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  • SNAPAPP  |  THURSDAY, FEBRUARY 9, 2017
    [Trade Show] 14 Things I Learned While Getting Marketing Fit
    Trade shows and swag, that’s it, right? Yesterday, I had the pleasure of attending my first-ever SnapApp event, our Marketing Fit Workshop in Washington D.C. It was a half-day event, where B2B marketers met, networking, and learning how to create more “fit” marketing through stronger approaches. Attendees heard from marketing celebrity Matt Heinz and had opportunity to build their very own interactive content for their programs.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, MAY 27, 2015
    [Trade Show] A Primer on Sales Competitive Battle Cards
    Example <competitor name> filetype:pdf (as in ‘acmesoft filetype:pdf’) will show only PDF files with the competitor name. I have found a treasure trove of competitive information in otherwise hidden support pages that gave me full access to online documentation, product demos, and discussion threads showing what users complain about. Some people like to do SWOT analysis that show for each competitor strength how you should respond, for each weakness how to exploit, etc.
  • MARKETING ACTION  |  MONDAY, MAY 11, 2015
    [Trade Show] 3 Strategies to Drive Search Engine Marketing Success
    Once, SEO was a bit of a brand-building exercise, and showing up first in the search results of the biggest search engines was the goal. This could be printing it out and handing out copies at a trade show, finding like-minded websites where your audience is likely to see the information, or optimizing the content so search engines like Google are likely to show it when someone is searching for information.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Trade Show] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In fact, a report published by Regalix showed that nearly 86 percent of businesses believe marketing automation is one of the most efficient ways to nurture and manage new leads. You can apply this same concept to an upcoming sale, a charity event, a customer appreciation event or an appearance at a local trade show. We know that small business owners have no shortage of tasks on their daily to-do lists , and we’re here to help you shorten it even more.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, FEBRUARY 16, 2011
    [Trade Show] Marketing Automation Catching On Fire
    Marketing Automation Software Guide published a B2B Marketing Automation market map that shows a few other players I ignored for the timeline above, like SAP and Oracle because although they do have marketing automation capabilities it is not their core business (and I don’t agree with tagging Salesforce.com as a marketing automation solution).
  • MARKETING ACTION  |  FRIDAY, JULY 19, 2013
    [Trade Show] Making the Most of Vertical Marketing
    Attend industry trade shows and pay attention to the issues on the agenda, and find more people to talk to. What you’re after here is to get specialized knowledge, which should help you understand how your product can benefit this industry; it could also show you that your product won’t be a good fit. It’s common to visit a website and notice that a company advertises that its product is particularly useful for various vertical markets.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Trade Show] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. Image credit: Business 2 Community.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Trade Show] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    Trade shows used to be an important way for engineers to get information; they’re not so important anymore for engineers. Editor’s note: Richard M. Hoffman founded the R.M. Hoffman Company in 1959 by as a manufacturer’s representative specializing in clutches and brakes. In the last six decades, the company has grown and expanded to include distribution, product modification, custom design, and manufacturing.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 25, 2013
    [Trade Show] Going from Good to Great Marketing: Leading and Managing Change
    To create a new mind-set, you need to not only reward your teams for success on traditional metrics, such as number of click-throughs or trade show leads, but you also need to reinforce new goals, such as marketing’s contribution to pipeline. by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. Buyers are now in control of when and how they access information during the purchase process.
  • PUREB2B  |  SUNDAY, MARCH 5, 2017
    [Trade Show] 10 B2B Lead Generation Strategies for 2017
    Attending offline events such as trade shows can help you generate leads from other areas of interest. A single voice that resonates shows your audience a solid brand personality. This is imperative in B2B lead generation to show users and businesses that your company is reliable and that your brand is here to stay. We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands.
  • HUBSPOT  |  FRIDAY, MARCH 28, 2014
    [Trade Show] Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
    Moreover, effective content creation and promotion builds ownable assets that continue to deliver value over time -- so unlike trade shows, paid advertising, and events, there’s no time limit or expiration date associated with the value you can extract from your effort. If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation.
  • ACT-ON  |  FRIDAY, DECEMBER 11, 2015
    [Trade Show] An Introductory Guide to Mobile for B2B Marketers
    — you can display messages at a trade show or enhance the client’s experience when they visit your office. If you’re already running a paid search campaign, make sure that your ads are showing up on mobile (in addition to desktops and tablets). Have you ever wondered how to use mobile marketing for a B2B lead generation campaign? If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 10, 2013
    [Trade Show] Do You Know Your Target Market? How to Find Out…
    Did you find them through an event or trade show? Do you know who your target market is? We mean, really know? And, we’re not talking about, “I sell dresses, so my target market is women.” We mean, “I own a dress shop on Sacramento Street, my customers are female, ages 35-45, live in a 10 block radius and make more than $45,000 per year.”.
  • MODERN MARKETING  |  MONDAY, MAY 9, 2011
    [Trade Show] “You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit
    click thru rates, unsubscribes, names scanned at a trade show) are not speaking the right language. by Brian Kardon | Tweet this. I just returned from three packed days at the Sirius Decisions Summit in Scottsdale. Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. The Sirius analysts always have fresh, often counterintuitive approaches to tough problems.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 19, 2013
    [Trade Show] How Co-Marketing Can Expand Your Reach
    Show them the value of joining forces with you by sharing data about what results they can expect based on past successes. The less you ask them to do or bring, the more likely they are to show up smiling. It’s a virtual trade show, so it will be a much more dynamic experience than a regular webinar. Author: Leo Dirr How do you meet your marketing goals with a small staff and a tight budget?
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Trade Show] From Zero to Success: Building an Email List From Scratch
    You can also collect emails when you participate in community events, expos, trade shows, or anywhere else your brand comes in contact with customers in the real world. Email is a critical piece of any small business’ marketing strategy, but building an effective email list can be daunting.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 30, 2012
    [Trade Show] Marketing Automation- Keep Them Coming Back For More
    Despite using a marketing automation system, many marketers continue to gather names and business cards at trade shows and conferences then give them to their sales reps. Lead : These marketing-qualified leads (MQLs) are prospects that show enough behavioral engagement or buying intent that we want to call them. by Kelly Waffle There’s an internationally renowned doughnut chain where people stand in line for 90 minutes just to get one of their hot doughnuts.
  • BIZNOLOGY  |  FRIDAY, JUNE 28, 2013
    [Trade Show] The $1,000 SMB Marketing Challenge: How Would You Spend It?
    If you have a trade show coming up, you’ll want to spend some of your money on marketing collateral and promotional items for the event. If you had $1,000 to spend as a marketing challenge, how would you spend it? We’ve all fantasized about what we would do if we won the lottery. But apply the same fantasy of coming into some money at a more realistic level. As a business owner, what would you do with $1,000 to spend on marketing?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 21, 2014
    [Trade Show] Improve Your Email Response Rates with List Segmentation
    Location If you’d like to let your readers know about events or trade shows in their area, it’s as easy as collecting their zip codes. But it’s also for showing current customers appreciation with exclusive offers, encouraging word-of-mouth sales through special referral incentives or sales, and providing tips and how-tos for clients so that they can use the products they’ve already purchased more efficiently.
  • WONDERING OUT LOUD  |  SUNDAY, SEPTEMBER 18, 2011
    [Trade Show] Playing with the LG Revolution for social media evolution
    By day I’m the director of marketing for OptiMine , a paid search bid management solution and I spent last week in Boston exhibiting at Shop.org , a trade show for online retailers. Using a smartphone while on site is a must for anyone who is doing trade shows. Most of our marketing efforts are executed across the Web and social media is becoming a major part of that.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 25, 2013
    [Trade Show] How To Build a Better Marketing Budget
    Figure 1 shows that firms that do systematic research on their target client groups grow faster and are more profitable than those that do no research. In many cases you will walk away with nothing to show for your efforts. Historically that has involved trade shows, industry publications and educational events. Figure 2 shows that the greatest growth rate is found when online leads represent 40% or more of total leads.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 25, 2014
    [Trade Show] The Never-Ending Cycle: Content Informs Data Informs Content
    If data shows the customer recently purchased a new phone, then they would be more receptive to being offered accessories. Older forms of content – books, print magazines and collateral distributed at trade shows – are all still relevant and important to varying degrees. The most effective content is informed by strong data. The most effective data is driven by great content. But all too often these two don’t work in concert.
  • HINGE MARKETING  |  TUESDAY, AUGUST 11, 2015
    [Trade Show] How to Systematically Grow Your Technology Firm to the Next Level
    So, it’s essential to show your thought leadership by freely providing educational content. And, finally, you may need a brochure or display materials to convey your message during a sales call or at a trade show. If your technology firm is like many others, it grew by happenstance. You offered valuable expertise that attracted a core group of clients and you built your business within these accounts.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, OCTOBER 7, 2012
    [Trade Show] B2B Healthcare Sales: 5 steps to sell to a financially challenged industry
    We wanted to have the evidence to show Sales that the messaging really works. It’s sort of like showing off the biggest losers on a weight-loss program to demonstrate the value of it,” he says. A short, amusing film of an elevator pitch – in an elevator – to show them how transformational selling is done. “It An opportunity to practice the new strategy at major trade shows. “It
  • MODERN MARKETING  |  TUESDAY, JUNE 4, 2013
    [Trade Show] European Markie Awards Finalists Announced
    Moog Industrial Group – The SPS/IPC Drives Exhibition is critical to Moog’s market positioning, because is the trade show to be face to face with clients and provides the opportunity to touch base with partners, customers, vendors and applicants. by Eloqua | Tweet this It’s that time again! Finalists for the European Markie Awards have been announced! Winners will be revealed during Eloqua Experience Europe , 25-26 June in London.
