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  • MODERN B2B MARKETING  |  TUESDAY, JUNE 11, 2013
    [Twitter] Stop Whining about Edgerank and Do Something About it
    If Facebook decided to go the Twitter fire-hose route it would lead to a cluttered newsfeed disaster of crap content. Facebook is just one channel of what should be a full on integrated marketing approach to lead generation that includes email, PPC, Twitter, Slideshare, events, webinars, and any other channels where you can reach your customers and prospects. Author: Jason Miller It continues to happen each and every day.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 19, 2017
    [Twitter] What is an ICO and what does it mean to new businesses?
    Kiki can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. In the news recently, you may have heard of a new phenomenon called the “ICO.” ” What is an ICO, you may ask! An ICO, or initial coin offering, is an important new trend, a chance to buy into new crypto-currencies or tokens built on Blockchain. The trend began in startups, but even larger companies such as Kik are beginning to look into ICOs as a way to raise capital.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 6, 2016
    [Twitter] The 24 Best Visual Content Creation Tools
    Great for posting on sites like Twitter, Pinterest, Facebook, and Google Plus.” More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual. As noted here previously , the current preference for consuming B2B content in text rather than video or other visual forms won’t last.
  • HUBSPOT  |  MONDAY, DECEMBER 24, 2012
    [Twitter] 10 Last-Minute Holiday Gift Ideas for the Marketer on Your List
    You know that feeling of panic as you maniacally check your personal email, work email, Facebook, Twitter, and LinkedIn every 2 minutes, all the while watching your mobile phone's battery wear down more and more? Tired of getting ugly sweaters and fruitcakes this time of year? Well, the people on your list (not your email list, your gift-giving one) might be. As marketers ourselves, we thought about what gifts we'd really like to unwrap.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Twitter] 8 Types of CTAs You Should Absolutely Try on Your Blog
    These links make it easy and quick for your readers to post interesting facts from your blog posts on Twitter -- and could end up getting you more traffic to your blog. On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They''re a critical component of your website''s lead generation process -- especially on your blog.
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Twitter] How B2B Marketers Can Get the Most Out of LinkedIn
    A HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. You might view LinkedIn as the quiet workhorse of the social media world. It often doesn’t get as much attention as its more vocal and spotlight-grabbing counterparts, but it can be an extremely valuable tool for marketers, specifically when it comes to finding and nurturing leads.
  • CONTENTLY  |  THURSDAY, JULY 6, 2017
    [Twitter] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    If you’d like to see the complete list of pages we reviewed or have any questions about our analysis, you can email the author at mzucker@prophet.com or reach him at @matzucker on Twitter. I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 4, 2011
    [Twitter] Develop a Marketing Breadcrumb Trail to Lead Prospects Home
    According to the “2011 Digital Marketing Outlook,” study conducted by the Society of Digital Agencies and Answerlab : 95% of survey respondents say they’ll be using social media this year—specifically their corporate web sites, Facebook, and Twitter. Create targeted email marketing tie-ins into new social media feeds through such sites as LinkedIn, Facebook and Twitter. Link followers to your latest blog post or email newsletter online through Twitter.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Twitter] 7 Terrific Ways to Use Social Media for Instant Feedback
    Or consider holding a Twitter Chat to delve deeper into a user-generated suggestion; you can even let one of your community's power users co-moderate the chat with you. Second, they show a live tweet stream of the #LittleThings hashtag and invite you to join the discussion back on Twitter. Social media moves at the speed of light, and marketers have done an admirable job at keeping pace.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Twitter] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one. “I just thought it was time to create something new,” he said.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Twitter] Best Email Marketing Tips, Tactics and Metrics of 2010
    Facebook and Twitter are the social tools most commonly integrated with email campaigns. A Twitter button is the single most effective sharing option, but including multiple buttons generates the highest sharing rates. While social media is the flashy show horse of online marketing, email remains the solid workhorse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2010
    [Twitter] Kernels of truth on social media marketing
    Dan spends his time poring over Twitter statistics to determine the secret sauce that makes something go viral. A few Twitter items that people pay attention to: Warnings. Remember when the USAir flight went down in the Hudson and the first news and photos came through Twitter. USAir did not have a Twitter account … but started one that day! If I leave a conference with a few “kernels of truth&# I can gnaw on and think about, I consider the time well-spent.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 16, 2012
    [Twitter] Question B2B SEO Tactics That Don’t Involve Strategic Marketing
    Some of the things I would evaluate when reviewing a guest blogger: Evaluate the individual’s social media presence, particularly LinkedIn, Twitter, and Google+. A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.
