DAGMAR Marketing

JANUARY 5, 2022

Fortunately, there are workarounds and our friends at Google have created a nifty little tool to help us: Urchin Tracking Module (UTM) codes. Here are the basics of what UTM codes are and what they do. Why should you be using UTM codes? So what are UTM strings anyway? How to create effective UTMs.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Hubspot

APRIL 7, 2019

Building UTM codes that track your campaigns' success is the best way to prove it. Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Optinmonster

MAY 11, 2020

If you were using UTM parameters, you’d never have to leave that question up to guesswork. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. What UTM parameters are. 3 UTM parameter best practices. How to get the most from UTMs with MonsterInsights.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Search Engine Journal

FEBRUARY 8, 2022

How does Google perceive links with UTM parameters and what do you need to know for your SEO strategy? The post Do Links With UTM Parameters Pass The Same Link Equity? Adam Riemer explains. appeared first on Search Engine Journal.

SEO 90

SEO Google 90

Moz

AUGUST 6, 2021

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.

Tagging 74

Tagging Business Google Small Business Marketing 74

SmarkLabs

JANUARY 6, 2023

One way to do this is by using UTM codes. UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. How UTM Codes Work. The query string consists of the UTM parameters and their corresponding values.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Bluetext

JULY 6, 2023

Successfully setting up UTM (Urchin Tracking Module) parameters will allow you to easily track and measure your campaigns, and will help you draw conclusions as to what’s working and what needs improvement. What are UTM parameters and why are they important? utm_campaign : The individual campaign name, slogan, promo code, etc.

Paid Content 26

Paid Content Paid Search Agency Work Management Marketing Management 26

Modern B2B

JULY 22, 2021

The post Tracking UTMs from Pardot into Salesforce campaigns appeared first on Modern | B2B Marketing Agency.

Campaigns 52

Campaigns Advertising Agencies Paid Search Agency Ad Agencies 52

Ontraport

JUNE 21, 2018

UTM variables allow you to track your audience to see exactly where they are coming from. The post How To Implement UTM Variables in Your Next Marketing Campaign appeared first on The ONTRAPORT Blog.

Campaigns 94

Campaigns Marketing 94

Sprout Social

JANUARY 18, 2017

We’ve written about UTM codes before , and yet many marketers are afraid of them. UTM tracking is one of those strategic areas that cannot be ignored any longer. Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. What are UTMS?

ROI 80

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 80

Convert

APRIL 19, 2021

There are three parts to achieving successful A/B testing with Adwords traffic: Properly using Google Ads UTM tags (+ should you pick Manual or Automatic tagging ?) 1: Proper Use of Google Ads UTM Tagging. UTM parameters are the most common form of link/ad tracking. UTM parameters are the most common form of link/ad tracking.

Traffic 52

Traffic Paid Search Agency Lead Scoring Lead Ranking 52

LeadSquared

JANUARY 7, 2019

UTM tracking solves this problem by telling you exactly where the traffic, leads, clicks or submissions are coming from. So, w hat is UTM tracking ? . In simple terms, UTM tracking is adding a tail of parameters to your default URL, which gets attached to the web visitor when they act on that URL (like a click or submit).

Landing Pages 52

Landing Pages Advertising Mediums Traffic Keywords 52

Modern B2B

DECEMBER 13, 2021

The post ParDreamin Q&A: Tracking UTMs from Pardot into Salesforce Campaigns appeared first on Modern | B2B Marketing Agency.

Campaigns 40

Campaigns Advertising Agencies Paid Search Agency Ad Agencies 40

Ontraport

JULY 13, 2018

We added new functionality for the API so developers can edit UTM fields. The post Update UTM Fields Via API appeared first on The ONTRAPORT Blog.

API 40

API Ads 40

Martech

JANUARY 2, 2024

Properly format campaign naming and UTM tagging. UTM tagging, or data we add to call-to-action links, etc., Channel, campaign name, medium and more details are all carried via UTM tags. can carry a lot of information that can help marketers.

Ideal Customer Profiles 106

Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 106

Webbiquity

MAY 16, 2023

if UTMs used if UTMs used Data Retention unlimited 24 months unlimited unlimited A Note About Visitor Tracking It’s great to know who is visiting your site, even at just the network level, e.g., “my site had seven visits from employees of JPMorgan Chase bank last month, who logged a total of 42 pageviews.”

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

Optinmonster

JULY 28, 2022

In this article, we’ll show you how to track marketing campaigns on your WordPress site using Google Analytics and UTM (Urchin Tracking Modules) tags. Fortunately, there’s an easy solution: UTM tags. What Are UTM Tags? Here’s an example of a custom URL with UTM tags: <a href="[link]. Let’s get started.

Paid Content 83

Paid Content Campaigns Marketing Analytics Tools Planning 83

InsightSquared

SEPTEMBER 4, 2019

The best way to uncover the campaign channel and develop a clear picture of how a prospect interacts with your brand is to measure your source, mediums, and any additional information using Urchin Tracking Module (UTM) parameters. But, as you probably have guessed, there are limitations.

Marketing Attribution 235

Marketing Attribution Allocation Planning Paid Search Agency 235

Oktopost

NOVEMBER 30, 2023

Dark Social No More: How to Reveal Hidden Social Interactions Create UTMs While UTM links are not adequate for getting the full picture of social media performance, they are a great way to measure incoming traffic from social platforms. Harnessing the power of UTMs opens up a realm of detailed insights into your traffic.

Marketing Analytics Tools 62

Marketing Analytics Tools Traffic Domain Top of Funnel 62

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Redefine success Setting up goals Setting up your website Data-driven attribution Customized insights Events and Conversions UTM tagging GA4 Setup Assistant part 1 GA4 Setup Assistant part 2.

