Zoominfo

AUGUST 1, 2022

I spoke with Lou Wolf, VP of sales at ZoomInfo, to learn how he survived the recession that followed the dot-com crash of 2001 and the financial crisis of 2008. triggered the world financial crisis of 2008. He shared some concrete tips for how sales professionals can prepare for what may be in store over the coming months.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Biznology

DECEMBER 30, 2016

I am defining ABM as “strategic marketing that aims to maximize sales revenue from defined target accounts, by integrating customer information within the organization and aligning marketing and sales.”. This all changed with what we call the Lehmann Shock in 2008. Both our domestic and our international markets fell apart.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Sprout Social

SEPTEMBER 23, 2021

Even a vampire romance movie from 2008. If it looks like Bella Swan might have worn it in the 2008 film adaptation of Twilight, it fits the vibe. That’s why it’s important to find and follow creators who align with your target audience. It started online, and it marks a major change in the world of fashion. Here’s why.

Forecasting 125

Forecasting Social Media Trends Media 125

Webbiquity

JANUARY 22, 2019

Year founded: 2008. While we use SEO and other digital marketing techniques, these are not as effective for enterprise account selling as the more targeted outbound techniques. The Company. Funding rounds: Raised more than $3M since June 2017. The Lessons. We spent some needless cycles chasing too many wrong-fit companies as customers.

Marketing AI 175

Marketing AI B2B Thought Leadership Thought Leadership B2B Sales 175

Smashmouth Marketing

JUNE 1, 2022

2008 The two of us get married. 2011 Acquired Target 250 in London to enter the EMEA market. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2009 Closed our first billion-dollar company (at higher than industry price). 2013 Moved 100% of the company to a virtual, cloud based company.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Biznology

AUGUST 9, 2021

And though they’ve been around since 2008, they’re also probably not large enough to qualify as a thorn in Google’s side. Unless you’re at least a little geeky about privacy and digital marketing, the DuckDuckGo search engine probably would not be on your radar. We will also need to be more thoughtful in how we obtain first-party data.

Privacy 104

Privacy Transparency Advertisements Advertising 104

Smashmouth Marketing

MARCH 14, 2020

One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Use this extended team to target those ICPs and existing customer/prospect lists to attend the event(s). Companies obviously have to prepare. Virtual Events.

Marketing Qualified Leads 165

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Ideal Customer Profiles 165

Brandwatch Marketing

FEBRUARY 23, 2024

Conversation is often more targeted. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Example : As early as 2008, networking giant Cisco has been using social media to launch products. Read more about it here.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

Trade Press Services

MARCH 11, 2024

Davide Savenije: The value of really good information, insights, and journalism and having an engaged, targeted audience hasn’t changed. Davide Savenije: After the 2008 crisis, there were a lot of bigger publications that got either spun out, unwound, acquired, or shut down.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

FEBRUARY 24, 2021

The research discovered that Amazon, Best Buy, and Target were leaders in the space, others had lots to improve upon. They updated them twice since then, in 2008 and 2018. While you may assume that your site is accessible to those with impairments, the reality is, most are not. W3C published the first standards in 1999.

CMS Development 286

CMS Development Barriers Act-On User-Generated Content 286

Brandwatch Marketing

FEBRUARY 23, 2024

Conversation is often more targeted. Example: The agency No Pork Pies created extremely detailed research strings to determine the best way for Noble Caledonia to engage with their target audience online. Example : As early as 2008, networking giant Cisco has been using social media to launch products. Read more about it here.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Zoominfo

MARCH 8, 2021

As one of the largest hosting platforms, GitHub has been a target of numerous malware attacks. In 2018 they were a target of a distributed denial-of-service (DDoS) attack, affecting 1.35 In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Outreach

SEPTEMBER 29, 2020

As a long-time leader, he’s also seen his fair share of market ups and downs, including 9/11 and the 2008 recession. Unlike the economic downturns Bill saw in 2001 and 2008, the world is still doing business — particularly for companies that fully embrace the digital transformation. Keep your head up, and stay focused on dreams.

