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Marketing B2B to Gen Z: Web Content Marketing Strategies for Your Next Generation of Customers

Walker Sands

It might seem like Gen Z is just getting started in their careers, but the workforce’s youngest generation is already climbing the corporate ladder. However, technology has impacted this generation in ways that go much deeper than assumptions about their social media addictions and limited attention spans.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Neglecting customer retention to focus on lead generation. The digital marketing landscape looks totally different than it did in 2008 during the last crash. Imagine how brands could have responded to the 2008 recession with the same tools available today. Poor use of technology and automation. Showing Your Good Side.

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Leveraging Google Suggest as a Content Generation Tool

nDash

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Google developed this feature to help users find the best matching words or phrases for their main keyword.

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How to Use Video Content to Generate Leads and Drive Sales

Contently

Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. Fifty percent of internet users look for videos related to a product or service before buying, and as many as 80 percent of consumers believe demonstration videos are helpful when making purchases. The stats back this up.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. One of the most respected VCs out there, Sequoia, just released a memo to its portfolio companies comparing this year’s impact on business to be similar to 2008. Virtual customer user groups.

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The Fascinating 40-Year Evolution of User Experience in eCommerce

Convert

The purpose of an online business back in the day was nothing more than generating sales and attracting more buyers. But even if a retailer gets all of this right — it would be ineffective without creating a unique, attractive, and smooth user experience. ebay in 2008. In 2008, eCommerce had developed a certain aesthetic.

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