Marketing Analytics Tools 98

Marketing Analytics Tools Resources Analytics Google 98

Martech

APRIL 5, 2024

Getting started with Google Analytics 4 Catch up on the entire series: Redefine success Setting up goals Setting up your website Data-driven attribution Customized insights Events and Conversions UTM tagging GA4 Setup Assistant part 1 GA4 Setup Assistant part 2 Channel Groups Tools and resources Q&A with the director of Google Analytics: Getting (..)

API 100

API Analytics Google Marketing Analytics Tools 100

Martech

NOVEMBER 21, 2023

Also, this is where the first touch data is collected for attribution purposes via UTM campaign tracking tag. Middle-of-the-funnel” attribution data is also collected via UTM tracking tags. Since attribution data comes from UTM tracking tags, marketers can help in this area.

Top of Funnel 105

Top of Funnel Marketing Funnels Multi-Touch Attribution Marketing Attribution 105

Parse.ly

AUGUST 3, 2023

users are mostly unaffected The good news: Apple is leaving most aspects of UTMs alone, focusing on person-level trackers. As long as our customers are being thorough about their UTM campaigns, they shouldn’t see much difference in their data.” The impact will be small for Parse.ly General Manager John Levitt. “As Most Parse.ly

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Sprout Social

APRIL 27, 2022

You may find yourself dealing with a long URL if you’re linking to a page buried deep within your website or using UTM parameters to track your visitors. Most link shorteners also let you track engagement with UTM parameters. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Only B2B

MARCH 13, 2024

It can be used to achieve a variety of goals, each requiring a specific set of metrics to track progress: Website Traffic and Lead Generation: Track website visits originate from syndication channels using UTM parameters (unique tracking codes embedded in links).

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Litmus

MARCH 2, 2023

Basically: If you can create a UTM for the action, you can track it in Universal Analytics. The UTM remains supreme Even with GA4’s new method of tracking data, the UTM is still every marketer’s go-to resource for making sure data gets attributed correctly. In GA4, UTM campaign data lives in all three Acquisition reports.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Ontraport

DECEMBER 20, 2021

Set up and track UTMs. Learn how to use UTMs to collect first-party data about where your leads and sales are coming from as you follow along with “Apple crushed Facebook’s ad tracking. Read more ?. Now what?” on page 16.

API 136

API Advertising Funnels Top of Funnel Marketing Funnels 136

InsightSquared

SEPTEMBER 4, 2019

The best way to uncover the campaign channel and develop a clear picture of how a prospect interacts with your brand is to measure your source, mediums, and any additional information using Urchin Tracking Module (UTM) parameters. But, as you probably have guessed, there are limitations.

Marketing Attribution 136

Marketing Attribution Allocation Planning Paid Search Agency 136

SmartBug Media

MARCH 4, 2020

Here’s where UTM parameters become invaluable. Wondering how to use UTM parameters to push your marketing campaigns forward? What Are UTM Parameters? UTM stands for Urchin Tracking Module, but don’t get sidetracked by the overly technical name. Why Use UTM Parameters? UTM codes fill these kinds of knowledge gaps.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Sprout Social

APRIL 26, 2023

For example, if your content team uses Google Analytics to track blog links, work with them to ensure you’re properly tracking your links with UTMs, and can access those results. The solution: To track how many people clicked on your comment link, use UTMs to track your URLs. A UTM is a basic code snippet added to the end of your URL.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Martech

SEPTEMBER 6, 2022

Unlock more data with UTM tracking. When advertising on Facebook, use UTM parameters on your site’s URLs. UTM tracking allows you to backfill user insights and create additional info on your target audience – where they are from, links they click on, and more. Optimize goals on Google Analytics.

Privacy 106

Privacy Advertisements Advertising Tips 106

SmartBug Media

JUNE 22, 2020

Here’s how: Track Paid Advertising in Marketo Using UTMs or Integrations. Regardless of which ad network you are using, UTMs should be the first step in your tracking strategy. At a high level, you should use a different UTM for each ad you create and point all your ads to forms that push data into Marketo.

Marketo 105

Marketo Multi-Touch Attribution Advertisements Advertising 105

Choozle

NOVEMBER 21, 2023

Channel Data and Engagement Metrics: Understand how metrics like search volume, clicks, website engagement, and UTM codes can provide invaluable insights into user behavior and site traffic.

Relevance 85

Relevance Digital Marketing Funnels Funnel Advertising Customer Satisfaction 85

Martech

FEBRUARY 1, 2023

Old online marketing links with UTM parameters are no longer being categorized the same way. Other times, it is due to invalid values entered into the marketing link’s source or medium UTM parameters. While GA4 hasn’t changed or added new UTM parameters, they have become stricter about the values they accept.

Tagging 117

Tagging CPC Cost Per Click Campaigns 117

Heinz Marketing

MAY 18, 2023

You can use hidden UTM fields on the form and then standardize that information into your lead source field. Again, this might seem like a no brainer but, if you are using hidden UTM fields make sure you’re adding UTMs to URLs. Forms would be one way to collect source data. You won’t get very far if you don’t.

Marketing Attribution 105

Marketing Attribution Lead Ranking Paid Search Agency Marketing Automation Services 105

SmartBug Media

NOVEMBER 3, 2020

UTM tracking. UTM Tracking. UTM tracking is like lead source tracking to the fifth power. You see UTMs all the time; they are the stuff at the end of just about every ad or tracking link you click on, and they look something like this: [link]. Rather, you get a fuller picture that might look like: UTM Source = Bing.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105