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Gaurav Kachhawa: Looking forward with AI

Martech

In terms of customer expectations, they have been educated through their own interactions with ChatGPT, and they say, “How do I deploy it in business?” Instead of a horizontal AI general-purpose search, it’ll be a vertical search. Those are the kinds of vertical AI applications we think are going to be big. Get MarTech!

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

When you understand the unique challenges and goals of customers, you are better positioned to foster long-term loyalty, expand your footprint within a customer’s organization, and increase share of wallet. This spirit of ongoing refinement is essential for sustaining growth over the long term.

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What are healthy SEO growth rates?

Kevin Indig

🧪To get an answer, I analyzed the annual growth of 3 companies at different stages and in different verticals that get at least 50% of business from SEO. What I found is that growth rates depend on the vertical and business model. Second, companies grow at different speeds based on business model, vertical and funding.

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3 recession-defeating marketing strategies

Martech

Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. CEOs can call on higher-level business forecasts, but you will be the expert on your market conditions. These communities thrive because the members feed off each other for support and advice. Watch the news every day.

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The email deluge: Wednesday’s Daily Brief

Martech

AI is a misused term regarding chatbots and conversational marketing,” he said. If-when’ conditions can drive the chat in accordance with the playbook.”. Read more here. “‘If-when’ conditions can drive the chat in accordance with the playbook.”. Video and vertical-based product ads pilots arrive on Microsoft Audience Network.

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What's Next for the CDP Industry?

Customer Experience Matrix

A corollary may be that vertical specialists will have higher success rates in these late-adopting industries because their greater complexity requires specialized applications that only industry experts can build and explain.

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It Is Time to Go Sustainable With Your Revenue Performance

Mereo

As I speak with executive team members across a cadre of companies (all sizes and industry verticals), uncertainty dominates each conversation. These offer a broader perspective for managing both in growth climates and other less favorable conditions as well. They want to see salespeople’s quotas go through the roof.