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

B2B Digital Marketer

MAY 11, 2023

Our guest, Kate, a seasoned marketing expert, highlights the importance of moving beyond traditional storytelling and embracing genuine connections with your target audience. Kate DiLeo, the “accidental brand strategist,” embarked on her branding journey while navigating her first sales job amid the market crash of 2007 and 2008.

Storytelling 52

Storytelling B2B Sales Sales Cycle Amazon 52

Zoominfo

FEBRUARY 3, 2021

My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.” Bizo was founded in 2008 when it was spun out of its parent company. Introducing ZoomInfo Targeted Audiences. Digging Deeper: What Happened to Bizo? No guessing.

Zoominfo 246

Zoominfo Paid Search Agency Ads Mobile Advertising 246

Zoominfo

AUGUST 3, 2022

For instance, in 2008, the committee took nearly a year to declare a recession occurred. Use tailored and specific targeting in channels where you’ve seen strong ROI in the past. This PlanetMoney TikTok gives a humorous explanation of the situation.

Marketing Budget Creation 130

Marketing Budget Creation Marketing Budget Planning Advertising Agencies 130

Biznology

OCTOBER 16, 2019

A key reason for this lack of optimism among these younger generations is the disruptive impact from the 2008 great recession. As consumers in the packaged goods business, identifying and addressing the values or changing needs of this target audience is essential for successful branding.

Branding 116

Branding Brand Identity Privacy Trust Marketing 116

Brandwatch Marketing

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. When conducting influencer targeting, it’s important to set realistic targets.

Tools 92

Tools Blogger Demographics Social Media 92

QuanticMind

MAY 25, 2023

So far, they’ve stuck together and shown more unity than back in 2007-2008. This is a really interesting moment for advertisers to think more about personalization and who their consumers are, who their target consumers are, what consumers drive the lowest customer acquisition rate and the highest lifetime value.

Advertisements 89

Advertisements Advertising Television marketing Terms and Conditions 89

B2B Digital Marketer

DECEMBER 21, 2023

The necessity of selecting the appropriate ecosystem for your brand’s presence, targeting the right audience segments, and being strategic about your marketing efforts. Segment Your Audience: Use behavioral data to segment your audience into groups based on their preferences and behaviors for more targeted and personalized marketing.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Marketing Attribution 52

PathFactory

MARCH 6, 2023

Revisit your outreach strategy (and who you’re targeting). Target just a few industries of micro-segments where you can rinse, wash and repeat your strategy. Q: What lessons did you learn during the 2008 recession that can help marketing leaders stay focused on their revenue pipeline?

Top of Funnel 52

Top of Funnel Buyer's Journey Lead Ranking B2B Marketing 52

Biznology

JANUARY 2, 2017

And I left that job in 2008, so I am even older now. But I have been the target of three (count ’em, three!) The article explains that there is rampant age discrimination because younger people don’t believe that people my age know anything about technology. I don’t care. Yes, Pokemon Go , I am looking at you.)

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

illumin

SEPTEMBER 25, 2023

As early as 2002, social media sites were using advertising to target specific demographics on their platforms and between 2005 and 2006 Facebook introduced its own advertising platform. This let advertisers easily target Facebook users based on age, location, and interests. In 2007 to 2008 Twitter also introduced Promoted Tweets.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Top Rank Marketing

NOVEMBER 27, 2023

By merging custom databases with AI, brands gain targeted influencer insights. iPhone App Store was launched in July 2008. With their vast knowledge from the public web, they provide insights surpassing any human expertise. These models can filter influencers by specific criteria, such as emphasizing BIPOC voices.

Marketing AI 89

Marketing AI B2B Marketing Enterprise Management Marketing Management 89

Martech

MARCH 6, 2023

That was back in 2008. That leaves a gap, said Theriault, when it comes to targeting people who make it to the site, perhaps put something in their cart, but never execute a one-time buy or sign up for a subscription. “Lotame has worn a few different hats over the years. We were one of the first DMPs coming to market in 2011.”

