Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
May 19, 2008. It’s not the best paragraph ever written, but it’s definitely clear in explaining my core interests. Comment by HjÃ¶rtur SmÃ¡rason on May 19, 2008 @ 7:13 am. Comment by lou suSi on May 19, 2008 @ 7:15 am. Comment by Julius on May 19, 2008 @ 7:16 am. Penn on May 19, 2008 @ 7:23 am. Comment by Steve Woodruff on May 19, 2008 @ 7:23 am. Comment by Jamie Grove - How Not To Write on May 19, 2008 @ 7:35 am. October 2008.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Which social media platforms are most effective at influencing buyer behavior? Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.
5 Steps for Crafting an Effective B2B SEO Blogging Strategy
APRIL 4, 2011
I am going to set up PPC for three senior living communities, all. Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. Proper organization is important to an effective B2B blogging strategy.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
But which networks are most effective for spreading the content produced? Find the answers to these questions and many more here in more than 40 of the best reports, studies, videos and other sources of social media, search, and other marketing facts and statistics of the past year.
Best of 2008 (So Far) - Website Design, Part 1
SEPTEMBER 23, 2008
How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design? Why do some websites fail to achieve objectives?
Best of 2008 (So Far) - SEO Guidance, Part 2
AUGUST 1, 2008
So here are several more of the best SEO-related pieces from 2008 thus far. How to Prioritize Your Optimization by GrokDotCom Interactive marketing guru and best-selling author Bryan Eisenberg maps SEO priorities against Abraham Maslow's famous hierarchy of needs.
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
So far in the series, Content Marketing for Higher Education, we have covered just what can serve as effective content marketing when looking to promote the great things going on within your university. Welcome back marketers.
Best of 2008: Web Analytics
FEBRUARY 10, 2009
Here's a brief review of some of the best posts written recently about web analytics. Roggio shows how the tool can be used to help marketers determine the most effective marketing messages and discover new markets, as examples, but he also carefully explains the limitation of the tool.
Best of 2008: Search Engine Marketing
JANUARY 30, 2009
Which metrics are most important for measuring PPC success? Discover the answers to all of these quandaries and more below, in some of the best blog posts and articles on search engine marketing from 2008. Is there SEM life beyond AdWords (and if so, where?)?
Best of 2008: SEO Keyword Tips & Tools
FEBRUARY 20, 2009
Writing from the fall 2008 SMX East conference, Virginia Nussey relays the advice of several search experts—including Christine Churchill , Ariel Bardin and Marty Weintraub —on the next steps to take beyond basic keyword research.
Best of 2007: Articles and Blog Posts on Google AdWords
JANUARY 24, 2008
The last post here presented some of the best articles and blog posts on general search engine marketing practices. This post shows how Target screwed up a PPC campaign, and how it could have been fixed.
Best of 2007: Articles and Blog Posts on SEM
JANUARY 22, 2008
In addition to best practices in search engine marketing , the following articles and blog posts were among the best of 2007 at providing helpful guidance for creating and managing effective search marketing programs. PPC Outsource or In-House?
Best of 2008: AdWords Tips and Tactics, Part 2
MAY 28, 2009
Where can you find the best resources to help pass the AdWords certification exam? Discover those answers and more here in the final installment of the best posts on AdWords marketing from the past year. When is it time to drop or rewrite an underperforming ad?
Best of 2008: Random but Interesting, Part 2
AUGUST 31, 2009
This post details the almost-lost art of creating an effective direct mail package. Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads?
Best of 2008: Strategy and Branding, Part 1
JUNE 3, 2009
Read about all of this and more in some of the best articles and blog posts from the last year on marketing strategy and branding. What are the real reasons many seemingly-promising business ideas fail? How can you increase customer loyalty?
Best of 2007: Articles and Blog Posts on Strategy and Branding
FEBRUARY 20, 2008
and "What are best ways to communicate my brand message?" Here are a collection of the best online articles and blog posts to help you think about the big picture and answer the big questions about brand-building and marketing strategy. Organic SEO vs. PPC?
Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game
JULY 9, 2015
The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. Then 2008’s recession slammed into Paychex’s market with hurricane force.
Testing Your B2B Marketing: Thought Leadership with Hunter Boyle
Modern B2B Marketing
DECEMBER 10, 2008
Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. We've achieved triple-digit conversion gains for partners by making this part of the process more effective. Maintaining relevance from your channels (PPC, SEO, email, etc.) Lately we've focused a lot on using value propositions effectively.
ClickInsights: How can B2B marketers use content effectively for demand generation?
Connect the Docs
AUGUST 27, 2009
We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Eccolo Media 2008 B2B Technology Collateral Survey. Find: information that helps them understand what they need to know to make the best decision.
B2B Marketing | Business to Business Marketing Information Portal
JUNE 3, 2009
Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. The Email Knowledge Bank explains how to maximise the effectiveness of your email marketing, delivering measurability and ROI.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. But they don’t have the best survival rates because they’re better surgeons. They have the best survival rates because they choose their patients very, very carefully. … Read more… Doug Kessler | December 23rd, 2008 | 3 comments Papa’s got a brand new bag, maaan.
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
This is because the goal of these tests is to determine which variables generate the best responses from the audience. Above the fold: the top half of the New York Times, July 2, 2008. Rich Media : Interactive media such as quizzes, games, and ads with video and special effects.
How to Optimize Your B2B Marketing and Sales with Online Video
Modern B2B Marketing
FEBRUARY 17, 2011
Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Interested in demand generation best practices and Napa Valley wineries?
2 Mistakes that Cause Content Syndication to Fail
NOVEMBER 4, 2010
The reasons I believe lie in two critical areas: 1) setting proper expectations, and 2) prompt and effective lead follow up. Without these two critical elements in place, even the best planned content syndication program can meet with sales apathy and disappointing results.
Focus on Content in B2B Marketing
Industrial Marketing Today
APRIL 26, 2010
The old ways of pushing out content is no longer effective. Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing.
10 Blogging Tactics That Increased One Business' Traffic by 300%
JUNE 27, 2011
The company started blogging in 2008, and to date, it has 760 blog subscribers. 1) Got rid of PPC and decided to focus on earned traffic through blogging. In the early days--when pool companies weren't using PPC --the cost-effectiveness was relatively high.