B2B Marketing Traction

One Big Reason Your Email Marketing Fails: It’s Not Responsive

B2B Marketing Traction

Just make sure you test your email by sending it to yourself and some people you work with and make sure the responsive template is working. What Marketing Content Works Best for B2B eNewletters?

Getting Visual with Your B2B Marketing: Pinterest or Instagram?

B2B Marketing Traction

And, yes, this does work for B2B marketing! Photos and images of work activity, products being developed or used, fun events and stories about people or about your company – it’s all good on Instagram.

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The Benefits of a One-Page B2B Marketing Plan

B2B Marketing Traction

They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Studies show that people work very well with visual management tools such as the one page marketing plan.

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How to Get Marketing Results from LinkedIn Group Discussions

B2B Marketing Traction

” The short answer is that, yes, LinkedIn made some changes to how Groups and Group Discussions work. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results.

What Marketing Content Works Best for B2B eNewletters?

B2B Marketing Traction

Deciding what kind of content to include in your B2B eNewsletter isn’t easy. It’s a challenge to stand out when your prospects’ email inboxes are overflowing with hundreds – maybe thousands – of emails begging for their attention.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

In June of last year, I worked with one of my clients to improve their marketing. So, our work is not quite done, but it sure is nice to be able to show results, and quickly! Still on the fence about social media marketing?

3 Scary Truths about WordPress to Keep You Up at Night

B2B Marketing Traction

I’ve been working on and around WordPress sites since 2000, and I’ve seen some great successes and real nightmares with this particular technology. We’d love to work with you on yours!

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. I know I was vague in the above example, but for all our client work, we keep the details strictly confidential.

3 Questions to Answer before You Click Send on Your B2B Marketing Email

B2B Marketing Traction

They are so focused on the one message for the email they are working on, they can lose site of the big picture. And, your call-to-action has to work! We’ve worked with hundreds of companies to plan, execute and measure the results of successful marketing.

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Spark New Results from Your B2B Marketing at Mid-Year

B2B Marketing Traction

Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. If you haven’t quite gotten to the marketing you planned earlier in the year, it’s not too late.

Should You Trust LinkedIn with Your CRM Data?

B2B Marketing Traction

This blog post shows you how that works and what pros and cons of you should consider in trusting your valuable data to LinkedIn. In the last two years, LinkedIn has quietly added fields and features that can help you manage your contact relationships on LinkedIn.

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Google Mobilegeddon: Don’t Panic, Here’s What You Need to Know

B2B Marketing Traction

But, for the most part, a template update on WordPress is a matter of changing the template and checking all pages and features to make sure that everything works and displays properly. Google changed their search engine algorithm to favor mobile friendly websites.

3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

We have worked with many B2B companies to create content marketing strategies and set up social media platforms for content distribution. It’s easy to add an update on LinkedIn and Facebook, right? Not so fast!

7 Ways to Get Better Results from Your B2B eNewsletter

B2B Marketing Traction

While eLetters can give you an opportunity to provide snippets of articles with a link to read more on your website, your readers may not want to do the extra work to click through and wait for the article to load. You send a regular eNewsletter, but are you getting results?

Another Big Reason B2B Marketing Fails: Failure to Engage

B2B Marketing Traction

Why isn’t your marketing working? You have a business that sells to other businesses, so you plan to keep your marketing business-like. You don’t want to annoy your target audience of business people with fluffy marketing, right? You have a great product or service.

6 Ways Competitive Analysis Benefits Your B2B Marketing

B2B Marketing Traction

Knowing this you can work to compete on the same keywords or variations of the words and phrases that can give you a competitive advantage. In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits.

Content Marketing: How This Software Company Achieved More with Less

B2B Marketing Traction

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Yet there is proof that content marketing works. The above are five reasons SuperOffice’s content marketing worked.

Where in the Product Lifecycle is SEO?

B2B Marketing Traction

When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. If you are part of the late majority or laggards (those who drag their feet at technology adoption), don’t buy SEO services that are no longer working.

30 Creative Ideas for Your B2B Video Marketing

B2B Marketing Traction

It’s also a great way to help prospective employees understand the type of people they’ll be working with. Video one of your customers talking about the benefits of your product and how it works for them.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

I try to acknowledge the work and effort that has gone into marketing design in the past. I worked with a client to launch two new product lines. A good marketing consultant delivers solutions, implementation and results.

