Industrial Marketing Today

SEPTEMBER 13, 2010

You should spend considerable amount of time in planning your strategy for effective lead scoring. White papers: Without a question, this continues to be the most effective content to build your in-house list. However, these tend to be far more effective in the later stages of the industrial buy cycle.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

WebMarketCentral

SEPTEMBER 8, 2008

How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. How can you get the most out of your RSS feed(s)? Aune del.icio.us

RSS 20

RSS Blogger Best Practices Business 20

Industrial Marketing Today

APRIL 26, 2010

The old ways of pushing out content is no longer effective. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ). Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Don’t sell. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

DECEMBER 22, 2011

Not all the posts were written in 2011, one was way back from 2008. If there is one important takeaway from this exercise, it is that blog posts live forever and continue to attract traffic long after they have been posted. 3 Business Blogs with Proven ROI from Industrial Companies.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 19, 2010

Creating effective marketing content requires a well-rounded skill set that includes researching, interviewing subject matter experts (SME), customers, and internal stakeholders, compiling all that information into cohesive content and a basic understanding of any existing content management system (CMS) to update your online content library.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 3, 2010

What is effective content marketing? Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. How effectively you employ this content makes the difference in the outcomes you achieve.” Copyright © 2010 Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

Allocating online marketing in a broader and deeper fashion across multiple programs not only helps you connect with more potential buyers throughout the buy cycle, it helps prevent a key mistake that some marketers make: relying only on the ‘last click’ to determine which marketing programs are effective in bringing buyers to your company.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 29, 2010

In addition, companies that reported using more sophisticated measures of ROI reported that their marketing efforts were highly effective and efficient at engaging than those not using financial metrics. Only 11% said they did not do any tracking, compared with 40% of marketers using only traditional metrics. All Rights Reserved. Resources

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Webbiquity

FEBRUARY 9, 2021

How can businesses use blogging effectively to increase online visibility and build relationships with their target audiences? To answer that, the team at Designhill put 15 questions to four blogging pros. Blogging is important because, up until 2008, more people still used offline (e.g.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

Industrial Marketing Today

MAY 14, 2010

I have seen this application being used very effectively by metal building manufacturers to help their customers choose the right color combination for roof, wall and trims. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Those punch lines and stereotypes may be amusing but they won’t really help you come up with an effective site redesign. It shouldn’t be an afterthought because retrofitting SEO after the redesign is typically not very effective and usually costs more. Is SEO a DiY (do-it-yourself) job? Copyright © 2010 Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

Next, solution-finding: which ideas were the most effective, cheapest, and aesthetically pleasing? B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 3, 2010

Retrofitting optimization is much harder and it isn’t as effective as creating content from the ground up that is optimized for carefully researched keywords and phrases. Search engine optimization (SEO) and content are two peas in a pod – working with a SEO expert while developing new content is a smart redesign strategy. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 27, 2010

I agree with you that sales must adopt social media in order to be more effective these days. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Social Media 60

Social Media Social Marketing Media Planning 60

Buzz Marketing for Technology

JULY 22, 2008

Dave Pollards environmental philosophy, creative works, business papers and essays. February 28, 2008. -->. It occurred to me that since social activity is like a dance, there should be a mirror set of attributes for effective response-ability (responsibility). © Copyright 2008 Dave Pollard. February 2008.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Atomic Reach

JANUARY 3, 2019

Currently, among other initiatives, Pulizzi fundraises for the Orange Effect Foundation. His marketing firm, Bowler Hat, works with small and mid-sized businesses across the world to help them develop effective digital marketing strategies. Find him on Twitter & LinkedIn. Neil Patel - Co-Founder of Neil Patel Digital.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

WebMarketCentral

OCTOBER 13, 2009

How can you attract more traffic to your blog? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Make money from your blog? Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year.

Forrester 20

Forrester Landing Pages Business Best Practices 20

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. 2) Blog posts give you extended reach through social media. Content is long-lasting.

Paid Content 28

Paid Content Paid Search Agency Ads Banner Ads 28

WebMarketCentral

JULY 7, 2008

This is because, as the report notes, it takes time to build external links and a significant body of content, which are critical to establishing credibility with both search engine spiders and human readers (and why persistence is one of the most vital components of effective business blogging ).

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

Buzz Marketing for Technology

JUNE 27, 2008

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Know the niche of the blog.

Blogger 100

Blogger Effectiveness Comparison Pricing 100

Convince & Convert

MARCH 4, 2010

It's important to educate businesses about the different permutations of business blogging, and measurement is going to part of that. effective social media campaigns that left no question of their effectiveness. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

MARCH 23, 2010

They arrive on your blog because they have a question in mind, and are hoping that you can answer it. If you can successfully answer their question, perhaps something like “how do I maximize my blog’s effectiveness?&# Otherwise, it would be feel like an advertising content, not a blog post anymore.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JANUARY 4, 2011

So if you’re not yet using a company blog for your own marketing efforts, now is the time to develop a strategy. Recruit multiple bloggers Effective blogs are updated frequently. It’s important for small and local businesses to optimize each blog posts for location based keywords.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. disconnect your internet. Im Jay Baer.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Convince & Convert

SEPTEMBER 1, 2010

What you’re describing is effectively “iterative delivery&# in the software development world vs. the “big bang&# model. – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Webbiquity

SEPTEMBER 5, 2019

In that role, Chen learned how some business organizations are powerful in terms of their market position and how some businesses fight each other to gain a competitive advantage. Chen’s corporate career crashed when the NASDAQ dropped by 50% back in 2008. He had no job and decided to try something different.

Startups 194

Startups Budget Programs Marketing Budget Tips 194

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. But for print, the effects have been devastating. Print: Newspaper circulation recently dropped to its lowest level since 1940 , and revenue plunged 62% from 2008 to 2018. It didn’t take long for marketers to notice.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Here are four ways to make your point in a more effective manner: 1. This is up from 16% in 2008.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

DECEMBER 2, 2014

What type of content is most effective? What are the top barriers to adopting social business practices? 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Customer testimonials have the highest effectiveness rating for content marketing at 89%.

Social Media 100

Social Media Statistics Paid Search Agency Social Marketing 100