  • CINTELL  |  MONDAY, FEBRUARY 15, 2016
    [Twitter] Habits of Customer-Centric Marketers: Q&A with Donna Danis
    Follow Demand Spring on Twitter , and stay tuned for more in our series, Habits of Customer-Centric Marketers. In a recent study we read, the role of marketing is changing to become the chief advocate for customers. In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent survey from the IT Sales and Marketing Association.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Twitter] Perspective on the B2B Demand Generation Benchmark Survey Report
    Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013. Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Software Advice’s Managing Editor Ashley Verrill shared some of the charts and information highlighting results of the survey.
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 10, 2014
    [Twitter] Dedicated to Winning the Sales Game?
    “The younger generation — they are over Twitter, they’re over Facebook, because their parents are using it. Practice makes perfect: How passionate salespeople polish their craft. But our customers are the parents. The executive buyers and the influencers are their parents.” ” - Will Spendlove, VP Product Marketing | InsideView. Identifying winners in the sales industry isn’t hard — but putting your finger on why they are winning, not so much.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 24, 2014
    [Twitter] How to use Power Editor to Ignite your Facebook Marketing
    You can find her on Twitter , LinkedIn , & Facebook. Valentina Escobar-Gonzalez, {grow} Community Member. A few months ago, I began seeing Dunkin Donuts Facebook posts in Spanish. How did they know I spoke Spanish? I mean, I do but I always post in English. I liked this. It made me feel special. I wanted to run out and buy some of their coffee. And I did! But the fact remained, I didn’t know how they figured this out. The Secret: Facebook Power Editor.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Twitter] How to Build Video Into Your Content Marketing Strategy
    Attention spans are getting shorter anyway, so why not focus on bite-size snippets that you can promote on Instagram and Twitter, where the shelf life is relatively short? Storytelling takes multiple shapes and forms. So why are so many marketers still equating content marketing with writing? Sure, writing is important—it’s the bread and butter for how we communicate online. It’s the reason we rely so heavily on email to communicate with friends, family, and colleagues.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 16, 2013
    [Twitter] How to Develop Your Social Media Strategy
    Many executives routinely include their twitter handle or LinkedIn profile in their signature block. Twitter and YouTube are also suitable for most B2B situations. Why do you want to use social media? What are you trying to accomplish? Here is a hint. If the answer is that everyone else seems to be using it you’re not likely to be very successful. But if you are serious about making social media work for your firm, the place to start is with a social media strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 4, 2015
    [Twitter] The killer user experience: Apple Music
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. A little over a year ago I treated myself to a BMW X3 on my birthday. It came with a yearlong subscription to Sirius Radio, which I loved. But when May rolled around and they wanted 25+ dollars a month to renew, my soon-to-be husband said NO WAY. “Highway robbery” he called it.
  • HUBSPOT  |  MONDAY, FEBRUARY 18, 2013
    [Twitter] How Inbound Marketing Can Fuel Native Advertising
    Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. If you're a CMO, you may have heard the term "native advertising" bandied about recently. While there are many varied definitions of the term, it can best be described as a form of advertising that consists of relevant, valuable content that's part of a media outlet's editorial offering. In plain English, that means paid editorial. What Is Native Advertising?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 23, 2016
    [Twitter] The Fatal Flaw of A/B Testing
    Kiki is also the author of Tech Doodles , and can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist. Last year I stumbled across one of those customer experiences that makes you want to tear your hair out—and preferably stuff it down the offending company’s throat. I had started writing more and decided that I would take some time off from the side work I do hourly to support my Fittr/startup lifestyle.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Twitter] 9 Steps to Building a Unique Value Proposition in Management Consulting
    On Twitter or LinkedIn? When professional services buyers look to hire a management consulting firm, they want to make sure they find the firm best suited to improve their performance and solve complex problems that are hindering growth. How do you prove you're the management consulting firm to do this? With a strong value proposition.
