Industrial Marketing Today

AUGUST 3, 2010

However, it is not so simple to measure customer engagement in situations with long sales cycles that’s commonplace with manufacturers, sellers of technical products and B2B consultative solution providers. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. These case studies will help you know how to shape brand awareness, growth, and engagement in the B2B SaaS arena with influencer marketing. Power of Influencer Marketing in B2B SaaS In the past decade, the marketing landscape has taken a huge turn.

Case Study 91

Case Study Case Studies Work Management Studies 91

Valasys

MARCH 11, 2020

In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. The company is a marketing & advertising company found in the year 2008 & headquartered in Vancouver, BC. The collaborative ecosystem helps people & organizations succeed in their social endeavors.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

6sense

JULY 17, 2017

It was 2008 when small home-sharing start-up Airbnb came on the scene. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). These same B2B companies were early adopters of the cloud itself (no surprise) – because they saw that the cloud was the future. And they seized it.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

Industrial Marketing Today

JUNE 29, 2010

Yes, GE and Microsoft sell directly to end-users but they are primarily B2B companies. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Martech Advisor

NOVEMBER 22, 2019

Learn More: Only 2% of B2B Marketers are Using Marketing Automation to Its Full Potential. It is also important to reach your audience with the right message at the right time, track the automation tool’s analytics to find out the best time to post each format type. It also enables smart analytics to predict trends.

Marketing Automation Services 91

Marketing Automation Services Social Media Paid Content Automation 91

B2B Marketing Zone Posts

DECEMBER 9, 2009

It’s always fun at this time of the year to look back at what’s happened in the world of B2B Marketing. This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. Top 80 Posts - December 1, 2008 to November 30, 2009.

B2B Marketing 40

B2B Marketing B2B Thought Leadership De-duplication B2B 40

The Effective Marketer

JANUARY 11, 2010

This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa Email Marketing Summit. The important thing is to lead with the analytics side before throwing the qualitative evaluation into the mix.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Conversica

MAY 6, 2020

In a changing world where B2B buyers are raising the bar regarding their prospect and customer experience expectations, Conversica AI Assistants can communicate in multiple languages and have the unique ability to switch between languages which is critical in the European market. For more information, visit [link] and [link].

Marketing AI 52

Marketing AI Lead Scoring Lead Ranking Salesforce.com 52

B2B Marketing Zone Posts

DECEMBER 7, 2009

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Brands that Tweet , December 15, 2008.

Demand Generation Agencies 40

Demand Generation Agencies B2B Marketing B2B Thought Leadership Planning 40

Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Joe Pulizzi - Founder of Content Marketing Institute.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Digital B2B Marketing

JULY 28, 2011

Would a 2008 social media impression be comparable to a 2011 impression? Share your thoughts in the comments below or with me on Twitter. I am a digital and B2B marketer with a background in online media and analytics. I work with B2B clients on media and integrated marketing programs. About Eric Wittlake.

Social Media 100

Social Media Media CMO Marketing Mix 100

SpotMe Blog

JUNE 13, 2023

Reporting and analysis: After the event wraps up, you’ll receive detailed reports, event metrics , and analytics on things like attendance, survey feedback, social media impact, and ROI. SpotMe Named a Leader in The Forrester Wave : B2B Event Management Technology, Q1 2023 report.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Paid Search Agency 52

Leadspace

DECEMBER 15, 2015

I’ve been a B2B marketer for about 20 years. We’ve never had trouble identifying the unique challenges we face compared to B2C: B2B deals have a much longer sales cycle, there are more influencers and the buying decision is much more complex. “If inbound) marketing, with more than a little success. No wonder we like him.

Account Based Marketing 48

Account Based Marketing Advertising Agencies ABM Paid Search Agency 48

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? We have invited B2B Experts to shed light on the following question: "In what ways have metrics evolved with the increase in digital B2B marketing? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

APRIL 6, 2009

Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?

Social Media 20

Social Media Optimization Digg Web 2.0 20

WebMarketCentral

MAY 18, 2009

Top 10 Business Applications for Facebook by Duct Tape Marketing Of the 1,000+ Facebook apps built thus far, only a very small number—perhaps a couple of dozen or so—have value for B2B marketers and PR pros. The tone is a bit spammy at times, but the information is valuable.

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Customer Experience Matrix

JULY 16, 2009

Previous acquisitions include Web content management (MediaSurface, 2008), contact optimisation (Campaign Calculus 2.0, 2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). microblogs (Twitter, Friendfeed , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

JUNE 27, 2009

Recently Written 4 Popular Tools For AdSense Be an eBay Consultant- A New Way to Earn Money Online How To Make B2B Search Engine Marketing Better? Archives June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 Blogcatalog Jun 24 How To Make B2B Search Engine Marketing Better?

Search Engine Marketing 40

Search Engine Marketing Paid Search Agency Search Marketing Adsense 40

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Supernova 2008 - Interview with Umair Haque. April 2008. March 2008. February 2008. January 2008. Election 2008. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? Fast Forward Summit Notes â?? Andrew McAfee. Enterprise 2.0 December 2007. August 2007.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

B2B Marketing Savvy

SEPTEMBER 15, 2009

Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. Ah… Twitter and Facebook, we knew you when…. Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Need to see the increase in Twitter followers over time? Presto, a pretty graph in about 3 seconds flat.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

B2B Marketing Savvy

SEPTEMBER 30, 2009

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. When you’re the marketer or copywriter or Agency social media guru charged with fitting key messages and a link into Twitter dress, a huge amount, I’ll venture.

Enterprise Management 40

Enterprise Management Marketing Management Service Paid Search Agency 40

Online Marketing Institute

OCTOBER 31, 2010

Quick question: it looks like Backtype has changed its business model, removed the search feature from the website and instead is now focusing on overall analytics. What a great post to save to my favorites and keep in my arsenal. Heather Rast 07/06/2010 at 8:18 PM Permalink Hi, Elizabeth!

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Adobe Experience Cloud Blog

APRIL 25, 2017

Neisser authored The CMO’s Periodic Table, which originated from a content marketing and social media strategy he created to boost his company during a tough time in 2008. A rtful: Since when does B2B have to be boring? Analytics: Empower your entire marketing organization with relevant and customizable dashboards.

Paid Search Agency 113

Paid Search Agency Marketo Marketing Budget Planning 113

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2012

B2B: Business Media. 2008 FOLIO Award Winners. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. link] [link] Abbie S.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

APRIL 28, 2010

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

FEBRUARY 24, 2010

Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals. Anonymous This is really interesting, because not only is Twitter its own culture, yet it is changing the marketing culture.

Conference 116

Conference Organization Paid Search Agency PR 116