HG Data

MARCH 14, 2023

Our “Technology Intelligence” represents a quantum leap beyond technographic data. To hit their aggressive growth targets, companies … The post Beyond Technographics: Why You Need Technology Intelligence appeared first on HG Insights.

Buy 94

Buy Companies 94

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

Buyer Intent 52

Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

PureB2B

JULY 14, 2023

Learn what technographic data is and how it can help you drive more impressive prospecting results for your B2B business, including increased sales, improved marketing performance, and company growth.

Business 62

Business Impressions Marketing Prospects B2B Sales 62

Zoominfo

OCTOBER 28, 2018

The company with technographic data that is going to have the upper hand. What Are Technographics? Technographics are the essential technologies and tools organizations use to run their business. Beyond that basic definition, technographics can also include information about how and when your prospects use their technology.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

PureB2B

MAY 30, 2022

Technographics may sound like marketing jargon to you, but every company out there uses technology and lots of it. So what is technographic data? Utilising technographic data to discover and qualify prospects could generate the competitive advantage they need. How can you use technographic data? Account-Based Marketing.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing Top of Funnel Cross-Selling 62

Zoominfo

JULY 3, 2020

Let’s explore firmographic and technographic data. What is Technographic Data? Technographic data is information about the technology stacks of other companies. Technographic information tells you what tech your existing and potential customers are already using -from CRM databases to autodialers.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

Lake B2B

MAY 28, 2021

The rising demand for technographic data providers in recent years can be attributed to the need for data-driven visibility in tech marketing. Technographics relates to the potential customer’s tech install base which gives B2B marketers the big picture about their prospective tech buyer’s purchase intents and next steps.

Best Practices 98

Best Practices Purchase Intent High Quality Lead Intent 98

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. What is technographic data? Technographic data is information about the technologies that a company has adopted into its technology stack. Putting technographic data to use.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

SalesIntel

AUGUST 23, 2021

As an acknowledgment of this data-driven phenomenon, technographics aim to segment technology at a granular level into several parameters. For technology suppliers, technographics serve as a lens into the world. What is technographic data? Why do you need technographic data? How to use technographic data?

Marketing Automation Services 95

Marketing Automation Services Work Management Marketing Management Account Based Marketing 95

Engagio

SEPTEMBER 30, 2021

As the VP of Go-to-Market for Data Cloud at Demandbase, Asher’s gone on a bit of a personal journey to figure out what technographic data is all about, so I was excited to sit down and talk with him about what technographic data really is, how to collect it, and why it’s so important to businesses today. What is technographic data? “I

DemandBase 71

DemandBase Advertising Agencies Ideal Customer Profiles Account Based Marketing 71

PureB2B

MAY 30, 2022

Have you heard about the Technographics? Technographic data can fill that void. OK, What’s Technographic Data? Technographics is all about better understanding a customer through analysis of their technology stack. With the growing importance of technographic targeting, the norms are starting to change.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SalesIntel

MARCH 22, 2023

Technographics and firmographic data are two data types that can be extremely valuable for audience segmentation. Here’s how each of these types of data can help: Technographic data: Technographic data provides information about the technology usage of your target audience. The answer: Data.

Segmentation 52

Segmentation Ideal Customer Profiles Enterprise Management Marketing Automation Services 52

Hubspot

DECEMBER 31, 2020

Technographic data. In this piece, we'll break down what technographic is (and isn't), how companies can collect this data at scale, and why this data is important to help enhance B2B sales efforts. What is Technographic Data? This technographics definition isn't terribly useful without context. Let's get started.

Digital Transformation 96

Digital Transformation Cold Calling B2B Sales Demographics 96

HG Data

JUNE 27, 2023

The Art of ABM Planning: Tapping into Intent and Technographics. In today’s volatile economic climate, building and sustaining relationships with the right accounts is more important than ever … The post The Art of ABM Planning: Tapping into Intent and Technographics appeared first on HG Insights.

Account Based Marketing 52

Account Based Marketing ABM Intent Planning 52

Aberdeen

DECEMBER 30, 2019

That’s what technographics data is all about; it reveals the tools that companies have downloaded and how long they’ve had them for. With technographics, you can identify best-selling opportunities based on whether you have a compatible integration or a competitive solution. The Problem with Traditional/Legacy Technographics.

Ideal Customer Profiles 84

Ideal Customer Profiles Paid Search Agency Click Rate Software 84

SalesIntel

AUGUST 20, 2021

Technographic data. To be successful with the technographic data, understanding and applying technographic data is essential. In this article, we will share ideas for how InfoSec companies can use technographic data in their sales efforts. Let’s start with understanding the technographic data.

Top of Funnel 52

Top of Funnel Paid Search Agency Marketing Automation Services Companies 52

Heinz Marketing

JANUARY 16, 2021

What is Technographic Data? Not familiar with technographic data? The post B2B Reads: Technographic Data, Email Content, and Post-Pandemic Predictions appeared first on Heinz Marketing. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. And Why It Matters).

Top of Funnel 93

Top of Funnel B2B Startups Marketing Funnels 93

SalesIntel

SEPTEMBER 3, 2021

That is why technographic data has emerged as a foundational block for their sales and marketing outreach. One of the immediate benefits of technographic data is the simplicity and efficiency it brings to the prospecting process. With technographic data , you never get into those situations. Quick Prospecting. Request Demo.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52

PureB2B

MAY 30, 2022

In this article we’ll examine what technographic data is, where to find it, and how technographics will help you increase sales, improve marketing results and elevate company performance. What Are Technographics? In its broadest sense, ‘technographics’ is a shorthand term for ‘technographic segmentation’.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Automation Services Marketing AI Account Based Marketing 62

Engagio

SEPTEMBER 30, 2021

Asher Mathew, VP of GTM for Data Cloud at Demandbase, has gone on a bit of a personal journey to figure out technographic data. The post I’m Thinking of Technographics with Asher Matthew appeared first on Demandbase. Join us for I'm Thinking Of!

DemandBase 62

DemandBase Personalization 62

PureB2B

MAY 4, 2023

The post The Importance of Technographic Data in B2B Prospecting appeared first on DemandScience.

B2B 62

B2B Marketing Prospects B2B Marketing Marketing 62

Zoominfo

NOVEMBER 29, 2021

Scenario Examining technologies used, added, and dropped at a company can provide a wealth of important data to rank and determine potential prospects. “Technologies added” can help identify changes in the fit level of a technology profile.

Ideal Customer Profiles 100

Ideal Customer Profiles Classified Ads Advertising Mediums Profiling 100

SalesIntel

MARCH 21, 2023

This is where technographic data come into play. In this article, we will explain company technographics and how they can be used to determine TAM, SAM, and SOM. Understanding TAM, SAM, and SOM at a Glance Before we dive into how technographics can be used for TAM, SAM, and SOM, let’s first define these terms.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Search Agency Budget Programs Companies 52

Lake B2B

JULY 30, 2021

The post Capture Your TAM with Accurate Technographic Data appeared first on Blog.

Buyer Personas 98

Buyer Personas Startups Spending Research 98

PureB2B

SEPTEMBER 13, 2022

The post How to Combine Technographics with Intent Data appeared first on DemandScience.

Intent Data 62

Intent Data Intent Lead Generation Leads 62

PureB2B

SEPTEMBER 13, 2022

The post How to Combine Technographics with Intent Data appeared first on DemandScience.

Intent Data 62

Intent Data Intent B2B Marketing B2B 62

Aberdeen

DECEMBER 30, 2019

That’s what technographics data is all about; it reveals the tools that companies have downloaded and how long they’ve had them for. With technographics, you can identify best-selling opportunities based on whether you have a compatible integration or a competitive solution. The Problem with Traditional/Legacy Technographics.

Ideal Customer Profiles 66

Ideal Customer Profiles Paid Search Agency Click Rate Software 66

Belkins

JANUARY 21, 2020

Generally, we bring up technographics whenever we speak about data enrichment. What are technographics? How do technographics help you If you’re not an IT vendor? We’re about to explore the concept of technographic data and how it can advance your marketing. What makes technographics important?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. A couple of reasons.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Smarte

AUGUST 29, 2020

The post Top Challenges Faced by Technology Sellers and How to Use Technographics to Overcome Them appeared first on SMARTe Inc. The ability to connect with the right decision-makers can have a huge impact in the revenue growth of enterprise technology organizations. In the face of […].

B2B Sales 98

B2B Sales Software B2B Advertising Channels 98

DemandMatrix

APRIL 17, 2019

The insights and business intelligence from technographics can prove to be extremely valuable to multiple teams within an organization. Better business intelligence that offers strategic value can help teams and businesses make more informed decisions.

Product 75

Product B2B Organization Business 75

Aberdeen

SEPTEMBER 23, 2019

There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. When making a decision on technographic data, it is important to know which type is the best fit for your needs. Generally, if you are a technology vendor, then behavioral technographics is a better fit.

Paid Search Agency 40

Paid Search Agency Vendors Consulting Click Rate 40

DemandMatrix

FEBRUARY 7, 2020

Thanks to Technographics ! Technographic data also helps in account targeting by understanding the customer’s technology used to search or reach out to products for a pain point. They are fully equipped with proactive and result oriented marketing strategies for their niche. There is more to this.

B2B 52

B2B Search Marketing Marketing & Strategy Marketing Strategy 52

SalesIntel

FEBRUARY 20, 2023

Mike focused on creating 5 paths his go-to-market teams use to get them aligned and confident in their work using firmographics, technographics, and buyer intent intelligence. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. A couple of reasons.

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

Belkins

JANUARY 21, 2020

Generally, we bring up technographics whenever we speak about data enrichment. What are technographics? How do technographics help you If you’re not an IT vendor? We’re about to explore the concept of technographic data and how it can advance your marketing. Explaining technographics.

Ideal Customer Profiles 41

Ideal Customer Profiles Work Management Marketing Management Budget Programs 41

Smarte

JUNE 19, 2020

The post Technographic Data: Why is it so Important for Sales and Marketing appeared first on SMARTe Inc. If, for example, you offer a B2B software, it is essentially an awesome head start for you to know which other systems are already in use in this company. Whether you’re looking to improve your company’s […].

B2B Sales 52

B2B Sales Paid Search Agency Software Marketing Prospects 52

DemandMatrix

JUNE 21, 2018

If you’re a data-loving B2B marketer, you’ll adore Technographics. Because, Technographic data can provide insights on a company’s current tech stack and future technology needs too. there is a lot you can decode about a company and its employees through technographics. Going from Basic Targeting to Technographic-targeting.

Planning 40

Planning Paid Search Agency B2B Sales Marketing & Strategy 40