  • MODERN MARKETING  |  FRIDAY, JUNE 3, 2011
    [Twitter] 10 Fast Facts About Groupon
    Twitter. by Jesse Noyes | Tweet this The inevitable happened yesterday. Groupon officially filed to be traded on the public market. The daily online coupon company has been heavily talked about ever since it spurned high-priced acquisition attempts. Now, it’s hoping to raise $750 million with an IPO. Of course, we love reading prospectus. So we scoured Groupon’s S-1 for 10 fast, but fascinating, facts about this hot company. Cutting Groupons. Just how many “Groupons” has Groupon sold?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Twitter] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. This week, the media research firm Nielsen released its Q3 report on the state of social media.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Twitter] 28 of the Best Instagrams to Follow for Design Inspiration
    Their design projects are created mainly for brands -- including some big names like Amazon, Apple, Juicy Couture, General Electric, Uber, Twitter, and more. They've won a plethora of awards, including a Design Gold at Cannes Creativity Festival for the second image below, " traffic cone in disguise ," which they created for Twitter and Niche. What if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 17, 2017
    [Twitter] Content Marketing and Sales Alignment: 5 Mutual Benefits
    Drop a comment below or connect with me on Twitter to get a conversation started! When I think of the biggest rivalries, I think Red Sox vs. Yankees, Sega vs. Nintendo, Microsoft vs. Apple, and sales vs. marketing. Okay, so maybe the last item in the list is a bit of an exaggeration, but it’s a fact that many companies isolate their marketing and sales teams from one another.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 15, 2010
    [Twitter] Lead Generation Programs That Work
    It was also interesting to watch the conversation on Twitter both during and after the event. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Twitter] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    To make sure you''re covering all your bases, you can use Google Alerts to pull information from websites and blogs, Topsy to monitor Google+ and Twitter conversations, and HubSpot Social Inbox to see who from your Contact Lists is mentioning your brand or keywords on Twitter. If you''re drinking the inbound marketing Kool-Aid and regularly publishing content online, there''s a good chance you may have experienced content theft at one point or another.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Twitter] Is Customer Retention The Secret To Content Marketing ROI?
    I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 2, 2016
    [Twitter] The 5 Most Overlooked Features of Your Snapchat Marketing Strategy
    Brands have taken advantage of this feature when looking to increase their Snapchat following by uploading their Snapcode in places (like Twitter and Facebook) that are easily accessible to target audiences. This past weekend, I traveled to New Jersey to watch my alma mater compete in their Swimming and Diving Conference Championships. In between sessions, I spotted my old swim coach with a few of my former teammates huddled behind her.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 14, 2013
    [Twitter] Why video is “liquid” content in a solid social media world
    Related Stories Why research firms are screwing up content marketing Wearable content: The X-factor that makes a social media plan soar The hurdles to truly “social” video experiences 10 reasons why Twitter is content marketing’s best friend Pimping your posts and the myth of the 80-20 rule. By Michael Keara, {grow} Community Member. Video is exploding on the web today.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Twitter] Create a Social Media Optimized Email Signature
    We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me If you want to pull in your twitter photo change the red hubspot text above to your username. Email isn't dead. We send literally hundreds of personal emails a week in our day-to-day jobs and are literally missing hundreds of opportunities to engage these people at a deeper level by incorporating social media into the mix!
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Twitter] Content ROI Is a Myth
    You can also look at the same kind of data from Twitter analytics; you can see clicks on links, retweets, favorites, and replies. As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” ” Today, marketers want to measure the ROI on every tactic and channel they use.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 8, 2017
    [Twitter] Double Duty: Why Hybrid Events Hook Millennials
    A morning spent chasing a hashtag across Twitter is as natural as an afternoon chasing waves at the beach. There’s something about Millennials and the distinctive way they approach the world that gets us talking and theorizing. We can’t seem to put our finger on them, most likely because they are still writing a long future. But there’s no debating this fact: marketers can’t ignore the power of Millennials and how they’re reshaping business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Twitter] The state of the nation on SEO, content strategy and earned media
    We made Twitter lists of the speakers and profiles of the speakers which will be brought into Pinterest and other things like that deconstruct, if you will, the eBook content. I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. Lee is the go-to-guy for digital marketing trends.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 7, 2012
    [Twitter] Blog Writing: 5 Tips to Break a Blogging Rut
    Post this offer on your blog and other spots like Twitter and Facebook. Business blog writing is tough. No matter how long you’ve been writing on your business blog, sooner or later, you’ll find yourself in a blogging rut. How do you break out of blogger’s block ? There are many reasons that people blog – the most important being to convey their personal message in a clear, concise way.
  • HUBSPOT  |  TUESDAY, OCTOBER 11, 2016
    [Twitter] Shared Content Optimization: What It Is & Why You Need to Care
    For example, you likely wouldn’t post the same content on LinkedIn as you would on Twitter or Instagram. Nearly every smart marketer wants to create content that puts their company on the map and attract more customers. According to HubSpot's research, inbound marketing and content marketing have been the most effective method of doing business online.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, OCTOBER 20, 2011
    [Twitter] Are Community Forums Good for Manufacturers and Industrial Companies?
    Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. Some even consider it the original crowdsourcing platform for content. Traditionally used as customer support tools by manufacturers and industrial distributors, the discussion threads were primarily text-based.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 22, 2015
    [Twitter] 13 Essential Features for Taking Payments on Your Website
    You should also think about offering shoppers the option of logging in with one of their social media profiles, like Facebook or Twitter. There are a lot of things I used to buy in person that I now buy online. I wouldn't call myself lazy, but it's just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I'm not alone.
  • OPENTOPIC  |  MONDAY, AUGUST 3, 2015
    [Twitter] Earning More Brand Attention with Real-Time Marketing - Q&A With David Meerman Scott
    This can be content such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks— and it is all free. Is your brand really ready for real-time marketing? David Meerman Scott dives into the awesome power of real-time engagement for brands looking to succeed in content marketing. David Meerman Scott is an Online Marketing and Sales Strategist, keynote speaker, and bestselling author of 10 books, most notably The New Rules of Marketing and PR and Newsjacking.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Twitter] What Are UTM Tracking Codes? [FAQs]
    Sure, you know that Twitter drives a certain percentage of traffic to your website. One crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss and the company at large that you''re worth your salt. You deserve your budget -- and maybe need more of it. You deserve to hire another person to supplement your marketing activities. You deserve to dedicate time to the marketing activities that work.
  • CONTENTLY  |  TUESDAY, JULY 5, 2016
    [Twitter] The Best Branded Content of June: Heavy on the Content, Light on the Brand
    Find me on Twitter @joelazauskas or email me at lazer@contently.com. On Friday, my friends and I expressed our patriotism by going to see Independence Day: Resurgence despite awful reviews. It was indeed terrible, but also weirdly enjoyable—particularly when it got to the moment we were all waiting for. The moment when Jeff Goldblum stares into the camera, explains his crazy plan to save Earth, and ensures us that “maybe, just maybe, it’ll work.”
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 5, 2017
    [Twitter] Reddit is rolling out new user profile and moderation features
    Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. Those profile posts will be combined with your other submissions to create something more akin to the love child of Facebook, Twitter, digg, and del.icio.us. My fancy new reddit user profile page! This started rolling out 5-months ago. I have been on reddit for over 11-years and it’s taken 5-months to receive this “post-to-profile” experience.
  • MODERN MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Twitter] Are You Crushing Your Customers with Content?
    Twitter. by Heather Foeh | Tweet this If you’re like me, you’re lucky to work in a company full of proactive people. It’s a good feeling. But proactive businesses especially need to make sure their teams are in synch. That’s because proactive companies are constantly developing customer content that addresses customer challenges. As Valeria Maltoni explains, customer loyalty is the byproduct of continued conversation.
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Twitter] Why Bad Jingles Make Good Marketing
    In the past eight months, half of our Twitter mentions were about the song. I work for a nonprofit car donation program called Kars4Kids , which funds educational initiatives for children. We have a jingle people love to hate. And we know that because they complain about it on Facebook every day. People post comments like : “Your commercials are THE most annoying ever. Please stop.” ” Or : “Words can’t describe how much I loathe your advertisement.”
  • MODERN MARKETING  |  SUNDAY, JUNE 12, 2011
    [Twitter] [Chart] Which City Has The Most Marketing Expertise?
    Twitter. by Elle Woulfe | Tweet this New York is great for fashion. Austin is the live music capital of the world. And London is perfect when you want to soak up some culture. But where can you find the largest cluster of Eloqua experience? We gathered the data and pinpointed the hot spots for largest number of Eloqua users per city, broken down by Marketing & Sales. You can click here to explore the interactive map.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Twitter] 11 Underdog Brands That Differentiated Themselves From the Competition
    The Quest Nutrition Twitter community is also abuzz with consumers sharing their love for Quest products. Tweets that include the #CheatClean twitter hashtag (Image source: Kathryn Wheeler’s Twitter feed). In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds.
  • HUBSPOT  |  TUESDAY, JANUARY 21, 2014
    [Twitter] What Is Demand Generation? [FAQs]
    To do this effectively, marketers need to do things like respond to customer questions on Twitter, promote blog posts through Facebook, host webinars, and run email marketing campaigns. Customers are the heart of our business. In their efforts to please customers, content strategists, growth hackers, product owners, analytics masterminds, and communication specialists share one goal: amplify brand-to-consumer relationships.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Twitter] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    In addition to websites, they subscribe to their prospects'' and clients'' twitter feeds and social posts, scour the financial reports on Yahoo Finance and set up Google Alerts for real-time news. By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision.