How to Increase Customer Loyalty through B2B Marketing

B2B Marketing Traction

Identify a variety of ways to communicate with your customers and let them choose what works for them. Do they prefer to listen to a podcast version of the blog while driving or working out at the gym?

11 B2B Website Mistakes and How to Avoid Them

B2B Marketing Traction

You’re best off working with a web developer who can develop using an open source platform or from scratch.

Do LinkedIn Endorsements Drive You Crazy?

B2B Marketing Traction

The good news is that LinkedIn has added settings that allow you to remove the endorsement feature from your profile or modify how it works. I also work with individuals to optimize their profiles, so they and you don’t have to figure it out!

Why LinkedIn is a No-Brainer for your B2B Social Media Marketing

B2B Marketing Traction

It’s something to consider – the extra work is not for everyone. Still haven’t dipped your toe into business-to-business social media marketing waters? Here is the easiest and most foolproof way to get started.

Discipline and a Plan Are Keys for Success in Content Marketing

B2B Marketing Traction

We work with businesses to create and post custom content online that increases website traffic and qualified lead generation. Content marketing requires strategy and discipline for successful results. I recommend creating a strategic plan and schedule for execution.

4 Winning Tactics to Put in Your Marketing Plan

B2B Marketing Traction

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Continue what works and add new tactics in a measured way. Happy New Year! Marketing continues to change at lightening speed.

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

So what uses might those of us who work in B2B Marketing have for Pinterest? hen we work with clients at New Incite, we sometimes go through a branding exercise to identify what images and concepts work for their industry, their customers, their employees.

2015 B2B Content Marketing Survey – 3 Takeaways You Need to Know

B2B Marketing Traction

You will have to do a lot of hard work to get people at the top of the funnel ( see my post about Funnel Marketing here ) to an in-person event that you host. There’s a big difference between what B2B marketers are using in their marketing programs and what is effective.

Does Your B2B Marketer Plagiarize like Melania Trump?

B2B Marketing Traction

So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. Years ago I was working with a client who wanted to write their own website content.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Because SEO was not planned in advance, there were major technical issues that seriously hampered SEO efforts, requiring additional time to perform costly re-work on the site for the business. Studies show that up to 25% of web site projects fail and 30% are over budget.

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LinkedIn Recommendations: Why Less is More

B2B Marketing Traction

Now not only is that gig up, it will work against you. What is the right number of LinkedIn recommendations on your profile? Should you have 5? Most professionals I know suggest fewer quality recommendations over quantity.

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. We’ve worked with hundreds of small and large brands to create authentic marketing that gets results.

Four Things to Add to Your Marketing Plan

B2B Marketing Traction

Get your employees involved as this empowers them to make their work better and the customers they deal with on a day-to-day basis more happy. Now more than ever B2B marketers must focus on their existing and prospective customers.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

Glean what appears to be working for competitors, do it better and then add your own unique marketing strategies and tactics. We’ve worked with many businesses to provide marketing strategies and execution that result in growth.

How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

Why You Should Rethink That Snarky Social Media Comment

B2B Marketing Traction

Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues. I truly respect their work and try to support their content when I see it online. One of my goals this year is to comment more on others’ work.

How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

The key is to be strategic about it, and understand how it can work for your business before you get started. Social media is not the be-all and end-all, but it is a marketing activity you should add to your marketing program.

Should You Have Multiple Top Level Domains for a B2B Web Presence?

B2B Marketing Traction

Many of the business owners were savvy about search engine optimization, having worked on getting found online over the years. Multiple domains require more work and more expense.

CMO Influence Rises But Most Are Still Not Social Media Ready

B2B Marketing Traction

CMOs can work more closely with CIOs to find and implement digital marketing solutions. With a requirement to extend social media and data analytics throughout the supply chain and customer experience, CMOs need to work with CIOs and other executives to drive digital marketing change.

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B2B Marketing: I’ll Take Results Over Superlatives, Any Day

B2B Marketing Traction

My father actually told me that if I just worked hard I would get ahead – that I didn’t need to “toot my own horn.” Marketing guru. Social media expert. Digital genius. Dynamic speaker. Prolific writer.