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B2B Marketing Evolution: Strategies for the Modern Market

B2B Digital Marketer

Our guest, Eric Holtzclaw, brings a unique perspective with his background in technology and user research, merging these domains to leverage technology effectively within marketing to connect with user communities. Design environments and choice architectures that nudge people towards beneficial behaviors.

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How a fearless content marketing strategy paid off Under Armour, IBM, and GE

Tomorrow People

These companies are leading the pack when it comes to innovation, creativity, quality and, crucially, results. Inspired by internet urban myths and stories that surface on platforms like Reddit and Twitter, the videos perfectly position the brand as fun, creative and in-tune with its young target demographic. Key Takeaways.

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Cardlytics combines ad tech with fintech to create a unique walled garden for advertisers

ClickZ

Cardlytics brings the worlds of ad tech and fintech together within a fraud-free and brand-safe environment, offering a high degree of trust. Founded in 2008, Atlanta-based Cardlytics is an ad platform that operates within banks’ native digital channels. How do we make the offers more engaging within that bank environment?

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Top Challenges and Focus Areas for Marketers in 2023

Bannerflow

When looking to effectively implement a data-driven approach, marketers need to start by collecting relevant data from various sources such as customer interactions, website analytics, and social media metrics. For example, the 2008 recession shook various economies to their core causing a 13% decline in the entire U.S.

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Thursday, June 5, 2008. Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. I offered a model of an environment with six channels for: authoring, syndicating information, communication, collaboration and networking, researching, and evaluation. eLearning 2.0

Web 2.0 100
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The Bamboo Project Blog: De-Grading the Workplace

Buzz Marketing for Technology

So when you grade peoples work and learning (whether by actually issuing grades or through badly thought-out performance evaluations and poor management skills), they will be less interested in learning, less interested in performing challenging tasks and less able to think creatively--the exact opposite of what we need at work.

Web 2.0 100
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Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

July 27, 2008 at 9:05 pm. · The author’s main point is that while most organizations are now effectively functioning as and in networks, their organizational structures and management practices have been slow to make that shift, in a comprehensive sense. » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks!