Twitter for Business: Is It Time?

Webbiquity

Twitter is in trouble. The company recently missed earnings estimates for the second time in four quarters, and had to strike a deal with activist investor firm Elliott Management which had “been trying to push (Jack) Dorsey out as part of an overhaul to Twitter’s business.”

How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. Just 10 (15%) of these event professionals maintain active Twitter accounts.

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Twitter is in the second camp. Though Twitter says mDAUs are a more accurate reflection of performance, the switch has been questioned by analysts recently and in the past. In the B2B world, Twitter and LinkedIn reign as the most effective social media channels.

Three Things Twitter Needs to Thrive

Webbiquity

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products. Still, Twitter’s best days may be ahead of it. Here are Twitter’s options: Image credit: agency:2.

The Ultimate Twitter Marketing Guide

DrumUp

Why Twitter? Twitter is social media on fast forward. For your content to travel and make impact on social media you require an audience that is active and engaged. On Twitter you could.

Maximize your social media marketing with Twitter’s new analytics

Biznology

For years, Twitter has been a very tricky platform to measure marketing ROI on. Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard. Not a Twitter advertiser?

How to Build Your B2B Twitter Following (for Free)

Act-On

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. Social Media Marketing followers social media social media for business social media marketing Twitter Twitter marketing

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. Why is it so important to avoid Twitter bad practices?

Six Stellar Twitter Tools and Reviews

Webbiquity

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. Expert Reviews of Top Twitter Tools.

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4 Trends which Will Change Social Media Marketing on Twitter in 2017

Marketing Insider Group

I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. Social Media #TwitterTips marketing trends social media tips

Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool. Yes, that’s on me, but it should actually be on Twitter, too.

Top Twitter Demographics That Matter to Social Media Marketers

Hootsuite

Social media demographics change constantly. And Twitter demographics are no different. So what about Twitter? In short, the Twitter population is younger, wealthier, and more educated than the average American. How many Twitter users are there in 2020? Twitter.

Most Engaging Twitterers in Minnesota

Webbiquity

One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. We’ve connected with Twitterers interested in b2b marketing, PR, web presence optimization and digital marketing topics everywhere from the U.K.,

The 2018 Branded Twitter Awards

Contently

Ah, Twitter. A hub for media professionals, meme creators, and brands with all kinds of clever, irreverent, informational, and poignant personas. You’d think nothing could surprise us on social media anymore. Netflix’s social media presence is all-around iconic.

Rethink Marketing podcast: Building Your Twitter Following

Act-On

Can your business make money via Twitter? Sharon Hurley Hall outlines how to leverage building your Twitter following for lead generation. Social Media Marketing

Using Twitter Can Benefit Your Business

Sharpspring

As one of the most universally used social media platforms , Twitter has been changing online discourse since 2006. Known for having shorter character limits and high post volume by users, you may wonder if using Twitter can benefit your business.

12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Customer service interactions are increasing on Twitter.

SocialOomph offers essential Twitter tools

Biznology

Twitter Keyword and Hashtag Auto-Follow. I have done it on auto-pilot before, but that just ended up being madness, resulting in being lured into following SPAM Twitter profiles because they’re getting better and better at dropping high-value keywords and hashtags into their tweets.

What the BlackBerry Twitter debacle taught us about social media

Biznology

If you’ve been online in the last few weeks, you probably heard that BlackBerry made a pretty silly mistake on Twitter. Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product.

5 Fast Hacks To Increase Your Twitter Click Through Rate

Webbiquity

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content?

The best automagical Twitter following tools for your business

Biznology

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.

How B2B brands approach Twitter

Savanta

Social media has become a bit of an obsession for me. It all began with a study Circle Research conducted for B2B Marketing late in 2011 to establish the ‘state of the nation’ in B2B social media. Analysing the number of Twitter followers reported in this study reveals five types of corporate account based on success: Most (43 per cent) are Dabblers (<250 followers). The result is a Klout score that shows the quality of a social media personality on a scale of 1 – 100.

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

But, conveying your brand’s personality to your audience on social media isn’t always easy. Before you can convey your brand personality through social media, you need to define it. What do we want to offer our audience on social media? How does our audience use social media?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. Twitter users are twice as likely to purchase from companies they follow than are Facebook users. How can Twitter to used to support SEO efforts?

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.

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ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles. This would be in breach of Twitter’s rules.

Twitter's Testing a Fleets Feature: What Marketers Need to Know

Hubspot

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. Below are two photos that show how the Twitter feed and Fleets feature look to users in Brazil.

Seven Key Categories of Social Media Marketing Tools

Webbiquity

But that first impression may instead come from the company’s social media presence (and if not the first, very often the second). That fact alone shows the importance of building a solid social media as well as website presence. Social Media Monitoring Tools.

4 Brands Still Successfully Marketing on Twitter

Marketing Insider Group

Twitter is losing ground in the engagement game. Recently, it was revealed to be the worst social media channel for engaging consumers. Twitter also developed a bad rep when it became overshadowed by Snapchat, motivating concerns […]. The post 4 Brands Still Successfully Marketing on Twitter appeared first on Marketing Insider Group.

The Top #Nifty50 Men Writers on Twitter for 2013

Webbiquity

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. Last year , we narrowed our focus to honor the top 50 men and top 50 women engaging on Twitter on behalf of the tech sector.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Follow him on Twitter @LM_Strain.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

Thanks to Twitter, Writers Are More Influential Than Publishers

Contently

Why scroll endlessly for a select few morsels on a site when I can just find links on Rembert Browne’s Twitter feed ? At the heart of this shift is social media, or, more specifically, Twitter. And Twitter has introduced me to tons of great writers and media personalities.