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How to develop buyer personas for B2B marketing

Tomorrow People

Creating buyer personas is a powerful way to build the audience understanding every B2B marketing department needs for success, and an essential part of your campaign research. b2b promotional campaigns buyer personas

Five steps to high-performing B2B promotional campaigns

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Find out how to plan, manage and optimise B2B marketing campaigns for success with our new content series: The CMO's definitive guide to high-performing promotional campaigns. CMO's definitive guide b2b promotional campaigns

5 Key Website Tools to Improve Your Lead Generation

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How to get those quality leads and prospects flowing in. Lead Generation

How to budget for promotional marketing activity

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Understanding how to allocate your marketing budget is vital in ensuring you get value for money - and a return on investment - from your promotional activity. b2b promotional campaigns

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

Personal Traits Versus Business Skills: Creating the CMO Fit for the Future

Tomorrow People

When today's CMOs started out their first marketing roles, they couldn't possibly have predicted the challenges that they would face when they reached this milestone in their careers. So what does the modern CMO look like?

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Why Most CMOs Are Getting Their Social Media Strategy Wrong

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CMOs need to evaluate their processes of building business reputation, enabling growth and establishing brand awareness through social media

One size doesn’t fit all: meeting the needs of customers through personalised marketing

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Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content

The Difference Between Paid, Owned and Earned Media

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Make the most of your inbound marketing campaign by learning about the differences between paid media, owned media and earned media

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

HubSpot’s Matt Barby talks data, content creation and maximising the customer experience.

Tomorrow People

Matt Barby, Global Head of Growth and SEO at HubSpot, talked to Birmingham based inbound marketing agency Tomorrow People about the role of data in content creation, the reasons why some SMEs are struggling to capitalise on it and what the future holds for data driven marketing and content creation.

5 Essential Components of a Persona Profile

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Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components

5 Steps to Creating a Compelling Marketing Strategy

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Highly significant within an organisation, a great CMO ultimately helps to drive the business forward. But how do the most successful CMOs deliver a compelling inbound content marketing strategy?

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The journey to high-performing B2B content [Infographic]

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Content lies at the heart of inbound B2B marketing, but how can you take an idea to a high-performing reality? Content Strategy B2B Marketing

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

Content Strategy 101 - Creating Content with a Purpose

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Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

Why Google Search Trends Can Show You What Your Audience Is Looking For

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Three smart ways to make Google search trends your ultimate customer research tool kit.

Why conducting a competitor analysis can give your content strategy a competitive edge

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To keep your customers close, look closely at your competitors. Content Strategy

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

The Chief Marketing Personaliser: 5 Ways Technology Can Drive Your Marketing Strategy

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How the CMO can drive innovation and deliver personalised customer experiences with the help of forward-thinking marketing technology.

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Don’t Be a Social Media Harlot!

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Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest.

How Website Performance Insights Can Reveal What Your Customers Want

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Standard website metrics can give you a powerful understanding of what your customers really want.

What Is a B2B Marketing Experience?

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We are in the age of the customer. Consumers are now far more in control of their relationships with businesses than ever before as digital has revolutionised how we interact with the world and each other

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Make Friends who Influence People [SlideShare]

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Enhancing your content marketing strategy with influencer engagement. Content Marketing Social Networking

Why Customer Experience Should be the Focal Point of a Content Strategy

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4 reasons customer experience is key to content strategy. Customer Experience

Are You Getting Effective SEO and Digital Marketing in 2013?

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The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming.

5 Things Every Good Community Manager Does

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Social media professional Sookie Shuen makes the case for community managers everywhere. Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales. So why do so few companies employ a social media community manager?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Are You Getting Effective SEO and Digital Marketing in 2013?

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The World Wide Web changes daily and so it’s more important than ever for your digital marketing agency to deliver effective SEO and digital marketing, argues Duncan Cumming.

Three Top Marketing Tools That Will Boost Your Campaign Performance

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Are you making the most of marketing technology? Find out how to use these 3 indispensable tools to successfully deliver better marketing campaigns and results.

Corporate Marketing Meets The Real World

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Can traditional corporate marketing survive an apocalypse? Alistair Norman, Marketing Director at Tomorrow People, says the corporate marketing dinosaur needs to evolve, or face extinction. Old dog-breath.

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Four Characteristics of a Successful Brand Community

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Branded communities can be a wealthy source of customer advocacy and social proof - but how do marketers make them successful? Brand Credibility

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

Predatory Thinking - Welcome a New Breed of Marketers

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What is predatory thinking? And how can it help you produce killer strategy? Peter Winter, Performance Consultant at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.

The Great Social Customer Service Race [INFOGRAPHIC]

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How do big brands measure up on social media? The Great Social Customer Service Race" was created to evaluate how efficiently the nation's top brands provide consumer support on Twitter. We wanted to learn what kinds of tweets received a response, and how quickly.

How is Mobile Changing Business? [INFOGRAPHIC]

Tomorrow People

The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. And over 20% of these 5 billion phones are smartphones - with advanced capabilities to connect to the Internet, browse and buy.

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Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

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Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.