Sat.Jan 13, 2018 - Fri.Jan 19, 2018

3 Tips For Building A More Robust Customer Reference Program

Influitive b2b

In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer advocacy as their “secret sauce” for making a bigger impact on their company’s.

Modern White Paper Marketing: How to Create Readable, Shareable, and Successful White Papers

Content Standard

?. Thank you for your interest in white paper marketing! Before continuing, please provide the following information so we can get to know each other! Middle Name. Also Nicknames. Business You Work For. Your Position (or something close to it—this is a dropdown we didn’t think much about).

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Trending Sources

The 10 most fascinating people in B2B marketing in 2017

Biznology

Top 10 lists are everywhere this year. I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. .

Are Things Changing in the World of Demand Generation?

Vidyard

Welcome to Modern Marketing Point of View, a new series that connects you with industry leading experts to hear their views on the changing marketing landscape. This episode features the wonderful David Lewis, CEO at DemandGen. We were lucky enough to grab some time to chat with him recently and get his thoughts on the changing marketing landscape. During this episode David discusses his views on Demand Generation, Full-Stack Marketing and how MarTech is expanding rapidly.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

How CMOs Are Helping Healthy Food Brands Secure Market Share

Modern Marketing

Consumer demand for healthy food is at an all-time high, leading Chief Marketing Officers (CMOs) to think outside of traditional marketing channels to put healthy brands directly in front of their target markets.

Proving ROI of Industrial Content Marketing is Still a Big Challenge

Industrial Marketing Today

Congratulations if your 2018 industrial content marketing budget increased or at least didn’t get cut. You are in good company. 38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year.

Stop Blaming Content Marketing For Business Failures: Naysayers Who Missed the Point

Content Standard

As soon as content marketing took off as an industry term, so appeared the naysayers.

35 Marketing Automation Tools To Personalize Your Customer’s Journey

Marketing Insider Group

One of the most empowering abilities marketers have gained from the digitization of the marketing function is marketing automation. Today, every organization out there is using some form of software as a service (SaaS) platform to share content (CMS), to streamline their communications with customers (CRM and Marketing Automation), and to draw insights (Analytics) from […].

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Don’t Get Lost in Translation: How to Make Multilingual Marketing Easy

Modern Marketing

As the world moves towards greater globalization, marketing globally across multiple languages is more important than ever. English speakers accounted for only about 25% of internet users in 2017. In order to reach 80% of the world’s internet users, more than 10 languages are needed.

11 Habits of Highly Effective Marketing Technologists

chiefmartech

The following is a guest post by Anand Thaker , CEO of IntelliPhi and my co-collaborator on the marketing technology landscape since last year. He’ll be a keynote speaker at the upcoming MarTech West conference in San Jose, April 23-25.

Being Different B2B Marketers

TaylorMadeIn KEW

In my most recent posts, I’ve explored why and how we can think and do differently in B2B marketing. Yet, have we ever considered why we became B2B marketers in the first place?

How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape

Marketing Insider Group

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. Chaos or opportunity. From video marketing and gamification to in-person events and blog content, not only are there more ways to reach customers, there are more channels that consumers are accustomed to and therefore are willing to engage with. More […]. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group.

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

What Cards Against Humanity Can Teach Marketers About Content Personalization

Modern B2B Marketing

Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity , it dubs itself the “party game for horrible people.”

How Do Media Mergers Like Disney and Fox Impact Digital Marketers?

Content Standard

Last month, the Walt Disney Company announced plans to acquire 20th Century Fox in only the biggest and most recent of many mergers reshaping the media landscape.

27 Reasons Why Your Content Sucks

Content Marketing Institute

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. After all, why would someone intentionally create something that’s utterly useless for their organization or their audience? And yet, a lot of content sucks. We’ve all seen (and sometimes created) it.