  • INTEGRATED B2B  |  WEDNESDAY, DECEMBER 12, 2012
    [Trade Show] Is Marketing hurting your company?
    At many such companies, particularly those that work with complex products, the marketing departments act as an information filter, interviewing subject matter experts around the company then attempting to reduce this input into the rigid structure of the company’s website, a 16-page brochure or a trade show poster. The marketing department of almost any B2B company is a busy place.
  • ACT-ON  |  FRIDAY, NOVEMBER 20, 2015
    [Trade Show] How to Apply Lifecycle Marketing for Your Agency Clients
    By having the right technology in place, you’ll show that you can execute, and also give evidence that you can successfully keep up with marketing’s rapid evolution. This stage includes SEO optimization, advertising, social media, trade shows, and perhaps list acquisitions. “’If you fail to plan, you are planning to fail” … boy, did Ben Franklin get that one right. Let’s face it, agencies don’t have it easy.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 10, 2011
    [Trade Show] Measuring The Success Of Your Demand Generation Efforts
    Does one source consistently outperform others – for example, do your trade show leads convert better than those from social media channels? by Carol Fox Demand generation is a core component of an evolved lead generation program. The distinction between traditional lead generation and evolved lead generation is that with the latter, leads are qualified before they go to sales. Any leads that aren’t sales-ready are kept with marketing for lead nurturing.
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Trade Show] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    I’ve seen people go to trade shows, resume in one hand and business card in the other. DAWN: Typically at trade shows, there’s not going to be a representative to take that resume. You’d better be creative and show something cool.
  • LEANDATA  |  THURSDAY, SEPTEMBER 17, 2015
    [Trade Show] Just Ask Stevie Wonder: It’s All Sunshine at Dreamforce
    Dreamforce no longer can be confined in a box as being “just” a trade show. But while there was a Maserati parked in the Accenture space (MSRP: $95,000), it was just there for show. “We SAN FRANCISCO – Not that you probably needed it, but here’s further evidence about the growing gravitational pull of the Dreamforce mega-conference. It now has the ability to change the lyrics of Grammy-winning hits from the 1970s.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2012
    [Trade Show] An Insider's Secret to Avoiding Marketing Content Shortages
    An editorial calendar is like a roadmap for content creation , showing you what kind of content to create, what topics to cover, which personas to target , and how often to publish to best support your inbound marketing strategy. B2B marketers could note important industry trade shows they plan to attend, and schedule blog updates, recaps, or videos generated at the event. These days, inbound marketers have to crank out content like never before.
  • SALES INTELLIGENCE VIEW  |  MONDAY, APRIL 22, 2013
    [Trade Show] Are Free Giveaways a Worthwhile Business Strategy?
    Every trade show is overrun with free giveaways and tchotchkes – and has been for decades. Promotional items go viral at trade shows in the same way that videos go viral on YouTube: once someone finds out that you have a killer giveaway, the whole event will come clamoring to your booth to get their own.
  • B2B MARKETING TRACTION  |  THURSDAY, MAY 20, 2010
    [Trade Show] Is Marketing ROI Enough?
    I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?). Tweet. It’s amazing to me that very few B2B marketers track marketing ROI, let alone any other marketing performance stats.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Trade Show] Email Marketing: All Opt-Ins Are Not Created Equal
    This explicit double opt-in approach is especially valuable when you have leads generated from a large pool of names (such as a trade show). by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Trade Show] Upcoming Marketing Conferences « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.
  • MODERN MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Trade Show] Finding the Love Between Sales & Marketing at Dreamforce [Video]
    I’ll buy you more data, we’ll do more campaigns, we’ll do more trade shows – and that’s the way marketing can get more growth.” by Jesse Noyes | Tweet this The relationship between sales and marketing can be tense, sometimes downright testy. When the numbers aren’t there, and the CEO is calling, the finger pointing starts and the relationship sours. But it doesn’t have to be that way.
  • HUBSPOT  |  MONDAY, FEBRUARY 13, 2012
    [Trade Show] How to Master the Design of Compelling Calls-to-Action
    Calls-to-action (CTAs) are one of the most important elements of lead generation , and they should be used in each and every one of your marketing tactics: emails, social media updates, press releases, trade shows. The Eyetrack III study also showed that in ads, website visitors read more text content than graphical content.
  • SNAPAPP  |  TUESDAY, JUNE 7, 2016
    [Trade Show] Wrapping up SiriusDecisions’ Summit 2016
    But this year, since SnapApp was sponsoring the show, I got to attend both as an attendee, but also as an exhibitor. They implemented maturity assessments, personality quizzes, and customer surveys on their site and at key industry trade shows to bring powerful qualification criteria further up the marketing lead funnel. And, as the research shows, it’s critical. I enjoyed meeting many of our prospects and customers in the booth and around the show.
  • MARKETING ACTION  |  FRIDAY, APRIL 25, 2014
    [Trade Show] 3 Best Practices for Creating a Lead-Scoring Matrix
    Offline/custom events – Trade shows attended, other types of physical events. They’re funny-looking acronyms that are fun to say and music to the ears of sales and marketing teams who focus on moving leads through the funnel – top, middle, bottom – and clinching the sale. Encouraging your leads to take this journey is hugely dependent on knowing where they are in their buying process. Which means assigning a lead score … which means figuring out how to calculate that score.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Trade Show] Pipeline Marketing: A Conversation With Our Partners
    Finance talks about the balance sheet and financial forecast, product talks about new features and roadmap, sales talks about results – then marketing talks about campaigns, the new brand/logo, the trade show coming up, etc. Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people.
  • SNAPAPP  |  FRIDAY, JUNE 27, 2014
    [Trade Show] SnapApp Of The Week: Find Your Inner Purple Squirrel
    Successful Trade Shows Begin Before Your Team Boards The Plane. When is your next trade show or industry event and how are you planning to stand out from the crowd? Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Trade Show] 105 ways to build your email list | Tips, tactics, and best practices
    Bring signup forms to trade shows, chamber of commerce events, and other business gatherings. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. That said, building a list from scratch can seem a little overwhelming at first.
  • HUBSPOT  |  THURSDAY, OCTOBER 25, 2012
    [Trade Show] 8 Reasons Even YOU Can Be a Kick-Butt Business Blogger
    Your content still needs to be helpful, otherwise your readers (and Google's crawlers) will stop showing you any love. Whether it's in various folders in your email, saved on your desktop, in printed brochures from that trade show you sponsored, in old whitepapers you haven't promoted in years, case studies you never quite put the final touches on -- for most businesses, the content's there.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 7, 2008
    [Trade Show] Asperger's and IT: Dark secret or open secret?
    Tricks Of The Trade. Editors note: This story, and the underlying topic, was the focus of a Here and Now show on NPR on June 12. The AMD Virtual Experience Virtual Trade Show. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Zones White Papers Editorial Calendar. Events. Research E-mail Newsletters.
  • MLT CREATIVE  |  MONDAY, MARCH 7, 2011
    [Trade Show] Do QR codes have a role in B2B marketing?
    These are a few of the better ideas I’ve seen for B2B: QR codes on trade show mailings: This allows you to download the latest guidebook, daily updates and access to a mobile site or attendee interaction. QR codes at trade shows: This can link to your Facebook page, your latest product sheet, your catalog, a mobile site, an after-event party invitation or a form to request a follow-up call and information.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 4, 2013
    [Trade Show] Book Review: Marketing in the Round
    Chapter 10 in this section includes excellent examples of using calendars to sequence different tactics, for example the different types of PR and social media marketing activities utilized leading up to and then following up on a major trade show or industry event. Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets.
  • KEO MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [Trade Show] Best Practices for Content Marketing in 2017
    The content calendar should align with customer purchasing cycles as well as offer direction for suitable themes based on events like trade shows and conventions. Content marketing is a key component of business-to-business marketing. By maintaining a steady outbound stream of high-quality content, businesses improve the chances of the company website ranking high in search engine results as well as building the brand in the mind of the customer.
  • VIEWPOINT  |  THURSDAY, JANUARY 26, 2012
    [Trade Show] The 5 Top Media for Cold Prospecting
    Trade shows, but only if they are highly targeted Exhibiting at trade shows and conferences is a time-honored way to get in front of prospects in a focused, concentrated manner. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc.
  • WRITTENT  |  WEDNESDAY, OCTOBER 23, 2013
    [Trade Show] 35 Simple Blog Topics For You To Choose From
    Recap of a debate/talk show someone you know has been a part of. Some insight regarding a conference or trade show you attended. Slide presentation: Here is a chance to share your knowledge and show off your creative side at the same time! Picture this: You are surrounded by numerous cups of coffee, staring at a blank Word document on the computer screen, where you have been stuck from the get go.
  • HUBSPOT  |  THURSDAY, APRIL 30, 2015
    [Trade Show] The Tale of Two Ecommerce Companies That Turned Down Shark Tank Deals
    With that in mind, let’s look to popular TV show Shark Tank to help you get started on the right foot –– because no one embodies passion and personality like the stars of the Tank. Judges on the popular television show, Shark Tank, will hit you with tough questions and there is a lot to learn from the best of the best in the entrepreneurial industry. After the show aired, Geary saw a 55,000% spike in traffic.
