria. Not unlike what you do on laundry day.
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