  • HINGE MARKETING  |  WEDNESDAY, OCTOBER 9, 2013
    [Twitter] How to Build a Social Media Marketing Presence for Management Consulting
    Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Twitter also is a good source and you can use its own embedded tool to search for followers based on keywords. On Twitter or Facebook?
  • HINGE MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Twitter] New Research Study: How Professional Services Buyers Check You Out
    On Twitter or LinkedIn? Every once in a while a piece of research comes along that neatly fills in a missing piece of the professional services business development puzzle. The Hinge Research Institute , our independent industry research organization, has just released such a study. It’s called Beyond Referrals: How Today’s Buyers Check You Out and it’s available as a free download. Why This Study?
  • MODERN MARKETING  |  FRIDAY, JUNE 17, 2011
    [Twitter] [Video] 5 Reasons Why The C-Level Needs Revenue Performance Management
    Twitter. by Jesse Noyes | Tweet this How do C-level executives view sales and marketing? Generally, as a black hole, says Steve Woods. But it doesn’t have to be so dark.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 1, 2015
    [Twitter] 5 Myths of Social Media Marketing
    In fact, a recent study by Eccolo Media reported that B2B technology buyers found vendors through the same channels as B2C companies, with LinkedIn, Google+ and Facebook proving the most important and Twitter, Vimeo, Tumblr, and SlideShare of slightly less interest. Have you tied your social media efforts to a positive ROI? Or, have you heard claims that social media marketing just isn’t worth the effort for B2B companies?
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Twitter] How Long Until You See Results From Blogging?
    If it’s simply because people on Twitter say you should be blogging, you’re already lacking direction and any strategy for achieving results. This post originally appeared on Inbound Insiders , a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Be honest: As a content marketer, you’re maintaining an existence that relies on instant gratification in order to gain fulfillment.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Twitter] How to Host a Facebook Chat
    Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats!
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 17, 2011
    [Twitter] The Circle of Trust in B2B Marketing
    Follow Bill on Twitter @brainseason or connect with Bill on LinkedIn. A wickedly lucky reorganization thrust me into leading a b2b digital marketing practice about 2 years ago. Good move. Rude awakening. To adapt to the role, I had to reprogram about 15 years of marketing imprinting from my memory. Not the fundamental skills that stand behind marketing. You know what I mean – curiosity, strategy, creativity, or whatever your 6th sense is.
  • SNAPAPP  |  THURSDAY, AUGUST 13, 2015
    [Twitter] Are You In Marketing Shape?
    We’d love to hear from you on Twitter at @Snap_App , or create an internal idea-sharing group with your coworkers. As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more. All great things to help keep you in physical shape, but how’s your marketing health? What Does It Mean To Be In Marketing Shape? What does marketing fit really look like? For many marketers, it means a healthy stream of new leads and progressing leads down the funnel.
  • FATHOM  |  SUNDAY, JANUARY 19, 2014
    [Twitter] The Value of SEO and Quality Content
    For example, search to see if there are new hashtags pertinent to your content that could be used to reach an entirely new twitter audience. As you create your content, it should always be with an eye toward reaping the benefit of organic SEO. After all, if your content doesn’t show up in searches, it won’t matter how useful it is. For B2B companies competing for a relatively small pool of potential customers, this is truer than ever.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 6, 2011
    [Twitter] Has social media stalled? Literally.
    While the term “social media” might have been coined with the rise of Facebook, Twitter, and blogs, these sites are mere copies of the original collaborative social networking — the bathroom stall. She is seeking employment opportunities ; ) Follow her on Twitter @leschaef. My daughter Lauren has made several popular blog appearances before here on {grow} including one of the top posts of 2010: “ Snooping on Facebook: Not just for stalkers any more.&#.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 15, 2015
    [Twitter] The Ultimate Guide to ‘Google My Business’
    While many businesses flock to Facebook and Twitter, Google+ is the up-and-comer in the social world. Have you googled your business lately? What comes up? Wouldn’t it be nice to see a display that instantly gives customers your location, address, hours of operation, phone number, link to your website and customer reviews? It’s not a pipe dream. Every small business can make a killer digital display, like the one below, that shows up on Google. By using Google My Business.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Twitter] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Former employees revealed that Facebook blacklisted certain topics and sources (namely conservative ones), boosted topics that weren’t actually trending, and asked writers who drafted the blurbs to make some Orwellian language changes like renaming Twitter and Snapchat “social networks.” Mark Zuckerberg has made it known he doesn’t like Donald Trump. But on Wednesday, he’s going to have to bend down and kiss the Republican ring.