  • HINGE MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Trade Show] 8 Ways to Boost Your Professional Services Marketing Budget
    Your audience is rarely looking through association newsletters, trade journals or conference programs to find their next business partner. Note: some industries are better suited to trade shows than others, so balance this guidance with your past experience.). Oh, and we did a webinar at the beginning of the year, but no one showed, so we’ve stopped doing those.” Does this sound like you?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, NOVEMBER 28, 2012
    [Trade Show] Study: B-to-B Marketers Lagging With Social Media
    Data shows about 40 percent of b-to-b brands aren’t using social marketing. Awards Show/Gala. Fashion Shows. Trade Show. ); E-Mail Alert Sign-Up. --> Subscribe Now. --> Media Kit. --> About FOLIO. RSS Feeds. --> --> Bookmark FOLIOMag.com. folio. MediaPRO Community. Job Board. SEARCH FOLIO: Search. Careers. Careers Home. Search Jobs. Add Your Resume. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Media Kit. Browse Jobs. Search Jobs.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 27, 2012
    [Trade Show] 4 Tips for Hosting an Engaging Webinar
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. An award-winning artist and equestrienne, Tiffani avidly pursues her passions which include painting, showing American Saddlebred horses in national competitions, reading, gardening, cooking and playing Halo. If they get the slides, why bother showing up?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Trade Show] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Recent research conducted by the Hinge Research Institute showed that high-growth firms in fact invest 13% more than their no-growth counterparts in digital marketing strategies — and much less in traditional strategies. The tables below show some interesting differences in marketing strategies favored by high-growth versus no-growth firms. This is not the place to announce a booth announcement at a trade show or a recent hire.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 24, 2013
    [Trade Show] What B2B SEO Professionals Can Learn From Journalism & The Newsroom
    Websites and social media profiles associated with conferences, trade shows, and industry-specific events. Content fuels B2B SEO and social media initiatives. We need content for applying keyword strategy, differentiating brand communications, acquiring links, and improving social media visibility. But where do B2B marketers obtain great content?
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Trade Show] The Unseen Problem with Inbound Leads and How to Fix It
    A OneSource Sales Pulse Survey shows that sales cycles have become either longer or significantly longer than in previous years. But if typical buyers have been reading industry publications, attending trade shows, are older , are other businesses, or are in the market for a higher ticket item, outbound will shine. The latest numbers show that 30% of prospects are just curious and 30% are not decision-makers.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 27, 2011
    [Trade Show] How to Manage Successful Webinars, Part 3: A Post-Event Checklist
    In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors. by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what?
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 12, 2016
    [Trade Show] Marketing Yourself as an Expert: What Clients Look For
    Major industry conferences and trade shows track them down for keynote speeches and round table panels. They’re headlining industry events, being quoted in trade publications, and contributing expert opinions to articles, blog posts, and broadcasts. We are awash in information these days. Everywhere we turn, we are bombarded with data. Confronted with an unfiltered array of choices, opinions, and facts, we seek out experts to help us make sense of it all.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Trade Show] The Sights of Dreamforce 2011
    However, I am happy to provide you with a visual experience of what has been described as half industry trade show, half rock concert. by Rick Siegfried I finally did it. I lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. With a record 45,000 registered to attend, the experience of Dreamforce can’t quite be put into words.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Trade Show] 40 Brilliant-but-Easy Ways to Build Your Email List
    Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device.
  • NUSPARK  |  WEDNESDAY, JUNE 10, 2015
    [Trade Show] A Guide to Email Subject Line Creation to Optimize Open Rate
    It does not include sitting in a booth in a trade show for several hours. Lead generation is a marketing process of capturing interest in a service or product for the purposes of developing sales. Today, the process has been undergoing changes because of the rise of online techniques. To market sales effectively, it is a must that you have leads which are qualified.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2011
    [Trade Show] 5 Ways to Get Started With Closed Loop Marketing
    Reporting for ROI: Today’s CEO demands accountability, and if you have to justify 1000’s of dollars for a trade show, then you need to present more than just the number of people who visited your booth. by mgulati Most of us have come a long way and have witnessed how life was before Google, or even before Twitter and LinkedIn. It is difficult to imagine the world without them now!
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 19, 2013
    [Trade Show] Do you know who is Linking to your Website?