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

readwrite

DECEMBER 10, 2007

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. Locally targeted video ads are also expected to experience massive growth and rake in up to $1.3

Paid Search Agency 40

Paid Search Agency Spending Classified Ads Ads 40

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. The importance of targeted ads.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

Launch Marketing

SEPTEMBER 2, 2020

In 2008, only 12% of businesses used cloud-based CRMs, but just over a decade later, it is at 87% and rising. A Nucleus Research report found that for companies using a mobile CRM, 65% are achieving their sales quotas, while only 22% of reps using non-mobile CRM have reached the same targets. Keep in Touch.

B2B Sales 118

B2B Sales CRM Marketing Automation Services Marketing Management 118

Biznology

APRIL 22, 2020

As a communications leader at a major film studio during the 2008 recession, we went through a situation similar to the one the world is experiencing now with COVID-19. How do we handle departing employees with care and compassion? How do we maintain the morale of those who are staying?

Planning 104

Planning Allocation Thought Leadership Work Management 104

Customer Experience Matrix

APRIL 13, 2017

Monetate is one of the oldest and largest Web testing and personalization vendors, founded in 2008 and now serving more than 350 brands. Users manage this process by creating campaigns, each of which contains a user-specified target audience, actions to take, schedule, and metrics. and now also in Europe.

eCommerce 120

eCommerce Personalization Ideal Customer Profiles Marketing Management 120

ClickZ

NOVEMBER 25, 2019

30-second summary: Behavioral targeting is giving way to contextual targeting, rebooted for the 2020s. A much higher standard has been set for protecting personal data which threatens behavioral targeting, hitherto the dominant method of targeting online ads. The first is powerful, global data privacy legislation.

Paid Content 97

Paid Content Paid Search Agency Advertising Agencies Privacy 97

Webbiquity

OCTOBER 16, 2018

Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. Combining message personalization with targeted content saves buyers time and helps marketers cut through the clutter. The financial market meltdown in 2008 seemed like the final straw.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Crimson Marketing

DECEMBER 3, 2014

Domino’s Pizza is the hottest pizza chain in the country, but back in 2008, things were starting to look stale for the company. For example, the company has used Splunk Enterprise marketing technology to monitor real-time sales around the world, allowing them to target customers in real time with promotions and unique campaigns.

Trust Marketing 100

Trust Marketing Planning Demand Generation Agencies Paid Search Agency 100

Martech

NOVEMBER 14, 2022

Or they could revert to their business practices in the 2008 recession and just discount everything in a mission to save revenue targets. Next year, we will see whether CDPs bridge the gaps between data lakes and CRMs, resulting in more intelligent marketing and boosting messaging automation, targeting and personalization.

Enterprise Management 108

Enterprise Management Work Management Paid Search Agency Marketing Management 108

Zoominfo

MARCH 8, 2021

As one of the largest hosting platforms, GitHub has been a target of numerous malware attacks. In 2018 they were a target of a distributed denial-of-service (DDoS) attack, affecting 1.35 In 2008, a contractor working for the UK prison system lost an unencrypted USB drive containing sensitive information of over 80,000 prisoners.

Work Management 100

Work Management Spyware Marketing Management User-Generated Content 100

Martech

MAY 18, 2022

My SLENTRE.COM staff in early 2008 at our virtual office in Second Life. The platform you choose can mean the difference between success and failure and should depend on your overall marketing goals and objectives and your target audience. Leverage the tenets of design thinking: 1) Empathize with your target audience.

Rules 144

Rules Planning Work Management Advertising Agencies 144

WebMarketCentral

MARCH 6, 2009

Many of last year's best articles and blog posts on the topic of website design were reviewed here in two posts on the best of website design so far in 2008, but to help answer the questions above, here are a few more. Though targeted at small businesses, the best practices outline in this post apply to websites of virtually any size.

Design 20

Design Marketing Websites Best Practices Microsite 20