  • MODERN B2B MARKETING  |  MONDAY, JULY 22, 2013
    [Twitter] Introducing the Modern Press Release
    We can share news updates on LinkedIn, Facebook, or Twitter. Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? The reason they continue in most organizations is because people would generally agree they still are needed to announce product launches and news, especially for a publicly traded company.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Twitter] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Seven years later, we now have more than 200,000 blog subscribers , 555,300 likes on Facebook and 311,660 followers on Twitter , all because we put valuable content at the center of our marketing. 22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 14, 2011
    [Twitter] Back from the Baltic
    The video above provides a statement of the personal impact of this trip but a few of the highlights included: An opportunity to meet two of my best Twitter buddies, Kimmo Linkama, who showed us around the lovely city of Tallinn, Estonia, and Dr. Jon Buscall, who I have long-admired as a blogger and original voice in Sweden. Meeting Kimmo Linkama in Tallinn.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Twitter] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    On Twitter or Facebook? The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. Even with a number of statistics to support this, many firms have not taken the plunge and implemented a mobile-friendly site.
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Twitter] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Facebook, Twitter, Pinterest, there are so many of them. I have my Twitter on the upper left page, and then to the right is just a screenshot of my LinkedIn; Facebook bottom left, and at the bottom right, YouTube. And that was certainly resonating for folks out on Twitter as well.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Twitter] Why You're Thinking About Digital Marketing Analytics All Wrong
    Or was the content you shared via Twitter more effective? Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company.
  • HUBSPOT  |  TUESDAY, JANUARY 5, 2016
    [Twitter] 11 Impressive B2C Campaigns That B2B Marketers Can Learn From
    On the fast food chain's Twitter account, you'll find a robust collection of hand-drawn doodles and goofy GIFs. Time for another brainstorm session. After scratching out a list of possibilities, you turn to your computer for inspiration. Consider your go-to sources: Do you immediately navigate to your competitor's blog? Are your bookmarks filled with favorite content from companies in your industry? Constructive thinking doesn't happen inside of a vacuum.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 13, 2013
    [Twitter] 10 Simple Steps to Get Started with Content Marketing
    Follow influential leaders, companies and media outlets in your industry on LinkedIn, Twitter and Facebook. Follow Tim on Twitter. Content marketing has the power to bolster your firm’s profile and help position you as an expert in your field. Having a strategy is crucial in content marketing, but this strategy doesn’t have to be exhaustive to get started. With that said, I’ve come up with a list of 10 simple steps that will help you get started with your content marketing program.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 21, 2015
    [Twitter] Design Disruptors: The Story Behind One Startup's Decision to Produce a Feature-Length Documentary
    So much so that companies like Facebook, Twitter, Netflix, AirBNB, Spotify have all prevailed in a world rife with pop-up competitors -- all because they've placed an emphasis on a top-notch user experience and great aesthetics from the very beginning. Design Disruptors" was trending on Twitter for three days, and at one point, it was the fourth most tweeted thing in the world.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Twitter] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Those were the days that people compared Instagram video to its Twitter-owned counterpart, Vine. Share your ideas on Twitter by 4/15. Remember when Instagram first started allowing users to post videos back in 2013? The first Instagram videos had to be recorded on your phone and could only be up to 15 seconds long. Instagram's come a long way since then, and it's blown Vine out of the water.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Twitter] What the Death of Google Reader REALLY Means
    But I'll admit that even though Google Reader was a staple for me, lately even I'd found that my sources of the latest news and information were social networks like Facebook and Twitter -- not RSS feeds. Pack your bags, Google Reader. It was nice knowing you. For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Twitter] Let’s Celebrate the 2017 Markie Awards Finalists!
    Cheap Caribbean – Cheap Caribbean gained 15,691 Facebook followers and 8,454 Twitter followers during the social media campaign. TD Ameritrade - TD Ameritrade’s campaign resulted in 31% of total Tool completions referred from social media - 34% from Facebook; 66% from Twitter; 47% from sponsored post activity.
  • HINGE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Twitter] How Visible Experts Get on the Fast Track
    ” On Twitter or Facebook? In our Visible Expert research report series, we’ve investigated the impact that high visibility experts have on their own firms and their clients, as well as the tools that experts use to build their profile. Now we’re publishing a comprehensive report that builds on everything that came before: “ Visible Experts: How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients.”
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Twitter] 7 Tips to Building a Strong Brand Reputation for Technology Firms
    Share your content on LinkedIn, Twitter, or another platform. On Twitter or Facebook? It’s easier than you might think to lose sight of a brand that looks good on paper – especially for technology firms. Quality of work, demonstrable expertise, and relationships with clients are all paramount, of course. But even when these reputational stars are all aligned, your online strategy is exerting a profound impact on your brand reputation.
  • MODERN MARKETING  |  MONDAY, AUGUST 22, 2011
    [Twitter] The 10 Best Walkable Destinations from Dreamforce #DF11
    Twitter. by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Twitter] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    According to Jay, most complaints on Twitter go unanswered. by Maria Pergolino They say you save the best for last. And this time they were right. Jay Baer ended the first day of MarketingSherpa’s B2B Summit in San Francisco with a memorable keynote. Now, I am trying to write this pretty quick so you will just get the important pieces. Well, Jay’s presentation is being followed by happy hour.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, JULY 24, 2012
    [Twitter] Do You Follow Up After A Sale? How to Increase Sales Productivity
    Sending tweets on Twitter, a newsletter, text messages on smartphones or automated phone messages are all ways to remind customers that your company offers products or services that they need. One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. This is done by actively creating and nurturing a relationship with them. It takes far less time, energy and money to sell to a current customer than to sell to new customers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Twitter] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. While this title is a little sensationalistic, it serves a good reminder that we as marketers occasionally focus too much on the idea of strategic B2B marketing and how it is supposed to work, instead of looking at the tactics that are actually unsuccessful versus successful, especially in a highly digitalized and mobile world.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Twitter] Scribd: Just Another Document Sharing Site?
    Social networking with Twitter opportunity. I may be a late bloomer, but I just discovered Scribd. I found it when I was doing research for my webinar series, Social Media KISS (Keep it Simple and Serene) for Authors. It is the most popular document sharing site available, with over 50,000 uploads each day. Yes, that number is correct. This is key for those of us that use content marketing online to get found, get known and get clients.
  • HUBSPOT  |  FRIDAY, JULY 15, 2011
    [Twitter] How Google+ Makes Social Email Marketing Even More Important
    A lot of marketers are already including social media sharing links in their newsletters and emails, and it’s amazing to see how offers spread thanks to the potential of Facebook, Twitter, and other social media. As Google+ tops 10 million users and we hold our breath until it opens up to businesses, let’s look at the new social network's other implications for existing internet marketing.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 8, 2017
    [Twitter] The Best Content Marketing of August: Generic Millennials Will Love This List
    You can email me at jordan@contently.com or reach me on Twitter @JordanTeicher on Twitter. When researching last month’s best content marketing, I quickly realized that nothing about the solar eclipse was going to make the list. In July, Warby Parker beat everyone to the scene with a campaign that was equal parts goofy and educational. But in August, everyone from Corona to Krispy Kreme tried to cash in. It was a good example of why newsjacking is a no-no.
  • VIDYARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Personalized Video Helps Businesses Drive Event Attendance, Recruit Students, Increase Email Open Rates by 1000%
    Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video. Influitive, Marketo, Reltio and the University of Waterloo use personalization to stand out, connect with audiences and get big results. KITCHENER, Ontario – September 20, 2016 – Today’s marketer knows that no matter how important their message may be, the biggest challenge is getting their audience’s attention and keeping them engaged once they have it.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Twitter] How Content Made Peloton the Fastest-Growing Company in New York
    On Twitter, the company promotes its seasonal scenic rides, encouraging users to “cycle through New England fall colors” and “climb the Canadian mountains.” At the beginning of 2016, Peloton Cycle asked its employees to share their New Year’s resolutions on YouTube. Besides getting more sleep and drinking more water, there was a common theme: They wanted to be more ambitious. Turns out Peloton executives had the same idea.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Twitter] Are Instagram Stories Better for Brands than Snapchat?
    Keep an eye toward Twitter Video, and you’ll find out soon enough. Ten years ago, your definition of the word “story” probably looked something like this: And that definition probably remained unchanged until October 2013, when it was amended to include this: “ Snapchat Stories add Snaps together to create a narrative. When you add a Snap to your Story it lives for 24 hours before it disappears, making room for the new.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Twitter] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    4) Twitter & LinkedIn Break Up, Disabling Automatic Posting of Tweets. When Twitter and LinkedIn ended their social relationship, we found a free image of a broken heart, and simply added each social platform's logo onto each side of the heart. Want to hear a secret? Almost every image associated with my recent blog posts has been made in PowerPoint. Yep, whether starting from scratch or purchasing a photo to build off of, PowerPoint is my secret design weapon.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Twitter] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    The Pew Research Center Demographics of Social Media Users does an excellent job of profiling the users of five major social media platforms -- Facebook, Pinterest, Instagram, LinkedIn, and Twitter. There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM).