    Many of these back links happen naturally, from press release syndication, trade show participation, and membership directories. Clicking on each domain will show you the pages on that domain that have backlinks. Similar to Google’s Webmaster Tools, Bing also can show you inbound links through Bing Webmaster Tools. If you click on any of those pages, you will be taken to a window that shows all the URLs that are linking back to that page.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 21, 2011
    [Trade Show] Best Email Marketing Tips, Tactics and Metrics of 2010
    While social media is the flashy show horse of online marketing, email remains the solid workhorse. And as some of the posts below show, when integrated with social media tools, email becomes even more powerful. Helen Leggatt reports on research showing that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Trade Show] Steps to a Successful Integrated Marketing Strategy
    The research clearly shows that firms that base their decisions on solid research grow faster and are more profitable. This doesn’t mean that you need to be in every issue of every trade publication, exhibit at every trade show and attend every networking event. An integrated marketing strategy sure sounds like something you would want for your professional services firm. After all, what’s the alternative? Perhaps a “disintegrated strategy.”
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Trade Show] The Most Effective Inbound and Outbound Marketing Tactics
    Trade Shows. Whether it’s an international trade show or an executive-level webinar, the two way channel of interaction between customers, prospects and your company is invaluable. While inbound lead generation is the new hot thing, certain outbound lead generation tactics show good statistics and distinct advantages. There are many options when it comes to inbound and outbound lead generation tactics.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Trade Show] Understanding Edgerank: The Importance of Affinity
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. An award-winning artist and equestrienne, Tiffani avidly pursues her passions which include painting, showing American Saddlebred horses in national competitions, reading, gardening, cooking and playing Halo.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 22, 2016
    [Trade Show] Architecture Firm Marketing Tips: 7 Ways Architects Can Write More Blog Posts
    But this kind of content is at the top of the sales funnel, engaging your audience, drawing potential customers to your website, and helping you show up in searches. Been to a seminar, networking event, or trade show recently? Don’t give away all your secrets, but share enough to show that you’ve got what it takes to address complex issues. Does your architecture firm’s blog suffer from blog lag? Weeks and months go by between posts?
  • HUBSPOT  |  THURSDAY, JUNE 21, 2012
    [Trade Show] 14 Unique Types of Content Every Marketer Should Try
    Try incorporating animated GIFs on your website and landing pages (as we've done with the GIF to the right to show off pages of one of our marketing analytics ebooks ) to enhance your content and stimulate your visitors. You can insert calls-to-action or product/service information if you'd like, though don't turn your show into a live infomercial. If you have users who are tweeting positively about your company, you should be showing it off on your website.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Trade Show] 862 Hours of Inbound Marketing: A Statistical Analysis
    We haven’t done trade shows, PPC, paid ads, or anything else to grow leads. If you’re a sports fan (well, more like a sports geek), you know about a trend toward advanced analytics (the book Moneyball presents this concept about baseball). Sports founders set a few statistics as the end-all, be-all numbers for the games they created over a hundred years ago—but, for example, do we actually know if batting average is the best measurement of a hitter?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Trade Show] Mark Cuban, the first trillionaire and chatbots on the edge
    But research shows that 70 percent of chatbots are not meeting consumer needs or brand expectations. ” “ Shark Tank shows people that the American Dream is alive. ” Responding to a poll showing that he would be a popular presidential candidate: “It’s not my lifetime dream to be a president. The trade show. By Mark Schaefer.
  • HUBSPOT  |  FRIDAY, MAY 11, 2012
    [Trade Show] 5 Ways Marketers Should Be More Like Bob Marley
    The documentary shows how tunes from the Temptations, Dion and the Belmonts, and Elvis Presley impacted the music of Bob Marley and the Wailers. If you are working on a trade show or some other type of event, for instance, think about your overarching message and brainstorm ways in which you can convey it effectively. Today marks exactly 31 years since the death of reggae legend Bob Marley.
  • HUBSPOT  |  WEDNESDAY, MARCH 9, 2016
    [Trade Show] 10 Little Ways to Make Your Data Far More Compelling
    except that one slide that shows a report that doesn't quite make sense. If you want to compare values -- for example, you want to determine whether your latest webinar or trade show generated more MQLs -- you’ll want to use a column or bar graph. If you want to show your team trends in data over time, use a line or area graph. How can you update your report to show your boss how your lead generation data compares to the norm? 4) Show data markers.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Trade Show] 10 DIY Ways to Get More Visits to Your Website
    When you’re selling a service, you want to show your authority in the niche. Is your business exhibiting at a local trade show? Every business needs a website to survive, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. What business wouldn’t want to increase visits? After all, when potential customers visit your website, you can increase brand awareness, educate consumers and drive revenue.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 15, 2016
    [Trade Show] 10 Gifts for Marketers That Will Boost Productivity
    As a marketer, I’ve attended a number of different trade shows and conferences. The holidays are upon us and time is running out to buy presents. Whether you’re a marketer looking to buy yourself (or your team) an end of the year gift, or you know a marketer that’s always looking to boost their productivity, we’re here to help.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Trade Show] B2B Marketing and Baseball – by Christopher Ryan
    It’s a good feeling when your booth is the talk of the trade show, when your webinar attracts a huge audience and when your latest campaign does twice as well as projected. I’ve seen a number of blog posts and articles lately that use sports metaphors. I think this is true because sports is a common reference point for Americans. People who have no idea who their U.S.
