Tomorrow People

APRIL 27, 2022

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Tomorrow People

FEBRUARY 21, 2022

Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. But when you actually calculate your feature adoption rate, you notice that the percentage is less than you’d hoped.

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Features Product Tips Work Management 156

Tomorrow People

FEBRUARY 14, 2022

Planning to take your product or service to market? Here are some key points you should consider. Having an effective go-to-market (GTM) strategy is essential. Not only does it make a successful launch more likely, it also increases the chances of your long-term success. This article shares some recommendations to consider when you’re planning to launch a new product to market.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. Overall, positioning helps companies, SaaS or otherwise, stand out in the eyes of potential customers. This is especially important when there are many alternatives on the market.

Positioning 177

Positioning Product Tips Segmentation 177

Tomorrow People

NOVEMBER 25, 2021

The most valuable sources of VoC data for B2B marketers. Voice of the customer data represents the opinions, desires, demands and motivations of your target customers. It allows you to understand their needs better than anyone else, helping you develop customer-driven products (and come up with effective ways to communicate with them). This ultimately enables you to differentiate your company and drive sales.

Opinions 156

Opinions Sample Focus Group Customer Satisfaction 156

Tomorrow People

NOVEMBER 17, 2021

B2B companies in existing markets need to stand out. Having a sustainable competitive advantage can help. It’s no secret that companies in existing markets face competition – a lot of it. According to a 2021 report from B2B International, building a strong position in the industry is a top priority and concern for B2B professionals. But how can you stand out when you have many direct competitors?

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

Tomorrow People

SEPTEMBER 7, 2021

See how Tomorrow People created a short video that sets out Cegal’s exciting and ambitious plans for the future. All change in energy. Few industries are evolving at a speed that comes close to the pace of change in the energy sector. A perfect storm of data opportunities and digitization on one side, and the need for sustainable operations on the other, is driving rapid transformation.

Positioning 31

Positioning Video Marketing Branding Brand Identity 31

Tomorrow People

AUGUST 31, 2021

By writing, editing and designing a comprehensive 160-page book, Tomorrow People ensured Cognite cemented its position as Industrial DataOps thought leaders. We’ve written the book on it. Industrial DataOps is an emerging field and a critical strategy for industrial companies. Industrial DataOps is about breaking down silos and optimizing the broad availability and usability of industrial data.

Storytelling 31

Storytelling Distribution Impressions Education 31

Tomorrow People

AUGUST 24, 2021

Driver management solutions provider Lightfoot has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. Founded in 2013, hundreds of major companies across the UK now use Lightfoot’s innovative in-cab driver engagement and live coaching technology to boost fuel efficiency, improve their safety record, reduce accidents, and cut downtime.

Lead Generation 31

Lead Generation Positioning Paid Social Agency Lead Scoring 31

Tomorrow People

AUGUST 10, 2021

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. Headquartered in New York City, the multinational SaaS media technology company provides media planning and data analytics services to major brands and broadcasters, including the BBC, Canal+, Discovery and EuroSport.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards.

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Tomorrow People

JULY 21, 2021

The essential principles driving product-focused strategies at leading B2B SaaS companies. Product-Led Growth: A Winning Strategy. As B2B SaaS companies strive to gain market share and beat competition in a tough market, many are turning to product-led growth (PLG) as a smarter, more cost-efficient way to drive acquisition, conversion, retention, and referral.

Product 156

Product Marketing & Strategy Lead Ranking Viral Marketing 156

Tomorrow People

JUNE 22, 2021

As details on their new product were coming into focus, one challenge the Airthings team faced was how to showcase many compelling View Plus features on a website page with efficiency. Why Settle for "Good Enough?". Though they'd been happy with the design and performance of their current website pages, a desire to streamline the buyer's journey led to brainstorming conversations with the Tomorrow People team.

Buy 156

Buy Work Management Buyer's Journey Mobile Marketing 156

Tomorrow People

JUNE 17, 2021

Learn how the 300-year-old maritime specialist has asked Tomorrow People to create and implement a wide range of marketing activities. Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Lloyd’s List Intelligence, the leading providers of essential information for maritime, insurance, and legal markets.

