Vision Edge Marketing

MAY 24, 2022

Today’s business leaders who want to grow their, market share, customer value, global footprint and competitive advantage need to have a strategy and plan for how to tackle and prepare for a world with more hard-to-predict events. Strategy : Hunkering down only works in the short term. The long term requires sustainable growth.

Paid Search Agency 240

Paid Search Agency Planning Contingency Planning Business 240

Vision Edge Marketing

MARCH 21, 2023

In this episode we’ll explore seven success factors for scaling, with particular emphasis on planning, preparation, technology, guides and sherpas. It: Allows your business to increase revenue and profitability, which is crucial for long-term success. Why is scaling important ? Here are several reasons. The same applies to business.

Planning 157

Planning Work Management Marketing Management Paid Search Agency 157

Sprout Social

SEPTEMBER 18, 2023

You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Do your research You need to be aware of the market conditions to allocate the right marketing budget. Consider both long-term and immediate goals—the former to get leads quickly and the latter as a growth strategy for the future.

Marketing Budget 123

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 123

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. However, most digital transformation initiatives have struggled to show near-term returns.

Marketing Analytics Tools 112

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 112

Vision Edge Marketing

APRIL 14, 2020

This is the domain of scenario analysis and planning. Organizations use scenario analysis and planning to prepare for and manage market shifts, competitor moves, and changes in customer behavior. Improve Your Ability: Simulate, Practice, and Plan. The use of scenarios in the planning process is not new. A note of caution.

Planning 148

Planning Marketing Strategy Marketing & Strategy Contingency Planning 148

Customer Experience Matrix

AUGUST 25, 2017

Anyone who's dug a bit deeper knows two more things: self-adjustment only works in circumstances similar to the initial training conditions. But that system will be prone to frequent failures as one or another component finds itself facing conditions it wasn’t trained to handle. That, in itself, is a contingency to plan for.

Marketing AI 174

Marketing AI Planning Work Management Marketing Management 174

Attendify

JUNE 13, 2019

Now transparency’s a vague term, so let’s boil it down a bit. The Experts Exchange blog does a good job of summing up the concept when they define it as a “lack of hidden agendas or conditions, accompanied by the availability of full information required for collaboration, cooperation, and collective decision making.”.

Marketing Management 49

Marketing Management Vendors Transparency Contingency Planning 49