  • BIZNOLOGY  |  THURSDAY, MAY 7, 2015
    [Trade Show] Content meets the B2B buying process (part 2 of 2)
    Recent behavior of the individual such as trade show booth visits, webinar attendance, white paper downloads, etc., As an example, attending a trade show is much more memorable than downloading a white paper. 5 Proven Principals of Content Development and Marketing (continued). In part 1, two principals of content development and marketing were detailed. Alignment to the Buying Stage and Buyer’s Needs. Creditability.
  • WEBMARKETCENTRAL  |  THURSDAY, AUGUST 16, 2007
    [Trade Show] Possibly the Coolest Tradeshow Toy Ever
    You can more about the Cheoptics 360 XL here or check out the online brochure (PDF). ** technorati tags: Ramboll, viZoo, Cheoptics 360 XL, trade show marketing, 3D holographic projector, 3-D, MediaPost del.icio.us
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Trade Show] The One Effective Use of Facebook for B2B Marketing
    If you buy a new Audi, you might use Facebook to show it off to your friends, but if you’re part if a buying team that just acquired a new enterprise software system—eh, not so much so. In short, Facebook provides a place to show the human side of your company, to cut loose just a bit and have some fun. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Trade Show] 5 Lead Generation Strategies You Probably Never Thought Of
    So is gathering email addresses from visitors at your trade show booth, or putting a link to a landing page in your email signature …. Small Efforts That Show Big Results. Creating killer content – especially the interactive kind – is a great way to drum up leads. Adding opt-in forms in a variety of places around your website is another great tactic.
  • THE POINT  |  THURSDAY, NOVEMBER 4, 2010
    [Trade Show] 3 Reasons to Add Email to Your Lead Follow-Up Process
    Often inside sales can’t get to all leads quickly enough (for example, after a trade show) and email ensures that every lead is responded to promptly, eliminating the chance that opportunities will go missing due to (even temporary) issues of sales bandwidth. A client writes: “I notice you recommend both email AND phone follow-up to inbound leads from programs like content syndication. Our inside sales reps are fairly prompt about following up with all leads by phone.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 13, 2012
    [Trade Show] 21 Tips for Pulling Off a Spectacular Live Event
    A lot of events and trade shows have sponsors who may not necessarily be the best fit for attendees. Networking is an important part of any event -- some attendees show up just to make new connections, skipping out on most of the actual sessions! If you're in the corporate events industry, you've got a tough job on your hands. There are thousands of events every year, and they're all competing for one goal: to be the most talked about event in their industry.
  • KAPOST  |  FRIDAY, AUGUST 5, 2016
    [Trade Show] How to Increase Your Database with Qualified New Leads
    This is one area where trade shows lend themselves to digital success down the road. How are your lead gen numbers looking right now? Whether it’s the dog days of summer, the post-event lull, or drowning in deadlines, the best marketers know how to overcome slow traffic and stretch capacity to grow their database creatively. If you’re looking to increase your acquisition, we’ve got a couple of tricks that may help.
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Trade Show] The Ultimate Glossary: 120 Social Media Marketing Terms Explained
    Its analytics service can show you which pages are trending, where people are interacting with your brand, and what they're saying about your content on Twitter. is an online video sharing site that provides a free and paid platform for individuals and companies who host an online video show. Blog Talk Radio - Blog Talk Radio is a free web application that allows users to host live online radio shows. On the web today, things change fast.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 17, 2014
    [Trade Show] iBeacon: The Future of Content Marketing?
    Whether you host your own events and want to deliver the very best experience to delegates or you’re an exhibitor at a big trade show and want to gain real stand-out, iBeacon could help you do just that. Say hello to iBeacon and the world of micro location-based targeting. It was easy to miss. Back in June 2013, Apple announced it was introducing a seemingly innocuous function in its new operating system iOS7 entitled iBeacon.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Trade Show] Tried and True Techniques for Fusing Offline and Online Marketing
    HubSpot Show them why they would want to come to the event with an amazing informative catchy blog post. It doesn't even have to be a conventional event, like a trade show. The quest to become completely reliant on inbound marketing is easier said than done. Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [Trade Show] Hiring a Marketer: What Skill Set Should You Look For?
