Marketing Insider Group

MAY 16, 2023

With that, we rest our case – here’s what you can do to make yours. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. We use content promotion to generate guaranteed eyeballs and leads from our client’s best content. Reach out to us asn aks about how! Be Everywhere Always Haha!

SEO 243

SEO Lead Ranking Content PR 243

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. Corkcicle has successfully leveraged its creator content outside of the social walled gardens using Spaceback.

Barriers 127

Barriers Brand Identity Branding Content 127

Martech

APRIL 18, 2024

This basic chart was created using a community GPT as part of ChatGPT’s pro subscription called AI Diagram Designer: Smart Mind Map & Chart Maker. While they are immensely helpful, their lifespan is likely limited as their capabilities will eventually be integrated (or acquired) into tools we already use. One and done?

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. The creator economy has really changed everything. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

JUNE 14, 2021

Here are several impressive video marketing stats : 86% of businesses use video for marketing. Engaging with your audience online, using humor, and giving users a good reason to follow you will help you boost your following on social media. Testimonials and case studies. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

APRIL 21, 2020

Think about their new needs and use cases, and consider where they are — online. Marketers can customize performance videos using demographic settings like geography, age, and household income. Performance videos, done well, focus on particular problems, challenges, or use cases that different groups of the audience have.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 percent using Twitter/X having — an 18.6 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Convince & Convert

MARCH 5, 2024

Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior. 90% of them say they are “open to new ideas when using Reddit,” and 74% say “Reddit is where I go to challenge my thinking and views.”² Redditors are inherently curious. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

Webbiquity

FEBRUARY 21, 2023

93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016. That wasn’t always the case though. In our case, that works well. billion in 2016 to $16.4 billion in 2022.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. She attests much of her early growth to social media as her marble iPhone and Macbook cases went viral on Pinterest, Tumblr, and Instagram.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

ClearVoice

SEPTEMBER 6, 2023

Ever notice that sometimes when you search for something on Google, YouTube videos are among the top results? Google doesn’t display just any random YouTube video in these search results. Videos must rank high on YouTube for that particular search term to appear in related Google searches. billion active users.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. All with the help of a wonderful tool called YouTube Creator Studio. Whether you’re a creator or a brand, understanding how YouTube Creator Studio works can help you reach (and engage) a larger audience. What is YouTube Creator Studio? How to use YouTube Creator Studio.

Youtube 116

Youtube Copyright Paid Search Agency Work Management 116

Webbiquity

JUNE 20, 2023

These dynamic and visually captivating creations can be used to transform complex concepts into digestible and exciting narratives. In this regard, they are often the best kind of material to use when making a video ad. TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Webbiquity

MAY 18, 2021

Is that still the case? ” Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. And if it is, can Twitter hold onto that spot?

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Animalz blog

FEBRUARY 25, 2024

Taking SERP positions and defending them takes much more effort than it used to. But even if they do, they might still spend most of their time elsewhere: LinkedIn, YouTube, TikTok, Reddit, podcasts, invite-only communities — find out by surveying or interviewing your target customers so you understand the channels that matter to them.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

illumin

OCTOBER 6, 2023

Following the short-form video platform’s success, Instagram introduced Reels and YouTube introduced Shorts. In the case of YouTube, Shorts were created as a way for the platform to directly compete with TikTok, but rather than draw in TikTok’s audience, the format has split the platform’s existing audience.

Social Media 89

Social Media Trends Media Cross-Selling 89

Sprout Social

SEPTEMBER 15, 2022

If you’re a YouTube creator or manager of a channel, you may be thinking about how to get verified on YouTube. YouTube channel verification gives you a badge next to your channel name, letting viewers know that they’re seeing the official version of your page. What is YouTube verification?

Youtube 93

Youtube Guidelines Ideal Customer Profiles Profiling 93

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Always use captions: Most people watch videos with the sound off. Be sure to use captions for accessibility and a better user experience.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Bannersnack

JULY 7, 2021

So when Google announced the launch of YouTube audio ads (it’s still in BETA, so you need to reach out to your Google sales representative if you don’t have access to it), we knew what we had to do: test it. Our goal was to see how the latest ad type compares to the one we have used before (YouTube video ads).