Marketing Agencies 1 31

Marketing Agencies 1 Advertising Agencies Paid Search Agency Ad Agencies 31

Tomorrow People

JUNE 15, 2021

Operating in 15 countries, and serving more than 40,000 customers across Europe, you could say that NFON has already achieved a fair measure of success and brand recognition. Why settle for yesterday’s accolades? Boasting a company culture that embraces technology, along with leaders who are always looking forward, NFON asked the Tomorrow People team to develop a number of short videos to showcase some of their most compelling products.

Video Marketing 156

Video Marketing Work Management Barriers Marketing Management 156

Tomorrow People

MAY 24, 2021

An industry magazine with a laser focus on data fusion helped mark out Cognite as a true thought leader. A voice of authority. Cognite provides data contextualization and analytics to the heavy asset industries. The company holds a large body of specialist knowledge and expertise which it regularly shares through a programme of blogs, webinars, and eGuides.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Tomorrow People

MAY 18, 2021

Unique interactive experiences guide B2B and B2C prospects on a learning journey to increase awareness and engagement. A breath of fresh air. Airthings is an award-winning provider of indoor air quality monitoring systems for homes and businesses. The solution delivers real-time sensor data on a range of factors from humidity to radon, so that corrective action can be taken to optimize the indoor environment.

Top of Funnel 156

Top of Funnel Marketing Funnels Interactive Marketing Marketing Prospects 156

Tomorrow People

MAY 10, 2021

We break down 12 essentials of messaging and positioning to help you build a strong and consistent brand. A distinctive and compelling brand needs to be supported by a set of essential messaging, recorded in a playbook. This articulates the brand goals and direction, defines the positioning and USPs, and provides clear guidance to help keep all outputs consistently on brand. 12 essentials for your brand messaging playbook.

Branding 227

Branding Brand Identity Loyalty Landing Pages 227

Tomorrow People

MAY 4, 2021

Hybrid cloud solution provider Cegal has appointed product marketing agency Tomorrow People to deliver a range of marketing and creative services with the goal of lead generation. The Stavanger-based multinational is keen to engage with key decision makers across the global oil & gas, renewables, and ocean industries: key markets for its specialist cloud solutions, software applications, and consultancy services.

Lead Generation 31

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 31

Tomorrow People

APRIL 27, 2021

Build lasting relationships with the audience you care about most. It's easy to see why creating thought leadership content doesn't get prioritized. Do you know anyone whose workload hasn’t increased over the past year? Though about 20% of our colleagues now care for their children in addition to conquering their workload – that percentage could be a lot larger depending on who you work with.

Thought Leadership 156

Thought Leadership B2B Thought Leadership Examples Lead Ranking 156

Tomorrow People

APRIL 13, 2021

Tomorrow People, the go-to-market agency with offices in Birmingham, London, and New York, is delighted to announce that it has won the contract to provide a range of marketing and creative services for Glassbox, the digital experience platform. Glassbox is looking to grow at speed and become the category leader in the extremely competitive digital experience and analytics arena.

Marketing Proposals 156

Marketing Proposals Digital Experience Platform Paid Search Agency Advertising Agencies 156

Tomorrow People

APRIL 8, 2021

How brand recognition gives organizations the ability to communicate faster and across a broader range of topics to stay top of mind. Back when people socialized and mingled at parties, introductory chit-chat was an artform. Sipping your glass of wine and helping yourself to another vol-au-vent, you’d get to know your fellow guests with a series of probing yet inoffensive questions.

Branding 156

Branding Brand Identity Ad Exchange Work Management 156

Tomorrow People

MARCH 30, 2021

Essential aspects of building a lasting and impactful brand. Brand is the subject of countless books, articles, webinars, talks, courses, podcasts, and any other form of media you choose to think of. Everybody knows the importance of having a strong brand strategy, but it remains a tough job to achieve. Get it right, and you unlock lasting customer engagement, higher acquisition rates, greater loyalty, and ongoing commercial success.

Webinar Metrics 156

Webinar Metrics Branding Brand Identity Marketing & Strategy 156

Tomorrow People

MARCH 8, 2021

As the saying goes: fail to prepare, prepare to fail. A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. Whether you’re working on a helpful how-to video series, a new online hub to launch a product, or a PDF guide to your range, you’ll need to create a strong, strategic brief in order to achieve the best outcome.

Planning 177

Planning Content Marketing Allocation Content 177

Tomorrow People

MARCH 3, 2021

Discover how brands have accelerated digital transformation projects, what tech is being used, and which channels and industries are enjoying success. Measuring consumer change. It’s been well documented that the global pandemic has greatly changed consumer behavior. Most notably, lockdown legislation and the closure of bricks and mortar stores has seen a shift from physical to digital as consumer interactions and experiences now largely take place online.

Planning 177

Planning Marketing Budget Paid Search Agency Digital Transformation 177

Tomorrow People

FEBRUARY 2, 2021

The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in a tough market, brand marketing and content marketing are no longer enough.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

Tomorrow People

JANUARY 8, 2021

Discovering the right channel, language, and messaging to convince all stakeholders in your target companies. In a world that’s driven by technology, it’s amazing how many people simply don’t care about it. That isn’t to say that technology’s not important, or appreciated. Of course it is. It defines how we work, communicate, and spend our leisure time.

Marketing Analytics Tools 156

Marketing Analytics Tools Peer-to-peer Cross-Selling Paid Search Agency 156

Tomorrow People

JANUARY 8, 2021

From the crumbling of the cookie to the rise of product marketing, this year will bring both challenge and opportunity for marketers. As 2021 dawns, one thing is certain: the world looks very different to how it did one year ago. ‘You-know-what’ triggered rapid digital transformation, radical shifts in work patterns, and economic turbulence. Here are some of the key trends we see shaping the months ahead, as marketing moves forward to greet the changes. 2021 marketing trend 1: Virtual events go

Trends 215

Trends B2B Marketing Planning Advertising Agencies 215

Tomorrow People

JANUARY 7, 2021

Think of your website in terms of processes and customer journey, get obsessed with analytics, and keep things fresh. For marketers, strategy is a practical part of marketing. Strategy for lead generation includes looking at what you want your website to do, rather than what it is. Tomorrow People found that over half of marketers aren’t sure they’ve got it right.

Lead Generation 156

Lead Generation Lead Ranking Marketing Qualified Leads Sales Qualified Leads 156

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Now, as many of us brace for a possible second wave, we thought it might be useful to look back and see if our insights held up.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Tomorrow People

NOVEMBER 2, 2020

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020. Since the launch of the CMS CLI, many developers have made the move to local development.

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Hubspot CMS Development Product Template 156

Tomorrow People

NOVEMBER 11, 2020

Are you not entertained? The Colosseum in Rome, built in AD 72-80, was the largest amphitheater in the world at the time of its construction. Crowds flocked to the arena to watch gladiatorial conflict, battle reenactments, and animal hunts featuring wild and exotic creatures from the furthest reaches of the Roman empire. Fast forward 2,000 years and the forms of entertainment on offer have changed—man-to-man fights to the death have been replaced by One Direction concerts, which, to be honest, a

Ad Frequency 156

Ad Frequency Paid Search Agency Merchandising Lead Scoring 156

Tomorrow People

NOVEMBER 19, 2020

Spending the budget on the other guy. At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. It’s a presidential campaign that has been defined by its digital content. With the traditional rallies largely cancelled for social distancing reasons, much of the debate has been conducted online.

Top of Funnel 156

Top of Funnel Funnel Advertising Advertising Funnels Paid Search Agency 156

Tomorrow People

NOVEMBER 26, 2020

Better position yourself to deliver essential benefits to the business. Imagine you’re asked to define “SaaS product marketing.” Would you rate the task as hard or easy? Before sitting down to write this, I might have said it was easy. But, experienced marketers find it difficult to agree on a definition for “product marketing.”. When you consider the wide spectrum of marketers, that lack of clarity isn’t too surprising.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Product 156

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. Product marketing is being embraced by B2B, tech, and—increasingly—B2C organizations. In this article, we’ll explore what product marketing involves, why it has taken off, and the essential steps to build a strong product marketing strategy

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Tomorrow People

NOVEMBER 6, 2020

If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are. But the list of initiatives you’re supposed to follow through on can be long and intimidating.

Business 120

Business Startups Rules Paid Search Agency 120

Tomorrow People

NOVEMBER 6, 2020

With Black Friday and the holiday season fast approaching, how can brands deliver digital experiences to boost conversions? We all need some Christmas cheer. 2020 is a year that many will want to forget. The onset of the global pandemic has resulted in people losing jobs, losing loved ones, and losing hope. But this article isn’t to shine the spotlight on doom and gloom.

Personalization 159

Personalization Click Rate eCommerce Customer Satisfaction 159