SERP 20

How to Write Copy People Notice, Read, and Trust: Lessons from "The World’s Best Copywriter"

Hubspot

The phone rang a couple times before he picked up. Hello?”. “Hi,” Hi,” I said. “Is Is this Pat Corpora?”. Yes, it is.”. “It’s It’s Eddie Shleyner,” I said. Silence. “I I sent you a message on LinkedIn … about the Sampler. You replied with your number … told me to call.”.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

5 Time Management Tips From an Expert*

Modern B2B Marketing

*Full Disclosure: no one has really ever called me an expert. But I did manage to complete two full-time degree programs while working full time, worked 80-100 hour weeks for five years, and somehow have not completely lost my mind along the way (I think).

Online communities are the best thing about the internet

Biznology

Recently, all I hear when it comes to virtual online communities on the radio, the internet, or TV is how passionate, intimate, and persistent online communities are either: 1) bubbles within which all the denizens are echo chamber zombies or 2) they’re traps for naïfs and nerds who are one kind word away from being radicalized into violent extremism.

Big Week for Big Trade Shows

Bluetext

Annual trade shows are often the biggest events of the year for brands hoping to make connections, network with players across their industry, identify new solutions for their business, and generate solid sales leads. The Bluetext team has vast experience with conference and trade shows, generating attention for our clients, arranging media interviews and coverage, crafting the creative approach for their floor space, and publicizing their successes.

How to Save a Year of Research for Your Account-Based Marketing

Measure Up Marketing

We’ve enjoyed the privilege of being engaged with a number of our customers for nearly two decades and last year were fortunate to add new projects and new customers.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

5 Things We’ve Done to Increase Our Organic CTR by 300%

Modern B2B Marketing

If you follow the latest SEO trends , you are probably aware that RankBrain, Google’s AI-driven algorithm, is set to become even more powerful in 2018. Whether organic click-through rate (CTR) affects Google rankings is no longer a question.

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Interview with Moni Oloyede

Onalytica B2B

Moni Oloyede – Marketing Technology & Marketing Operations Specialist. Key Topics: Martech, Marketing Operations. Location: Bethesda, MD, USA. Bio: Moni is a Marketing Operations specialist with 10 years of Marketing Technology experience.

The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have?

Marketing Insider Group

As someone who has worked with big data for some time, I have pushed the boundaries where this idea of relevance morphs into creepy (remember the infamous case study: How Target Figured out a girl was pregnant before her father did?). I am acutely aware of its lure to big business, and at the same time, […]. The post The Ethics of Artificial Intelligence: What Kind of Society Do We Want to Have? appeared first on Marketing Insider Group.

Only B2B - Untitled Article

Only B2B

Lead Generation vs. Demand generation: What Marketers Tend to Confuse. Lead Generation vs. Demand generation: Stop Being Confused. For most people “ content marketing ” is ALL about “ marketing content ”. That is partially right.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

6 KPIs For Content Marketing

Modern B2B Marketing

Marketing is all arts and crafts. Marketing is a cost center for my organization. If you haven’t heard these things at least once as a marketer, you’re in the minority. What’s more, until the digital age, arguing against these statements was near impossible.

How Manufacturers and Distributors Can Accelerate Revenue with AI and Predictive Analytics

Lattice

In our new eBook we’ll walk through five different ways in which predictive analytics and AI can enable manufacturers and distributors to dramatically accelerate their revenue by increasing share of wallet

4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018

Marketing Insider Group

Marketing operates on a foundational set of principles that shift with turns in technology and society. Think about it; when society relied on newspapers for information, marketing gravitated towards print advertising – but now with people looking to search engines and social media for their news, digital marketing has gained traction. With the close of […]. The post 4 Hot Digital Marketing Trends to Warm Up Your Leads in 2018 appeared first on Marketing Insider Group. Content Marketing

How to Handle Negative Emotions at Work [Infographic]

Hubspot

There's a popular phrase that I've heard quite a bit throughout life: "Don't get mad. Get even.". Sure, that makes sense -- if you're a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.