Case Study 98

Case Study Case Studies Youtube Ads 98

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions.

Youtube 132

Youtube Tips Keywords Copywriting 132

Martech

JANUARY 16, 2024

He tried to purchase YouTube reservation ads — only to be told by his Google rep that they had never heard of them. “I I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts. And the scare tactics they use are quite ludicrous.” This happens regularly.

Paid Search Agency 117

Paid Search Agency Work Management Marketing Management Advertising Agencies 117

Contently

JULY 28, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing stories Contently customers are telling. Which brings us to CarMax. They’ve scaled the maturity of their program in record time by adopting the “Hero, Hub, Help” framework, which was developed for YouTube in 2015.

SEO 160

SEO Content Paid Search Agency Youtube 160

Martech

FEBRUARY 14, 2023

It is certain that AI’s impact on marketing effectiveness and work will be profound, and the beneficial use cases are only now being unearthed. The practical and ethical challenges surrounding its use are certain to be profound as well. Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 113

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 113

Bannerflow

JUNE 1, 2023

Numerous cybersecurity agencies, including the FBI, FCC, and UK’s National Cyber Security Centre , have issued warnings about using the app, particularly on devices containing sensitive information. These AI innovations are impressive, yet their practical use cases seem to be overstated at times.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. YouTube is bringing smart advertising to short videos. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 117

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 117

Sprout Social

NOVEMBER 12, 2020

This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Keep reading to understand why you should incorporate this into your YouTube strategy and how to add subtitles to a video. Why are YouTube subtitles important. How to add YouTube subtitles to your video.

Youtube 142

Youtube Video Marketing Budget Programs Keywords 142

Martech

DECEMBER 19, 2023

1, Google removed accounts people created over two years ago but never used. As I noted above, Gmail is one of the apps included with a Google account, along with other Google services like Search, Google Drive, Docs, Meet, Photos, Calendar and YouTube. I was wrong. Your Google account will remain active because of those other logins.

Marketing & Strategy 115

Marketing & Strategy Opt-out CAN-SPAM Work Management 115

Sprout Social

MARCH 20, 2023

Skip ahead with these links: Why short-form video is worth using Short-form video platforms 8 ways to get more from your short-form video strategy Why short-form video is worth using (and how to secure buy-in) Whether you love short-form video but need buy-in, or you still need some convincing, we’ve got you covered.

Buy 118

Buy Video Marketing Template Bandwidth 118

Kevin Indig

MAY 29, 2023

But here's the catch: using the wrong methods or error-prone formulas will only lead to missed opportunities and failures. You'll see successful forecasting in action through real-life use cases and best practices. Plus, they've got breakout sessions where you can create your own forecasts using the tool.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Schaefer continues: «But what about a blog post, YouTube video or podcast episode?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

FEBRUARY 6, 2024

Brands will use their big media ad spends as the basis for campaigns in the months ahead. Budweiser and other big brands are using their Super Bowl LVIII spend to tap into the rich tradition of the big game, as well as the broader culture. Also which platform you use matters as well. The game is only the start.

Advertising Agencies 115

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 115

Spiralytics

JUNE 11, 2023

But images aren’t the only pieces of content that AI can produce convincingly—AI voice cloning, which essentially mimics one’s voice for different use cases, is also emerging. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. Almost half the planet’s population uses social media. The live fake-out.

Social Media 170

Social Media Media Viral Marketing Class 170

Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. Optimize your YouTube titles, descriptions, tags and thumbnails.

Youtube 135

Youtube SEO Video Marketing Keywords 135

Sprout Social

SEPTEMBER 21, 2023

However, YouTube is more of a hub for digital creators. You can use search operators to find creators in specific niches. What about TikTok and YouTube? Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand.

Media 94

Media Viral Marketing Case Studies Youtube 94