How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Unfortunately, trade shows are expensive and time-consuming.

The 22 Best Virtual Event Platforms

Webbiquity

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. That’s especially true in the realm of virtual events that go beyond traditional webinars and webcasts.

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What’s in the FUNNEL? – eConsultancy’s London Trade Show

Marketo

The strategy has worked by introducing an education program with physical training events, complemented by webcasts and demos on how to use various social platforms. If you missed it don’t worry download the slides here or listen to is it here as a webcast. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing b2b marketing trade show

B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Reimagining Field Marketing: How B2B Brands Are Connecting With Their Communities

Content4Demand

After all, 53% of B2B marketers say events and trade shows are a great way to drive conversions. That’s where showing your personality becomes an advantage. Register for our upcoming case-study webcast to see how they did it.

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Register for this webcast registration is closed. Register for this webcast registration is closed.

B2B Lead Generation Blog: Tips for better webinars, webcasts and improved ROI

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 But lately, Ive watched some really bad webinars and webcasts.

B2B Lead Generation Blog: Webcast: How to Precisely Define a "Lead" Before Marketing Begins

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Watch my complimentary webcast on, " How to Precisely Define a Lead Before Marketing Begins."

More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics. That’s why I think their new webcast series has great promise.

B2B Lead Generation Blog: Generating Real Sales Leads from Tradeshow/Conferences

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Link: Building The "Sales Machine": How to Generate Real Leads from Trade show/Conferences.

Content Hit List

Content4Demand

Companies are going beyond trade show booths to using smaller events like roundtables and executive dinners to deliver intimate, personalized experiences. Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing.

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Making the Most of Your Webinars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making the Most of Your Webinars A recent report from On24, “ Webcast Benchmarks and Best Practices for Lead Generation “, has some interesting numbers when it comes to how webinars are being used and their effectiveness at lead generation. What’s the ROI of webcasting? According to the survey webcasts have a $22.60

tools of the trade: webinars and online presentations

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

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Throw Away Your Slides! (Maybe.)

B2B Memes

Though the causes will vary from one webinar to another, whether it’s a lack of interactivity or the failure to show the speaker, there always seems to be one insurmountable problem: the slides. Yesterday I attended BtoB magazine’s Digital Edge virtual trade show , primarily to watch a leadoff keynote by Chris Brogan and a concluding one by Gary Vaynerchuk. Webcasting Chris Brogan Gary Vaynerchuk powerpoint Webinar

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Content Marketing Tips for Lead Nurturing

B2B Lead Generation

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Event examples: trade shows, live seminars, webinars, webcasts, executive briefings, workshops, conferences, road shows, speaking engagements and on-demand events. Webcasts and podcasts — Send a link in emails.

How to Manage Successful Webinars, Part 3: A Post-Event Checklist

Marketo

In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. Some webcast platforms allow you to build a feedback survey directly into the webinar experience. B2B Marketing checklist event follow up webcasts webinars

LinkedIn Best Practices for Distributing B2B Content

Sharpspring

Trade shows or events that your business will be attending. You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts.

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

From event planning to trade show design, there’s a little something for everyone. 5 Reasons to Send Employees to Trade Shows and Conferences. 6 Ways to Stand Out in a Trade Show Exhibit Hall. When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic.

B2B SEO: Content is king

Savanta

A more detailed exploration can be found in a webcast featuring Circle’s Andrew Dalglish and SEO expert Gifford Morley-Fletcher here – B2B search marketing webcast. Ten years ago Trade Shows, Direct Mail and Print would have topped the list. Life’s hectic. Sometimes though it’s sensible to take a step back. To contemplate whether the things we’re doing are the right things; that we’re working not just hard, but smart.

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20 Reasons Why Virtual Events are Better Than Live

Golden Spiral

The COVID-19 pandemic shut the doors on hundreds of conferences and trade shows in 2020. Intrado reported a 362% increase in the number of client virtual events and webcasts from 2019 to 2020. Trade show booths are collecting dust in warehouses.