    In 1995, you could get by with a marketer who could write, lay out an ad, plan a media mix and buy media, do research, buy lists of names for sales to call, and manage trade shows. If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! Marketing is an important link between buyers and your product or service, and marketers have always been tasked with finding new customers for sales to close.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Trade Show] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    What’s cooler to show your boss, a 15-page snooze-fest white paper you wrote or an interactive ebook with all sorts of animations and clickable elements? Sales was psyched for prospects that showed active engagement by fully completing the content experience and even sharing it themselves. Ever have a home run of an idea?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2011
    [Trade Show] Lead Scoring: What’s Hot and What’s Not
    name,” interact with live streamed events or trade shows, for example? by Rick Siegfried When we say a lead is “hot,&# what do we mean? It’s kind of a subjective description, isn’t it? Exactly when is a lead “cooked” enough to go to sales? Such is the eternal struggle of sales and marketing teams across the world. The most essential aspect of lead scoring is that it is a shared methodology between sales and marketing.
  • OPENTOPIC  |  THURSDAY, MARCH 10, 2016
    [Trade Show] Mobile World Congress 2016
    Opentopic blog >> photogallery.indiatimes.com 03 Ford CEO Mark Fields talks during an interview next to the new Kuga SUV car, which features its latest connectivity and driver-assisted technology, during the Mobile World Congress Wireless show, the world’s largest mobile phone trade show, in Barcelona, Spain. (AP)
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 21, 2015
    [Trade Show] Email Personalization Basics (+American Express Travelink’s Email Success Story)
    And for your left-handed customers, you will make sure to use images showing left-handed tool use. Today, Travelink uses Act-On to manage monthly and quarterly email campaigns as well as other email marketing efforts such as follow-ups to leads from trade shows or events. Dear {{First Name}}: “Personalization” is a broad term.
  • HUBSPOT  |  THURSDAY, APRIL 12, 2012
    [Trade Show] How Closed-Loop Marketing Works
    For example, whether they came into your site from a URL you used on print collateral you distributed at a trade show, an email marketing campaign , or a search term, you’ll be able to trace them back to that original source. This article is an adapted excerpt from our free ebook, An Introduction to Closed-Loop Marketing. To learn more about how to use closed-loop reporting to improve your marketing, download the complete ebook here.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [Trade Show] A State-of-the-Art Strategy for Maximizing Your Marketing ROI
    They would go to trade shows, create some brochures, host some webinars and somehow produce leads from all of this. He is hosting a webinar that will show you how to design and implement an RPM strategy for your organization on May 1st. by Jason Miller Revenue Performance Management (RPM) is a strategy that allows you to track and measure each of your marketing initiatives so that you can connect them to the amount of revenue they generate.
  • ACT-ON  |  FRIDAY, OCTOBER 21, 2016
    [Trade Show] An SEO?s Guide to Bottom-of-Funnel Keywords
    In this stage, they are examining your website and your competitors’ websites; reading third party reviews, talking to peers, and perhaps visiting your booth at a trade show. As your prospects move through the Evaluation phase they usually become ready to make a decision (although this is where the dreaded specter of “no decision” can show up).
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Trade Show] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    So in 2015, Intuit developed two assets to address this need: Quickbooks Connect, the company’s trade show, and Own It , an online learning and sharing platform that lets small business employees communicate with each other. The post 3 Award-Nominated Campaigns That Show How Content Is Growing Up appeared first on The Content Strategist. A few months ago, Joe Lazauskas, Contently’s editor-in-chief, was selected as a judge for the Digiday Content Marketing Awards.
  • EMAGINE B2B BLOG  |  FRIDAY, AUGUST 7, 2009
    [Trade Show] Changing information sources for large purchase decisions
    Once again, a bit of research from MarketingSherpa that puts the stamp of validity on what we’ve kinda suspected: in this case, that the poor economy has forced a shift away from face-to-face events and trade shows, and toward their virtual or online counterparts.
  • SNAPAPP  |  FRIDAY, OCTOBER 14, 2016
    [Trade Show] How Much Content Does Your Marketing Team Actually Need?
    The arguments for producing a high volume of content are: Reports show that producing more content results in more leads. He took readers through data that clearly showed that the rate of content creation is only increasing, and thanks to growth in both literacy rates and internet access across the world, we’re nowhere near the peak. Lest you think that this is a content tsunami of poor quality content , he also showed that the quality of content is also increasing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 3, 2013
    [Trade Show] How B2B Marketers Will Spend Their Budgets in 2014
    More than half of all survey respondents plan no changes in spending levels for direct mail, trade shows and telemarketing in the coming year, with larger shares of the remaining respondents planning budget increases rather than decreases. Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Trade Show] How to Calculate Social Marketing ROI
    Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. This would show you, for example, that registration rates are twice as high from a newsletter as from a tweet. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.
  • HUBSPOT  |  MONDAY, MARCH 26, 2012
    [Trade Show] Why Every Marketer Needs Closed-Loop Reporting
    It shows that your strategy is driven by evidence and doesn’t rely on abstract theories or assumptions. What better way to both validate your inbound marketing efforts and show your worth? For instance, if you were looking to host a trade show , you could easily decide which type of offer you're going to promote at the event. Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal.
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