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Twitter] Building Your Brand at All Stages of the Pipeline
    Social Media You can use social media platforms like LinkedIn and Twitter to deliver your firm’s message to clients and to promote new pieces on your site. You can think of your brand as the combination of your firm's reputation and visibility. The stronger your reputation and the greater your visibility, the stronger your brand will be. Now, in order to grow your brand, you need to utilize techniques that will strengthen your reputation and visibility at the same time.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Twitter] Need More Website Visitors? Get Back to Basics
    Have you ever seen someone asking for advice on Twitter or Facebook? Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You''re worried about lots of other things like getting bottom-line results or keeping up with the latest marketing trends, so it''s easy to forget about that initial step.
  • CONTENTLY  |  WEDNESDAY, JUNE 1, 2016
    [Twitter] The Best Branded Content of May
    Find me on Twitter @joelazauskas or email me at lazer@contently.com. This past month, I’ve received more sponsored content from friends than I ever could have imagined. It started on Cinco De Mayo, when my friends transformed into Taco Bell tacos and flooded my Snapchat inbox. Next came the giant gold mouths, devouring Crunch Bars. And finally, there were the Cyclops eyes, attempting to murder me through my iPhone 6.
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Twitter] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. This post is the second in a series that looks at social media meta tags and the ways they can power up your social content. As a refresher: meta tags are strings of code that help to explain in specific terms the content a web page features.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 31, 2013
    [Twitter] Facebook Introduces Embedded Posts
    Embedding a Facebook post works similarly to Twitter or YouTube in which you have the option to click “Embed post” from a menu and an embed code will be provided. Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? Facebook, the social media giant, just announced they’re now rolling out embeddable posts.
  • FATHOM  |  TUESDAY, DECEMBER 15, 2015
    [Twitter] Men and Women, Sharing and (Not) Sharing Alike
    In general, TV-fueled (and now Twitter-fueled/YouTube-fueled) news consumption attracts—and is attracted to—the least common denominator. Men are from Mars, women are from Venus … so says John Gray’s best-selling relationship book. While some would contest this popular notion , the age-old question of how different their content-sharing tendencies are has been settled. And I don’t even think it’s been a question that women share more than men on social media.
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Twitter] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    It already has support from major players such as Twitter, Pinterest, WordPress.com, Adobe Analytics, LinkedIn and more. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: “Google to Show iOS App Content In Index By End Of October”.
  • MODERN MARKETING  |  MONDAY, JANUARY 26, 2015
    [Twitter] 4 Ways to Differentiate Your Marketing Content
    Follow Simon on Twitter @mrjonesinsf. Editor’s Note: Today’s post comes courtesy of Simon Jones, a vice president at Blanc & Otus, a communications agency headquartered in San Francisco, where he leads the development and execution of integrated communication programs for some of the world’s largest technology brands.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Twitter] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    According to Jay, more people listen to podcasts than use Twitter. Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. For three days, content marketers from around the world take Cleveland by storm. This year was no different.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Twitter] How to Add Text to an Animated GIF Using Photoshop [Quick Tip]
    Then, in June 2014, Twitter followed suit and announced that they also were supporting animated GIFs. What''s the deal with animated GIFs these days? In January 2014, Pinterest announced that they were now supporting animated GIFs. Otherwise known as "Graphics Interchange Format," you''ll find these looping, animated clips featured all over social media, blogs, websites, and more. Heck, you might even remember them from your former MySpace days.
  • B2B MEMES  |  SATURDAY, DECEMBER 3, 2011
    [Twitter] What Next? Chop Wood and Carry Water
    Impress everyone with my keen insights into the state of new media today by secretly rewriting old blog posts by Paul Conley , substituting trendy terms for outdated ones, such as Twitter for AIM and Tumblr for MySpace. Yup, just like me. After taking a day off from blogging yesterday—which seemed wrong, so very wrong—I felt the need to make a statement of some kind about my blogging plans. I just wasn’t sure what they were.
  • HUBSPOT  |  THURSDAY, JANUARY 20, 2011
    [Twitter] Your Mom Hates This Blog Post
    The campaign spilled over Twitter with a promoted trend hashtag #yourmomhatesthis. Promoted Trends are phrases you pay to appear at the top of Twitter trending topics. Promoted Trends is part of Twitter's new advertisng platform that is still in beta and slowly rolling out to advertisers. EA also added a contest to this video and Twitter campaign. Your mom hates it when you block her from Facebook. She hates it when you ask her for cash.
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