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 A study by John Coe and the Sales & Marketing Institute showed, “70.8%

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10 Gifts for Marketers That Will Boost Productivity

KoMarketing Associates

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents.

The Biggest Missed Opportunity in B2B Lead Generation

Digital B2B Marketing

Increased booth traffic at trade shows. Larger webcast audiences. When the success of your business is less important than the success of your marketing, something is seriously wrong. Yet this is exactly how most B2B marketers approach lead generation today! You don’t care about the number of leads your sales team has. Instead you care about the number of marketing sourced leads.

B2B Marketing Moves During the COVID-19 Crisis

Conductor

Even though trade shows and in person events are cancelled, there are new opportunities to connect and to help your customers navigate these times. Businesses are looking for solutions to the disruption caused by COVID-19.

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

10 Tips to Make the Most of Case Studies in B2B Content

Content4Demand

Research shows that B2B buyers don’t appreciate a hard sell. Even though your buyers know you created the content and will show your solutions in the best possible light, when the words come from a customer, it’s like a personal reference.

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

5 Steps to Achieve Content Marketing Success [Slides]

Marketing Insider Group

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Content can be much more cost-effective than outbound efforts like trade shows and advertising. #ContentMarketing: The Hottest Marketing Buzzword of 2012.

10 Gifts for Marketers That Will Boost Productivity

KoMarketing Associates

With this membership, they will gain access to seminars, webcasts, case studies, conference discounts, and more, which are all designed to lead them in the direction of a more successful marketing program. As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents.

#COSeries Recap: Top Priorities For B2B Strategies In New Reality

Content4Demand

Since nearly every marketer has an attendee list and giveaways at trade shows, Barshack and her team gave away vanilla-scented candles to poke fun at bland, predictable marketing and to engage prospects in a more creative way. “We

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Thats what this webcast is about. Thats what this webcast is about.

ON24 Launches Virtual Tradeshow Platform with Real Potential

WebMarketCentral

No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit the duration of the show to just a few days. Their new Virtual Show platform combines the company's expertise in webcasting with rich graphics to create a compelling visual environment with useful tools for presenting information and qualifying online "booth visitors." It's almost like Second Life for trade shows.

Lead Nurturing: 5 Useful Tactics to Get More Opportunities

Markempa

The following mind map shows some of the channels can use in your lead generation portfolio. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. Remember this: Our customer’s don’t see our funnels.

Asperger's and IT: Dark secret or open secret?

Buzz Marketing for Technology

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Tricks Of The Trade. Webcasts. Editors note: This story, and the underlying topic, was the focus of a Here and Now show on NPR on June 12. Webcast: Googles Universal Search for Business. Webcasts. The AMD Virtual Experience Virtual Trade Show. View webcast. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources.

B2B Lead Generation Blog: Best Practices in Demand Generation

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

How to Calculate Social Marketing ROI

Paul Gillin

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. The other provides access to six customer-only educational webcasts during next 12 months for all customers who renew, regardless of timing. It turns out that both programs are equally successful in boosting renewal rates, but the webcast promotion has a better ROI. With webcast.

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B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 Her book, Trade Show & Event Marketing , is definitely worth checking out too.

9 Ideas for Repurposing Webinar Content

Content4Demand

A webinar transcript and presentation deck are all you’ll need to map out a repurposing plan to extend the reach and the life of your webcast. Content marketing is a marathon. You trained, you sweated, you presented a meaty webinar with lots of valuable content.

B2B Lead Generation Blog: Are you using the Best Lead Generation Techniques?

B2B Lead Generation

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Survey Suggests Marketers Are Moving from Paid to Social Media

Customer Experience Matrix

Spending on Acquisition vs. Existing Customers Media spending by purpose was distributed: - 56% for new leads - 33% for retention - 10% for other This is interesting because I don’t recall seeing other data showing this split. The actual numbers show much more spending on retention than I would have expected. Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities.