Sat.Apr 22, 2017 - Fri.Apr 28, 2017

Trending Sources

Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio.

Overcoming the Challenge of Marketing to Busy Engineers

Industrial Marketing Today

Engineers from different fields probably make up a large part of your target audience if you are a manufacturer, distributor or an engineering company. As an industrial marketer, you know it is a challenge marketing to engineers.

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Infusionsoft Announces Freemium Marketing Automation to Expand Its User Base

Customer Experience Matrix

Infusionsoft has always presented combined methodical management of its own business with evangelical cheerleading for its small business clients. The contrast was even greater than usual at the company’s annual ICON conference in Phoenix this week.

Want Better Marketing Automation Results? Think Outside the Inbox

Act-On

When most of us think of marketing automation, we think of email. Automated emails, also called “drip emails,” “drip campaigns,” or “auto-responders,” are the backbone of marketing automation. These pre-scheduled emails go out at certain times, based on specific actions your subscribers take.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

5 Key Website Tools to Improve Your Lead Generation

Tomorrow People

How to get those quality leads and prospects flowing in. Lead Generation

Justin Trudeau Talks Innovation in Canadian Technology at Vidyard

Vidyard

Today, Vidyard was honoured to welcome Canadian Prime Minister Justin Trudeau to our office for a tour of our space, a demo of our technology, and a fireside chat with our team.

Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

“Business is competitive.” No kidding, right? And so is marketing. Content marketing, in particular, is ferociously competitive. Just consider the graphic below. It shows how many pieces of content are created every minute of every single day. That’s what your content is competing with.

5 Signs the Gap Between Sales and Marketing is Closing

bizible

The celebrated co-founder of HP, David Packard, once said: “marketing is too important to be left to the marketing department.” Many marketers will jump immediately from their seats and label this as an utter blasphemy. Nonetheless, the truth is that Packard is right (up to a certain extent).

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The path to content success: Crushing self doubt

grow - Practical Marketing Solutions

By Mark Schaefer. By any measure, Antonio Centeno is a success and an inspiration. He has a multi-million-dollar business. A beautiful family. More than a million followers on YouTube. That’s why it was so surprising to me to learn that at times he feels like a fraud. Antonio Centeno.

Meet the Team, Vidyard Style: Shikha Bindra

Vidyard

Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people that work at Vidyard, using our favorite medium — video! For this episode, we heard from Shikha Bindra, Account Executive here at Vidyard.

The Character Count Guide for Blog Posts, Videos, Tweets & More

Hubspot

When it comes to writing text for your blog and social media posts, many marketers wonder, "But what's the character limit?" It's never a simple question -- sometimes, it's answered by parameters established by certain channels. And on other occasions, it's more a question of what's ideal.

Land & EXPAND: How to Accurately Measure Customer Marketing in an ABM World

bizible

When B2B marketers think of account-based marketing, what first comes to mind is identifying target accounts and personalizing campaigns to engage key personas within those accounts. While these are important, this is all just part of the “land” phase: closing new customers.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

CEOs Rank Culture as #1 Priority for Success

Type A Communications

April 25, 2017 by Michelle Smith Culture is front and center for leaders who want to increase performance and strategic alignment in 2017. “Culture is the X-factor,” said Noah Rabinowitz, read more.

B2B Marketers – Your Lead Generation Targeting Strategy is Missing Key Influencers

B2B Marketing Insider

As a B2B marketer, one of the primary goals for your department is to run lead generation initiatives to fill your pipeline with revenue driving opportunities.

7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation Blog

People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI. However, according to a MarketingSherpa survey of email recipients, 58% of those who stop reading, disengage or unsubscribe later cite “lack of relevance” as a key factor.

The epidemic in B2B sales prospecting

Avitage

Many B2B selling organizations hit a wall in their new customer acquisition and revenue growth rates. This is the result of a critical underlying cause they unaware of, and do not fully appreciate even when they become aware. Sales pipeline quality, volume and conversion rates are both symptom and impact of this condition. This condition is especially evident in companies that are engaged in a complex or solution sale. Sometimes this is called a system or platform sale.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

All about earned media micro-influencer marketing and more on the Through the Noise podcast

Biznology

I was recently invited to be a second-time guest on the Through the Noise podcast. This time, I was relaxed and open and playful and in more of a silly mood than a self-promotional shilly mood.

It’s Time For Marketing That Matters

B2B Marketing Insider

We live in a time of tremendous innovation, massive disruption, and constant change. Our customers are rewriting the rules on how they engage with brands, media, content, and each other. As marketers, we need to rethink the way we reach our target audience.

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Cisco shares their marketing stack with 39 marketing technologies

chiefmartech

The MarTech conference in San Francisco is less than two weeks away , and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9.

7 B2B Marketing Principles For CMOs and Directors

bizible

Time and resources are always lacking for big initiatives. Yet, this is common reality for B2B marketing leaders. What’s not lacking is data. But marketing organizations struggle with understanding how to use that data to make decisions.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Single customer view creating double vision for CMO’s

Tomorrow People

Marketing automation can help you get a deeper understanding of your customers, so you can communicate with them more effectively. Marketing Automation

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Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity

Modern B2B Marketing

Author: Ellen Gomes As 6500+ marketers descended on Moscone in San Francisco, it could only mean one thing. Marketing Nation Summit has arrived.

Research shows we may be at the end of the startup era

grow - Practical Marketing Solutions

By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain. At a time when everybody was ga-ga over Snapchat I predicted that Facebook would eventually dismantle them. I wrote: Snapchat has no meaningful intellectual property.

The Rise of the APAC Modern CMO

Modern Marketing

I’m always asked by marketers and CMOs across APAC “what is the key for a successful marketing strategy?” ” My response: Put your customer first and create a seamless journey. The aim is to convert them into brand advocates.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

From 2016 to 2017, 5X more marketing automation vendors were added than removed

chiefmartech

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech.

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Hubspot

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome -- and according to the U.S. Bureau of Labor Statistics , about 20% of small businesses fail by the end of their first year.

3 Things Customers Expect from Your Videos for Customer Support

Vidyard

When’s the last time you actually read a “read-me” document or browsed a manual before using a product? For most of us, it’s rare.

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